2024-11-06T18:02:06-06:00 2023-12-31 946214841 ARMANINO ADVISORY LLC 2700 CAMINO RAMON STE 350 SAN RAMON CA 945835004 990 2023-01-01 940835150 SAN FRANCISCO TRAVEL ASSOCIATION SANF 4159746900 ONE POST STREET 2700 SAN FRANCISCO CA 94104 ANNA MARIE PRESUTTI PRESIDENT & CEO 4159746900 2024-11-04 1 1 KATY BROWN P00650274 9257902600 2024-11-04 2023 2024-10-15 13:58:12Z X ANNA MARIE PRESUTTI ONE POST STREET 2700 SAN FRANCISCO CA 94104 36070998 0 X WWW.SANFRANCISCO.TRAVEL X 1909 CA TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL. 32 32 62 32 111806 0 17005499 25794674 3869417 3429056 167499 140750 526518 501795 21568933 29866275 0 0 0 0 9969903 12116197 0 0 0 12327602 17162985 22297505 29279182 -728572 587093 17682699 18878266 9222744 9607111 8459955 9271155 X TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL. 0 0 AS THE CITY'S OFFICIAL VISITOR PROMOTION ORGANIZATION, THE PRIMARY PURPOSE OF THE SAN FRANCISCO TRAVEL ASSOCIATION IS TO ENHANCE SAN FRANCISCO'S ECONOMY BY PROMOTING THE CITY AS A SITE FOR CONVENTIONS AND TRADE SHOWS, AND AS A DESTINATION FOR LEISURE TRAVELERS. IN SUPPORT OF THIS PURPOSE, SAN FRANCISCO TRAVEL PROVIDES SALES AND MARKETING, AS WELL AS INFORMATION SERVICES TO FACILITATE AN EXCELLENT VISITOR EXPERIENCE AND ENHANCE THE VISIBILITY OF ITS MEMBERS.DURING PERIOD JANUARY TO DECEMBER 2023, SAN FRANCISCO TRAVEL'S CONVENTION DIVISION BOOKED FUTURE MEETINGS REPRESENTING 705,301 HOTEL ROOM NIGHTS. THE DIVISION CONTINUED TO REFINE SALES STRATEGIES FOR BOTH CITYWIDE CONVENTIONS AS WELL AS SELF-CONTAINED STRATEGIES TO ADDRESS BUSINESS DURING THE MOSCONE EXPANSION PERIOD.SAN FRANCISCO TRAVEL COMPLETED COMPREHENSIVE RESEARCH ON VISITOR ATTITUDES, USAGE, AND VISITATION IN THE DOMESTIC AND INTERNATIONAL MARKETS. SF TRAVEL CONTINUES TO USE THE CUSTOM ECONOMIC IMPACT CALCULATOR MODULE FOR CONVENTIONS, SPORT EVENTS AND SPECIAL EVENT. ADDITIONALLY, SAN FRANCISCO TRAVEL ASSOCIATION CONTINUES TO UTILIZE DATABASE MODELING AND INTELLIGENCE FOR VISITOR VOLUME, PAID NIGHTS AND TOTAL VISITOR SPEND BY COUNTRY AND REGION TO BETTER TRACK ROI OF SALES AND MARKETING SPEND.IN 2023, SAN FRANCISCO TRAVEL PUBLIC POLICY STAFF ALONG WITH THE BOARD OF DIRECTORS CONTINUED TO EDUCATE AND ADVOCATE AROUND ISSUES WHICH AFFECT THE VISITOR EXPERIENCE, AND THEREFORE THE ECONOMIC IMPACT OF THE INDUSTRY. SF TRAVEL SUPPORTED INCREASED FUNDING FOR STREET CLEANING, HOMELESS SERVICES, AND SECURITY, AS WELL AS ADVOCATED FOR ACCOMMODATIONS AND IMPROVED TRANSPORTATION SERVICES TO MEET CLIENT NEEDS.THE MARKETING ORGANIZATION DEVELOPED MARKETING CAMPAIGNS THAT GENERATED MILLIONS OF VISITORS TO OUR VARIOUS WEBSITES IN DIFFERENT LANGUAGES. THE GLOBAL PR & MEDIA RELATIONS DEPARTMENT GENERATED NEARLY OVER 1,000 PIECES OF EARNED COVERAGE GLOBALLY.SAN FRANCISCO