Nonprofit · EIN 94-2832157
TUOLUMNE COUNTY VISITORS BUREAU INCORPORATED
Tax-exempt · SONORA, CA 95370
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $1,775,850 | $1,829,711 | -$53,861 | $1,625,512 | $210,923 | $1,414,589 |
| June 30, 2024 | 990 | $1,886,892 | $1,640,383 | $246,509 | $1,692,259 | $223,809 | $1,468,450 |
| June 30, 2023 | 990 | $1,846,206 | $1,945,689 | -$99,483 | $1,441,615 | $269,576 | $1,172,039 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $1,727,676
- Membership dues
- $32,615
- Program service revenue
- $27,554
- Investment income
- $19,597
- Net income from sales of inventory
- $804
- Other revenue
- $1,023
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $0
- Other salaries and wages
- $345,948
- Salaries, compensation and benefits (total)
- $419,126
- Professional fundraising fees
- $0
- Accounting fees
- $28,552
- Occupancy
- $38,898
- Travel
- $6,751
- Depreciation
- $10,460
- Program services (functional)
- $1,809,662
- Management and general (functional)
- $20,049
Balance sheet and other
- Total assets, start of year
- $1,692,259
- Total assets, end of year
- $1,625,512
- Total liabilities, end of year
- $210,923
- Net assets, end of year
- $1,414,589
- Land, buildings and equipment
- $61,025
- Net assets without donor restrictions
- $1,376,939
- Net assets with donor restrictions
- $37,650
- Gross receipts
- $1,776,660
- Employees
- 11
- Year formed
- 1983
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| LISA MAYO | President & CEO Trustee or director, Officer | 40 | $0 |
| HANNA CRAIG | VICE CHAIR Trustee or director | 1 | $0 |
| SAM SEGERSTROM | Director Trustee or director | 1 | $0 |
| STEPHANIE MCCAFFREY | SEC/Treasurer Trustee or director, Officer | 1 | $0 |
| LUIS TORRES | Director Trustee or director | 0 | $0 |
| JAN VERHAGE | Director Trustee or director | 1 | $0 |
| TODD DEREMER | Director Trustee or director | 0 | $0 |
| LAUNA VALENTE | Director Trustee or director | 1 | $0 |
| KAREN MARINO-LUCKHARDT | Director Trustee or director | 1 | $0 |
| TERI MARSHALL | Director Trustee or director | 1 | $0 |
| ZAC BROXHAM | Director Trustee or director | 1 | $0 |
| GINGER MCKINSEY | Director Trustee or director | 1 | $0 |
| CASIE SCHORNICK | Director Trustee or director | 1 | $0 |
| RYAN REIS | Chairman Trustee or director, Officer | 1 | $0 |
990 for the year ended June 30, 2024: 13 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| LISA MAYO | President & CEO Trustee or director, Officer | 40 | $141,594 |
| HANNA CRAIG | Director Trustee or director | 1 | $0 |
| SAM SEGERSTROM | Director Trustee or director | 1 | $0 |
| STEPHANIE MCCAFFREY | SEC/Treasurer Trustee or director, Officer | 1 | $0 |
| JAN VERHAGE | Director Trustee or director | 1 | $0 |
