Nonprofit · EIN 94-2799597
WINE ROAD NORTHERN SONOMA COUNTY INC
Tax-exempt · HEALDSBURG, CA 95448
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $558,128 | $594,895 | -$36,767 | $201,513 | $18,340 | $183,173 |
| December 31, 2024 | 990 | $662,762 | $717,167 | -$54,405 | $246,617 | $26,677 | $219,940 |
| December 31, 2023 | 990 | $733,747 | $688,735 | $45,012 | $282,437 | $8,095 | $274,342 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $0
- Program service revenue
- $515,336
- Investment income
- $1,857
- Other revenue
- $40,935
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $116,170
- Other salaries and wages
- $96,745
- Salaries, compensation and benefits (total)
- $235,240
- Professional fundraising fees
- $0
- Accounting fees
- $7,599
- Occupancy
- $8,240
- Depreciation
- $6,211
- Program services (functional)
- $594,895
Balance sheet and other
- Total assets, start of year
- $246,617
- Total assets, end of year
- $201,513
- Total liabilities, end of year
- $18,340
- Net assets, end of year
- $183,173
- Land, buildings and equipment
- $27,312
- Gross receipts
- $558,128
- Employees
- 3
- Year formed
- 1981
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| JULIE PEDRONCELLI | PRESIDENT Trustee or director | 0 | $0 |
| HELEN SHARROCK | SECRETARY Trustee or director, Officer | 0 | $0 |
| KATIE AMBROSI | TREASURER Trustee or director, Officer | 0 | $0 |
| DANNY CHRISTENSEN | DIRECTOR Trustee or director | 0 | $0 |
| AARON KRUG | DIRECTOR Trustee or director | 0 | $0 |
| HARRY WETZEL | DIRECTOR Trustee or director | 0 | $0 |
| ALEXIS KANDANES | DIRECTOR Trustee or director | 0 | $0 |
| LANA MOUNTS | DIRECTOR Trustee or director | 0 | $0 |
| TOM BUCKLEY | DIRECTOR Trustee or director | 0 | $0 |
| JANAE FRANVICIVIC | DIRECTOR Trustee or director | 0 | $0 |
| MARI PAGAN | VICE PRESIDENT Officer | 1 | $0 |
990 for the year ended December 31, 2024: 11 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| DANNY CHRISTENSEN | DIRECTOR Trustee or director | 0 | $0 |
| AARON KRUG | DIRECTOR Trustee or director | 0 | $0 |
| HARRY WETZEL | DIRECTOR Trustee or director | 0 | $0 |
| JACK SEIFRICK | DIRECTOR Trustee or director | 0 | $0 |
| ODED SHAKKED | DIRECTOR Trustee or director | 0 | $0 |
| EMILY GLICK | DIRECTOR Trustee or director | 0 | $0 |
| LILLIAN FECHTER | PRESIDENT Trustee or director, Officer | 0 | $0 |
| HELEN SHARROCK | SECRETARY Trustee or director, Officer | 0 | $0 |
| KATIE AMBROSI | TREASURER Trustee or director, Officer | 0 | $0 |
| JOHN VISZLAY | VICE PRESIDENT Officer | 1 | $0 |
| ELIZABETH COSTA | EXECUTIVE DIRECTOR Highest-paid employee | 0 | $0 |
990 for the year ended December 31, 2023: 12 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| HELEN SHARROCKS | DIRECTOR Trustee or director | 0 | $0 |
| HARRY WETZEL | DIRECTOR Trustee or director | 0 | $0 |
| JACK SEIFRICK | DIRECTOR Trustee or director | 0 | $0 |
| EMILY GLICK | DIRECTOR Trustee or director | 0 | $0 |
| ODED SHAKKED | DIRECTOR Trustee or director | 0 | $0 |
| DANNY CHRISTENSEN | DIRECTOR Trustee or director | 0 | $0 |
| AARON KRUG | DIRECTOR Trustee or director | 0 | $0 |
| HELEN SHARROCK | SECRETARY Trustee or director, Officer | 0 | $0 |
| LILIAN FECHTER | PRESIDENT Trustee or director, Officer | 0 | $0 |
| KATIE AMBROSI | TREASURER Trustee or director, Officer | 0 | $0 |
| JOHN VISZLAY | VICE PRESIDENT Officer | 1 | $0 |
| ELIZABETH COSTA | EXECUTIVE DIRECTOR Highest-paid employee | 0 | $0 |
Address and contacts
- Address (IRS master file)
- PO BOX 46, HEALDSBURG, CA 95448-0046
- In care of
- % JULIE PEDRONCELLI
- Signed the 990
- JULIE PEDRONCELLI, PRESIDENT
- Phone
- (707) 433-4335
- Website
- WWW.WINEROAD.COM
- Return prepared by
- Roxanne V Berg CPA
California records
California keeps its own records of charities and corporations. Search them by EIN 94-2799597 or by the name WINE ROAD NORTHERN SONOMA COUNTY INC.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
THE MISSION OF THE WINE ROAD IS TO INCREASE AWARENESS OF ALEXANDER, DRY CREEK AND RUSSIAN RIVER VALLEYS THROUGH EDUCATION AND MARKETING WHILE PROMOTING SONOMA COUNTY AS THE YEAR-ROUND WINE COUNTRY
