Nonprofit · EIN 94-0835150
SAN FRANCISCO TRAVEL ASSOCIATION
Tax-exempt · SAN FRANCISCO, CA 94104
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $23,197,813 | $22,620,843 | $576,970 | $22,957,794 | $13,053,793 | $9,904,001 |
| December 31, 2023 | 990 | $29,866,275 | $29,279,182 | $587,093 | $18,878,266 | $9,607,111 | $9,271,155 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $19,751,114
- of which government grants
- $2,163,427
- Program service revenue
- $2,981,358
- Investment income
- $16,362
- Other revenue
- $448,979
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $4,023,082
- Other salaries and wages
- $4,381,712
- Salaries, compensation and benefits (total)
- $10,936,165
- Professional fundraising fees
- $0
- Legal fees
- $74,758
- Accounting fees
- $120,093
- Occupancy
- $984,393
- Travel
- $108,479
- Depreciation
- $89,448
Balance sheet and other
- Total assets, start of year
- $18,878,266
- Total assets, end of year
- $22,957,794
- Total liabilities, end of year
- $13,053,793
- Net assets, end of year
- $9,904,001
- Land, buildings and equipment
- $962,854
- Publicly traded securities
- $3,070,931
- Net assets without donor restrictions
- $9,904,001
- Gross unrelated business income
- $130,881
- Gross receipts
- $25,460,159
- Employees
- 64
- Volunteers
- 33
- Year formed
- 1909
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JOSEPH D'ALESSANDRO | PRESIDENT/CEO (THRU 01/24) Officer | 37.5 | $1,169,154 | $4,929 |
| SCOTT BECK | PRESIDENT/CEO (THRU 05/24) Officer | 37.5 | $575,899 | $14,556 |
| NICOLE ROGERS | EVP, CHIEF CUSTOMER OFFICER Key employee | 37.5 | $380,398 | $110,980 |
| CASSANDRA MCGOLDRICK | EVP, CHIEF STRATEGY OFFICER Key employee | 37.5 | $315,387 | $83,505 |
| PAUL FRENTSOS | EVP, COO (THRU 07/24) Key employee | 37.5 | $341,344 | $50,890 |
| LYNN BRUNI PERKINS | EVP, CHIEF MKT OFFICER Key employee | 37.5 | $299,860 | $71,816 |
| HUBERTUS FUNKE | EVP, CHIEF TOURISM OFFICER Key employee | 37.5 | $297,087 | $54,216 |
| CHRISTINA HOPEMAN | VP, INFO/TECH Highest-paid employee | 37.5 | $269,989 | $75,590 |
| KENLEY MOY | VP, NATIONAL SALES Highest-paid employee | 37.5 | $271,876 | $52,753 |
| JULIE VAN'T HUL | VP, SALES, EVENTS & SERVICES Highest-paid employee | 37.5 | $218,748 | $45,830 |
| BRETT ALLOR | VP, MARKET STRATEGY & RESEARCH Highest-paid employee | 37.5 | $215,785 | $45,914 |
| ERNIE GARCIA | DIRECTOR, CITYWIDE ACCOUNTS Highest-paid employee | 37.5 | $214,126 | $43,193 |
| ANNA MARIE PRESUTTI | SEE SCH. O Trustee or director, Officer | 39.5 | $169,394 | $3,867 |
| TINA WU | EVP, CFO (THRU 02/24) Officer | 37.5 | $72,799 | $7,003 |
| JOHN ANDERSON | BOARD CHAIR Trustee or director, Officer | 2 | $0 | $0 |
33 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| RANDALL REYNOSO | IMMEDIATE PAST CHAIR Trustee or director, Officer | 2 | $0 |
| GAIL HUNTER | VICE CHAIR Trustee or director, Officer | 2 | $0 |
| SANDRA FLETCHER | SECRETARY/TREASURER Trustee or director, Officer | 2 | $0 |
| CHRISTINE GAUDENZI | MARKETING COUNCIL CHAIR Trustee or director, Officer | 2 | $0 |
| MARKUS TREPPENHAUER | TOURISM CHAIR Trustee or director, Officer | 2 | $0 |
| GARY BAUER | DIRECTOR Trustee or director | 2 | $0 |
| CARMEN CHU | DIRECTOR Trustee or director | 2 | $0 |
| CLIFTON CLARK | DIRECTOR Trustee or director | 2 | $0 |
| MICHAEL COSTANZO | DIRECTOR Trustee or director | 2 | $0 |
| ROBERT EMMONS | DIRECTOR Trustee or director | 2 | $0 |
| MURAT ESKICIOGLU | DIRECTOR Trustee or director | 2 | $0 |
