2026-04-16T11:04:25-05:00 2025-12-31 881478669 CBIZ ADVISORS LLC 1899 L STREET NW 850 WASHINGTON DC 20036 990 2025-01-01 752659688 HISPANIC MARKETING COUNCIL CULT 7037455531 PO BOX 3915 MERRIFIELD VA 22116 HORACIO GAVILAN EXECUTIVE DIRECTOR 7037455531 2026-04-14 1 AARON FOX P01365820 2022274000 2026-04-14 2025 2025-03-06 01:10:19Z HORACIO GAVILAN PO BOX 3915 MERRIFIELD VA 22116 655514 0 X WWW.HISPANICMARKETINGCOUNCIL.ORG X 1996 TX THE MISSION OF HMC IS TO PROMOTE THE GROWTH, STRENGTH AND PROFESSIONALISM OF THE HISPANIC MARKETING AND ADVERTISING INDUSTRY TO A DIVERSE AUDIENCE OF BUSINESS, GOVERNMENT, AND EDUCATIONAL INSTITUTIONS. 23 23 0 26 33825 12651 0 0 616330 604458 0 0 3938 51056 620268 655514 11363 12005 0 0 0 0 0 0 0 628598 606859 639961 618864 -19693 36650 154252 175146 77018 61262 77234 113884 THE MISSION OF HMC IS "TO GROW, STRENGTHEN AND PROTECT THE HISPANIC MARKETING AND ADVERTISING INDUSTRY BY PROVIDING LEADERSHIP IN RAISING AWARENESS OF THE VALUE OF THE HISPANIC MARKET OPPORTUNITIES AND ENHANCING THE PROFESSIONALISM OF THE INDUSTRY." 0 0 MEMBER SERVICES: HMC'S MEMBERSHIP SERVICES ASSIST ITS MEMBERS IN ADVANCING LEADERSHIP AND PROFESSIONALISM IN THE HISPANIC ADVERTISING AND MARKETING INDUSTRY. HMC PROVIDES SUPPORTIVE PUBLICATIONS SUCH AS HMC MARKET GUIDE, A WEEKLY NEWSLETTER, WEBINARS, INDUSTRY-WIDE RESEARCH, AND MARKET INFORMATION AND SUPPORT SERVICES. 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 7 0 1 0 1 1 0 0 0 1 1 0 0 0 X 23 23 0 1 0 0 1 1 1 1 1 0 0 1 1 1 1 0 1 0 0 0 X GAVILAN & ASSOCIATES 7034479370 8502 BROWNING CT ANNANDALE VA 22003 X JOSE VILLA CHAIR 5.00 X X 0 0 0 ISABELLA SANCHEZ IMMEDIATE PAST CHAIR 5.00 X X 0 0 0 GIAN PABLO KATES TREASURER 5.00 X X 0 0 0 FRANCO CABALLERO DIRECTOR 5.00 X 0 0 0 GLORIA CONTANZA DIRECTOR 5.00 X 0 0 0 MARINA FILLIPPELI DIRECTOR 5.00 X 0 0 0 BRIAN FISHER DIRECTOR 5.00 X 0 0 0 GREG KNIPP DIRECTOR 5.00 X 0 0 0 ROY EDUARDO KOKOYACHUK DIRECTOR 5.00 X 0 0 0 PEDRO LERMA DIRECTOR 5.00 X 0 0 0 LONNIE LIMON DIRECTOR 5.00 X 0 0 0 RONALD MENDEZ DIRECTOR 5.00 X 0 0 0 LUIS MIGUEL MESSINAU DIRECTOR 5.00 X 0 0 0 ALEX LOPEZ NEGRETE DIRECTOR 5.00 X 0 0 0 VICTOR PAREDES DIRECTOR 5.00 X 0 0 0 AMILCAR PEREZ DIRECTOR 5.00 X 0 0 0 NESTOR PERINOT DIRECTOR 5.00 X 0 0 0 ALDO QUEVEDO DIRECTOR 5.00 X 0 0 0 MICHAEL ROCA DIRECTOR 5.00 X 0 0 0 ANGELA RODRIGUEZ DIRECTOR 5.00 X 0 0 0 INGRID OTERO SMART DIRECTOR 5.00 X 0 0 0 DONNA SPECIALE DIRECTOR 5.00 X 0 0 0 MARCO VEGA DIRECTOR 5.00 X 0 0 0 0 0 0 0 0 0 0 GAVILAN & ASSOCIATES 8502 BROWNING CT ANNANDALE VA 22003 MANAGEMENT SERVICES 256080 1 MEMBERSHIP DUES 900099 330137 330137 ANNUAL CONFERENCE 900099 219701 139701 80000 PUBLICATIONS 541800 31925 