2024-02-22T10:22:34-06:00 2023-06-30 952835976 MACFARLANE FALETTI & CO LLP 3757 STATE STREET SUITE 3B SANTA BARBARA CA 93105 990 2022-07-01 770086722 VISIT SANTA BARBARA VISI 8059669222 500 E MONTECITO STREET SANTA BARBARA CA 93103 KATHY JANEGA-DYKES PRESIDENT/CEO 8059669222 2024-02-21 1 KATHY JANEGA-DYKES 999009999 0 VANESSA M GARCIA P01255292 8059664157 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z X KATHY JANEGA-DYKES 500 E MONTECITO STREET SANTA BARBARA CA 93103 10941430 0 X WWW.SANTABARBARACA.COM X 1954 CA INSPIRE OVERNIGHT TRAVEL TO SANTA BARBARA, CALIFORNIA IN ORDER TO ENHANCE THE COMMUNITY'S ECONOMY AND QUALITY OF LIFE. 21 21 17 50 0 0 1682740 1075316 5568173 9845867 863 20247 0 0 7251776 10941430 0 0 0 0 1536993 2072702 0 0 0 5742720 7842016 7279713 9914718 -27937 1026712 2275165 4581981 1250896 2531000 1024269 2050981 X WE STIMULATE NEW OVERNIGHT TRAVEL TO SANTA BARBARA SOUTH COAST THROUGH ADVERTISING, CONTENT MARKETING, TRAVEL MEDIA RELATIONSHIPS, MEETINGS PROMOTIONS, AND TRAVEL TRADE DEVELOPMENT. 0 0 OUR MARKETING CAMPAIGNS ARE COMPRISED OF TWO PRIMARY DIVISIONS: LEISURE TRAVEL ADVERTISING, AND CONTENT MARKETING. THE FIRST IS TARGETED TO LIKELY TRAVELERS IN KEY CALIFORNIA AND DIRECT FLIGHT MARKETS USING PRINT AND DIGITAL ADVERTISING. THE LATTER PROVIDES RICHER STORYTELLING TO ENCOURAGE TRAVELERS TO PLAN AN OVERNIGHT TRIP TO THE SANTA BARBARA SOUTH COAST. PRIMARY ELEMENTS OF OUR CONTENT MARKETING INCLUDE SOCIAL MEDIA STORIES, TRIP PLANNING IDEAS SUCH AS BUSINESS LISTINGS AND ITINERARIES ON SANTABARBARACA.COM AND DISTRIBUTION OF OUR 200 PAGE VISITOR MAGAZINE. PUBLIC RELATIONS IS RESPONSIBLE FOR GENERATING NON-PAID PUBLICITY THAT INSPIRES TRAVEL TO OUR REGION. TACTICS INCLUDE PITCHING STORIES TO NATIONAL AND INTERNATIONAL JOURNALISTS AND EDITORS, HOSTING VISITING TRAVEL WRITERS WHO ARE ON ASSIGNMENT, AND PROVIDING ASSETS SUCH AS PHOTOGRAPHY AND FACT CHECKING. SALES IS COMPRISED OF TWO DIVISIONS: GROUP SALES AND TRAVEL TRADE SALES. THE FIRST SEEKS TO ATTRACT GROUPS OF 10 OR MORE FOR MEETINGS, CONFERENCES, INCENTIVE TRAVEL ETC. THE LATTER WORKS WITH TRAVEL AGENTS AND TOUR OPERATORS TO BOOK PACKAGED AND INDEPENDENT TRAVEL TO SANTA BARBARA. COMMON TACTICS FOR BOTH DIVISIONS INCLUDE SALES MISSIONS, SITE INSPECTIONS AND TRADE SHOW EXHIBITIONS ACROSS THE U.S. AND SELECT INTERNATIONAL MARKETS. COMMUNITY PARTNERSHIPS STRENGTHENS RELATIONSHIPS BETWEEN THE ORGANIZATION, LEISURE AND HOSPITALITY BUSINESSES, THEIR EMPLOYEES AND LIKEMINDED ASSOCIATIONS. THIS WORK INCLUDES THE EXECUTION OF INDUSTRY EDUCATIONAL AND NETWORKING EVENTS, COMBINED WITH COLLABORATING WITH LOCAL FESTIVALS, COMMUNITY EVENTS AND HOSPITALITY WORKFORCE DEVELOPMENT OPPORTUNITIES. 