Nonprofit · EIN 94-3137845
POSITIVE IMAGES
Also known as Positive Images
Tax-exempt · SANTA ROSA, CA 95407
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $1,292,335 | $1,178,441 | $113,894 | $560,228 | $143,324 | $416,904 |
| June 30, 2024 | 990 | $1,194,878 | $1,134,074 | $60,804 | $443,374 | $150,633 | $292,741 |
| June 30, 2023 | 990 | $382,483 | $358,559 | $23,924 | $337,889 | $151,342 | $186,547 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $1,138,210
- of which government grants
- $3,850
- Program service revenue
- $134,402
- Investment income
- $4,612
- Net income from fundraising events
- $15,111
- Other revenue
- $15,111
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $274,661
- Other salaries and wages
- $465,177
- Salaries, compensation and benefits (total)
- $870,179
- Professional fundraising fees
- $0
- Legal fees
- $6,004
- Accounting fees
- $25,765
- Occupancy
- $52,575
- Travel
- $26,120
- Depreciation
- $2,670
- Program services (functional)
- $1,004,000
- Management and general (functional)
- $174,441
Balance sheet and other
- Total assets, start of year
- $443,375
- Total assets, end of year
- $560,228
- Total liabilities, end of year
- $143,324
- Net assets, end of year
- $416,904
- Land, buildings and equipment
- $4,493
- Net assets without donor restrictions
- $364,885
- Net assets with donor restrictions
- $52,019
- Gross receipts
- $1,306,090
- Employees
- 13
- Year formed
- 1990
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| KIMI OLMOS | Executive Dir. Trustee or director | 0 | $98,745 |
| CHASE OVERHOLT | DVMNT DIRECTOR Trustee or director | 0 | $91,120 |
| JESSICA CARROLL | PROJ DIRECTOR Trustee or director | 0 | $84,796 |
| JAVIER MORALES | MEMBER AT LARGE Trustee or director | 7 | $0 |
| STEPHANIE PICARD-BOWEN | MEMBER AT LARGE Trustee or director | 0 | $0 |
| ALISSA ORGEL | MEMBER AT LARGE Trustee or director | 0 | $0 |
| HOLLY GARRETSON | MEMBER AT LARGE Trustee or director | 0 | $0 |
| BEATRICE CHEUNG | MEMBER AT LARGE Trustee or director | 7 | $0 |
| IRMINA BENSON | MEMBER AT LARGE Trustee or director | 7 | $0 |
| ELLEN VELAZQUEZ MURALLES | President Officer | 0 | $0 |
| JAY WALSH | Vice President Officer | 0 | $0 |
| ALICIA LECOMPTE | Secretary Officer | 7 | $0 |
| ANGIE DILLON-SHORE | Treasurer Officer | 0 | $0 |
990 for the year ended June 30, 2024: 8 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| SARAH DERAGON | BOARD CHAIR Trustee or director | 7 | $0 |
| JAVIER MORALES | BOARD MEMBER Trustee or director | 7 | $0 |
| SAL ANDROPOULOS | BOARD MEMBER Trustee or director | 7 | $0 |
| ALICIA LECOMPTE | Secretary Trustee or director | 7 | $0 |
| CHELSEA ROSE KURNICK | BOARD MEMBER Trustee or director | 7 | $0 |
| MAXWELL PEARL | BOARD MEMBER Trustee or director | 7 | $0 |
| BEATRICE CHEUNG | BOARD MEMBER Trustee or director | 7 | $0 |
| IRMINA BENSON | BOARD MEMBER Trustee or director | 7 | $0 |
990 for the year ended June 30, 2023: 10 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| JAVIER MORALES | BOARD MEMBER Trustee or director | 3 | $0 |
| MAXWELL PEARL | BOARD MEMBER Trustee or director | 1 | $0 |
| ALICIA LECOMPTE | BOARD MEMBER Trustee or director, Officer | 1 | $0 |
| CHELSEA ROSE KURNICK | BOARD CHAIR Trustee or director | 3 | $0 |
| SAL ANDROPOULOS | Secretary Trustee or director | 3 | $0 |
| ALEXIS PUERTO-HOLMES | BOARD MEMBER Trustee or director | 0 | $0 |
| LOQ BARRY | BOARD MEMBER Trustee or director | 0 | $0 |
| PEARL SISSIX | BOARD MEMBER Trustee or director | 0 | $0 |
| JAKE HARPIN | BOARD MEMBER Trustee or director | 0 | $0 |
| CHRISTIAN SULLBERG | BOARD MEMBER Officer | 3 | $0 |
Address and contacts
- Address (IRS master file)
- 1000 APOLLO WAY STE 110, SANTA ROSA, CA 95407-5442
- In care of
- % KIMBERLY BARBOSA OLMOS
- Mailing address (990-N for 2008)
- 312 Chinn Street, Santa Rosa CA 95404
- Principal officer (990 for 2024)
- ELLEN VELAZQUEZ MURALLES, 1000 APOLLO WAY 110, SANTA ROSA, CA 95407
- Principal officer (990-N for 2008)
- James Foster MFT, 1023 Fourth Street, Santa Rosa CA 95404
- Signed the 990
- ELLEN VELAZQUEZ MURALLES, President
- Phone
- (415) 827-5107
- Website
- www.posimages.org
- Return prepared by
- Torkelson & Associates CPAs LLP
California records