TRAVEL PUBLISHED THE FOLLOWING DIGITAL TITLES IN PARTNERSHIP WITH MILES MEDIA: THE SAN FRANCISCO VISITORS PLANNING GUIDE FOR DISTRIBUTION TO THE TRAVELING PUBLIC AS WELL AS SEVERAL MAP-GUIDES IN MULTIPLE LANGUAGES. IN ADDITION, A MEETING PLANNER'S GUIDE AND A TRAVEL PLANNER'S GUIDE ARE ALSO PUBLISHED FOR FREE DISTRIBUTION TO THE MEETING PLANNERS AND PROFESSIONAL TRAVEL PLANNERS DOMESTICALLY AND INTERNATIONALLY. THESE PUBLICATIONS WERE AVAILABLE IN DIGITAL FORMATS THAT COULD BE DOWNLOADED AS PDFS. SAN FRANCISCO TRAVEL'S TOURISM STAFF EXECUTED SEVEN FULLY INTEGRATED PROMOTIONAL MARKETING CAMPAIGNS IN KEY INTERNATIONAL MARKETS, INCLUDING CANADA, UK, GERMANY, AND INDIA. ALL CAMPAIGNS FEATURED A ROOM NIGHT GENERATING COMPONENT. THE TEAM ALSO SUCCESSFULLY RENEWED ITS CONTRACT WITH SAN FRANCISCO INTERNATIONAL AIRPORT (SFO) FOR INTERNATIONAL MARKETING SERVICES, PROVIDING CRITICAL SUPPORT FOR MANY OF OUR INTERNATIONAL PROGRAMS. THE RENEWED CONTRACT, AWARDED AFTER A RIGOROUS RFP PROCESS AND WITH AN ANNUAL AMOUNT OF $1.3M, WAS ISSUED FOR THE PERIOD JAN 1, 2023 - DEC 31, 2027, WITH TWO OPTIONS TO RENEW THE AGREEMENT FOR A PERIOD OF TWO YEARS EACH. STAFF ALSO ATTENDED KEY MISSIONS, TRADE SHOWS, INCLUDING IPW, BRAND USA TRAVEL WEEK AND OTHERS. 0 1 0 0 0 0 0 0 0 1 0 0 1 1 1 0 1 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 1 25 0 1 62 1 1 1 0 0 0 1 1 0 0 0 X 32 32 0 0 0 0 1 1 1 1 1 0 1 1 0 1 1 1 1 1 1 1 0 CA X JANICE LEE VP OF FINANCE AND ADMINISTRATION 4152272644 ONE FRONT STREET STE 2900 SAN FRANCISCO CA 94111 RANDALL REYNOSO CHAIR 2.00 X X 0 0 0 TERRY LEWIS CHAIR-ELECT 2.00 2.00 X X 0 0 0 IKE KWON IMMEDIATE PAST CHAIR 2.00 2.00 X X 0 0 0 MICHAEL BAIER SECRETARY/TREASURER 2.00 2.00 X X 0 0 0 CHRISTINE GAUDENZI MARKETING COUNCIL CHAIR 2.00 X X 0 0 0 ANNA MARIE PRESUITT MEETING AND CONVENTION COUNCIL CHAIR 2.00 X X 0 0 0 GAIL HUNTER PUBLIC POLICY CHAIR 2.00 X X 0 0 0 ANNIE ALLEN TOURISM CHAIR 2.00 X X 0 0 0 JOHN ANDERSON DIRECTOR 2.00 X 0 0 0 GARY BAUER DIRECTOR 2.00 X 0 0 0 JAMES BEAUMONTE DIRECTOR 2.00 X 0 0 0 JILL BENSON DIRECTOR 2.00 X 0 0 0 MARIO BEVILACQUA DIRECTOR (THRU 04/23) 2.00 X 0 0 0 JENNIFER BUFFO DIRECTOR 2.00 X 0 0 0 CARMEN CHU DIRECTOR 2.00 X 0 0 0 SANDRA FLETCHER DIRECTOR 2.00 X 0 0 0 ANDREW FREEMAN DIRECTOR 2.00 X 0 0 0 NANY FULLMORE DIRECTOR 2.00 X 0 0 0 PAPIA GAMBELIN DIRECTOR 2.00 X 0 0 0 TERRY HANEY DIRECTOR 2.00 X 0 0 0 MARIA JENSON DIRECTOR 2.00 X 0 0 0 HEATHER KEENAN DIRECTOR 2.00 X 0 0 0 KIRSTEN KOMOROSKE DIRECTOR (THRU 06/23) 2.00 X 0 0 0 JOHN KONSTIN DIRECTOR 2.00 X 0 0 0 DAVID LEWIN DIRECTOR 2.00 X 0 0 0 STEPHEN MCLEOD DIRECTOR 2.00 X 0 0 0 YOYO MURPHY DIRECTOR 2.00 X 0 0 0 JOEY NEVIN DIRECTOR 2.00 X 0 0 0 KATHY PAVER DIRECTOR 2.00 X 0 0 0 KIRK PEDERSON DIRECTOR 2.00 X 0 0 0 IVAR SATERO DIRECTOR (THRU 