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Nonprofit · EIN 94-1496715

NAPA VALLEY VINTNERS INC

Tax-exempt · SAINT HELENA, CA 94574

Financials

$6.4M$6.7M2022$5.8M$6.6M2023$6.6M$6.6M2024
Revenue Expenses · by fiscal year end
Financials of NAPA VALLEY VINTNERS INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
September 30, 2025990$6,569,752$6,576,423-$6,671$13,472,451$2,082,820$11,389,631
September 30, 2024990$5,819,139$6,631,365-$812,226$12,699,350$1,300,374$11,398,976
September 30, 2023990$6,361,367$6,662,954-$301,587$12,894,848$691,490$12,203,358
Financial details: 990 for the year ended September 30, 2025

Revenue

Contributions, gifts and grants
$3,220,227
of which government grants
$608,680
Program service revenue
$2,715,846
Investment income
$307,188
Net gain from sales of assets
$3,500
Net income from fundraising events
$326,491
Other revenue
$326,491

Expenses

Grants and similar amounts paid
$162,215
Compensation of officers, directors and key employees
$1,779,584
Other salaries and wages
$2,454,895
Salaries, compensation and benefits (total)
$5,000,265
Professional fundraising fees
$0
Legal fees
$103,083
Accounting fees
$135,409
Occupancy
$193,860
Travel
$159,897
Depreciation
$200,097

Balance sheet and other

Total assets, start of year
$12,699,350
Total assets, end of year
$13,472,451
Total liabilities, end of year
$2,082,820
Net assets, end of year
$11,389,631
Land, buildings and equipment
$4,226,078
Net assets without donor restrictions
$11,389,631
Gross receipts
$9,629,581
Employees
32
Volunteers
11
Year formed
1960
State of legal domicile
CA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended September 30, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
Linda ReiffPresident & CEO
Officer
60$686,105$32,423
Steven TradewellCFO
Officer
50$346,036$33,774
Stacey Dolan CapitaniVP of Marketing50$330,428$19,826
Rex StultsVP Govnt Relations50$269,715$27,906
Michelle NoviIndustry Relations40$199,646$24,630
James BestDir Winery Relat40$192,582$26,248
Teresa WallDir of Mktng Comm40$185,312$29,255
Kathleen CorcoranDir Collective NV40$180,628$25,493
Brett Van EmstDir Consumer Mktng40$158,513$9,511
Malek AmraniDirector
Trustee or director
1$0$0
Emma SwainDirector
Trustee or director
1$0$0
Schatzi ThrockmortonBoard Vicechair
Trustee or director, Officer
2$0$0
Jason LedeDirector
Trustee or director
1$0$0
Ed MatovcikSecretary/Treas
Trustee or director, Officer
1$0$0
Jaime AraujoBoard Chair
Trustee or director, Officer
1$0$0
4 more people on this return
NameTitleHours / weekCompensation
Donna WalkerDirector
Trustee or director
1$0
Carlton McCoyDirector
Trustee or director
1$0
Elizabeth ViannaDirector
Trustee or director
1$0
Glenn SalvaDirector
Trustee or director
1$0
990 for the year ended September 30, 2024: 20 people
NameTitleHours / weekCompensationOther / benefits
Linda ReiffPresident & CEO
Officer
60$666,892$48,019
Steven TradewellCFO
Officer
50$318,208$46,541
Stacey Dolan CapitaniVP of Marketing50$319,768$18,360
Rex StultsVP Govnt Relations50$253,063$35,205
Teresa WallDir of Mktng Comm40$195,787$11,413
Michelle NoviIndustry Relations40$182,168$11,113
James BestDir Winery Relat40$178,829$10,999
Kathleen CorcoranDir Collective NV40$179,263$7,929
Brandy MillsDir Trade Relation40$148,583$9,488
Cyril ChappelletBoard Vice-Chai
Trustee or director, Officer
1$0$0
Emma SwainDirector
Trustee or director
1$0$0
Schatzi ThrockmortonDirector
Trustee or director
1$0$0
Jack BittnerDirector
Trustee or director
1$0$0
Beth Novak MillikenDirector
Trustee or director
1$0$0
Jaime AraujoSecretary/Treas
Trustee or director, Officer
1$0$0
Donna WalkerDirector
Trustee or director
1$0$0
Andy EricksonBoard Chair
Trustee or director, Officer
2$0$0
Elizabeth ViannaDirector
Trustee or director
1$0$0
Doug ShaferDirector
Trustee or director
1$0$0
Alycia MondaviDirector
Trustee or director
1$0$0
990 for the year ended September 30, 2023: 20 people
NameTitleHours / weekCompensationOther / benefits
Linda ReiffPresident & CEO
Officer
60$643,918$43,577
Stacey Dolan CapitaniVP of Marketing50$326,368$21,876
Steven TradewellCFO
Officer
50$286,227$45,763
Rex StultsIndustry Relations Director50$234,915$34,056
Teresa WallCommunications Dir40$178,028$35,624
Kathleen CorcoranStrategic Ptnr Dir40$172,406$26,608
James BestInt'l Mktg Directo40$169,522$23,130
Michelle NoviIndustry Relations40$168,738$22,274
Joe ThriftIT Manager40$155,450$31,782
Cyril ChappelletBoard Vice-Chai
Trustee or director, Officer
1$0$0
Emma SwainDirector
Trustee or director
1$0$0
Schatzi ThrockmortonDirector
Trustee or director
1$0$0
Jack BittnerDirector
Trustee or director
1$0$0
Beth Novak MillikenDirector
Trustee or director
1$0$0
Jamie AraujoSecretary/Treas
Trustee or director, Officer
1$0$0
Donna WalkerDirector
Trustee or director
1$0$0
Andy EricksonBoard Chair
Trustee or director, Officer
2$0$0
Elizabeth ViannaDirector
Trustee or director
1$0$0
Doug ShaferDirector
Trustee or director
1$0$0
Alycia MondaviDirector
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
PO BOX 141, SAINT HELENA, CA 94574-0141
Principal officer (990 for 2024)
Linda Reiff, PO Box 141, St Helena, CA 94574
Signed the 990
Schatzi Throckmorton, Board Chair
Phone
(707) 963-3388
Return prepared by
BROTEMARKLE DAVIS & COMPANY LLP