0 1 0 0 0 0 0 0 0 1 0 0 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 18 0 1 17 1 0 0 0 0 0 0 0 0 0 0 X 21 21 0 0 0 0 1 1 1 1 1 0 0 1 1 1 1 1 1 1 0 0 CA X EXECUTIVE DIRECTOR 8059669222 500 E MONTECITO STREET SANTA BARBARA CA 93103 CHRIS INMAN CHAIRMAN 0.60 X X 0 0 0 CHRIS CLINE VICE CHAIRMAN 0.60 X X 0 0 0 DAN GLAESER TREASURER 0.60 X X 0 0 0 TOM PATTON SECRETARY 0.60 X X 0 0 0 BARRY DORSEY TBID CHAIR 0.60 X X 0 0 0 STEVE WINDHAGER MARKETING CHAIR 0.60 X X 0 0 0 STEVEN JANICEK PAST - CHAIRMAN 0.60 X 0 0 0 ALISON LASLETT DIRECTOR 0.30 X 0 0 0 ANNE PETERSEN DIRECTOR 0.30 X 0 0 0 BRANDON RISTAINO DIRECTOR 0.30 X 0 0 0 GREG BROUSSARD DIRECTOR 0.30 X 0 0 0 ANDREW FIRESTONE DIRECTOR 0.30 X 0 0 0 JANIS CLAPOFF DIRECTOR 0.30 X 0 0 0 ROBERT GLOCK DIRECTOR 0.30 X 0 0 0 GREG GORGA DIRECTOR 0.30 X 0 0 0 DEAN NOBLE DIRECTOR 0.30 X 0 0 0 KYLE OLIVER DIRECTOR 0.30 X 0 0 0 MITCHELL SJERVEN DIRECTOR 0.30 X 0 0 0 MICHAEL MARTZ DIRECTOR 0.30 X 0 0 0 RICHARD GOOD DIRECTOR 0.30 X 0 0 0 SAMANTHA ONEN DIRECTOR 0.30 X 0 0 0 KATHERINE JANEGA-DYKES PRESIDENT/CEO 40.00 X 219031 0 24458 BETH OLSON DIRECTOR OF SALES 40.00 X 123600 0 18748 JAMES MINTON VP OF STRATEGIC PLANNING 40.00 X 169624 0 14078 KARNA HUGHES DIRECTOR OF PUBLIC RELATIO 40.00 X 123224 0 14246 JESSYLYNN PERKINS DIRECTOR OF MARKETING 40.00 X 117368 0 11314 752847 0 82844 6 0 1 0 SPARK LOFT MEDIA 601 SW OAK STREET PORTLAND OR 97205 SOCIAL MEDIA MARKETING 2936545 MILES PARTNERSHIP 6751 PROFESSIONAL PKWY 200 SARASOTA FL 34240 WEBSITE MANAGEMENT 441591 2 1075316 1075316 TBID INCOME 561499 9549847 9549847 COOPERATIVE ADVERTISING 541800 146911 146911 MEMBERSHIP DUES AND ASSESSMENTS 561499 97189 97189 OTHER INCOME 900099 51920 51920 9845867 20247 20247 10941430 9845867 0 20247 X 261134 1509320 41616 131855 128777 519 90651 1452393 4334984 64110 281789 242798 153195 125661 15319 24696 35873 RESEARCH 431797 TRADE SHOWS 211027 TBID COLLECTION FEES 197285 FAM TOURS 93012 86907 9914718 46537 403916 785051 928115 1066586 1724490 231242 250685 596129 429354 145749 166775 0 1108000 2275165 4581981 626654 1042882 52965 95260 300000 293139 271277 1099719 1250896 2531000 X 1024269 2050981 1024269 2050981 2275165 4581981 1026712 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 153672 68696 