Nonprofit · EIN 95-1812810
SAN DIEGO CONVENTION AND TOURIST BUREAU
Also known as SAN DIEGO TOURISM AUTHORITY
Tax-exempt · SAN DIEGO, CA 92101
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $54,233,449 | $53,237,925 | $995,524 | $17,479,910 | $13,365,111 | $4,114,799 |
| June 30, 2024 | 990 | $58,534,473 | $58,190,925 | $343,548 | $19,014,220 | $15,894,945 | $3,119,275 |
| June 30, 2023 | 990 | $44,077,775 | $43,851,366 | $226,409 | $15,823,079 | $13,047,352 | $2,775,727 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $47,474,390
- of which government grants
- $334,737
- Program service revenue
- $6,561,084
- Investment income
- $26,551
- Other revenue
- $171,424
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $1,881,553
- Other salaries and wages
- $7,512,035
- Salaries, compensation and benefits (total)
- $11,449,390
- Professional fundraising fees
- $0
- Legal fees
- $10,176
- Accounting fees
- $71,585
- Occupancy
- $703,896
- Travel
- $930,889
- Depreciation
- $135,195
Balance sheet and other
- Total assets, start of year
- $19,014,220
- Total assets, end of year
- $17,479,910
- Total liabilities, end of year
- $13,365,111
- Net assets, end of year
- $4,114,799
- Land, buildings and equipment
- $124,023
- Net assets without donor restrictions
- $4,114,799
- Gross receipts
- $54,233,449
- Employees
- 81
- Volunteers
- 19
- Year formed
- 1954
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JULIE COKER | PRESIDENT & CEO (THRU 11/30/24) Officer | 40 | $653,556 | $36,208 |
| KERRI KAPICH | CHIEF OPERATING OFFICER Officer | 40 | $410,364 | $30,442 |
| KAVIN SCHIEFERDECKER | CHIEF SALES OFFICER Officer | 40 | $409,382 | $13,604 |
| RICHARD MEZA | VP & CHIEF FINANCIAL OFFICER Officer | 40 | $301,272 | $26,725 |
| ALTHEA SALAS | VP OF HUMAN RESOURCES (THRU 1/15/25) Highest-paid employee | 40 | $252,891 | $49,274 |
| ANGELA RANALLI | SR NATIONAL SALES DIRECTOR Highest-paid employee | 40 | $260,430 | $33,003 |
| ANA LETICIA LAW | VP SALES Highest-paid employee | 40 | $223,018 | $48,848 |
| KIM BORNEMAN | NATIONAL SALES DIRECTOR Highest-paid employee | 40 | $228,054 | $10,259 |
| BRIAN HILEMON | SR DIRECTOR PARTNERSHIPS Highest-paid employee | 40 | $191,559 | $37,678 |
| DANIEL KUPERSCHMID | PRESIDENT & CEO (STARTED 3/19/25) Officer | 40 | $0 | $0 |
| SHAWN DIXON | CHAIR Trustee or director, Officer | 4 | $0 | $0 |
| ANNIE FITZGERALD | VICE CHAIR Trustee or director, Officer | 3 | $0 | $0 |
| LYDIA BARTELL | TREASURER Trustee or director, Officer | 3 | $0 | $0 |
| JAMIE LEMON | SECRETARY Trustee or director, Officer | 3 | $0 | $0 |
| SAM ATTISHA | DIRECTOR (STARTED 7/1/24) Trustee or director | 2 | $0 | $0 |
16 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| JODY BLACKINTON | DIRECTOR Trustee or director | 2 | $0 |
| TRACY BORKUM | DIRECTOR Trustee or director | 2 | $0 |
| ILSA BUTLER | DIRECTOR (STARTED 9/1/24) Trustee or director | 2 | $0 |
| BRENDEN CARLIN | DIRECTOR (THRU 1/31/25) Trustee or director | 2 | $0 |
| MARTHA GILMER | DIRECTOR Trustee or director | 2 | $0 |
| MARTY GORSICH | DIRECTOR Trustee or director | 2 | $0 |
| ERIC JENKINS | DIRECTOR Trustee or director | 2 | $0 |
| TODD MCANINCH | DIRECTOR Trustee or director | 2 | $0 |
| CECILIA MENEZES | DIRECTOR Trustee or director | 2 | $0 |
| MICHELLE METER | DIRECTOR Trustee or director | 2 | $0 |
| KAZEEM OMIDIJI | DIRECTOR Trustee or director | 2 | $0 |
| DENA ROADY | DIRECTOR (STARTED 3/1/25) Trustee or director | 2 | $0 |
| SHAUN ROBINSON | DIRECTOR (STARTED 7/1/24) Trustee or director | 2 | $0 |
| TOM TABLER | DIRECTOR (THRU 5/10/25) Trustee or director | 2 | $0 |