California keeps its own records of charities and corporations. Search them by EIN 94-3137845 or by the name POSITIVE IMAGES.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
POSITIVE IMAGES IS COMMITTING TO CREATING THE CONDITIONS FOR COLLECTIVE LIBERATION FOR AND WITH ALL THE INTERSECTIONS OF THE LGBTQIA2S+ COMMUNITY BYCULTIVATING SPACES FOR COMMUNITY CARE, CONNECTION, AND BELONGINGPARTNERING STARTEGICALLY TO BETTER SERVE OUR TRANS, NON-BINARY, LATINE, AND NEURODIVERGENT, AND DISABLED COMMUNITY MEMBERS, ANDEDUCATING AND ORGANIZING OURSELVES AND OUR ALLIESBASED IN SONOMA COUNTY, POSITIVE IMAGES IS AN LGBTQIA+ COMMUNITY CENTER ESTABLISHED IN 1990. WE PROVIDE SUPPORT TO THE NORTH BAYS LGBTQIA+ POPULATION, WITH AN EMPHASIS ON IDENTITIES AND INDIVIDUALS AT THE MARGINS INCLUDING TRANSGENDER AND NON-BINARY INDIVIDUALS, LGBTQIA+ PEOPLE OF COLOR, LATINE FAMILIES, NEURODIVERGENT PEOPLE, AND DISABLED PEOPLE. WE ARE DEDICATED TO PROVIDING ESSENTIAL SERVICES THAT ENCOMPASS MENTAL HEALTH SUPPORT, ADVOCACY, AND EDUCATION.PEOPLE, AND DISABLED PEOPLE. WE ARE DEDICATED TO PROVIDING ESSENTIAL SERVICES THAT ENCOMPASS MENTAL HEALTH SUPPORT, ADVOCACY, AND EDUCATION.
Program accomplishments
- POSITIVE IMAGES IS COMMITTED TO CREATING THE CONDITIONS FOR COLLECTIVE LIBERATION FOR AND WITH ALL THE INTERSECTIONS OF THE LGTQIA2S+ COMMUNITY BY: - CULTIVATING SPACES FOR COMMUNITY CARE, CONNECTION, AND BELONGING - PARTNERING STRATEGICALLY TO BETTER SERVE OUR TRANS, NON-BINARY, LATINE, NEURODIVERGENT, AND DISABLED COMMUNITY MEMBERS AND - EDUCATING AND ORGANIZING OURSELVES AND OUR ALLIESBASED IN SONOMA COUNTY, POSITIVE IMAGES IS AN LGBTQIA+ COMMUNITY CENTER ESTABLISHED IN 1990. WE PROVIDE SUPPORT TO THE NORTH BAY'S LGBTQIA+ POPULATION, WITH AN EMPHASIS ON IDENTITIES AND INDIVIDUALS AT THE MARGINS - INCLUDING TRANSGENDER AND NON-BINARY INDIVIDUALS, LGBTQIA+ PEOPLE OF COLOR, LATINE FAMILIES, NEURODIVERGENT PEOPLE, AND DISABLED PEOPLE. WE ARE DEDICATED TO PROVIDING ESSENTIAL SERVICES THAT ENCOMPASS MENTAL HEALTH SUPPORT, ADVOCACY AND EDUCATION.Expenses $1,004,000
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 94-3137845
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1995
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Unknown (Z99Z)
- Assets (IRS master file)
- $560,228
- Income (IRS master file)
- $1,306,090
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $1,292,335 | $1,178,441 | $560,228 | XML |
| 990 | June 2024 | $1,194,878 | $1,134,074 | $443,374 | XML |
| 990 | June 2023 | $382,483 | $358,559 | $337,889 | XML |
| 990 | June 2022 | $237,664 | $219,022 | $169,870 | IRS |
| 990-EZ | June 2021 | – | – | – | IRS |
| 990-EZ | June 2020 | – | – | – | IRS |
| 990-EZ | June 2019 | – | – | – | IRS |
| 990-EZ | June 2018 | – | – | – | IRS |
| 990-N for 2008 Officer: James Foster MFT | June 30, 2009 | ≤ $50,000 receipts | – | – | e-Postcard |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 94-3137845).
Questions about POSITIVE IMAGES
- What is the EIN of POSITIVE IMAGES?
- The employer identification number (EIN) of POSITIVE IMAGES is 94-3137845.
- Is POSITIVE IMAGES tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1995.
- Are donations to POSITIVE IMAGES tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does POSITIVE IMAGES file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of POSITIVE IMAGES due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did POSITIVE IMAGES last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of POSITIVE IMAGES?
- The 990 for the year ended June 30, 2025 names ELLEN VELAZQUEZ MURALLES.
- Who are the officers and directors of POSITIVE IMAGES?
- The 990 for the year ended June 30, 2025 lists 13 people; 3 received compensation from the organization, the highest $98,745 (KIMI OLMOS, Executive Dir.).
- How much revenue does POSITIVE IMAGES have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $1,292,335, expenses of $1,178,441 and total assets of $560,228 at year end.
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- SANTA ROSA YOUTH SOCCER LEAGUE EIN 68-0094644 · last filed 990 for 2024
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- JUNIOR LEAGUE OF NAPA-SONOMA EIN 68-0206018 · last filed 990-N for 2025
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