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Nonprofit · EIN 77-0086722

VISIT SANTA BARBARA

Tax-exempt · SANTA BARBARA, CA 93103

Financials

$10.9M$9.9M2022$11.2M$11.1M2023$11.3M$11.2M2024
Revenue Expenses · by fiscal year end
Financials of VISIT SANTA BARBARA by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
June 30, 2025990$11,266,040$11,189,942$76,098$3,657,377$2,420,144$1,237,233
June 30, 2024990$11,220,230$11,139,913$80,317$3,930,113$2,768,978$1,161,135
June 30, 2023990$10,941,430$9,914,718$1,026,712$4,581,981$2,531,000$2,050,981
Financial details: 990 for the year ended June 30, 2025

Revenue

Contributions, gifts and grants
$1,025,316
of which government grants
$1,025,316
Program service revenue
$10,205,520
Investment income
$35,204
Other revenue
$0

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$358,410
Other salaries and wages
$1,626,565
Salaries, compensation and benefits (total)
$2,379,089
Professional fundraising fees
$0
Legal fees
$16,270
Accounting fees
$106,304
Occupancy
$256,063
Travel
$307,892
Depreciation
$59,760

Balance sheet and other

Total assets, start of year
$3,930,113
Total assets, end of year
$3,657,377
Total liabilities, end of year
$2,420,144
Net assets, end of year
$1,237,233
Land, buildings and equipment
$333,772
Net assets without donor restrictions
$1,237,233
Gross receipts
$11,266,040
Employees
18
Volunteers
57
Year formed
1954
State of legal domicile
CA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended June 30, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
KATHERINE JANEGA-DYKESPRESIDENT/CEO
Officer
40$318,259$31,439
JAMES MINTONVP OF STRATEGIC PLANNING
Highest-paid employee
40$243,588$18,457
BETH OLSONDIRECTOR OF SALES
Highest-paid employee
40$143,637$23,181
JESSYLYNN PERKINSDIRECTOR OF MARKETING
Highest-paid employee
40$147,719$13,539
KARNA HUGHESDIRECTOR OF PUBLIC RELATIO
Highest-paid employee
40$143,261$17,589
CATHERINE PUCCINODIRECTOR OF NATIONAL ACCOUNTS
Highest-paid employee
40$117,057$23,661
TOM PATTONCHAIRMAN
Trustee or director, Officer
0.6$0$0
RICHARD FIDELVICE CHAIRMAN
Trustee or director, Officer
0.6$0$0
DAN GLAESERTREASURER
Trustee or director, Officer
0.6$0$0
REBECCA ANDERSONSECRETARY
Trustee or director, Officer
0.6$0$0
MICHAEL COHENMARKETING CHAIR
Trustee or director, Officer
0.6$0$0
CHRIS CLINETBID CHAIR
Trustee or director, Officer
0.3$0$0
AMADA CRUZDIRECTOR
Trustee or director
0.3$0$0
ANDREW FIRESTONEDIRECTOR
Trustee or director
0.3$0$0
BABETT HIRZELDIRECTOR
Trustee or director
0.3$0$0
12 more people on this return
NameTitleHours / weekCompensation
BEN SPRAGUEDIRECTOR
Trustee or director
0.3$0
BRADLEY CANCEDIRECTOR
Trustee or director
0.3$0
DAVID SIGMANDIRECTOR
Trustee or director
0.3$0
ED GALSTERERDIRECTOR
Trustee or director
0.3$0
GREG BROUSSARDDIRECTOR
Trustee or director
0.3$0
JENS BAAKEDIRECTOR
Trustee or director
0.3$0
SAMANTHA ONNENDIRECTOR
Trustee or director
0.3$0
TIM SNIDERDIRECTOR
Trustee or director
0.3$0
TREG FINNEYDIRECTOR
Trustee or director
0.3$0
TREVOR LARGEDIRECTOR
Trustee or director
0.3$0
WARNER ANDERSONDIRECTOR
Trustee or director
0.3$0
LESLIE BRICKELLDIRECTOR
Trustee or director
0.3$0
990 for the year ended June 30, 2024: 25 people
NameTitleHours / weekCompensationOther / benefits
KATHERINE JANEGA-DYKESPRESIDENT/CEO
Officer
40$310,454$29,214
JAMES MINTONVP OF STRATEGIC PLANNING
Highest-paid employee
