Nonprofit · EIN 75-2659688
CULTURE MARKETING COUNCIL
Tax-exempt · MERRIFIELD, VA 22116
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $655,514 | $618,864 | $36,650 | $175,146 | $61,262 | $113,884 |
| December 31, 2024 | 990 | $620,268 | $639,961 | -$19,693 | $154,252 | $77,018 | $77,234 |
| December 31, 2023 | 990 | $717,563 | $646,547 | $71,016 | $197,054 | $100,127 | $96,927 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $0
- Program service revenue
- $604,458
- Investment income
- $0
- Other revenue
- $51,056
Expenses
- Grants and similar amounts paid
- $12,005
- Salaries, compensation and benefits (total)
- $0
- Professional fundraising fees
- $0
- Legal fees
- $111
- Accounting fees
- $15,178
Balance sheet and other
- Total assets, start of year
- $154,252
- Total assets, end of year
- $175,146
- Total liabilities, end of year
- $61,262
- Net assets, end of year
- $113,884
- Net assets without donor restrictions
- $113,884
- Gross unrelated business income
- $33,825
- Gross receipts
- $655,514
- Employees
- 0
- Volunteers
- 26
- Year formed
- 1996
- State of legal domicile
- TX
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| JOSE VILLA | CHAIR Trustee or director, Officer | 5 | $0 |
| ISABELLA SANCHEZ | IMMEDIATE PAST CHAIR Trustee or director, Officer | 5 | $0 |
| GIAN PABLO KATES | TREASURER Trustee or director, Officer | 5 | $0 |
| FRANCO CABALLERO | DIRECTOR Trustee or director | 5 | $0 |
| GLORIA CONTANZA | DIRECTOR Trustee or director | 5 | $0 |
| MARINA FILLIPPELI | DIRECTOR Trustee or director | 5 | $0 |
| BRIAN FISHER | DIRECTOR Trustee or director | 5 | $0 |
| GREG KNIPP | DIRECTOR Trustee or director | 5 | $0 |
| ROY EDUARDO KOKOYACHUK | DIRECTOR Trustee or director | 5 | $0 |
| PEDRO LERMA | DIRECTOR Trustee or director | 5 | $0 |
| LONNIE LIMON | DIRECTOR Trustee or director | 5 | $0 |
| RONALD MENDEZ | DIRECTOR Trustee or director | 5 | $0 |
| LUIS MIGUEL MESSINAU | DIRECTOR Trustee or director | 5 | $0 |
| ALEX LOPEZ NEGRETE | DIRECTOR Trustee or director | 5 | $0 |
| VICTOR PAREDES | DIRECTOR Trustee or director | 5 | $0 |
8 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| AMILCAR PEREZ | DIRECTOR Trustee or director | 5 | $0 |
| NESTOR PERINOT | DIRECTOR Trustee or director | 5 | $0 |
| ALDO QUEVEDO | DIRECTOR Trustee or director | 5 | $0 |
| MICHAEL ROCA | DIRECTOR Trustee or director | 5 | $0 |
| ANGELA RODRIGUEZ | DIRECTOR Trustee or director | 5 | $0 |
| INGRID OTERO SMART | DIRECTOR Trustee or director | 5 | $0 |
| DONNA SPECIALE | DIRECTOR Trustee or director | 5 | $0 |
| MARCO VEGA | DIRECTOR Trustee or director | 5 | $0 |
990 for the year ended December 31, 2024: 25 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| ISABELLA SANCHEZ | CHAIR Trustee or director, Officer | 5 | $0 |
| GONZALO DELFA | IMMEDIATE PAST CHAIR Trustee or director, Officer | 5 | $0 |
| GIAN PABLO KATES | TREASURER Trustee or director, Officer | 5 | $0 |
| STACIE DEARMAS | DIRECTOR Trustee or director | 5 | $0 |
| GLORIA CONTANZ | DIRECTOR Trustee or director | 5 | $0 |
| IZZY GONZALEZ | DIRECTOR Trustee or director | 5 | $0 |
| SIMON ELHAGE | DIRECTOR Trustee or director | 5 | $0 |
| MARINA FILLIPPELI | DIRECTOR Trustee or director | 5 | $0 |
| GREG KNIPP | DIRECTOR Trustee or director | 5 | $0 |
| PEDRO LERMA | DIRECTOR Trustee or director | 5 | $0 |
| STEVE MANDALA | DIRECTOR Trustee or director | 5 | $0 |
| RONALD MENDEZ | DIRECTOR Trustee or director | 5 | $0 |
| LUIS MIGUEL MESSINAU | DIRECTOR Trustee or director | 5 | $0 |
| VICTOR PAREDES | DIRECTOR Trustee or director | 5 | $0 |
| AMILCAR PEREZ | DIRECTOR Trustee or director | 5 | $0 |
| NESTOR PERINOT | DIRECTOR Trustee or director | 5 | $0 |
| MICHAEL ROCA | DIRECTOR Trustee or director | 5 | $0 |
| ALBERT RODRIGUEZ | DIRECTOR Trustee or director | 5 | $0 |
| ANGELA RODRIGUEZ | DIRECTOR Trustee or director | 5 | $0 |
| INGRID OTERO SMART | DIRECTOR Trustee or director | 5 | $0 |
| DONNA SPECIALE | DIRECTOR Trustee or director | 5 | $0 |
| LISA TORRES | DIRECTOR Trustee or director | 5 | $0 |
| MARCO VEGA | DIRECTOR Trustee or director | 5 | $0 |
