2026-08-05T08:59:24-04:00 2025-12-31 270945414 PITCHER ENDERS & DROHAN CPAS INC 9987 CARVER ROAD SUITE 240 CINCINNATI OH 45242 990 2025-01-01 311663243 VIA INSTITUTE ON CHARACTER VIAI 5132397037 312 WALNUT STREET SUITE 1600 CINCINNATI OH 45202 NEAL H MAYERSON PHD BOARD CHAIRMAN 5135544600 2026-06-22 true KENNETH B PITCHER CPA P00844898 5135544600 2026-08-05 2025 2025-03-06 01:10:19Z NEAL H MAYERSON PHD 312 WALNUT STREET SUITE 3600 CINCINNATI OH 45202 2924621 false X WWW.VIACHARACTER.ORG X 1999 OH MISSION: WE BELIEVE THAT THE RIGOROUS, SCIENTIFIC PURSUIT TO UNDERSTAND THE RANGE AND DIMENSIONS OF HUMAN GOODNESS (CHARACTER STRENGTHS)IS THE KEY TO GENERATING DISCOVERIES AND STRATEGIES FOR IMPROVING THE HUMAN EXPERIENCE THAT WILL ENABLE AND ENCOURAGE THE DEVELOPMENT AND USE OF TOOLS, PRACTICES, AND METHODOLOGIES WHICH WILL FUNDAMENTALLY SHIFT THE TRAJECTORY OF HUMANKIND TOWARD THE BETTER. 7 5 12 0 366865 234663 1762906 1352615 223120 301788 155 0 2353046 1889066 89983 0 0 1966286 1365440 0 46759 942584 1160665 2998853 2526105 -645807 -637039 4711771 4226036 37399 23013 4674372 4203023 X MISSION: WE BELIEVE THAT THE RIGOROUS, SCIENTIFIC PURSUIT TO UNDERSTAND THE RANGE AND DIMENSIONS OF HUMAN GOODNESS (CHARACTER STRENGTHS)IS THE KEY TO GENERATING DISCOVERIES AND STRATEGIES FOR IMPROVING THE HUMAN EXPERIENCE THAT WILL ENABLE AND ENCOURAGE THE DEVELOPMENT AND USE OF TOOLS, PRACTICES, AND METHODOLOGIES WHICH WILL FUNDAMENTALLY SHIFT THE TRAJECTORY OF HUMANKIND TOWARD THE BETTER. false false 2071186 1256004 ADVANCING PRACTICE: -EDUCATION (REVENUE IS RECEIVED FROM REPORTS, COURSES, WORKSHOPS CONSULTING, ETC.) -PRODUCT PARTNERSHIPS: WE PARTNER WITH LEADING ORGANIZATIONS TO PROVIDE THEM WITH ACCESS TO OUR INTELLECTUAL PROPERTY SO THAT THEY CAN DELIVER CHARACTER STRENGTHS BASED SOLUTIONS. WE EARN REVENUE FROM LICENSING OUR INTELLECTUAL PROPERTY (BRAND, SURVEY), EXAMPLES INCLUDE TWILL AND SMCOV. WE HAVE ALSO CO-DEVELOPED TRAINING PRODUCTS AND LICENSED THOSE PRODUCTS SUCH AS WITH WHOLE BEING INSTITUTE. WE ALSO PROVIDE A TECHNOLOGY PLATFORM FOR ORGANIZATIONS TO BE ABLE TO ACCESS OUR SURVEY. -THOUGHT LEADERSHIP: WE AIM TO PROVIDE THE FIELD OF CHARACTER SCIENCE THE MOST CURRENT AND INNOVATIVE THINKING. WE DO THIS BY WRITING BOOKS (REVENUE EARNED FROM ROYALTIES), AND OFFERING KEYNOTE AND OTHER PRESENTATIONS TO POSITIVE PSYCHOLOGY SOCIETIES, SCHOOLS, COMPANIES, AND OTHER NONPROFIT ORGANIZATIONS. 56113 96611 ADVANCING SCIENCE - PROVIDE SUPPORT TO RESEARCHERS DOING RESEARCH WITH THE VIA SURVEY. SUPPORT INCLUDES ALLOWING RESEARCHERS TO UTILIZE OUR WEBSITE TO CONDUCT RESEARCH, GRANT FUNDING FOR RESEARCH PROJECTS RELATED TO CHARACTER STRENGTHS, CONNECTING RESEARCHERS TO OTHERS IN SIMILAR AREAS OF INTEREST AND PROVIDING UP-TO-DATE INFORMATION ON THE LATEST RESEARCH. - DEVELOP AND DISSEMINATE CHARACTER STRENGTHS ASSESSMENTS. WE HAVE AN ADULT AND YOUTH ASSESSMENT ON CHARACTER