2025-08-26T09:10:02-04:00 2024-12-31 270945414 PITCHER ENDERS & DROHAN CPAS INC 9987 CARVER ROAD SUITE 240 CINCINNATI OH 45242 990 2024-01-01 311663243 VIA INSTITUTE ON CHARACTER VIAI 5132397037 3080 EXPLORATION AVE 640 CINCINNATI OH 45206 NEAL H MAYERSON PHD BOARD CHAIRMAN 5135544600 2025-08-12 true false KENNETH B PITCHER CPA P00844898 5135544600 2025-08-12 2024 2025-03-06 01:10:19Z NEAL H MAYERSON PHD 312 WALNUT STREET SUITE 3600 CINCINNATI OH 45202 2800559 false X WWW.VIACHARACTER.ORG X 1999 OH MISSION: ADVANCE THE SCIENCE AND PRACTICE OF CHARACTER STRENGTHS BY PROVIDING RESOURCES REQURIED TO ACTIVATE HUMAN FLOURISHING THROUGH A DISTRIBUTED GLOBAL NETWORK. 5 3 17 0 71006 366865 1580357 1762906 161552 223120 65430 155 1878345 2353046 126600 89983 0 1346297 1966286 0 241138 766510 942584 2239407 2998853 -361062 -645807 5338278 4711771 18099 37399 5320179 4674372 X MISSION: ADVANCE THE SCIENCE AND PRACTICE OF CHARACTER STRENGTHS BY PROVIDING RESOURCES REQURIED TO ACTIVATE HUMAN FLOURISHING THROUGH A DISTRIBUTED GLOBAL NETWORK. false false 1996163 1656838 ADVANCING PRACTICE: -EDUCATION (REVENUE IS RECEIVED FROM REPORTS, COURSES, WORKSHOPS CONSULTING, ETC.) -PRODUCT PARTNERSHIPS: WE PARTNER WITH LEADING ORGANIZATIONS TO PROVIDE THEM WITH ACCESS TO OUR INTELLECTUAL PROPERTY SO THAT THEY CAN DELIVER CHARACTER STRENGTHS BASED SOLUTIONS. WE EARN REVENUE FROM LICENSING OUR INTELLECTUAL PROPERTY (BRAND, SURVEY), EXAMPLES INCLUDE TWILL AND SMCOV. WE HAVE ALSO CO-DEVELOPED TRAINING PRODUCTS AND LICENSED THOSE PRODUCTS SUCH AS WITH WHOLE BEING INSTITUTE. WE ALSO PROVIDE A TECHNOLOGY PLATFORM FOR ORGANIZATIONS TO BE ABLE TO ACCESS OUR SURVEY. -THOUGHT LEADERSHIP: WE AIM TO PROVIDE THE FIELD OF CHARACTER SCIENCE THE MOST CURRENT AND INNOVATIVE THINKING. WE DO THIS BY WRITING BOOKS (REVENUE EARNED FROM ROYALTIES), AND OFFERING KEYNOTE AND OTHER PRESENTATIONS TO POSITIVE PSYCHOLOGY SOCIETIES, SCHOOLS, COMPANIES, AND OTHER NONPROFIT ORGANIZATIONS. 116209 89983 106068 ADVANCING SCIENCE - PROVIDE SUPPORT TO RESEARCHERS DOING RESEARCH WITH THE VIA SURVEY. SUPPORT INCLUDES ALLOWING RESEARCHERS TO UTILIZE OUR WEBSITE TO CONDUCT RESEARCH, GRANT FUNDING FOR RESEARCH PROJECTS RELATED TO CHARACTER STRENGTHS, CONNECTING RESEARCHERS TO OTHERS IN SIMILAR AREAS OF INTEREST AND PROVIDING UP-TO-DATE INFORMATION ON THE LATEST RESEARCH. - DEVELOP AND DISSEMINATE CHARACTER STRENGTHS ASSESSMENTS. WE HAVE AN ADULT AND YOUTH ASSESSMENT ON CHARACTER STRENGTHS. WE CONTINUE TO DEVELOP NEW MEASUREMENTS AND PROVIDE TRANSLATIONS OF OUR EXISTING ONES. 2112372 true true false false false false false false false true true false false false true false false false false false false false false true false false false true false true false false false false false false false false false false false false false true true true false false true 27 0 true 17 true false false false false false false false false false false false false false false false false false X 5 3 true false false false false false false true true true false true false false true false false false OH X NEAL H MAYERSON 5136217500 312 WALNUT STREET SUITE 3600 CINCINNATI OH 45202 NEAL H MAYERSON PHD BOARD CHAIRM 10.00 30.00 X 0 116844 0 DONNA MAYERSON PHD BOARD MEMBER 0.50 X 0 0 0 RYAN NIEMIEC CHIEF SCIENC 40.00 X 130285 0 0 SEAN SLOVENSKI BOARD MEMBER 0.50 X 0 0 0 JOSEPH TILLEY SOFTWARE ENG 40.00 X 161467 0 0 JEFFREY LEVY MD FORMER CEO 40.00 X 406919 0 0 JAN-MICHELE KEARNEY BOARD MEMBER 0.50 X 0 0 0 SUNDEEP BHAN BOARD MEMBER 0.50 X 0 0 0 JILLIAN COPPLEY PRESIDENT 40.00 X 219144 0 0 ISABEL HOWELL CHIEF MARKET 40.00 X 72692 0 0 990507 116844 4 true true false 366865 366865 ADVANCING PRACTICE 541700 1656838 1656838 ROYALTIES - ADVANCING SCIENCE 541700 106068 