84976 429114 360658 68456 13343 13343 166775 OPERATING LEASE RIGHT-OF-USE ASSETS 1108000 1108000 OPERATING LEASE LIABILITIES 1099719 1099719 X 10950786 9356 9356 10941430 0 10941430 9967287 52569 52569 9914718 0 9914718 PART X, LINE 2: THE ORGANIZATION EVALUATES UNCERTAIN TAX POSITIONS, WHEREBY THE EFFECT OF THE UNCERTAINTY WOULD BE RECORDED IF THE OUTCOME WAS CONSIDERED PROBABLE AND REASONABLY ESTIMABLE. AS OF JUNE 30, 2023, THE ORGANIZATION HAD NOT IDENTIFIED ANY UNCERTAIN TAX POSITIONS REQUIRING ACCRUAL. THE ORGANIZATION FILES INFORMATIONAL TAX RETURNS IN U.S. FEDERAL AND CALIFORNIA JURISDICTIONS AND IS NO LONGER SUBJECT TO U.S. FEDERAL AND STATE TAX EXAMINATIONS BY TAX AUTHORITIES FOR FISCAL YEARS ENDING BEFORE JUNE 30, 2020 AND JUNE 30, 2019, RESPECTIVELY. X X X X 0 0 0 KATHERINE JANEGA-DYKES PRESIDENT/CEO 219031 0 0 0 0 0 6413 0 18045 0 243489 0 0 0 JAMES MINTON VP OF STRATEGIC PLANNING 169624 0 0 0 0 0 5089 0 8989 0 183702 0 0 0 FORM 990, PART VI, SECTION A, LINE 6 TOURISM AND FILM COMMISSION RELATED ENTITIES ARE MEMBERS OF THE ORGANIZATION. FORM 990, PART VI, SECTION A, LINE 7A MEMBERS ELECT THE BOARD OF DIRECTORS AS WELL AS CHANGES TO THE ORGANIZING DOCUMENTS OF THE ORGANIZATION. FORM 990, PART VI, SECTION A, LINE 7B ANY CHANGES TO THE ORGANIZING DOCUMENTS OF THE ORGANIZATION. FORM 990, PART VI, SECTION B, LINE 11B THE BOARD OF DIRECTORS AND MANAGEMENT ARE PROVIDED A DRAFT OF THE 990 FOR REVIEW BEFORE FILING. FORM 990, PART VI, SECTION B, LINE 12C BOARD MEMBERS OF THE ORGANIZATION SUBMIT ANNUAL REPORTS INDICATING EITHER THAT THEY HAVE NO CONFLICTS OF INTEREST OR THAT DESCRIBE ANY POTENTIAL CONFLICTS. ANY POTENTIAL CONFLICTS ARE INVESTIGATED. FORM 990, PART VI, SECTION B, LINE 15A COMPARABLE COMPENSATION INFORMATION PROVIDED BY WESTERN ASSOCIATION OF CONVENTION AND VISITORS BUREAUS. FORM 990, PART VI, SECTION C, LINE 19 DOCUMENTS ARE AVAILABLE UPON REQUEST. FORM 990, PART IX, LINE 11G OTHER PROFESSIONAL FEES 118,669. HUMAN RESOURCES 29,035. MARKETING 1,019,227. PUBLIC RELATIONS 82,050. SALES ACCOUNT MANAGEMENT 196,212. ADMINISTRATIVE SERVICES 7,200. FORM 990, PAGE 13, PART XII LINE 2C THE ORGANIZATION HAS AN AUDIT COMMITTEE TO SELECT THE AUDITOR, OVERSEE THE AUDIT PROCESS, AND REVIEW THE AUDITED FINANCIAL STATEMENTS. AFTER REVIEWING, THE AUDIT COMMITTEE INVITES THE FINANCE COMMITTEE TO REVIEW THE AUDITED FINANCIAL STATEMENTS. THE AUDITED FINANCIAL STATEMENTS ARE THEN ACCEPTED BY THE AUDIT COMMITTEE AND PRESENTED TO THE FULL BOARD.