STRENGTHS. WE CONTINUE TO DEVELOP NEW MEASUREMENTS AND PROVIDE TRANSLATIONS OF OUR EXISTING ONES. 2127299 true true false false false false false false false true true false false false true false false false false false false false false true false false false false false true false false false false false false false false false false false false false true true true false false true 23 0 true 12 true false false false false false false false false false false false false false false false false false X 7 5 true false false false false false false true true true false true false false true false false false OH X DR NEAL MAYERSON 5136217500 312 WALNUT STREET SUITE 3600 CINCINNATI OH 45202 NEAL H MAYERSON PHD BOARD CHAIRM 10.00 30.00 X 0 110759 0 DONNA MAYERSON PHD BOARD MEMBER 0.50 X 0 0 0 RYAN NIEMIEC CHIEF SCIENC 40.00 X 127231 0 0 SEAN SLOVENSKI BOARD MEMBER 0.50 X 0 0 0 JOSEPH TILLEY SOFTWARE ENG 40.00 X 163668 0 0 JAN-MICHELE KEARNEY BOARD MEMBER 0.50 X 0 0 0 SUNDEEP BHAN BOARD MEMBER 0.50 X 0 0 0 JILLIAN COPPLEY PRESIDENT 40.00 X 222132 0 0 ISABEL HOWELL CHIEF MARKET 40.00 X 141750 0 0 TAYYAB RASHID BOARD MEMBER 0.50 X 0 0 0 JOHN HOLLWAY BOARD MEMBER 0.50 X 0 0 0 654781 110759 4 false true false POWER DIGITAL MARKETING 9605 SCRANTON ROAD SUITE 700 SAN DIEGO CA 92121 210000 1 234663 234663 ADVANCING PRACTICE 541700 1256004 1256004 ROYALTIES - ADVANCING SCIENCE 541700 96611 96611 1352615 144038 144038 1193305 1035555 157750 157750 157750 1889066 1510365 144038 654781 543715 88853 22213 84375 16875 50625 16875 404363 361574 42789 47775 38526 7615 1634 83422 67272 13297 2853 90724 73160 14461 3103 9783 9783 71706 71706 21641 21641 419163 419163 41024 23560 17464 196786 196786 20825 20825 2359 1902 376 81 1151 1151 14844 14844 RESTRICTED GRANT EXPENSES 117740 117740 CONSULTING 83328 83328 BANK/ CREDIT CARD FEES 44499 36338 8161 RESEARCH STAFF 35288 35288 80528 80313 215 2526105 2127299 352047 46759 611086 76814 86262 86262 4100684 3982500 1 1 159576 7145 4711771 4226036 37399 23013 37399 23013 X 4585047 4028803 89325 174220 4674372 4203023 4711771 4226036 X -637039 -70 165760 X true X false true false X 5596 8661 71006 366865 234663 686791 1488644 1506803 1583838 1763061 1352615 7694961 1494240 1515464 1654844 2129926 1587278 8381752 8381752 92117 101685 161552 182853 144038 682245 92117 101685 161552 182853 144038 682245 1586357 1617149 1816396 2312779 1731316 9063997 0.92470 0.93520 0.08000 0.06000 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 89325 213590 128695 174220 60000 310000 280675 89325 60000 60000 1.00000 false false 86262 86262 CREDIT CARD PAYABLE 23013 23013 X X false X X X X false false false false false false false false false JOSEPH TILLEY SOFTWARE ENGINEER 163668 163668 JILLIAN COPPLEY PRESIDENT 222132 222132 FORM 990 - ORGANIZATION'S MISSION MISSION: WE BELIEVE THAT THE RIGOROUS, SCIENTIFIC PURSUIT TO UNDERSTAND THE RANGE AND