04/23) 2.00 X 0 0 0 KATE SOFIS DIRECTOR (THRU 04/23) 2.00 X 0 0 0 JENNY THOMASSIAN DIRECTOR 2.00 X 0 0 0 MARKUS TREPPENHAUER DIRECTOR 2.00 X 0 0 0 RAYMOND VERMOLEN DIRECTOR 2.00 X 0 0 0 CINDY WONG-CHEN DIRECTOR 2.00 X 0 0 0 JOSEPH D'ALESSANDRO PRESIDENT/CEO 37.50 2.00 X 959876 0 117265 TINA WU EVP, CHIEF FINANCIAL OFFICER 37.50 2.00 X 359737 0 88482 SCOTT BECK PRESIDENT/CEO (START 10/30/23) 37.50 2.00 X 129685 0 3579 NICOLE ROGERS EVP, CHIEF CUSTOMER OFFICER 37.50 X 378633 0 109305 PAUL FRENTSOS EVP, COO 37.50 2.00 X 344373 0 73568 HUBERTUS FUNKE EVP, CHIEF TOURISM OFFICER 37.50 X 298637 0 52318 CASSANDRA MCGOLDRICK EVP, CHIEF POLICY & EXT AFFRS OFFICER 37.50 X 303514 0 76991 LYNN BRUNI PERKINS EVP, CHIEF MKT OFFICER 37.50 X 286120 0 67523 CHRISTINA HOPEMAN VP, INFO/TECH 37.50 X 269392 0 71377 KENLEY MOY VP, NATIONAL SALES 37.50 X 264970 0 51734 BRETT ALLOR VP. MARKET STRATEGY & RESEARCH 37.50 X 210583 0 44385 SCOTT STREETER VP, GLOBAL PARTNERSHIPS 37.50 X 203479 0 62216 LORI LINCOLN VP, GLOBAL PR & MEDIA RELATIONS 37.50 X 202658 0 52929 4211657 0 871672 13 0 1 0 MILES MARKETING DESTINATIONS PO BOX 669418 NEW ORLEANS LA 752669418 MARKETING SERVICES 5259430 HARTMANN STUDIOS 1150 BRICKVARD COVE RD SUITE 202 POINT RICHMOND CA 94801 EVENT MANAGEMENT & CONSULTING 518705 EXPEDIA PO BOX 847677 DALLAS TX 752847677 ADVERTISEMENT 222534 DEVELOPMENT COUNSELLORS INTERNATIONAL 215 PARK AVE SOUTH 14TH FLOOR NEW YORK NY 09846 MARKETING SERVICES 157465 PARACHUTE 2010 CROW CANYON PLACE SUITE 260 SAN RAMON CA 94583 IT SERVICES 121576 6 19047396 6747278 25794674 MEMBER CO-OP ADVERTISI 541800 1602030 1602030 MEMBERSHIP DUES 900099 1076403 1076403 MEMBER CO-OP PROGRAMS 900099 532373 532373 MEMBER PROGRAMS 900099 166663 166663 ADVERTISING 541860 51587 51587 3429056 140750 140750 6204723 6204723 0 0 ADMINISTRATIVE SERVICE 900004 441576 441576 ONLINE RESERVATION SYS 900004 60219 60219 501795 29866275 3819045 111806 140750 3649603 6077379 660786 1149728 578701 91208 112740 12660 478236 13523311 151063 470741 1474154 34203 13757 467510 211258 EE RELATIONS & DEVELOPM 83239 MERCHANT CREDIT CARD & 38329 LOSS ON DISPOSAL OF ASS 576 29279182 2784460 2324747 570909 687768 4276394 9871829 734695 886003 6812820 6571477 700788 241343 5544743 3022173 734388 760720 2336322 1083683 17682699 18878266 3225816 4947403 603514 727137 5393414 3932571 9222744 9607111 X 8459955 9271155 8459955 9271155 17682699 18878266 587093 224107 0 X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 3701525 3553217 148308 2983249 2902637 80612 128046 115623 12423 241343 DEPOSITS 8615 RIGHT OF USE ASSETS 1038471 RENT RECEIVABLE 36597 1083683 DEFERRED COMPENSATION PLAN OBLIGATION 2076939 EIDL LOAN 500000 TENANT SECURITY DEPOSITS 15336 LEASE LIABILITIES 1340296 3932571 X PART X, LINE 