| LAUNA VALENTE | Director Trustee or director | 1 | $0 |
| KAREN MARINO-LUCKHARDT | Director Trustee or director | 1 | $0 |
| KATIE DUNN | CHAIRPERSON Trustee or director, Officer | 1 | $0 |
| TERI MARSHALL | Director Trustee or director | 1 | $0 |
| ZAC BROXHAM | Director Trustee or director | 1 | $0 |
| ERIC BARBARO | Director Trustee or director | 1 | $0 |
| CASIE SCHORNICK | Director Trustee or director | 1 | $0 |
| RYAN REIS | VICE CHAIR Trustee or director, Officer | 1 | $0 |
990 for the year ended June 30, 2023: 13 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| LISA MAYO | President & CEO Trustee or director, Officer | 40 | $128,325 |
| PARKYRE ZELISKY-SALCEDO | Director Trustee or director | 1 | $0 |
| MICHAEL SHER | Director Trustee or director | 1 | $0 |
| STEPHANIE MCCAFFREY | SEC/Treasurer Trustee or director, Officer | 1 | $0 |
| JAN VERHAGE | Director Trustee or director | 1 | $0 |
| LAUNA VALENTE | Director Trustee or director | 1 | $0 |
| KAREN MARINO-LUCKHARDT | Director Trustee or director | 1 | $0 |
| KATIE DUNN | CHAIRPERSON Trustee or director, Officer | 1 | $0 |
| TERI MARSHALL | Director Trustee or director | 1 | $0 |
| ZAC BROXHAM | Director Trustee or director | 1 | $0 |
| ERIC BARBARO | Director Trustee or director | 1 | $0 |
| CASIE SCHORNICK | Director Trustee or director | 1 | $0 |
| RYAN REIS | VICE CHAIR Trustee or director, Officer | 1 | $0 |
Address and contacts
- Address (IRS master file)
- 193 S WASHINGTON ST, SONORA, CA 95370-4714
- Principal officer (990 for 2024)
- LISA MAYO, 193 S WASHINGTON ST, SONORA, CA 95370
- Signed the 990
- LISA MAYO, President & CEO
- Phone
- (209) 533-4420
- Website
- www.tcvb.com
- Return prepared by
- ATHERTON & ASSOCIATES
California records
California keeps its own records of charities and corporations. Search them by EIN 94-2832157 or by the name TUOLUMNE COUNTY VISITORS BUREAU INCORPORATED.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
TUOLUMNE COUNTY VISITORS BUREAU INCORPORATED (TCVB), DBA VISIT TUOLUMNE COUNTY (VTC) IS A NONPROFIT MUTUAL BENEFIT CORPORATION, ORGANIZED NOVEMBER 23, 1983, UNDER THE LAWS OF THE STATE OF CALIFORNIA AND UNDER SECTION 501 (C) (6) OF THE INTERNAL REVENUE CODE AND OPERATES UNDER THE NAME TUOLUMNE COUNTY VISITORS BUREAU. TCVB WAS FORMED BY AN ORGANIZING COMMITTEE CONSISTING OF THE TUOLUMNE COUNTY LODGING ASSOCIATION, THE TUOLUMNE COUNTY CHAMBER OF COMMERCE, THE HIGHWAY 120 ASSOCATION, AND THE SONORA PASS VACATIONLAND ASSOCIATION. TCVB IS THE DESIGNATED DESTINATION MARKETING ORGANIZATION FOR PROMOTING TUOLUMNE COUNTY TO VISITORS ON A REGIONAL, STATEWIDE, NATIONAL AND GLOBAL LEVEL WITH A FOCUS ON HISTORICAL TOWNS, FOUR-SEASON RECREATION, ARTS AND THEATER, FARMS AND WINERIES, RESTAURANTS AND SHOPS AND ACCOMMODATIONS. THE TCVB IS HOME TO THE TUOLUMNE COUNTY FILM COMMISSION. THE TCVB IS NOT ONLY KEY TO ECONOMIC GROWTH BUT ALSO ECONOMIC RECOVERY FOLLOWING LOCAL DISASTERS (I.E. WILDFIRES, FLOODS,