40$232,403$16,974
BETH OLSONDIRECTOR OF SALES
Highest-paid employee
40$132,035$20,861
KARNA HUGHESDIRECTOR OF PUBLIC RELATIO
Highest-paid employee
40$131,659$15,795
JESSYLYNN PERKINSDIRECTOR OF MARKETING
Highest-paid employee
40$131,401$12,377
NOELLE BUBENDIRECTOR OF COMMUNITY PARTNERSHIPS & EVENTS
Highest-paid employee
40$110,709$11,485
CHRIS CLINECHAIRMAN
Trustee or director, Officer
0.6$0$0
TOM PATTONVICE CHAIRMAN
Trustee or director, Officer
0.6$0$0
DAN GLAESERTREASURER
Trustee or director, Officer
0.6$0$0
JANIS CLAPOFFSECRETARY
Trustee or director, Officer
0.6$0$0
ANNE PETERSENMARKETING CHAIR
Trustee or director, Officer
0.6$0$0
ALISON LASLETTDIRECTOR
Trustee or director
0.3$0$0
ANDREW FIRESTONEDIRECTOR
Trustee or director
0.3$0$0
BABETT HIRZELDIRECTOR
Trustee or director
0.3$0$0
BEN SPRAGUEDIRECTOR
Trustee or director
0.3$0$0
DAVID SIGMANDIRECTOR
Trustee or director
0.3$0$0
GREG BROUSSARDDIRECTOR
Trustee or director
0.3$0$0
JENS BAAKEDIRECTOR
Trustee or director
0.3$0$0
MICHAEL MARTZDIRECTOR
Trustee or director
0.3$0$0
REBECCA ANDERSONDIRECTOR
Trustee or director
0.3$0$0
RICHARD GOODDIRECTOR
Trustee or director
0.3$0$0
SAMANTHA ONNENDIRECTOR
Trustee or director
0.3$0$0
TREG FINNEYDIRECTOR
Trustee or director
0.3$0$0
RICHARD FIDELDIRECTOR
Trustee or director
0.3$0$0
NICK GILLIODIRECTOR
Trustee or director
0.3$0$0
990 for the year ended June 30, 2023: 26 people
NameTitleHours / weekCompensationOther / benefits
KATHERINE JANEGA-DYKESPRESIDENT/CEO
Officer
40$219,031$24,458
JAMES MINTONVP OF STRATEGIC PLANNING
Highest-paid employee
40$169,624$14,078
BETH OLSONDIRECTOR OF SALES
Highest-paid employee
40$123,600$18,748
KARNA HUGHESDIRECTOR OF PUBLIC RELATIO
Highest-paid employee
40$123,224$14,246
JESSYLYNN PERKINSDIRECTOR OF MARKETING
Highest-paid employee
40$117,368$11,314
CHRIS INMANCHAIRMAN
Trustee or director, Officer
0.6$0$0
CHRIS CLINEVICE CHAIRMAN
Trustee or director, Officer
0.6$0$0
DAN GLAESERTREASURER
Trustee or director, Officer
0.6$0$0
TOM PATTONSECRETARY
Trustee or director, Officer
0.6$0$0
BARRY DORSEYTBID CHAIR
Trustee or director, Officer
0.6$0$0
STEVE WINDHAGERMARKETING CHAIR
Trustee or director, Officer
0.6$0$0
STEVEN JANICEKPAST - CHAIRMAN
Trustee or director
0.6$0$0
ALISON LASLETTDIRECTOR
Trustee or director
0.3$0$0
ANNE PETERSENDIRECTOR
Trustee or director
0.3$0$0
BRANDON RISTAINODIRECTOR
Trustee or director
0.3$0$0
GREG BROUSSARDDIRECTOR
Trustee or director
0.3$0$0
ANDREW FIRESTONEDIRECTOR
Trustee or director
0.3$0$0
JANIS CLAPOFFDIRECTOR
Trustee or director
0.3$0$0
ROBERT GLOCKDIRECTOR
Trustee or director
0.3$0$0
GREG GORGADIRECTOR
Trustee or director
0.3$0$0
DEAN NOBLEDIRECTOR
Trustee or director
0.3$0$0
KYLE OLIVERDIRECTOR
Trustee or director
0.3$0$0
MITCHELL SJERVENDIRECTOR
Trustee or director
0.3$0$0
MICHAEL MARTZDIRECTOR
Trustee or director
0.3$0$0
RICHARD GOODDIRECTOR
Trustee or director
0.3$0$0
SAMANTHA ONENDIRECTOR
Trustee or director
0.3$0$0

Address and contacts

Address (IRS master file)
500 E MONTECITO ST, SANTA BARBARA, CA 93103-3245
Principal officer (990 for 2024)
KATHY JANEGA-DYKES, 500 E MONTECITO STREET, SANTA BARBARA, CA 93103
Signed the 990
KATHY JANEGA-DYKES, PRESIDENT/CEO
Phone
(805) 966-9222
Return prepared by
MACFARLANE FALETTI & CO LLP

California records

California keeps its own records of charities and corporations. Search them by EIN 77-0086722 or by the name VISIT SANTA BARBARA.

