2025-08-12T20:22:17-04:00 2024-12-31 202416010 Roxanne V Berg CPA 1201 Vine St Suite 102 Healdsburg CA 95448 990 2024-01-01 942799597 WINE ROAD NORTHERN SONOMA CNTY INC % LILLIAN FECHTER WINE 7074334335 PO BOX 46 HEALDSBURG CA 95448 LILLIAN FECHTER PRESIDENT 7074334335 2025-08-07 true true ROXANNE V BERG P00729828 7074333187 2025-08-12 X 2024 2025-03-06 01:10:19Z LILLIAN FECHTER PO BOX 46 HEALDSBURG CA 95448 662762 false X WWW.WINEROAD.COM X 1981 CA THE MISSION OF THE WINE ROAD IS TO INCREASE AWARENESS OF ALEXANDER, DRY CREEK AND RUSSIAN RIVER VALLEYS THROUGH EDUCATION AND MARKETING WHILE PROMOTING SONOMA COUNTY AS THE YEAR-ROUND WINE COUNTRY 10 0 5 0 0 0 717788 614847 127 1316 15832 46599 733747 662762 0 0 228156 273862 0 0 460579 443305 688735 717167 45012 -54405 282437 246617 8095 26677 274342 219940 X THE MISSION OF THE WINE ROAD IS TO INCREASE AWARENESS OF ALEXANDER, DRY CREEK AND RUSSIAN RIVER VALLEYS THROUGH EDUCATION AND MARKETING WHILE PROMOTING SONOMA COUNTY AS THE YEAR-ROUND WINE COUNTRY 717167 THE WINE ROAD HOSTS THREE MAJOR EVENTS EACH YEAR:WINTER WINELAND, BARREL TASTING, AND A WINE & FOOD AFFAIR.COLLECTIVELY THESE EVENTS BROUGHT APPROXIMATELY 17,000 VISITORS TO THE AREA TO TASTE WINE AND LEARN ABOUT THE REGION.OVER 100 WINERIES PARTICIPATED IN EACH OF THE EVENTS. THE WINERIES THAT PARTICIPATE IN WINTER WINELAND FOCUS ON 1 VARIETAL,OFFERING VERTICAL TASTING, LIBRARY WINES OR NEW RELEASES FOR A MORE IN-DEPTH TASTING EXPERIENCE AND TO HELP GUESTS LEARN THE NUANCES OF THAT ONE PARTICULAR VARIETAL.BARREL TASTING IS A UNIQUE OPPORTUNITY TO TASTE WINE WHILE IT IS STILL IN THE BARREL AND IT IS AN EDUCATIONAL EXPERIENCE THAT DEMONSTRATES HOW WINE AGES IN THE BARREL. WEBSITE/MAP: ANOTHER PRIMARY COMPONENT OF THE WINE ROAD MISSION IS THE WESITE WHERE INFORMATION IS PRESENTED ABOUT THE ENJOYABLE AND INTERESTING ACTIVITIES THAT ARE OFFERED BY THE AVAS, INCLUDING MAPS FOR VISITORS TO PLAN THEIR ITINERARY. ALONG WITH INTERACTIVE ONLINE MAPS, THE WINE ROAD PRODUCES AND DISTRIBUTES 400,000 PRINTED MAPS A YEAR VIA THEIR MEMBERS, VISITOR CENTERS THROUGH OUT THE STATE, CHAMBERS OF COMMERCE, AND IN RESPONSE TO CONSUMER MAP REQUESTS VIA OUR ONLINE FORM. WINEROAD.COM AVERAGES 30,000 UNIQUE VISITORS PER MONTH PUBLIC RELATIONS/MARKETING: WORKING WITH A PUBLIC RELATIONS MANAGER, OUR EXECUTIVE DIRECTOR TRAVELS TO VARIOUS CITIES TO EDUCATE THE PRESS ABOUT THE UNIQUENESS OF THE WINE ROAD THE CONFLUENCE OF THE ALEXANDER, DRY CREEK AND RUSSIAN RIVER VALLEYS. WORKING WITH THE PRESS, WE STRIVE TO ATTRACT TOURISTS TO THE AREA FROM THOSE VARIOUS CITIES. THE WINE ROAD ALSO HOSTS JOURNALISTS IN OUR AREA, TAKING THEM ON A DETAILED TOURING EXPERIENCE THAT THEY COUDL SUBSEQUENTLY SHARE WITH THEIR READERS. 