| ELAINE FORBES | DIRECTOR Trustee or director | 2 | $0 |
| ANDREW FREEMAN | DIRECTOR Trustee or director | 2 | $0 |
| NANY FULLMORE | DIRECTOR (THRU 08/24) Trustee or director | 2 | $0 |
| GREG MOORE | DIRECTOR Trustee or director | 2 | $0 |
| SCOTT GENTNER | DIRECTOR Trustee or director | 2 | $0 |
| STEPHANE GRAS | DIRECTOR Trustee or director | 2 | $0 |
| LEE GREGORY | DIRECTOR Trustee or director | 2 | $0 |
| TERRY HANEY | DIRECTOR Trustee or director | 2 | $0 |
| KATHRYN INGLIN | DIRECTOR Trustee or director | 2 | $0 |
| LISA KERSHNER | DIRECTOR Trustee or director | 2 | $0 |
| DAVID LEWIN | DIRECTOR Trustee or director | 2 | $0 |
| STEPHEN MCLEOD | DIRECTOR Trustee or director | 2 | $0 |
| EMMA MOON | DIRECTOR Trustee or director | 2 | $0 |
| PATRICK MURPHY | DIRECTOR Trustee or director | 2 | $0 |
| YOYO MURPHY | DIRECTOR Trustee or director | 2 | $0 |
| JOEY NEVIN | DIRECTOR Trustee or director | 2 | $0 |
| CAITLIN O'NEILL | DIRECTOR Trustee or director | 2 | $0 |
| SEBASTIEN PFEIFFER | DIRECTOR Trustee or director | 2 | $0 |
| SHEILA SHIN | DIRECTOR Trustee or director | 2 | $0 |
| JENNY THOMASSIAN | DIRECTOR Trustee or director | 2 | $0 |
| JOHN TRUDEAU | DIRECTOR Trustee or director | 2 | $0 |
| CINDY WONG-CHEN | DIRECTOR Trustee or director | 2 | $0 |
990 for the year ended December 31, 2023: 49 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JOSEPH D'ALESSANDRO | PRESIDENT/CEO Officer | 37.5 | $959,876 | $117,265 |
| NICOLE ROGERS | EVP, CHIEF CUSTOMER OFFICER Key employee | 37.5 | $378,633 | $109,305 |
| TINA WU | EVP, CHIEF FINANCIAL OFFICER Officer | 37.5 | $359,737 | $88,482 |
| PAUL FRENTSOS | EVP, COO Key employee | 37.5 | $344,373 | $73,568 |
| CASSANDRA MCGOLDRICK | EVP, CHIEF POLICY & EXT AFFRS OFFICER Key employee | 37.5 | $303,514 | $76,991 |
| LYNN BRUNI PERKINS | EVP, CHIEF MKT OFFICER Key employee | 37.5 | $286,120 | $67,523 |
| HUBERTUS FUNKE | EVP, CHIEF TOURISM OFFICER Key employee | 37.5 | $298,637 | $52,318 |
| CHRISTINA HOPEMAN | VP, INFO/TECH Highest-paid employee | 37.5 | $269,392 | $71,377 |
| KENLEY MOY | VP, NATIONAL SALES Highest-paid employee | 37.5 | $264,970 | $51,734 |
| SCOTT STREETER | VP, GLOBAL PARTNERSHIPS Highest-paid employee | 37.5 | $203,479 | $62,216 |
| LORI LINCOLN | VP, GLOBAL PR & MEDIA RELATIONS Highest-paid employee | 37.5 | $202,658 | $52,929 |
| BRETT ALLOR | VP. MARKET STRATEGY & RESEARCH Highest-paid employee | 37.5 | $210,583 | $44,385 |
| SCOTT BECK | PRESIDENT/CEO (START 10/30/23) Officer | 37.5 | $129,685 | $3,579 |
| RANDALL REYNOSO | CHAIR Trustee or director, Officer | 2 | $0 | $0 |
| TERRY LEWIS | CHAIR-ELECT Trustee or director, Officer | 2 | $0 | $0 |
| IKE KWON | IMMEDIATE PAST CHAIR Trustee or director, Officer | 2 | $0 | $0 |
| MICHAEL BAIER | SECRETARY/TREASURER Trustee or director, Officer | 2 | $0 | $0 |
| CHRISTINE GAUDENZI | MARKETING COUNCIL CHAIR Trustee or director, Officer | 2 | $0 | $0 |
| ANNA MARIE PRESUITT | MEETING AND CONVENTION COUNCIL CHAIR Trustee or director, Officer | 2 | $0 | $0 |
| GAIL HUNTER | PUBLIC POLICY CHAIR Trustee or director, Officer | 2 | $0 | $0 |
| ANNIE ALLEN | TOURISM CHAIR Trustee or director, Officer | 2 | $0 | $0 |
| JOHN ANDERSON | DIRECTOR Trustee or director | 2 | $0 | $0 |
| GARY BAUER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JAMES BEAUMONTE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JILL BENSON | DIRECTOR Trustee or director | 2 | $0 | $0 |