Attorney General, Registry of Charities and Fundraisers
Registration status and filed reports (CT-TR-1, RRF-1)

Mission

WE STIMULATE NEW OVERNIGHT TRAVEL TO SANTA BARBARA SOUTH COAST THROUGH ADVERTISING, CONTENT MARKETING, TRAVEL MEDIA RELATIONSHIPS, MEETINGS PROMOTIONS, AND TRAVEL TRADE DEVELOPMENT.

990 for the year ended June 30, 2025

Program accomplishments

  • OUR MARKETING CAMPAIGNS ARE COMPRISED OF TWO PRIMARY DIVISIONS: LEISURE TRAVEL ADVERTISING, AND CONTENT MARKETING. THE FIRST IS TARGETED TO LIKELY TRAVELERS IN KEY CALIFORNIA AND DIRECT FLIGHT MARKETS USING PRINT AND DIGITAL ADVERTISING. THE LATTER PROVIDES RICHER STORYTELLING TO ENCOURAGE TRAVELERS TO PLAN AN OVERNIGHT TRIP TO THE SANTA BARBARA SOUTH COAST. PRIMARY ELEMENTS OF OUR CONTENT MARKETING INCLUDE SOCIAL MEDIA STORIES, TRIP PLANNING IDEAS SUCH AS BUSINESS LISTINGS AND ITINERARIES ON SANTABARBARACA.COM AND DISTRIBUTION OF OUR 200 PAGE VISITOR MAGAZINE.
  • PUBLIC RELATIONS IS RESPONSIBLE FOR GENERATING NON-PAID PUBLICITY THAT INSPIRES TRAVEL TO OUR REGION. TACTICS INCLUDE PITCHING STORIES TO NATIONAL AND INTERNATIONAL JOURNALISTS AND EDITORS, HOSTING VISITING TRAVEL WRITERS WHO ARE ON ASSIGNMENT, AND PROVIDING ASSETS SUCH AS PHOTOGRAPHY AND FACT CHECKING.
  • SALES IS COMPRISED OF TWO DIVISIONS: GROUP SALES AND TRAVEL TRADE SALES. THE FIRST SEEKS TO ATTRACT GROUPS OF 10 OR MORE FOR MEETINGS, CONFERENCES, INCENTIVE TRAVEL ETC. THE LATTER WORKS WITH TRAVEL AGENTS AND TOUR OPERATORS TO BOOK PACKAGED AND INDEPENDENT TRAVEL TO SANTA BARBARA. COMMON TACTICS FOR BOTH DIVISIONS INCLUDE SALES MISSIONS, SITE INSPECTIONS AND TRADE SHOW EXHIBITIONS ACROSS THE U.S. AND SELECT INTERNATIONAL MARKETS.

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025June 30, 2026November 16, 2026Not due yet
2024June 30, 2025November 17, 2025990 on file
2023June 30, 2024November 15, 2024990 on file

IRS record

EIN
77-0086722
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Donations deductible
No
Exempt since
1988
Accounting year ends
June
Files
Form 990 or 990-EZ
Assets (IRS master file)
$3,657,377
Income (IRS master file)
$11,266,040

Filing history

FormYear endedRevenueExpensesAssetsReturn
990June 2025$11,266,040$11,189,942$3,657,377IRS
990June 2024$11,220,230$11,139,913$3,930,113IRS
990June 2023$10,941,430$9,914,718$4,581,981XML
990June 2022$7,251,776$7,279,713$2,275,165IRS
990June 2021–––IRS
990June 2020–––IRS
990June 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 77-0086722).

Questions about VISIT SANTA BARBARA

What is the EIN of VISIT SANTA BARBARA?
The employer identification number (EIN) of VISIT SANTA BARBARA is 77-0086722.
Is VISIT SANTA BARBARA tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1988.
Are donations to VISIT SANTA BARBARA tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does VISIT SANTA BARBARA file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of VISIT SANTA BARBARA due?
The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did VISIT SANTA BARBARA last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended June 2025.
Who is the principal officer of VISIT SANTA BARBARA?
The 990 for the year ended June 30, 2025 names KATHY JANEGA-DYKES.
Who are the officers and directors of VISIT SANTA BARBARA?
The 990 for the year ended June 30, 2025 lists 27 people; 6 received compensation from the organization, the highest $318,259 (KATHERINE JANEGA-DYKES, PRESIDENT/CEO).
How much revenue does VISIT SANTA BARBARA have?
On its 990 for the year ended June 30, 2025 it reported revenue of $11,266,040, expenses of $11,189,942 and total assets of $3,657,377 at year end.

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