DIMENSIONS OF HUMAN GOODNESS (CHARACTER STRENGTHS)IS THE KEY TO GENERATING DISCOVERIES AND STRATEGIES FOR IMPROVING THE HUMAN EXPERIENCE THAT WILL ENABLE AND ENCOURAGE THE DEVELOPMENT AND USE OF TOOLS, PRACTICES, AND METHODOLOGIES WHICH WILL FUNDAMENTALLY SHIFT THE TRAJECTORY OF HUMANKIND TOWARD THE BETTER. FORM 990, PART III SECTION A, COLUMN B: NEAL H. MAYERSON AVERAGED THE FOLLOWING HOURS DEVOTED TO THESE RELATED ORGANIZATIONS: 10 HOURS PER WEEK THE MANUEL D. & RHODA MAYERSON FOUNDATION, AND 20 HOURS PER WEEK TO THE MAYERSON COMPANY. FORM 990, PAGE 2, PART III, LINE 4A ADVANCING PRACTICE: -EDUCATION (REVENUE IS RECEIVED FROM REPORTS, COURSES, WORKSHOPS CONSULTING, ETC.) -PRODUCT PARTNERSHIPS: WE PARTNER WITH LEADING ORGANIZATIONS TO PROVIDE THEM WITH ACCESS TO OUR INTELLECTUAL PROPERTY SO THAT THEY CAN DELIVER CHARACTER STRENGTHS BASED SOLUTIONS. WE EARN REVENUE FROM LICENSING OUR INTELLECTUAL PROPERTY (BRAND, SURVEY), EXAMPLES INCLUDE TWILL AND SMCOV. WE HAVE ALSO CO-DEVELOPED TRAINING PRODUCTS AND LICENSED THOSE PRODUCTS SUCH AS WITH WHOLE BEING INSTITUTE. WE ALSO PROVIDE A TECHNOLOGY PLATFORM FOR ORGANIZATIONS TO BE ABLE TO ACCESS OUR SURVEY. -THOUGHT LEADERSHIP: WE AIM TO PROVIDE THE FIELD OF CHARACTER SCIENCE THE MOST CURRENT AND INNOVATIVE THINKING. WE DO THIS BY WRITING BOOKS (REVENUE EARNED FROM ROYALTIES), AND OFFERING KEYNOTE AND OTHER PRESENTATIONS TO POSITIVE PSYCHOLOGY SOCIETIES, SCHOOLS, COMPANIES, AND OTHER NONPROFIT ORGANIZATIONS. FORM 990, PAGE 6, PART VI, LINE 2 NEAL MAYERSON DONNA MAYERSON PRESIDENT SEC/TREAS FAMILY RELATIONSHIP FORM 990, PAGE 6, PART VI, LINE 9 SEAN SLOVENSKI 3818 MIAMI ROAD, 103 CINCINNATI, OH 45227 FORM 990, PAGE 6, PART VI, LINE 11B A DRAFT COPY OF THE 990 IS MADE AVAILABLE TO EACH BOARD MEMBER. THEY ARE ASKED TO PROMPTLY REVIEW THE 990 AND DISCUSS ANY QUESTIONS THEY MAY HAVE WITH THE CHIEF EXECUTIVE OFFICER. IF THERE ARE ANY ITEMS OR AREAS FOR DISCUSSION, THEY WILL BE RESOLVED BEFORE THE 990 IS FILED. FORM 990, PAGE 6, PART VI, LINE 12C EACH ANNUALLY UPDATES THE ORGANIZATIONS THEY ARE INVOLVED WITH, ISSUES/CONFLICTS WOULD BE ADDRESSED AT THAT TIME. FORM 990, PAGE 6, PART VI, LINE 19 YES, COPIES OF DOCUMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART XI CONTACT ADDRESSES FOR OFFICERS, DIRECTORS, ETC: NEAL H. MAYERSON, PH.D. - 312 WALNUT STREET, SUITE 3600 CINCINNATI, OH 45202 DONNA MAYERSON, PH.D. - 312 WALNUT STREET, SUITE 3600 CINCINNATI, OH 45202 FORM 990, PART XI, LINE 9 332 LIQUIDATION OF CHARACTER STRENGHTS CORP. 165,760 THE MAYERSON COMPANY 312 WALNUT ST SUITE 3600 CINCINNATI OH 45202 311125828 REAL ESTAT OH N/A false CHARACTER STRENGTHS CORP 312 WALNUT STREET SUITE 3600 CINCINNATI OH 45202 352438658 LICENSING OH VIA INST C CORP false false false false false false false false false false false true false false true true false true false false THE MAYERSON COMPANY O 30090 WAGES/TAXES/BENEFITS