| MARIO BEVILACQUA | DIRECTOR (THRU 04/23) Trustee or director | 2 | $0 | $0 |
| JENNIFER BUFFO | DIRECTOR Trustee or director | 2 | $0 | $0 |
| CARMEN CHU | DIRECTOR Trustee or director | 2 | $0 | $0 |
| SANDRA FLETCHER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| ANDREW FREEMAN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| NANY FULLMORE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| PAPIA GAMBELIN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| TERRY HANEY | DIRECTOR Trustee or director | 2 | $0 | $0 |
| MARIA JENSON | DIRECTOR Trustee or director | 2 | $0 | $0 |
| HEATHER KEENAN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| KIRSTEN KOMOROSKE | DIRECTOR (THRU 06/23) Trustee or director | 2 | $0 | $0 |
| JOHN KONSTIN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| DAVID LEWIN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| STEPHEN MCLEOD | DIRECTOR Trustee or director | 2 | $0 | $0 |
| YOYO MURPHY | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JOEY NEVIN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| KATHY PAVER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| KIRK PEDERSON | DIRECTOR Trustee or director | 2 | $0 | $0 |
| IVAR SATERO | DIRECTOR (THRU 04/23) Trustee or director | 2 | $0 | $0 |
| KATE SOFIS | DIRECTOR (THRU 04/23) Trustee or director | 2 | $0 | $0 |
| JENNY THOMASSIAN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| MARKUS TREPPENHAUER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| RAYMOND VERMOLEN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| CINDY WONG-CHEN | DIRECTOR Trustee or director | 2 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 1 POST ST STE 2700, SAN FRANCISCO, CA 94104-5231
- Principal officer (990 for 2024)
- JANICE LEE, ONE POST STREET 2700, SAN FRANCISCO, CA 94104
- Signed the 990
- JANICE LEE, EVP & CFO
- Phone
- (415) 974-6900
- Website
- WWW.SANFRANCISCO.TRAVEL
- Return prepared by
- ARMANINO ADVISORY LLC
California records
California keeps its own records of charities and corporations. Search them by EIN 94-0835150 or by the name SAN FRANCISCO TRAVEL ASSOCIATION.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL.
Program accomplishments
- AS THE CITY'S OFFICIAL VISITOR PROMOTION ORGANIZATION, THE PRIMARY PURPOSE OF THE SAN FRANCISCO TRAVEL ASSOCIATION IS TO ENHANCE SAN FRANCISCO'S ECONOMY BY PROMOTING THE CITY AS A SITE FOR CONVENTIONS AND TRADE SHOWS, AND AS A DESTINATION FOR LEISURE TRAVELERS. IN SUPPORT OF THIS PURPOSE, SAN FRANCISCO TRAVEL PROVIDES SALES AND MARKETING, AS WELL AS INFORMATION SERVICES TO FACILITATE AN EXCELLENT VISITOR EXPERIENCE AND ENHANCE THE VISIBILITY OF ITS MEMBERS.DURING PERIOD JANUARY TO DECEMBER 2024, SAN FRANCISCO TRAVEL'S CONVENTION DIVISION BOOKED FUTURE MEETINGS REPRESENTING 1M+ HOTEL ROOM NIGHTS. THE DIVISION CONTINUED TO REFINE SALES STRATEGIES FOCUSING ON RETAINMENT OF AT-RISK GROUPS, GROUP MARKETING AND INTERNATIONAL FOR BOTH CITYWIDE CONVENTIONS AND SELF-CONTAINED GROUPS. (CONT. ON SCH. O)SAN FRANCISCO TRAVEL COMPLETED COMPREHENSIVE RESEARCH ON VISITOR ATTITUDES, USAGE, AND VISITATION IN THE DOMESTIC AND INTERNATIONAL MARKETS. SF TRAVEL CONTINUES TO USE THE CUSTOM ECONOMIC IMPACT CALCULATOR MODULE FOR CONVENTIONS, SPORT EVENTS AND SPECIAL EVENT. ADDITIONALLY, SAN FRANCISCO TRAVEL ASSOCIATION CONTINUES TO UTILIZE DATABASE MODELING AND INTELLIGENCE FOR VISITOR VOLUME, PAID NIGHTS AND TOTAL VISITOR SPEND BY COUNTRY AND REGION TO BETTER TRACK ROI OF SALES