2: THE ASSOCIATION HAS BEEN GRANTED TAX-EXEMPT STATUS BY THE INTERNAL REVENUE SERVICE (IRS) UNDER SECTION 501(C)(6) AND THE CALIFORNIA FRANCHISE TAX BOARD UNDER SECTION 23701(E) OF THE CALIFORNIA REVENUE AND TAXATION CODE. THE FOUNDATION HAS ALSO BEEN GRANTED TAX-EXEMPT STATUS BY THE IRS UNDER SECTION 501(C)(3) AND THE CALIFORNIA FRANCHISE TAX BOARD UNDER SECTION 23701(D) OF THE CALIFORNIA REVENUE AND TAXATION CODE. ACCORDINGLY, NO PROVISION FOR INCOME TAX HAS BEEN MADE IN THE ACCOMPANYING CONSOLIDATED FINANCIAL STATEMENTS. U.S. GAAP PROVIDES DISCLOSURE GUIDANCE ABOUT POSITIONS TAKEN BY AN ENTITY IN ITS TAX RETURNS THAT MIGHT BE UNCERTAIN. MANAGEMENT HAS CONSIDERED ITS TAX POSITIONS AND DOES NOT BELIEVE THAT THE ORGANIZATION HAS ANY UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT OR DISCLOSURE IN THE CONSOLIDATED FINANCIAL STATEMENTS. THE ORGANIZATION'S RETURNS ARE SUBJECT TO EXAMINATION BY FEDERAL AND STATE TAXING AUTHORITIES, GENERALLY FOR THREE TO FOUR YEARS, RESPECTIVELY, AFTER THEY ARE FILED. EAST ASIA AND THE PACIFIC 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 901664 EUROPE 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 573636 NORTH AMERICA 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 157870 SOUTH AMERICA 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 278218 SOUTH ASIA 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 158718 0 0 0 0 0 0 2070106 0 2070106 0 0 0 0 0 0 X X 1 1 X X X X X 0 0 0 JOSEPH D'ALESSANDRO PRESIDENT/CEO 656601 0 303275 0 0 0 58120 0 59145 0 1077141 0 0 0 NICOLE ROGERS EVP, CHIEF CUSTOMER OFFICER 326387 0 52246 0 0 0 49750 0 59555 0 487938 0 0 0 TINA WU EVP, CHIEF FINANCIAL OFFICER 308907 0 50830 0 0 0 46465 0 42017 0 448219 0 0 0 PAUL FRENTSOS EVP, COO 296311 0 48062 0 0 0 44962 0 28606 0 417941 0 0 0 CASSANDRA MCGOLDRICK EVP, CHIEF POLICY & EXT AFFRS OFFICE 262016 0 41498 0 0 0 39700 0 37291 0 380505 0 0 0 LYNN BRUNI PERKINS EVP, CHIEF MKT OFFICER 257225 0 28895 0 0 0 38920 0 28603 0 353643 0 0 0 HUBERTUS FUNKE EVP, CHIEF TOURISM OFFICER 256971 0 41666 0 0 0 38836 0 13482 0 350955 0 0 0 CHRISTINA HOPEMAN VP, INFO/TECH 241941 0 27451 0 0 0 36974 0 34403 0 340769 0 0 0 KENLEY MOY VP, NATIONAL SALES 233317 0 31653 0 0 0 35403 0 16331 0 316704 0 0 0 SCOTT STREETER VP, GLOBAL PARTNERSHIPS 181284 0 22195 0 0 0 28078 0 34138 0 265695 0 0 0 LORI LINCOLN VP, GLOBAL PR & MEDIA RELATIONS 180762 0 21896 0 0 0 27251 0 25678 0 255587 0 0 0 BRETT ALLOR VP. MARKET STRATEGY & RESEARCH 190090 0 20493 0 0 0 28266 0 16119 0 254968 0 0 0 PART I, LINE 1A THE CEO WAS THE ONLY EMPLOYEE WHO COULD FLY FIRST CLASS FOR BUSINESS TRAVEL. THE CEO IS ALSO THE ONLY STAFF MEMBER THAT IS ALLOWED TRAVEL FOR COMPANION FOR PURPOSE OF ENTERTAINING BUSINESS CLIENTS DURING TRAVEL. THESE ARE TREATED