106068 1762906 182853 182853 487780 447513 40267 40267 40267 SUBSTANTIATION ADJUSTMENT 155 155 155 2353046 1803328 182853 89983 89983 422121 312549 87658 21914 497786 81384 253239 163163 799540 676430 102981 20129 54158 33713 13984 6461 72717 45266 18776 8675 119964 74677 30975 14312 25676 25676 44271 44271 21313 21313 149104 149104 114543 86710 27833 205559 205559 12782 12782 32422 6484 19454 6484 2782 2782 15458 15458 CONSULTING 174522 174522 BANK/ CREDIT CARD FEES 95715 86442 9273 INTENSIVE COURSE DEVELOPM 14983 14983 RESEARCH STAFF 13443 13443 20011 19883 128 2998853 2112372 645343 241138 1922725 611086 789 789 3415552 4100684 1 1 5338278 4711771 18099 37399 18099 37399 X 5260179 4585047 60000 89325 5320179 4674372 5338278 4711771 -645807 X true X false true false X 5631 5596 8661 71006 366865 457759 1383755 1488644 1506803 1583838 1763061 7726101 1389386 1494240 1515464 1654844 2129926 8183860 8183860 28439 92117 101685 161552 182853 566646 28439 92117 101685 161552 182853 566646 1417825 1586357 1617149 1816396 2312779 8750506 0.93520 0.94050 0.06000 0.06000 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 60000 310000 280675 89325 60000 60000 1.00000 false false 789 789 CREDIT CARD PAYABLE 37399 37399 X X false false KESSLER FOUNDATION INC 120 EAGLE ROCK AVE STE 100 EAST HANOVER NJ 079363147 311562134 501C3 89877 ADVANCING SCIENCE 1 X X X X false false false false false false false false false JOSEPH TILLEY SOFTWARE ENGINEER 161467 161467 JEFFREY LEVY MD FORMER CEO 406919 406919 JILLIAN COPPLEY PRESIDENT 219144 219144 FORM 990, PAGE 2, PART III, LINE 4A ADVANCING PRACTICE: -EDUCATION (REVENUE IS RECEIVED FROM REPORTS, COURSES, WORKSHOPS CONSULTING, ETC.) -PRODUCT PARTNERSHIPS: WE PARTNER WITH LEADING ORGANIZATIONS TO PROVIDE THEM WITH ACCESS TO OUR INTELLECTUAL PROPERTY SO THAT THEY CAN DELIVER CHARACTER STRENGTHS BASED SOLUTIONS. WE EARN REVENUE FROM LICENSING OUR INTELLECTUAL PROPERTY (BRAND, SURVEY), EXAMPLES INCLUDE TWILL AND SMCOV. WE HAVE ALSO CO-DEVELOPED TRAINING PRODUCTS AND LICENSED THOSE PRODUCTS SUCH AS WITH WHOLE BEING INSTITUTE. WE ALSO PROVIDE A TECHNOLOGY PLATFORM FOR ORGANIZATIONS TO BE ABLE TO ACCESS OUR SURVEY. -THOUGHT LEADERSHIP: WE AIM TO PROVIDE THE FIELD OF CHARACTER SCIENCE THE MOST CURRENT AND INNOVATIVE THINKING. WE DO THIS BY WRITING BOOKS (REVENUE EARNED FROM ROYALTIES), AND OFFERING KEYNOTE AND OTHER PRESENTATIONS TO POSITIVE PSYCHOLOGY SOCIETIES, SCHOOLS, COMPANIES, AND OTHER NONPROFIT ORGANIZATIONS. FORM 990, PART VI SECTION A, COLUMN B: NEAL H. MAYERSON AVERAGED THE FOLLOWING HOURS DEVOTED TO THESE RELATED ORGANIZATIONS: 10 HOURS PER WEEK THE MANUEL D. & RHODA MAYERSON FOUNDATION, AND 20 HOURS PER WEEK TO THE MAYERSON COMPANY. CONTACT ADDRESSES FOR OFFICERS, DIRECTORS, ETC: NEAL H. MAYERSON, PH.D. - 312 WALNUT STREET, SUITE 3600 CINCINNATI, OH 45202 DONNA MAYERSON, PH.D. - 312 WALNUT STREET, SUITE 3600 CINCINNATI, OH 45202 FORM 990, PAGE 6, PART VI, LINE 2 NEAL MAYERSON DONNA MAYERSON PRESIDENT SEC/TREAS FAMILY RELATIONSHIP FORM 990, PAGE 6, PART VI, LINE 9 SEAN SLOVENSKI 3818 MIAMI ROAD, 103 CINCINNATI, OH 45227 FORM 990, PAGE 6, PART VI, LINE 11B A DRAFT COPY OF THE 990 IS MADE AVAILABLE TO EACH BOARD MEMBER. THEY ARE ASKED TO PROMPTLY REVIEW THE 990 AND DISCUSS ANY QUESTIONS THEY MAY HAVE WITH THE CHIEF EXECUTIVE OFFICER. IF THERE ARE ANY ITEMS OR AREAS FOR DISCUSSION, THEY WILL BE RESOLVED BEFORE THE 990 IS FILED. FORM 990, PAGE 6, PART VI, LINE 12C EACH ANNUALLY UPDATES THE ORGANIZATIONS THEY ARE INVOLVED WITH, ISSUES/CONFLICTS WOULD BE ADDRESSED AT THAT TIME. FORM 990, PAGE 6, PART VI, LINE 19 YES, COPIES OF DOCUMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. 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