| TONY YOUNG | DIRECTOR Trustee or director | 2 | $0 |
| HANNA ZAHRAN | DIRECTOR (STARTED 7/1/24) Trustee or director | 2 | $0 |
990 for the year ended June 30, 2024: 24 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JULIE COKER | PRESIDENT & CEO Officer | 40 | $615,417 | $26,668 |
| KERRI KAPICH | CHIEF OPERATING OFFICER Officer | 40 | $392,779 | $27,401 |
| KAVIN SCHIEFERDECKER | CHIEF SALES OFFICER Officer | 40 | $392,125 | $16,410 |
| RICHARD MEZA | VP & CHIEF FINANCIAL OFFICER Officer | 40 | $289,165 | $25,858 |
| ALTHEA SALAS | VP OF HUMAN RESOURCES Highest-paid employee | 40 | $230,374 | $48,619 |
| ANGELA RANALLI | SR NATIONAL SALES DIRECTOR Highest-paid employee | 40 | $231,333 | $30,920 |
| KIM BORNEMAN | NATIONAL SALES DIRECTOR Highest-paid employee | 40 | $212,837 | $8,643 |
| ALDINO PARCHMENT | IT DIRECTOR Highest-paid employee | 40 | $197,713 | $21,184 |
| BRIAN HILEMON | SR DIRECTOR PARTNERSHIPS Highest-paid employee | 40 | $181,813 | $32,884 |
| SHAWN DIXON | CHAIR Trustee or director, Officer | 4 | $0 | $0 |
| LYDIA BARTELL | VICE CHAIR Trustee or director, Officer | 3 | $0 | $0 |
| JAMIE LEMON | SECRETARY Trustee or director, Officer | 3 | $0 | $0 |
| MICHELLE METER | TREASURER Trustee or director, Officer | 3 | $0 | $0 |
| TRACY BORKUM | DIRECTOR Trustee or director | 2 | $0 | $0 |
| BRENDEN CARLIN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| ANNIE FITZGERALD | DIRECTOR Trustee or director | 2 | $0 | $0 |
| MARTHA GILMER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| MARTY GORSICH | DIRECTOR Trustee or director | 2 | $0 | $0 |
| ERIC JENKINS | DIRECTOR Trustee or director | 2 | $0 | $0 |
| TODD MCANINCH | DIRECTOR Trustee or director | 2 | $0 | $0 |
| CECILIA MENEZES | DIRECTOR Trustee or director | 2 | $0 | $0 |
| KAZEEM OMIDIJI | DIRECTOR Trustee or director | 2 | $0 | $0 |
| TOM TABLER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| TONY YOUNG | DIRECTOR Trustee or director | 2 | $0 | $0 |
990 for the year ended June 30, 2023: 28 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JULIE COKER | PRESIDENT & CEO Officer | 40 | $578,182 | $23,108 |
| KERRI KAPICH | CHIEF OPERATING OFFICER Officer | 40 | $377,007 | $26,452 |
| KAVIN SCHIEFERDECKER | CHIEF SALES OFFICER Officer | 40 | $356,113 | $25,395 |
| RICHARD MEZA | CHIEF FINANCIAL OFFICER Officer | 40 | $278,808 | $24,996 |
| ALTHEA SALAS | VP OF HUMAN RESOURCES Highest-paid employee | 40 | $217,547 | $47,078 |
| PHYLLIS AZAMA | SR NATIONAL SALES DIR (THRU MAR '22) Former | 40 | $237,445 | $10,037 |
| ANGELA RANALLI | SR NATIONAL SALES DIRECTOR Highest-paid employee | 40 | $223,800 | $17,660 |
| KIM BORNEMAN | NATIONAL SALES DIRECTOR Highest-paid employee | 40 | $189,071 | $7,188 |
| ALDINO PARCHMENT | IT DIRECTOR Highest-paid employee | 40 | $175,819 | $17,494 |
| DAVID MATTA | NATIONAL SALES DIRECTOR Highest-paid employee | 40 | $146,621 | $41,384 |
| KIM BECKER | CHAIR Trustee or director, Officer | 3 | $0 | $0 |
| SHAWN DIXON | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| MICHELLE METTER | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| LYDIA BARTELL | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| JODY BLACKINTON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PHIL BLAIR | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DON DENNIS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ANNIE FITGERALD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| RICK FULTZ | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARTY GORSICH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DANIEL KUPERSCHMID | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JAMIE LEMON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CRAIG MARTIN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHEAL O'DONOHUE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KAZEEM OMIDIJI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ROBERT RAUCH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| APRIL SHUTE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TONY YOUNG | DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 750 B STREET, SAN DIEGO, CA 92101-8114