AS NON-TAXABLE BENEFITS. THIS POLICY WAS DISCONTINUED AT THE END OF 2023 AND IS NO LONGER AVAILABLE TO THE CEO. FORM 990, PART VI, SECTION A, LINE 6 THE CORPORATION SHALL HAVE ONE CLASS OF MEMBERS, WITH THE SAME RIGHTS, INTERESTS AND VOTING POWER, SUCH THAT ALL MEMBERS SHALL HAVE THE SAME RIGHT TO VOTE AND TO SERVE AS OFFICERS, COMMITTEE CHAIRS AND AT-LARGE DIRECTORS. THE CORPORATION IS AUTHORIZED, HOWEVER, TO MAINTAIN TWO OR MORE MEMBERSHIP CATEGORIES, EACH OF WHICH MAY HAVE A DIFFERENT DUES STRUCTURE AND OFFER DIFFERENT BENEFITS, SO LONG AS SUCH MEMBERSHIP CATEGORIES DO NOT CONSTITUTE MORE THAN ONE CLASS OF MEMBERS AS DEFINED IN THIS PARAGRAPH AND THE CORPORATION'S RESTATED ARTICLES OF INCORPORATION. FORM 990, PART VI, SECTION A, LINE 7A ALL MEMBERS SHALL HAVE THE RIGHT TO VOTE ON THE ELECTION OF DIRECTORS. FORM 990, PART VI, SECTION A, LINE 7B ALL MEMBERS SHALL HAVE THE RIGHT TO VOTE ON THE DISPOSITION OF ALL OR SUBSTANTIALLY ALL OF THE ASSETS OF THE CORPORATION, ON ANY MERGER AND ITS PRINCIPAL TERMS AND ANY AMENDMENT OF THOSE TERMS, AND ON ANY ELECTION TO DISSOLVE THE CORPORATION. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS PROVIDED ELECTRONICALLY TO THE GOVERNING BODY WITH REPORTABLE COMPENSATION AVAILABLE UPON REQUEST. FORM 990, PART VI, SECTION B, LINE 12C THE BOARD AND EXECUTIVE COMMITTEE ARE REQUIRED TO READ AND REVIEW THE ORGANIZATION'S CONFLICT-OF-INTEREST POLICY AND INDICATE THAT THEY HAVE NO CONFLICTS OR PROVIDE A LIST ANY POTENTIAL CONFLICTS. AT THE START OF EACH BOARD AND EXECUTIVE COMMITTEE MEETING, ALL MEMBERS IN ATTENDANCE ARE ASKED TO RECOGNIZE THE CONFLICT-OF-INTEREST POLICY. IF A CONFLICT ARISES THE EXPECTATION IS FOR THE BOARD MEMBER TO ABSTAIN FROM ANY VOTES OR ACTIONS WHERE THERE MAY BE A CONFLICT. FORM 990, PART VI, SECTION B, LINE 15 OFFICERS SALARIES ARE REVIEWED AND APPROVED BY THE COMPENSATION COMMITTEE. COMPENSATION OF THESE PERSONS ARE DETERMINED BY USING DATA SUCH AS COMPARABLE COMPENSATION FOR SIMILARLY QUALIFIED PERSONS IN FUNCTIONALLY COMPARABLE POSITIONS AT SIMILARLY SITUATED ORGANIZATIONS. THE ORGANIZATION KEEPS DOCUMENTATION WITH RESPECT TO THE ABOVE PROCESS. THE ANNUAL COMPENSATION REVIEW WAS LAST PERFORMED IN MARCH 2023. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION WILL PROVIDE COPIES TO ANYONE REQUESTING ONE OF THESE FORMS IN WRITING. SAN FRANCISCO TRAVEL FOUNDATION ONE FRONT STREET SUITE 2900 SAN FRANCISCO CA 94111 810618666 TO HELP PREPARE FUTURE INDUSTRY LEADERS CA 501(C)(3) LINE 10 SAN FRANCISCO TRAVEL ASSOCIATION 1 SAN FRANCISCO TOURISM IMPROVEMENT DISTRICT MANAGEMENT CORP ONE FRONT STREET SUITE 2900 SAN FRANCISCO CA 94111 264814856 TO ADVANCE AND PROMOTE THE HOTEL AND TOURISM INDUSTRY WITHIN SAN FRANCISCO CA 501(C)(6) 0 0 0 1 0 0 0 0 0 0 0 0 1 0 1 1 0 0 0 0