Program accomplishments
- THE WINE ROAD HOSTS THREE MAJOR EVENTS EACH YEAR:WINTER WINELAND, BARREL TASTING, AND A WINE & FOOD AFFAIR.COLLECTIVELY THESE EVENTS BROUGHT APPROXIMATELY 17,000 VISITORS TO THE AREA TO TASTE WINE AND LEARN ABOUT THE REGION.OVER 100 WINERIES PARTICIPATED IN EACH OF THE EVENTS. THE WINERIES THAT PARTICIPATE IN WINTER WINELAND FOCUS ON 1 VARIETAL,OFFERING VERTICAL TASTING, LIBRARY WINES OR NEW RELEASES FOR A MORE IN-DEPTH TASTING EXPERIENCE AND TO HELP GUESTS LEARN THE NUANCES OF THAT ONE PARTICULAR VARIETAL.BARREL TASTING IS A UNIQUE OPPORTUNITY TO TASTE WINE WHILE IT IS STILL IN THE BARREL AND IT IS AN EDUCATIONAL EXPERIENCE THAT DEMONSTRATES HOW WINE AGES IN THE BARREL.Expenses $594,895
- PUBLIC RELATIONS/MARKETING: WORKING WITH A PUBLIC RELATIONS MANAGER, OUR EXECUTIVE DIRECTOR TRAVELS TO VARIOUS CITIES TO EDUCATE THE PRESS ABOUT THE UNIQUENESS OF THE WINE ROAD THE CONFLUENCE OF THE ALEXANDER, DRY CREEK AND RUSSIAN RIVER VALLEYS. WORKING WITH THE PRESS, WE STRIVE TO ATTRACT TOURISTS TO THE AREA FROM THOSE VARIOUS CITIES. THE WINE ROAD ALSO HOSTS JOURNALISTS IN OUR AREA, TAKING THEM ON A DETAILED TOURING EXPERIENCE THAT THEY COUDL SUBSEQUENTLY SHARE WITH THEIR READERS.
- WEBSITE/MAP: ANOTHER PRIMARY COMPONENT OF THE WINE ROAD MISSION IS THE WESITE WHERE INFORMATION IS PRESENTED ABOUT THE ENJOYABLE AND INTERESTING ACTIVITIES THAT ARE OFFERED BY THE AVAS, INCLUDING MAPS FOR VISITORS TO PLAN THEIR ITINERARY. ALONG WITH INTERACTIVE ONLINE MAPS, THE WINE ROAD PRODUCES AND DISTRIBUTES 400,000 PRINTED MAPS A YEAR VIA THEIR MEMBERS, VISITOR CENTERS THROUGH OUT THE STATE, CHAMBERS OF COMMERCE, AND IN RESPONSE TO CONSUMER MAP REQUESTS VIA OUR ONLINE FORM. WINEROAD.COM AVERAGES 30,000 UNIQUE VISITORS PER MONTH
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 94-2799597
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 2012
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S41)
- Assets (IRS master file)
- $201,513
- Income (IRS master file)
- $558,128
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $558,128 | $594,895 | $201,513 | XML |
| 990 | December 2024 | $662,762 | $717,167 | $246,617 | XML |
| 990 | December 2023 | $733,747 | $688,735 | $282,437 | XML |
| 990 | December 2022 | $489,181 | $486,390 | $250,881 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 94-2799597).
Questions about WINE ROAD NORTHERN SONOMA COUNTY INC
- What is the EIN of WINE ROAD NORTHERN SONOMA COUNTY INC?
- The employer identification number (EIN) of WINE ROAD NORTHERN SONOMA COUNTY INC is 94-2799597.
- Is WINE ROAD NORTHERN SONOMA COUNTY INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2012.
- Are donations to WINE ROAD NORTHERN SONOMA COUNTY INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does WINE ROAD NORTHERN SONOMA COUNTY INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of WINE ROAD NORTHERN SONOMA COUNTY INC due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did WINE ROAD NORTHERN SONOMA COUNTY INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who are the officers and directors of WINE ROAD NORTHERN SONOMA COUNTY INC?
- The 990 for the year ended December 31, 2025 lists 11 people; 0 received compensation from the organization.
- How much revenue does WINE ROAD NORTHERN SONOMA COUNTY INC have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $558,128, expenses of $594,895 and total assets of $201,513 at year end.
Other nonprofits in HEALDSBURG
- WINEGROWERS OF DRY CREEK VALLEY EIN 68-0211113 · last filed 990 for 2025
- PROFESSIONALS WITH PRIDE EIN 99-2955291 · last filed 990-N for 2025
- FITCH MOUNTAIN ASSOCIATION EIN 94-2702728 · last filed 990-N for 2025
- HEALDSBURG PARKS FOUNDATION EIN 87-1636086 · last filed 990-N for 2024
- WINEGROWERS OF WESTSIDE ROAD EIN 45-4598076 · last filed 990-N for 2025
- VAMOS CENTRO CULTURAL DE EMPRENDIMIENTO Y RECURSOS INC EIN 93-1686778 · last filed 990-N for 2024
- ALLIANCE MEDICAL CENTER EIN 94-2308748 · last filed 990 for 2025
- KENDAL AT SONOMA A ZEN INSPIRED COMMUNITY EIN 81-4896082 · last filed 990 for 2024
All nonprofits in HEALDSBURG · California · Community improvement and capacity building