AND MARKETING SPEND.IN 2024, SAN FRANCISCO TRAVEL PUBLIC POLICY STAFF ALONG WITH THE BOARD OF DIRECTORS CONTINUED TO EDUCATE AND ADVOCATE AROUND ISSUES WHICH AFFECT THE VISITOR EXPERIENCE, AND THEREFORE THE ECONOMIC IMPACT OF THE INDUSTRY. SF TRAVEL SUPPORTED INCREASED FUNDING FOR STREET CLEANING, HOMELESS SERVICES, AND SECURITY, AS WELL AS ADVOCATED FOR ACCOMMODATIONS AND IMPROVED TRANSPORTATION SERVICES TO MEET CLIENT NEEDS.THE MARKETING ORGANIZATION DEVELOPED MARKETING CAMPAIGNS THAT GENERATED MILLIONS OF VISITORS TO OUR VARIOUS WEBSITES IN DIFFERENT LANGUAGES. THROUGH ONGOING OPTIMIZATION, CONTENT DEVELOPMENT AND SEO, THE WEBSITE GENERATED 3,232,572 ENGAGED SESSIONS IN 2024. THE MARKETING DIVISION ALSO LAUNCHED MULTIPLE INTEGRATED DOMESTIC AND GLOBAL INTERNATIONAL CAMPAIGNS THAT DROVE GREAT IMPRESSION AND ENGAGEMENT RESULTS. IN ADDITION, THE GLOBAL PUBLIC & MEDIA RELATIONS STAFF CONTINUED TO EXPAND ITS EFFORT TO CONVEY POSITIVE STORIES ABOUT SAN FRANCISCO INCLUDING SECURED 2,051 MEDIA PLACEMENTS, ORGANIZED 143 MEDIA VISITS ACROSS ALL MARKETS, ISSUED 23 NEWS RELEASES AND PITCHED MEDIA AND INFLUENCERS AT VARIOUS EVENTS.SAN FRANCISCO TRAVEL'S TOURISM STAFF EXECUTED SEVEN FULLY INTEGRATED PROMOTIONAL MARKETING CAMPAIGNS IN KEY INTERNATIONAL MARKETS, INCLUDING CANADA, UK, GERMANY, AND INDIA. ALL CAMPAIGNS FEATURED A ROOM NIGHT GENERATING COMPONENT. THE TEAM ALSO CONTINUED ITS PARTNERSHIP WITH SAN FRANCISCO INTERNATIONAL AIRPORT (SFO) FOR JOINT MARKETING CAMPAIGN EFFORTS AND PROVIDING CRITICAL SUPPORT FOR INTERNATIONAL PROGRAMS. STAFF ALSO ATTENDED KEY MISSIONS, TRADE SHOWS, INCLUDING IPW, BRAND USA TRAVEL WEEK AND OTHERS.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 94-0835150
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1947
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $22,957,794
- Income (IRS master file)
- $25,460,159
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $23,197,813 | $22,620,843 | $22,957,794 | IRS |
| 990 | December 2023 | $29,866,275 | $29,279,182 | $18,878,266 | XML |
| 990 | December 2022 | $21,568,933 | $22,297,505 | $17,682,699 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 94-0835150).
Questions about SAN FRANCISCO TRAVEL ASSOCIATION
- What is the EIN of SAN FRANCISCO TRAVEL ASSOCIATION?
- The employer identification number (EIN) of SAN FRANCISCO TRAVEL ASSOCIATION is 94-0835150.
- Is SAN FRANCISCO TRAVEL ASSOCIATION tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1947.
- Are donations to SAN FRANCISCO TRAVEL ASSOCIATION tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does SAN FRANCISCO TRAVEL ASSOCIATION file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of SAN FRANCISCO TRAVEL ASSOCIATION due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did SAN FRANCISCO TRAVEL ASSOCIATION last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of SAN FRANCISCO TRAVEL ASSOCIATION?
- The 990 for the year ended December 31, 2024 names JANICE LEE.
- Who are the officers and directors of SAN FRANCISCO TRAVEL ASSOCIATION?
- The 990 for the year ended December 31, 2024 lists 48 people; 14 received compensation from the organization, the highest $1,169,154 (JOSEPH D'ALESSANDRO, PRESIDENT/CEO (THRU 01/24)).
- How much revenue does SAN FRANCISCO TRAVEL ASSOCIATION have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $23,197,813, expenses of $22,620,843 and total assets of $22,957,794 at year end.
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