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Nonprofit · EIN 31-1663243

VIA INSTITUTE ON CHARACTER

Also known as ASHWANI DHAR

Tax-exempt · CINCINNATI, OH 45202

Financials

$1.9M$2.2M2023$2.4M$3M2024$1.9M$2.5M2025
Revenue Expenses · by fiscal year end
Financials of VIA INSTITUTE ON CHARACTER by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2025990$1,889,066$2,526,105-$637,039$4,226,036$23,013$4,203,023
December 31, 2024990$2,353,046$2,998,853-$645,807$4,711,771$37,399$4,674,372
December 31, 2023990$1,878,345$2,239,407-$361,062$5,338,278$18,099$5,320,179
Financial details: 990 for the year ended December 31, 2025

Revenue

Contributions, gifts and grants
$234,663
Program service revenue
$1,352,615
Investment income
$301,788
Net gain from sales of assets
$157,750
Other revenue
$0

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$654,781
Other salaries and wages
$404,363
Salaries, compensation and benefits (total)
$1,365,440
Professional fundraising fees
$0
Legal fees
$9,783
Accounting fees
$71,706
Travel
$2,359
Depreciation
$1,151
Program services (functional)
$2,127,299
Management and general (functional)
$352,047
Fundraising (functional)
$46,759

Balance sheet and other

Total assets, start of year
$4,711,771
Total assets, end of year
$4,226,036
Total liabilities, end of year
$23,013
Net assets, end of year
$4,203,023
Publicly traded securities
$3,982,500
Net assets without donor restrictions
$4,028,803
Net assets with donor restrictions
$174,220
Gross receipts
$2,924,621
Employees
12
Year formed
1999
State of legal domicile
OH

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2025, highest compensation first.

NameTitleHours / weekCompensationFrom related orgs
JILLIAN COPPLEYPRESIDENT
Officer
40$222,132$0
JOSEPH TILLEYSOFTWARE ENG
Key employee
40$163,668$0
ISABEL HOWELLCHIEF MARKET
Officer
40$141,750$0
RYAN NIEMIECCHIEF SCIENC
Officer
40$127,231$0
NEAL H MAYERSON PHDBOARD CHAIRM
Trustee or director
10$0$110,759
DONNA MAYERSON PHDBOARD MEMBER
Trustee or director
0.5$0$0
SEAN SLOVENSKIBOARD MEMBER
Trustee or director
0.5$0$0
JAN-MICHELE KEARNEYBOARD MEMBER
Trustee or director
0.5$0$0
SUNDEEP BHANBOARD MEMBER
Trustee or director
0.5$0$0
TAYYAB RASHIDBOARD MEMBER
Trustee or director
0.5$0$0
JOHN HOLLWAYBOARD MEMBER
Trustee or director
0.5$0$0
990 for the year ended December 31, 2024: 10 people
NameTitleHours / weekCompensationFrom related orgs
JEFFREY LEVY MDFORMER CEO
Former
40$406,919$0
JILLIAN COPPLEYPRESIDENT
Officer
40$219,144$0
JOSEPH TILLEYSOFTWARE ENG
Highest-paid employee
40$161,467$0
RYAN NIEMIECCHIEF SCIENC
Officer
40$130,285$0
NEAL H MAYERSON PHDBOARD CHAIRM
Trustee or director
10$0$116,844
ISABEL HOWELLCHIEF MARKET
Officer
40$72,692$0
DONNA MAYERSON PHDBOARD MEMBER
Trustee or director
0.5$0$0
SEAN SLOVENSKIBOARD MEMBER
Trustee or director
0.5$0$0
JAN-MICHELE KEARNEYBOARD MEMBER
Trustee or director
0.5$0$0
SUNDEEP BHANBOARD MEMBER
Trustee or director
0.5$0$0
990 for the year ended December 31, 2023: 12 people
NameTitleHours / weekCompensationFrom related orgs
JEFFREY LEVY MDCHIEF EXECUT
Officer
40$325,634$0
JOSEPH TILLEYSOFTWARE ENG
Highest-paid employee
40$148,987$0
RYAN NIEMIECCHIEF SCIENC
Officer
40$124,251$0
KELLIE CUMMINGSVP OF MARKET
Officer
40$120,981$0
NEAL H MAYERSON PHDBOARD CHAIRM
Trustee or director
10$0$112,334
JILLIAN COPPLEYPRESIDENT
Officer
40$96,299$0
DONNA MAYERSON PHDBOARD MEMBER
Trustee or director
0.5$0$0
SEAN SLOVENSKIBOARD MEMBER
Trustee or director
0.5$0$0
JAY SHARPBOARD MEMBER
Trustee or director
0.5$0$0
TOM SLYBOARD MEMBER
Trustee or director
0.5$0$0
JAN-MICHELE KEARNEYBOARD MEMBER
Trustee or director
0.5$0$0
SUNDEEP BHANBOARD MEMBER
Trustee or director
0.5$0$0

Address and contacts

Address (IRS master file)
312 WALNUT ST STE 1600, CINCINNATI, OH 45202-4038
In care of
% NEAL H MAYERSON PH D
Principal officer (990 for 2025)
NEAL H MAYERSON PHD, 312 WALNUT STREET SUITE 3600, CINCINNATI, OH 45202
Signed the 990
NEAL H MAYERSON PHD, BOARD CHAIRMAN
Phone
(513) 239-7037
Return prepared by
PITCHER ENDERS & DROHAN CPAS INC