31925 ENTRY FEES 900099 22695 22695 604458 MARKETING STUDY 900099 47000 47000 MISCELLANEOUS REVENUE 900099 2156 2156 JOB CENTER 541800 1900 1900 51056 655514 539533 33825 82156 12005 256080 111 15178 48014 18325 16515 16796 156870 1212 3653 MARKETING STUDY COSTS 48562 MEMBER PUBLICATIONS 17392 MISCELLANEOUS EXPENSES 8151 618864 119542 123363 11665 31705 23045 20078 154252 175146 7006 8852 47612 30010 22400 22400 77018 61262 X 77234 113884 77234 113884 154252 175146 36650 0 X 0 0 0 0 1 0 GAVILAN & ASSOCIATES HORACIO GAVILAN, HMC EXEC DIRECTOR, IS AN OWNER OF GAVILAN & ASSOCIATES 256080 HMC ENGAGED GAVILAN AND ASSOCIATES TO PROVIDE MANAGEMENT SERVICES TO THE ORGANIZATION DURING THE YEAR 0 FORM 990, PART VI, SECTION A, LINE 3 GAVILAN & ASSOCIATES PROVIDED MANAGEMENT SERVICES TO HISPANIC MARKETING COUNCIL (HMC). HORACIO GAVILAN, EXECUTIVE DIRECTOR OF HMC, RECEIVED $256,080 IN COMPENSATION FROM GAVILAN & ASSOCIATES FOR HIS SERVICES TO THE FILING ORGANIZATION DURING CALENDAR YEAR 2025. FORM 990, PART VI, SECTION A, LINE 6 VOTING MEMBERSHIPS. THE FOLLOWING CLASSES OF MEMBERSHIPS ARE ENTITLED TO ONE VOTE PER MEMBERSHIP, PROVIDED DUES ARE CURRENT AND THE MEMBER MEETS ALL CRITERIA AND QUALIFICATIONS AND DUES RATES SHALL BE DETERMINED BY THE BOARD AND THE BYLAWS. (1) MARKETING AND COMMUNICATIONS MEMBERSHIP: A MEMBERSHIP CATEGORY IS ESTABLISHED FOR CORPORATIONS, PARTNERSHIPS OR OTHER ENTITIES OR DIVISIONS OF SUCH ENTITIES PROVIDING ADVERTISING, COMMUNICATIONS, MEDIA BUYING, PUBLIC RELATIONS, AND/OR MARKETING SERVICES TO THE HISPANIC COMMUNITY. THE BOARD SHALL FROM TIME-TO-TIME DETERMINE THE APPROPRIATE SERVICE CATEGORIES. GENERAL MEMBERS SHALL DESIGNATE THEIR CHOICE OF A VOTING REPRESENTATIVE ON THEIR ORIGINAL MEMBERSHIP APPLICATION AND SHALL NOTIFY THE ASSOCIATION OF ANY CHANGE OF THE DESIGNATED VOTING REPRESENTATIVE. (2) MEDIA, RESEARCH AND PRODUCTION COMPANIES: THIS CATEGORY INCLUDES MEDIA COMPANIES: TV, RADIO, INTERNET, PRINT THAT SERVE THE HISPANIC COMMUNITY. IN ADDITION TO RESEARCH COMPANIES AND PRODUCTION COMPANIES SERVING THE HISPANIC MARKETING INDUSTRY. NON-VOTING MEMBERSHIPS. THE FOLLOWING CLASSES OF MEMBERSHIPS ARE NOT ENTITLED TO VOTE OR TO HOLD AN OFFICE OF THE ASSOCIATION, BUT ARE ELIGIBLE FOR OTHER MEMBERSHIP BENEFITS AND SERVICES AFTER SUCH MEMBER MEETS ALL CRITERIA AND QUALIFICATIONS APPROVED BY THE BOARD AND THESE BYLAWS. BENEFITS OF MEMBERSHIP, QUALIFICATIONS AND DUES RATES SHALL BE DETERMINED BY THE BOARD AND EVALUATED ANNUALLY BEFORE EACH MEMBERSHIP CYCLE. (1) INDIVIDUAL MEMBERS (2) AFFILIATED COUNCILS (3) GOVERNMENTAL, REGULATORY MEMBERSHIPS. ANY INDIVIDUAL ASSOCIATED OR RESPONSIBLE IN ANY MANNER WITHIN THE TITLE OF