California records

California keeps its own records of charities and corporations. Search them by EIN 94-1496715 or by the name NAPA VALLEY VINTNERS INC.

Attorney General, Registry of Charities and Fundraisers
Registration status and filed reports (CT-TR-1, RRF-1)

Mission

Ensure the economic viability and sustainability of the Napa Valley appellation through marketing, promotional, educational and training programs, work on critical industry issues, and enhance the well-being of the Napa County Community.

990 for the year ended September 30, 2025

Program accomplishments

  • Domestic Marketing supports the Organization's overall vision and goals by marketing and promoting the Napa Valley Appellation in the United States. This consists of strategic positioning (branding) of the Napa Valley Appellation and program activities that serve members domestic needs.
  • International Marketing includes all marketing and promotional activities conducted in support of wine exports to foreign markets. Certain International Program expenditures qualify for reimbursement under federal grants. As fiscal agent for the Organization, The Wine Institute and the United States Department of Agriculture Commodity Credit Corporation funds these disbursements and collects the corresponding government funding. The remaining International Program expenses are paid by the Organization and are partially funded through member program fees and dues.
  • Member Relations handles issues relating to member communications, member involvement and member satisfaction. The Member Relations department organizes workshops on topics of interest that are held throughout the year. In addition, the department also organizes general members meetings and social events, including the annual meeting and the vintage celebration.
  • The communications department directs the communications, public relations and media relations strategies for the Organization. Innovative programming ideas to promote and protect the Napa Valley Appellation and fulfill the mission of the Organization are developed and executed in conjunction with vintner members and industry partners. Program areas of interest include media relations, web site content development, public relations, and member and industry communications.
  • The Name Protection department comprises the Organization's efforts to protect the Napa Name. This includes both domestic and international efforts. Also under the general auspices of this department is the Napa Name Protection Committee that monitors labeling and appellation issues.
  • The community outreach department promotes the activities, events, issues and strategies of the Organization to the local community. Activities include the Adopt a School Program, Napa Neighbor, Afternoon in the Vineyards, and numerous presentations to local community groups.
  • The Industry Issues department handles issues relating to the wine industry. Legal, environmental and social issues are some of the broad topics that fall under this department. It is this department that also pro-actively addresses projects that may be beneficial to the Napa Valley wine industry or its larger community.
  • Appellation Marketing supports the Organization's marketing goals by developing marketing educational materials (digital and analog) to support trade, media, and consumer programs world-wide.

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in September, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025September 30, 2026February 15, 2027Not due yet
2024September 30, 2025February 16, 2026990 on file
2023September 30, 2024February 17, 2025990 on file

IRS record

EIN
94-1496715
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Donations deductible
No
Exempt since
1962
Accounting year ends
September
Files
Form 990 or 990-EZ
Assets (IRS master file)
$13,472,451
Income (IRS master file)
$9,629,581

Filing history

FormYear endedRevenueExpensesAssetsReturn
990September 2025$6,569,752$6,576,423$13,472,451XML
990September 2024$5,819,139$6,631,365$12,699,350XML
990September 2023$6,361,367$6,662,954$12,894,848XML
990September 2022$5,447,298$5,790,349$13,431,185IRS
990September 2021–––IRS
990September 2020–––IRS
990September 2019–––IRS
990September 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 94-1496715).

Questions about NAPA VALLEY VINTNERS INC

What is the EIN of NAPA VALLEY VINTNERS INC?
The employer identification number (EIN) of NAPA VALLEY VINTNERS INC is 94-1496715.
Is NAPA VALLEY VINTNERS INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1962.
Are donations to NAPA VALLEY VINTNERS INC tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does NAPA VALLEY VINTNERS INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of NAPA VALLEY VINTNERS INC due?
The return for tax year 2025 (the year ending September 30, 2026) is due February 15, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did NAPA VALLEY VINTNERS INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended September 2025.
Who is the principal officer of NAPA VALLEY VINTNERS INC?
The 990 for the year ended September 30, 2025 names Linda Reiff.
Who are the officers and directors of NAPA VALLEY VINTNERS INC?
The 990 for the year ended September 30, 2025 lists 19 people; 9 received compensation from the organization, the highest $686,105 (Linda Reiff, President & CEO).
How much revenue does NAPA VALLEY VINTNERS INC have?
On its 990 for the year ended September 30, 2025 it reported revenue of $6,569,752, expenses of $6,576,423 and total assets of $13,472,451 at year end.

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