Mission

MISSION: WE BELIEVE THAT THE RIGOROUS, SCIENTIFIC PURSUIT TO UNDERSTAND THE RANGE AND DIMENSIONS OF HUMAN GOODNESS (CHARACTER STRENGTHS)IS THE KEY TO GENERATING DISCOVERIES AND STRATEGIES FOR IMPROVING THE HUMAN EXPERIENCE THAT WILL ENABLE AND ENCOURAGE THE DEVELOPMENT AND USE OF TOOLS, PRACTICES, AND METHODOLOGIES WHICH WILL FUNDAMENTALLY SHIFT THE TRAJECTORY OF HUMANKIND TOWARD THE BETTER.

990 for the year ended December 31, 2025

Program accomplishments

  • ADVANCING PRACTICE: -EDUCATION (REVENUE IS RECEIVED FROM REPORTS, COURSES, WORKSHOPS CONSULTING, ETC.) -PRODUCT PARTNERSHIPS: WE PARTNER WITH LEADING ORGANIZATIONS TO PROVIDE THEM WITH ACCESS TO OUR INTELLECTUAL PROPERTY SO THAT THEY CAN DELIVER CHARACTER STRENGTHS BASED SOLUTIONS. WE EARN REVENUE FROM LICENSING OUR INTELLECTUAL PROPERTY (BRAND, SURVEY), EXAMPLES INCLUDE TWILL AND SMCOV. WE HAVE ALSO CO-DEVELOPED TRAINING PRODUCTS AND LICENSED THOSE PRODUCTS SUCH AS WITH WHOLE BEING INSTITUTE. WE ALSO PROVIDE A TECHNOLOGY PLATFORM FOR ORGANIZATIONS TO BE ABLE TO ACCESS OUR SURVEY. -THOUGHT LEADERSHIP: WE AIM TO PROVIDE THE FIELD OF CHARACTER SCIENCE THE MOST CURRENT AND INNOVATIVE THINKING. WE DO THIS BY WRITING BOOKS (REVENUE EARNED FROM ROYALTIES), AND OFFERING KEYNOTE AND OTHER PRESENTATIONS TO POSITIVE PSYCHOLOGY SOCIETIES, SCHOOLS, COMPANIES, AND OTHER NONPROFIT ORGANIZATIONS.
    Expenses $2,071,186 · revenue $1,256,004
  • ADVANCING SCIENCE - PROVIDE SUPPORT TO RESEARCHERS DOING RESEARCH WITH THE VIA SURVEY. SUPPORT INCLUDES ALLOWING RESEARCHERS TO UTILIZE OUR WEBSITE TO CONDUCT RESEARCH, GRANT FUNDING FOR RESEARCH PROJECTS RELATED TO CHARACTER STRENGTHS, CONNECTING RESEARCHERS TO OTHERS IN SIMILAR AREAS OF INTEREST AND PROVIDING UP-TO-DATE INFORMATION ON THE LATEST RESEARCH. - DEVELOP AND DISSEMINATE CHARACTER STRENGTHS ASSESSMENTS. WE HAVE AN ADULT AND YOUTH ASSESSMENT ON CHARACTER STRENGTHS. WE CONTINUE TO DEVELOP NEW MEASUREMENTS AND PROVIDE TRANSLATIONS OF OUR EXISTING ONES.
    Expenses $56,113 · revenue $96,611

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026990 on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
31-1663243
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1999
Accounting year ends
December
Files
Form 990 or 990-EZ
Category (NTEE)
Social science (V230)
Assets (IRS master file)
$4,226,036
Income (IRS master file)
$2,924,621

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2025$1,889,066$2,526,105$4,226,036XML
990December 2024$2,353,046$2,998,853$4,711,771XML
990December 2023$1,878,345$2,239,407$5,338,278XML
990December 2022$1,617,149$1,364,944$2,999,123IRS
990December 2021–––IRS
990December 2020–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 31-1663243).

Questions about VIA INSTITUTE ON CHARACTER

What is the EIN of VIA INSTITUTE ON CHARACTER?
The employer identification number (EIN) of VIA INSTITUTE ON CHARACTER is 31-1663243.
Is VIA INSTITUTE ON CHARACTER tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1999.
Are donations to VIA INSTITUTE ON CHARACTER tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does VIA INSTITUTE ON CHARACTER file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of VIA INSTITUTE ON CHARACTER due?
The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did VIA INSTITUTE ON CHARACTER last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2025.
Who is the principal officer of VIA INSTITUTE ON CHARACTER?
The 990 for the year ended December 31, 2025 names NEAL H MAYERSON PHD.
Who are the officers and directors of VIA INSTITUTE ON CHARACTER?
The 990 for the year ended December 31, 2025 lists 11 people; 4 received compensation from the organization, the highest $222,132 (JILLIAN COPPLEY, PRESIDENT).
How much revenue does VIA INSTITUTE ON CHARACTER have?
On its 990 for the year ended December 31, 2025 it reported revenue of $1,889,066, expenses of $2,526,105 and total assets of $4,226,036 at year end.

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