717167 false false false true false false false false false true false false false true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 0 0 true 5 true false false false false false false false false X 10 0 false false false false false true true true true false false true false false false true false false CA X BETH COSTA 7074334335 PO BOX 46 HEALDSBURG CA 95448 X DANNY CHRISTENSEN DIRECTOR 0.00 0.00 X 0 0 0 AARON KRUG DIRECTOR 0.00 0.00 X 0 0 0 HARRY WETZEL DIRECTOR 0.00 0.00 X 0 0 0 JACK SEIFRICK DIRECTOR 0.00 0.00 X 0 0 0 ODED SHAKKED DIRECTOR 0.00 0.00 X 0 0 0 EMILY GLICK DIRECTOR 0.00 0.00 X 0 0 0 LILLIAN FECHTER PRESIDENT 0.00 0.00 X X 0 0 0 HELEN SHARROCK SECRETARY 0.00 0.00 X X 0 0 0 KATIE AMBROSI TREASURER 0.00 0.00 X X 0 0 0 JOHN VISZLAY VICE PRESIDENT 1.00 0.00 X 0 0 0 ELIZABETH COSTA EXECUTIVE DIRECTOR 0.00 0.00 X 0 0 0 0 0 0 0 false false false EVENTS 541800 353490 353490 DUES 541800 261357 261357 SPONSERSHIP 541100 614847 1316 1316 0 OTHER INCOME 541800 17375 17375 RETENTION CREDIT 900099 29224 29224 46599 662762 662762 0 0 X 142363 142363 105577 105577 6199 6199 19723 19723 9592 9592 64307 64307 6764 6764 27636 27636 131949 131949 4844 4844 4510 4510 EVENT-WINTER WINELAND 32069 32069 EVENT-BARREL TASTING 32497 32497 EVENT-WINE & FOOD AFFAIR 60469 60469 68668 68668 717167 717167 0 0 267374 213094 60270 26747 15063 33523 282437 246617 8095 26677 8095 26677 X 274342 219940 274342 219940 282437 246617 X -54405 3 X false false false false false false 60270 26747 33523 33523 PAYROLL TAX LIABILITES 30 401K 887 CREDIT CARD 5206 SALES TAX 20554 26677 true REDWOOD EMPIRE FOOD BANK 3990 BRICKWAY BLVD SANTA ROSA CA 95403 680121855 AMERICAN HEART ASSOCIATION 7272 GREENVILLE AVE DALLAS TX 75231 135613797 GEYSERVILLE VOLUNTEER FIRE DEPT PO BOX 1042 GEYSERVILLE CA 95441 237054738 Member election for additional members Part VI line 7a MEMBERS MAY VOTE IN ELECTIONS FOR POSITIONS ON THE GOVERNING BODY. Governing body decisions Part VI line 7b A CHANGE IN THE BY-LAWS REQUIRES A VOTE OF THE FULL MEMBERSHIP. Form 990 governing body review Part VI line 11 A COMPLETE COPY OF FORM 990 IS PROVIDED TO MEMBERS OF THE EXECUTIVE BOARD FOR THEIR REVIEW PRIOR TO FILING. CEO executive director top management comp Part VI line 15a A SALARY SURVEY WAS PERFORMED AS PART OF THE REVIEW OF THE EXECUTIVE DIRECTORS COMPENSATION Governing documents etc available to public Part VI line 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. Explanation of other changes in net assets or fund balances Part XI line 9 ROUNDING $3 List of other fees for services expenses Part IX line 11g CONTRACT LABOR 63840TEMP HELP 467 List of other expenses Part IX line 24e ALL ASSOCIATED EXPENSES $68,668 Part III response or note to any other line in Part III THE WINE & FOOD AFFAIR FOCUSES ON WINE AND FOOD PAIRINGS.THIS EVENT, THE WINE ROAD PRODUCES AN ON-LINE COOKBOOK WITH WINERY RECIPES TO EDUCATE CONSUMERS ON WINE AND FOOD PAIRING GUIDELINES