| JOSE VILLA | DIRECTOR Trustee or director | 5 | $0 |
| HORACIO GAVILAN | EXECUTIVE DIRECTOR Officer | 40 | $0 |
990 for the year ended December 31, 2023: 21 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| ISABELLA SANCHEZ | CHAIR Trustee or director, Officer | 5 | $0 |
| GONZALO DELFA | IMMEDIATE PAST CHAIR Trustee or director, Officer | 5 | $0 |
| GIAN PABLO KATES | TREASURER Trustee or director, Officer | 5 | $0 |
| STACIE DEARMAS | DIRECTOR Trustee or director | 5 | $0 |
| GREG KNIPP | DIRECTOR Trustee or director | 5 | $0 |
| IZZY GONZALEZ | DIRECTOR Trustee or director | 5 | $0 |
| PEDRO LERMA | DIRECTOR Trustee or director | 5 | $0 |
| VICTOR PAREDES | DIRECTOR Trustee or director | 5 | $0 |
| DONNA SPECIALE | DIRECTOR Trustee or director | 5 | $0 |
| MARCO VEGA | DIRECTOR Trustee or director | 5 | $0 |
| NATALIE BODEN | DIRECTOR Trustee or director | 5 | $0 |
| INGRID OTERO SMART | DIRECTOR Trustee or director | 5 | $0 |
| ALBERT RODRIGUEZ | DIRECTOR Trustee or director | 5 | $0 |
| JOSE VILLA | DIRECTOR Trustee or director | 5 | $0 |
| LISA TORRES | DIRECTOR Trustee or director | 5 | $0 |
| SIMON ELHAGE | DIRECTOR Trustee or director | 5 | $0 |
| STEVE MANDALA | DIRECTOR Trustee or director | 5 | $0 |
| MARINA FILLIPPELI | DIRECTOR Trustee or director | 5 | $0 |
| LUIS MIGUEL MESSINAU | DIRECTOR Trustee or director | 5 | $0 |
| NESTOR PERINOT | DIRECTOR Trustee or director | 5 | $0 |
| HORACIO GAVILAN | EXECUTIVE DIRECTOR Officer | 40 | $0 |
Address and contacts
- Address (IRS master file)
- PO BOX 3915, MERRIFIELD, VA 22116-3915
- In care of
- % ASSOCIATION MANAGEMENT GROUP INC
- Principal officer (990 for 2025)
- HORACIO GAVILAN, PO BOX 3915, MERRIFIELD, VA 22116
- Signed the 990
- HORACIO GAVILAN, EXECUTIVE DIRECTOR
- Phone
- (703) 745-5531
- Return prepared by
- CBIZ ADVISORS LLC
Mission
THE MISSION OF HMC IS "TO GROW, STRENGTHEN AND PROTECT THE HISPANIC MARKETING AND ADVERTISING INDUSTRY BY PROVIDING LEADERSHIP IN RAISING AWARENESS OF THE VALUE OF THE HISPANIC MARKET OPPORTUNITIES AND ENHANCING THE PROFESSIONALISM OF THE INDUSTRY."
Program accomplishments
- MEMBER SERVICES: HMC'S MEMBERSHIP SERVICES ASSIST ITS MEMBERS IN ADVANCING LEADERSHIP AND PROFESSIONALISM IN THE HISPANIC ADVERTISING AND MARKETING INDUSTRY. HMC PROVIDES SUPPORTIVE PUBLICATIONS SUCH AS HMC MARKET GUIDE, A WEEKLY NEWSLETTER, WEBINARS, INDUSTRY-WIDE RESEARCH, AND MARKET INFORMATION AND SUPPORT SERVICES.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 75-2659688
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Exempt since
- 1997
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $175,146
- Income (IRS master file)
- $655,514
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $655,514 | $618,864 | $175,146 | XML |
| 990 | December 2024 | $620,268 | $639,961 | $154,252 | XML |
| 990 | December 2023 | $717,563 | $646,547 | $197,054 | XML |
| 990 | December 2022 | $407,813 | $365,601 | $163,104 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 75-2659688).
Questions about CULTURE MARKETING COUNCIL
- What is the EIN of CULTURE MARKETING COUNCIL?
- The employer identification number (EIN) of CULTURE MARKETING COUNCIL is 75-2659688.
- Is CULTURE MARKETING COUNCIL tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1997.
- Which annual return does CULTURE MARKETING COUNCIL file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of CULTURE MARKETING COUNCIL due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did CULTURE MARKETING COUNCIL last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of CULTURE MARKETING COUNCIL?
- The 990 for the year ended December 31, 2025 names HORACIO GAVILAN.
- Who are the officers and directors of CULTURE MARKETING COUNCIL?
- The 990 for the year ended December 31, 2025 lists 23 people; 0 received compensation from the organization.
- How much revenue does CULTURE MARKETING COUNCIL have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $655,514, expenses of $618,864 and total assets of $175,146 at year end.
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