Program accomplishments
- THE 2024 - 2025 ANNUAL REPORT HIGHLIGHTS THE FOLLOWING ACCOMPLISHMENTS:-IN 2024, TRAVEL SPENDING IN TUOLUMNE COUNTY GREW TO $307.8 MILLION THE COUNTYS TRAVEL INDUSTRY SUPPORTED APPROXIMATELY 2,700-SONORA SELFIE TRAIL WAS LAUNCHED IN DECEMBER 2023 AND CONTINUES TO BE POPULAR FOR VISITORS TO THE AREA. THE SONORA SELFIE TRAIL IS A CURATED MOBILE PASSPORT THAT LEADS PARTICIPANTS TO SELFIE SPOTS WITHIN THE CITY OF SONORA. THIS IS AN INTERACTIVE AND ENTICING WAY TO ATTRACT VISITORS AND ENCOURAGES LONGER VISITATION.-VTC CONTINUED TO PROMOTE THE TUOLUMNE COUNTY CRAFT BEVERAGE TRAIL AND THE CRAFT BURGER TRAIL PROMOTING AN INCREASE IN CUSTOMERS TO OUR PARTNERS IN THEIR OFF-PEAK BUSINESS HOURS.-VTC CONTINUED THE FUEL YOUR JOURNEY CAMPAIGN AIMED TO BOOST OVERNIGHT STAYS DURING THE SLOWER TIMES OF THE YEAR BY OFFERING FREE GAS CARDS TO VISITORS WHO STAYED AT LEAST TWO NIGHTS AT A VTC PARTNER HOTEL, RV PARK OR CAMPGROUND DURING JANUARY OR FEBRUARY. -ANNUAL TRAVEL GUIDE: VTC CREATES AND DISTRIBUTES THE OFFICIAL TUOLUMNE COUNTY TRAVEL GUIDE, WHICH, ALONG WITH THE VTC WEBSITE, FORMS THE FOUNDATION OF OUR MARKETING EFFORTS. 75,000 COPIES ARE PRINTED ANNUALLY AND DISTRIBUTED AT VARIOUS BAY AREA LOCATIONS. THEY ARE ALSO DISTRIBUTED AT THE TUOLUMNE COUNTY VISITORS CENTER, MAILED TO ADVERTISING LEADS, INDIVIDUAL REQUESTS, AT MEDIA EVENTS, TRAVEL SHOWS AND LOCAL BUSINESSES.- VISIT TUOLUMNE COUNTYS WEBSITE SERVES AS A DIGITAL GATEWAY FOR INSPIRING AND ENCOURAGING TRAVEL TO TUOLUMNE COUNTY. THE WEBSITE FUNCTIONS AS AN ESSENTIAL RESOURCE, PROVIDING UP TO DATE DETAILED INFORMATION.-DIGITAL ADS: IN THE 24/25 FISCAL YEAR, VTC LAUNCHED ANOUT-OF-MARKET DIGITAL CAMPAIGN WITH A ROBUST, MULTI-CHANNEL MEDIA STRATEGY TARGETING POTENTIAL TRAVELERS BEYOND CALIFORNIA. THE CAMPAIGN DELIVERED MEASURABLE IMPACT, AVERAGING 621 MONTHLY IN-MARKET VISITS TO TUOLUMNE COUNTY FROM OUT-OF-STATE AUDIENCES, WITH 130 OF THOSE VISITS DIRECTED TO LODGING PROPERTIES. THESE RESULTS HIGHLIGHT THE EFFECTIVENESS OF COMBINING INTEREST AND INTENT-BASED TARGETING WITH DIVERSIFIED MEDIA PLACEMENTS.-SOCIAL MEDIA - VISIT TUOLUMNE COUNTY CONTINUES TO BE VERY ACTIVE ON ITS SIX SOCIAL MEDIA ACCOUNTS, SHARING STRATEGICALLY PLANNED INSPIRATIONAL AND MOTIVATIONAL POSTS TO ENCOURAGE VISITATION. SOCIAL MEDIA IS ALSO A VALUABLE TOOL TO DISTRIBUTE IMPORTANT, TIMELY INFORMATION AS NECESSARY TO THE VISITING PUBLIC AND LOCALS ALIKE, NOTABLY AS WE SAW RECURRING CHANGES IN ROAD CONDITIONS THROUGHOUT THE YEAR.