THIS CATEGORY MAY JOIN THE ASSOCIATION AFTER MEETING SUCH QUALIFICATIONS AND PAYING SUCH DUES AS DETERMINED BY THE BOARD (4) EDUCATOR AND STUDENT MEMBERSHIPS. ANY INDIVIDUAL DIRECTLY ASSOCIATED WITH AN INSTITUTION OF HIGHER LEARNING AND WHOSE FIELD OF STUDY AND EXPERTISE IS RELATED TO THE STUDY OF HISPANIC HISTORY AND CULTURE AND/OR MARKETING AND ADVERTISING MAY JOIN THE ASSOCIATION BY MEETING SUCH QUALIFICATIONS AND PAYING SUCH DUES AS DETERMINED BY THE BOARD. SEPARATE DUES MAY BE ESTABLISHED FOR THESE TWO CLASSIFICATIONS (5) HONORARY MEMBERSHIP. A PERSON WHO IS NOT ACTIVELY ENGAGED IN THE HISPANIC MARKETING AND ADVERTISING INDUSTRY, BUT WHO HAS MADE SIGNIFICANT CONTRIBUTION TO THE INDUSTRY OR THE ASSOCIATION MAY BE ELIGIBLE FOR HONORARY MEMBERSHIP UPON RECEIVING THE FORMAL APPROVAL OF A MAJORITY OF THE BOARD FORM 990, PART VI, SECTION A, LINE 7A GENERAL MEMBERS SHALL DESIGNATE THEIR CHOICE OF A VOTING REPRESENTATIVE ON THEIR ORIGINAL MEMBERSHIP APPLICATION AND SHALL NOTIFY THE ASSOCIATION OF ANY CHANGE OF THE DESIGNATED VOTING REPRESENTATIVE. GENERAL MEMBERS HAVING REPRESENTATIVES HOLDING OFFICE IN HMC WHICH ACQUIRE ANY OTHER GENERAL MEMBER ALSO HAVING A REPRESENTATIVE HOLDING HMC OFFICE, SHALL SELECT/CHOOSE FROM AMONG THOSE HOLDING SUCH OFFICES, WHICH INDIVIDUAL WILL REPRESENT THE AGGREGATED GENERAL MEMBER AGENCY. THE INDIVIDUAL SELECTED WILL THEREBY CONTINUE TO HOLD THE OFFICE TO WHICH THEY HAVE BEEN ELECTED AND THE OFFICE OF THE INDIVIDUAL NOT SELECTED SHALL BECOME "VACANT". FORM 990, PART VI, SECTION A, LINE 7B EACH VOTING MEMBER SHALL BE ENTITLED TO ONE VOTE UPON EACH MATTER SUBMITTED TO A VOTE AT A MEETING OF MEMBERS. A VOTING MEMBER MAY VOTE BY PROXY EXECUTED IN WRITING BY ITS REPRESENTATIVE OR ITS DULY AUTHORIZED ATTORNEY-IN-FACT. NO PROXY SHALL BE VALID AFTER ELEVEN MONTHS FROM THE DATE OF ITS EXECUTION UNLESS OTHERWISE PROVIDED IN THE PROXY. EACH PROXY SHALL BE REVOCABLE UNLESS IT IS EXPRESSLY PROVIDED THEREIN TO BE IRREVOCABLE AND IN NO EVENT SHALL IT REMAIN IRREVOCABLE FOR MORE THAN ELEVEN MONTHS. WHERE DIRECTORS ARE TO BE ELECTED, THE ELECTION MAY BE CONDUCTED BY MAIL, ELECTRONIC MAIL, BY FACSIMILE TRANSMISSION OR A COMBINATION OF THE THREE. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS INCLUDED IN THE OFFICIAL AGENDA OF THE BOARD MEETING AND A COPY IS INCLUDED IN THE BOARD BOOK MATERIALS PRIOR TO THE MEETING. FORM 990, PART VI, SECTION B, LINE 12C BEFORE ANY PROPOSAL IS DISCUSSED OR CONSIDERED, THE BOARD MEMBERS ARE ASKED SPECIFICALLY IF ANY CONFLICT OF INTEREST EXISTS. THIS IS DONE EVERY TIME. FORM 990, PART VI, SECTION C, LINE 19 ALL OFFICIAL DOCUMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.