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IRS-authorized e-file provider · not the IRS

Nonprofit · EIN 94-2936757

MARKETING RESEARCH ASSOCIATION INC

Also known as INSIGHTS ASSOCIATION SW CHAPTER

Tax-exempt · SAN MARCOS, TX 78666

Financials

$97K$57K2023$51K$93K2024$48K$43K2025
Revenue Expenses · by fiscal year end
Financials of MARKETING RESEARCH ASSOCIATION INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2025990-EZ$48,051$43,117$4,934$112,667$85$112,582
December 31, 2024990-EZ$50,895$93,047-$42,152$108,810$1,161$107,649
December 31, 2023990-EZ$96,999$57,378$39,621$149,801–$149,801
Financial details: 990-EZ for the year ended December 31, 2025

Revenue

Contributions, gifts and grants
$4,500
Program service revenue
$43,551

Expenses

Grants and similar amounts paid
$2,995
Compensation of officers, directors and key employees
$0
Other expenses
$40,122

Balance sheet and other

Total assets, start of year
$108,809
Total assets, end of year
$112,667
Total liabilities, end of year
$85
Net assets, end of year
$112,582
Cash, savings and investments
$112,667
Gross receipts
$48,051

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990-EZ for the year ended December 31, 2025, highest compensation first.

NameTitleHours / weekCompensation
BRITTANY NICHOLSSECRETARY0$0
GEOFF NORBYDIRECTOR0$0
BETHANY MOFFETTDIRECTOR0$0
BJ GERJESTREASURER0$0
JEB BULLISTREASURER EL0$0
MICHELLE VRUDHULAFORMER PRESI0$0
EDUARDO DE LA GARZADIRECTOR OF0$0
ERIC HARRINGDIRECTOR NEW0$0
ANDY DAVISDIRECTOR DAL0$0
KRISTEN COLEMANDIRECTOR-AU0$0
KATIE ZIPFPRESIDENT0$0
QUYEN KOSSICKDIRECTOR REG0$0
NATHAN HEJLDIRECTOR HOU0$0
ANGELA QUINNDIRECTOR0$0
SETH KAUFMANNDIRECTOR SAL0$0
990-EZ for the year ended December 31, 2024: 15 people
NameTitleHours / weekCompensation
JOSEPH WYLIEFORMER PRESI0$0
BRITTANY NICHOLSSECRETARY0$0
GEOFF NORBYDIRECTOR0$0
BETHANY MOFFETTDIRECTOR0$0
BJ GERJESTREASURER0$0
JEB BULLISTREASURER EL0$0
MICHELLE VRUDHULAPRESIDENT0$0
EDUARDO DE LA GARZADIRECTOR HOU0$0
STEVE BASTDIRECTOR PHO0$0
CHRISTOPHER CONNOLLYDIRECTOR DEN0$0
KRISTEN COLEMANDIRECTOR-AU0$0
KATIE ZIPFDIRECTOR0$0
QUYEN KOSSICKDIRECTOR REG0$0
JAMES CANGADIRECTOR0$0
ANGELA QUINNDIRECTOR0$0
990-EZ for the year ended December 31, 2023: 19 people
NameTitleHours / weekCompensation
KELLY KITCHENSPAST PRESIDE0$0
JOSEPH WYLIEPAST PRESIDE0$0
NANCY HERNONTREASURER0$0
KELLY PIPERDIRECTOR OF0$0
TIM KUNKELSECRETARY0$0
BRITTANY NICOLSDIRECTOR0$0
TRON SMITHDIRECTOR0$0
LISA HAZENPP ADVISOR0$0
GEOFF NORBYDIRECTOR0$0
ALEX PERMANNDIRECTOR0$0
BETHANY MOFFETTDIRECTOR0$0
BJ GERJESDIRECTOR0$0
JEB BULLISPP ADVISOR I0$0
MICHELLE VRUDHULAPRESIDENT0$0
EDGARDO DE LA GARZADIRECTOR HOU0$0
STEVE BASTDIRECTOR PHO0$0
CHRISTOPHER CONNOLLYDIRECTOR DEN0$0
KRISTEN COLEMANDIRECTOR-AU0$0
MATT VALLEDIRECTOR DAL0$0

Address and contacts

Address (IRS master file)
135 S GUADALUPE ST, SAN MARCOS, TX 78666-5531
In care of
% STEVE LARSON
Signed the 990-EZ
MICHELLE VRUDHULA, FORMER PRESIDENT
Phone
(917) 676-5886
Return prepared by
SIGRIST CHEEK POTTER & HUYSER PLLC

Mission

THE ORGANIZATION ADVANCES, PROTECTS AND PROMOTES KNOWLEDGE, STANDARDS, EXCELLENCE, ETHICS, PROFESSIONAL DEVELOPMENT AND INNOVATION FOR THE GLOBAL MARKETING AND OPINION RESEARCH PROFESSION.

990-EZ for the year ended December 31, 2025

Program accomplishments

  • THE ORGANIZATION CONDUCTS MEETINGS AND CONFERENCES (INCLUDING TELECONFERENCES) TO PROMOTE UNITY, TO PLAN EVENTS, CONFERENCES, AND EDUCATIONAL OPPORTUNITIES FOR MEMBERS AND TO DO STRATEGIC PLANNING FOR THE ORGANIZATION.

What it must file and when

IRS records say it files Form 990-N (e-Postcard). Gross receipts normally $50,000 or less. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026990-EZ on file
2024December 31, 2024May 15, 2025990-EZ on file
2023December 31, 2023May 15, 2024990-EZ on file

File the 2026 990-N for MARKETING RESEARCH ASSOCIATION INC

Due May 17, 2027 · e-filed with the IRS by 990.tax, an IRS-authorized e-file provider

IRS record

EIN
94-2936757
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Donations deductible
No
Exempt since
1980
Accounting year ends
December
Files
Form 990-N (e-Postcard)
Assets (IRS master file)
$112,667
Income (IRS master file)
$48,051

Filing history

FormYear endedRevenueExpensesAssetsReturn
990-EZDecember 2025$48,051$43,117$112,667XML
990-EZDecember 2024$50,895$93,047$108,810XML
990-EZDecember 2023$96,999$57,378$149,801XML
990-EZDecember 2022–––IRS
990-EZDecember 2021–––IRS
990-EZDecember 2020–––IRS
990-EZDecember 2019–––IRS
990-EZDecember 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 94-2936757).

Questions about MARKETING RESEARCH ASSOCIATION INC

What is the EIN of MARKETING RESEARCH ASSOCIATION INC?
The employer identification number (EIN) of MARKETING RESEARCH ASSOCIATION INC is 94-2936757.
Is MARKETING RESEARCH ASSOCIATION INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1980.
Are donations to MARKETING RESEARCH ASSOCIATION INC tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does MARKETING RESEARCH ASSOCIATION INC file?
Form 990-N (e-Postcard). Gross receipts normally $50,000 or less.
When is the next return of MARKETING RESEARCH ASSOCIATION INC due?
The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did MARKETING RESEARCH ASSOCIATION INC last file with the IRS?
The latest return in the IRS public files is the 990-EZ for the year ended December 2025.
Who are the officers and directors of MARKETING RESEARCH ASSOCIATION INC?
The 990-EZ for the year ended December 31, 2025 lists 15 people; 0 received compensation from the organization.
How much revenue does MARKETING RESEARCH ASSOCIATION INC have?
On its 990-EZ for the year ended December 31, 2025 it reported revenue of $48,051, expenses of $43,117 and total assets of $112,667 at year end.

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