- GOOGLE MAX CAMPAIGN: IN AN EFFORT TO INCREASE HOTEL BOOKINGS, VTC ENGAGED IN A GOOGLE MAX CAMPAIGN SPECIFICALLY GEARED TOWARDS INCREASING BOOKINGS FOR THE SUMMER MONTHS. GOOGLE MAX USES AI TECHNOLOGY TO REACH THE CUSTOMERS MOST LIKELY TO BUT WHEREVER THEYRE BROWSING. -PRINT AD CAMPAIGNS: PRINT AD PLACEMENTS IN MAJOR TRAVEL AND LIFESTYLE PUBLICATIONS CONTINUES TO BE A KEY COMPONENT OF VTCS MARKETING STRATEGY. PRINT AD PLACEMENTS INCLUDE THE FOLLOWING PUBLICATIONS: CALIFORNIA VISITORS GUIDE, VISIT CALIFORNIA ROAD TRIPS GUIDE, CONDE NASTE TRAVELER, ADVENTURE SPORTS JOURNAL AND SUNSET MAGAZINE.-WORKING WITH OUR UK PUBLIC RELATIONS AGENCY, THE PR HIGHLIGHT FOR 2025 IS NICOLA BRADYS COVERAGE IN THE IRISH INDEPENDENT? FOLLOWING HER FAMILIARIZATION TRIP TO THE AREA, SHE COVERED TUOLUMNE COUNTY IN AN ONLINE AND IN PRINT FEATURE, AS WELL AS INCLUDING TUOLUMNE IN HER 25 BLOW-THE-BUDGET GETAWAYS FOR 2025 FEATURE. -IN ADDITION TO OUR UK PUBLIC RELATIONS AGENCY, VISIT TUOLUMNE COUNTY ALSO CONTRACTED WITH A PUBLIC RELATIONS AGENCY IN BOTH THE GERMAN AND MEXICO MARKETS INTRODUCING THE DESTINATION TO THESE INTERNATIONAL MARKETS.-TELEVISION AND RADIO ADVERTISING; VTC CONTINUES TO TAP INTO KEY AUDIENCES THROUGH SPECIAL PROMOTIONS, TRADITIONAL PLACEMENTS, AND STREAMING PLACEMENTS. ALONG WITH SPECIAL PROMOTIONS ON SELECT CHANNELS.- BILLBOARD ADS: VTC UTILIZED DIGITAL BILLBOARDS WHICH ALLOWS VTC TO QUICKLY CHANGE MESSAGING, TO HELP WITH CRISIS COMMUNICATIONS, EVENT PROMOTIONS, AND SEASONAL PROMOTIONS.-TUOLUMNE COUNTY ART WEEK IS A CELEBRATION OF LOCAL CREATIVIY AND CULTURE, SHOWCASING THE DIVERSE ARTISTIC TALENTS THAT THRIVE ON OUR COUNTY. HELD ANNUALLY, THIS WEEK-LONG EVENT INVITES BOTH RESIDENTS AND VISITORS TO EXPLORE A WIDE ARRAY OF ARTISTIC EXPRESSIONS.-PARTICIPATED IN MARKETING PARTNERSHIPS WITH REGIONAL, STATE, NATIONAL AND INTERNATIONAL MARKETING ORGANIZATIONS ALLOWING VTC TO LEVERAGE FUNDING AND CAPTURE ADDITIONAL MARKETSHARE WHILE INCREASING VTCS OUTREACH REGIONALLY AND INTERNATIONALLY.- PUBLICE RELATIONS - THROUGH BOTH MEDIA PITCHES AND VISITS VTC SECURED 65 ARTICLES THAT WERE PLACED THROUGHOUT THE US. THE ESTIMATED AD VALUE ON ALL THE ARTICLE PLACEMENTS WAS $8.2 MILLION.- VISIT TUOLUMNE COUNTY PARTICIPATES IN SEVERAL TRAVEL TRADE EVENTS PROVIDING OPPORTUNITIES TO PROMOTE AND SHARE TUOLUMNE COUNTY WITH TRAVEL PROFESSIONALS, INCLUDING TOUR OPERATORS, SUPPLIERS, AND DESTINATION REPRESENTATIVES FROM AROUND THE WORLD.-FAMILIARIZATION TRIPS: VTC HOSTS JOURNALISTS, INFLUENCERS AND TRAVEL TRADE REPRESENTATIVES WHICH PROVIDES FIRSTHAND EXPERIENCE OF TUOLUMNE COUNTY OFFERINGS. THE EXPOSURE ALLOWS PARTICIPANTS TO GAIN IN-DEPTH KNOWLEDGE OF THE DESTINATION, ENABLING THEM TO BETTER PROMOTE TUOLUMNE COUNTY AS A TRAVEL DESTINATION.-VISIT TUOLUMNE COUNTY CONTINUES TO WORK TOWARD SECURING MORE GROUPS AND MEETINGS BUSINESS IN TUOLUMNE COUNTY THROUGH SEVERAL DIFFERENT AVENUES.-VTC HAS CONTINUED TO PROMOTE SUSTAINABLE TRAVEL THROUGH BLOG ARTICLES, MEDIA PITCHES, AND SOCIAL MEDIA POSTS. VTC LAUNCHED CLEAN-UP DAYS AND A MEANINGFUL TRAVEL WEBPAGE.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 94-2832157
