Nonprofit · EIN 52-1274494
GREATER PUBLIC
Tax-exempt · AUSTIN, TX 78703
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $7,195,874 | $5,570,447 | $1,625,427 | $5,927,452 | $906,989 | $5,020,463 |
| December 31, 2023 | 990 | $5,618,429 | $5,265,360 | $353,069 | $4,310,906 | $915,870 | $3,395,036 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $1,479,616
- Program service revenue
- $5,714,708
- Investment income
- $1,550
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $721,345
- Other salaries and wages
- $375,350
- Salaries, compensation and benefits (total)
- $1,238,779
- Professional fundraising fees
- $0
- Accounting fees
- $25,261
- Program services (functional)
- $4,949,181
- Management and general (functional)
- $431,985
- Fundraising (functional)
- $189,281
Balance sheet and other
- Total assets, start of year
- $4,310,906
- Total assets, end of year
- $5,927,452
- Total liabilities, end of year
- $906,989
- Net assets, end of year
- $5,020,463
- Net assets without donor restrictions
- $3,540,847
- Net assets with donor restrictions
- $1,479,616
- Gross receipts
- $7,195,874
- Employees
- 8
- Volunteers
- 12
- Year formed
- 1982
- State of legal domicile
- DC
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Joyce MacDonald | President & CEO Trustee or director, Officer | 40 | $279,484 | $49,299 |
| Andrew Leitch | VP Operations Officer | 40 | $175,617 | $30,719 |
| Joan Kobayashi | VP & CFO Officer | 40 | $154,992 | $31,234 |
| DeLinda Mrowka | Chair Trustee or director, Officer | 4 | $0 | $0 |
| Bill Johnson | Vice Chair Trustee or director, Officer | 4 | $0 | $0 |
| Tim Roesler | Treasurer Trustee or director, Officer | 3 | $0 | $0 |
| Kerri Hoffman | Secretary Trustee or director, Officer | 1 | $0 | $0 |
| Ashley Alvarado | Director Trustee or director | 1 | $0 | $0 |
| Ju-Don Marshall | Director Trustee or director | 1 | $0 | $0 |
| Caryn Mathes | Director Trustee or director | 1 | $0 | $0 |
| Jana O'Brien | Director Trustee or director | 1 | $0 | $0 |
| Anthony Padgett | Director Trustee or director | 1 | $0 | $0 |
| Kassie Stephenson | Director Trustee or director | 1 | $0 | $0 |
| Gary Stokes | Director Trustee or director | 1 | $0 | $0 |
| Tammy Terwelp | Director Trustee or director | 1 | $0 | $0 |
990 for the year ended December 31, 2023: 17 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Joyce MacDonald | President & CEO Trustee or director, Officer | 40 | $265,002 | $38,230 |
| Joan Kobayashi | VP & CFO Officer | 40 | $151,389 | $29,231 |
| Andrew Leitch | VP Operations Officer | 40 | $146,516 | $27,750 |
| Melanie Coulson Johnson | ED Member Station Services Highest-paid employee | 40 | $115,195 | $17,880 |
| DeLinda Mrowka | Chair Trustee or director, Officer | 4 | $0 | $0 |
| Bill Johnson | Vice Chair Trustee or director, Officer | 4 | $0 | $0 |
| Tim Roesler | Treasurer Trustee or director, Officer | 3 | $0 | $0 |
| Kerri Hoffman | Secretary Trustee or director, Officer | 1 | $0 | $0 |
| Ashley Alvarado | Director Trustee or director | 1 | $0 | $0 |
| Steve Bass | Director Trustee or director | 1 | $0 | $0 |
| Ju-Don Marshall | Director Trustee or director | 1 | $0 | $0 |
| Caryn Mathes | Director Trustee or director | 1 | $0 | $0 |
| Jana O'Brien | Director Trustee or director | 1 | $0 | $0 |
| Anthony Padgett | Director Trustee or director | 1 | $0 | $0 |
| Kassie Stephenson | Director Trustee or director | 1 | $0 | $0 |
| Gary Stokes | Director Trustee or director | 1 | $0 | $0 |
| Tammy Terwelp | Director Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- PO BOX 303279, AUSTIN, TX 78703-0055
- In care of
- % JOYCE MACDONALD
- Principal officer (990 for 2024)
- Joyce MacDonald, PO Box 303279, Austin, TX 787030055
- Signed the 990
- Joyce MacDonald, President & CEO
- Phone
- (612) 548-3375
- Website
- www.greaterpublic.org
- Return prepared by
- Blazek & Vetterling
Mission
Through bold leadership, Greater Public (GP) inspires and empowers public media organizations to advance their missions by ensuring a sustainable financial future.
Program accomplishments
- Membership Education and Promotion: The purpose of the Program is to educate public media organizations on fundraising best practices; to develop, research and implement fundraising trends; and to utilize proven fundraising techniques in direct-mail solicitations in furtherance of GP's mission. This program aims to eliminate significant barriers, such as financial costs and minimum quantity requirements, that prevent public media organizations from obtaining access to expertise, best practices, and proven fundraising techniques. The program currently serves 68 public media organizations, and participation is voluntary.Expenses $2,794,916 · revenue $3,498,552
- Public Media Development and Marketing Conference (PMDMC): The Public Media Development and Marketing Conference is an annual event that brings together professionals and organizations in the public media industry to discuss current issues, share best practices, and explore innovative ideas for development and marketing strategies. This conference provides a valuable opportunity for attendees to network with peers and learn from experts in the field.Expenses $1,131,059 · revenue $972,372
- Membership Roundtables: Greater Public continued to offer roundtables and implementable tools that focus on the needs of public media stations by size and programming as well as discipline. A cohort of roundtables were provided for corporate support, sustaining membership management, mid-level/major/planned giving, and digital fundraising.Expenses $850,560 · revenue $1,138,814
- Greater Public continued to offer training programs for new corporate support professionals to help them successfully begin their jobs; a station mid-level leadership training program with a focus on providing tools and honing skills to enhance inclusiveness at public media organizations, and a new Digital Ads for Fundraising training program where participants can learn new ideas and strategies to improve the reach of their digital ads, create cutting edge campaigns and advance into video ads.Expenses $172,646 · revenue $104,970
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 52-1274494
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1983
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $5,927,452
- Income (IRS master file)
- $7,195,874
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $7,195,874 | $5,570,447 | $5,927,452 | XML |
| 990 | December 2023 | $5,618,429 | $5,265,360 | $4,310,906 | XML |
| 990 | December 2022 | $6,655,584 | $6,106,974 | $4,034,997 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2019 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 52-1274494).
Questions about GREATER PUBLIC
- What is the EIN of GREATER PUBLIC?
- The employer identification number (EIN) of GREATER PUBLIC is 52-1274494.
- Is GREATER PUBLIC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1983.
- Are donations to GREATER PUBLIC tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does GREATER PUBLIC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of GREATER PUBLIC due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did GREATER PUBLIC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of GREATER PUBLIC?
- The 990 for the year ended December 31, 2024 names Joyce MacDonald.
- Who are the officers and directors of GREATER PUBLIC?
- The 990 for the year ended December 31, 2024 lists 15 people; 3 received compensation from the organization, the highest $279,484 (Joyce MacDonald, President & CEO).
- How much revenue does GREATER PUBLIC have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $7,195,874, expenses of $5,570,447 and total assets of $5,927,452 at year end.
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