- Principal officer (990 for 2024)
- DANIEL KUPERSCHMID, 750 B ST STE 1500, SAN DIEGO, CA 92101
- Signed the 990
- RICHARD MEZA, CFO
- Phone
- (619) 557-2848
- Website
- WWW.SANDIEGO.ORG
- Return prepared by
- CBIZ ADVISORS LLC
California records
California keeps its own records of charities and corporations. Search them by EIN 95-1812810 or by the name SAN DIEGO CONVENTION AND TOURIST BUREAU.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
TO DRIVE VISITOR DEMAND TO ECONOMICALLY BENEFIT THE SAN DIEGO REGION.
Program accomplishments
- NATIONAL AND INTERNATIONAL MARKETING PROGRAMS AND ONLINE MARKETING STRATEGIES GENERATED OVER 39.5 MILLION AUDIENCE ENGAGEMENTS THROUGH THE ORGANIZATION'S WEBSITE (SANDIEGO.ORG) AND SOCIAL MEDIA CHANNELS, AND OVER 2.3 BLLION OVERALL ADVERISING IMPRESSIONS.
- THE SALES TEAM DEDICATED TO CONVENTION CENTER EVENTS BOOKED FUTURE CONVENTIONS AT THE SAN DIEGO CONVENTION CENTER THAT ARE EXPECTED TO GENERATE 811,668 ROOM NIGHTS FOR HOTELS IN SAN DIEGO.
- THE HOTEL MEETINGS DIRECT SALES TEAM GENERATED 491,539 DEFINITE ROOM NIGHT BOOKINGS FROM MEETINGS BOOKED FROM THEIR EFFORTS DIRECTLY INTO SAN DIEGO HOTELS.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 95-1812810
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1955
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $17,479,910
- Income (IRS master file)
- $54,233,449
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $54,233,449 | $53,237,925 | $17,479,910 | XML |
| 990 | June 2024 | $58,534,473 | $58,190,925 | $19,014,220 | XML |
| 990 | June 2023 | $44,077,775 | $43,851,366 | $15,823,079 | XML |
| 990 | June 2022 | $31,753,135 | $31,651,511 | $9,233,181 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 95-1812810).
Questions about SAN DIEGO CONVENTION AND TOURIST BUREAU
- What is the EIN of SAN DIEGO CONVENTION AND TOURIST BUREAU?
- The employer identification number (EIN) of SAN DIEGO CONVENTION AND TOURIST BUREAU is 95-1812810.
- Is SAN DIEGO CONVENTION AND TOURIST BUREAU tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1955.
- Are donations to SAN DIEGO CONVENTION AND TOURIST BUREAU tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does SAN DIEGO CONVENTION AND TOURIST BUREAU file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of SAN DIEGO CONVENTION AND TOURIST BUREAU due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did SAN DIEGO CONVENTION AND TOURIST BUREAU last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of SAN DIEGO CONVENTION AND TOURIST BUREAU?
- The 990 for the year ended June 30, 2025 names DANIEL KUPERSCHMID.
- Who are the officers and directors of SAN DIEGO CONVENTION AND TOURIST BUREAU?
- The 990 for the year ended June 30, 2025 lists 31 people; 9 received compensation from the organization, the highest $653,556 (JULIE COKER, PRESIDENT & CEO (THRU 11/30/24)).
- How much revenue does SAN DIEGO CONVENTION AND TOURIST BUREAU have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $54,233,449, expenses of $53,237,925 and total assets of $17,479,910 at year end.
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