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1984
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $1,625,512
- Income (IRS master file)
- $1,776,660
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $1,775,850 | $1,829,711 | $1,625,512 | IRS |
| 990 | June 2024 | $1,886,892 | $1,640,383 | $1,692,259 | IRS |
| 990 | June 2023 | $1,846,206 | $1,945,689 | $1,441,615 | XML |
| 990 | June 2022 | $1,797,975 | $1,966,115 | $1,620,508 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 94-2832157).
Questions about TUOLUMNE COUNTY VISITORS BUREAU INCORPORATED
- What is the EIN of TUOLUMNE COUNTY VISITORS BUREAU INCORPORATED?
- The employer identification number (EIN) of TUOLUMNE COUNTY VISITORS BUREAU INCORPORATED is 94-2832157.
- Is TUOLUMNE COUNTY VISITORS BUREAU INCORPORATED tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1984.
- Are donations to TUOLUMNE COUNTY VISITORS BUREAU INCORPORATED tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does TUOLUMNE COUNTY VISITORS BUREAU INCORPORATED file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of TUOLUMNE COUNTY VISITORS BUREAU INCORPORATED due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did TUOLUMNE COUNTY VISITORS BUREAU INCORPORATED last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of TUOLUMNE COUNTY VISITORS BUREAU INCORPORATED?
- The 990 for the year ended June 30, 2025 names LISA MAYO.
- Who are the officers and directors of TUOLUMNE COUNTY VISITORS BUREAU INCORPORATED?
- The 990 for the year ended June 30, 2025 lists 14 people; 0 received compensation from the organization.
- How much revenue does TUOLUMNE COUNTY VISITORS BUREAU INCORPORATED have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $1,775,850, expenses of $1,829,711 and total assets of $1,625,512 at year end.
Other nonprofits in SONORA
- IRVING J SYMONS FOUNDATION FOR TUOLUMNE COUNTY EIN 91-2140485 · last filed 990 for 2024
- INFANT CHILD ENRICHMENT SERVICES INC EIN 77-0000699 · last filed 990 for 2025
- YOSEMITE RIVERS ALLIANCE EIN 94-2834151 · last filed 990 for 2025
- GOLD RUSH HOME STUDY CHARTER SCHOOL EIN 77-0570969 · last filed 990 for 2025
- OLD OAK RANCH RECOVERY EIN 85-1413804 · last filed 990 for 2025
- SONORA AREA FOUNDATION EIN 93-1023051 · last filed 990 for 2024
- WATCH RESOURCES INC EIN 94-2288255 · last filed 990 for 2025
- SIERRA REPERTORY THEATRE INCOR PORATED EIN 95-3370703 · last filed 990 for 2023