Nonprofit · EIN 91-1956621
TRUTH INITIATIVE FOUNDATION
Also known as TRUTH INITIATIVE
Tax-exempt · WASHINGTON, DC 20001
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $52,987,573 | $109,721,541 | -$56,733,968 | $676,326,896 | $100,136,676 | $576,190,220 |
| June 30, 2024 | 990 | $73,144,611 | $107,342,211 | -$34,197,600 | $711,724,975 | $107,974,360 | $603,750,615 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $9,119,126
- of which government grants
- $579,527
- Program service revenue
- $1,816,725
- Investment income
- $34,051,722
- Net gain from sales of assets
- $20,686,286
- Other revenue
- $8,000,000
Expenses
- Grants and similar amounts paid
- $1,347,753
- Compensation of officers, directors and key employees
- $3,083,189
- Other salaries and wages
- $19,295,292
- Salaries, compensation and benefits (total)
- $28,685,227
- Professional fundraising fees
- $140,160
- Legal fees
- $254,868
- Accounting fees
- $310,583
- Occupancy
- $1,967,690
- Travel
- $453,992
- Depreciation
- $585,767
- Program services (functional)
- $92,458,675
- Management and general (functional)
- $15,794,476
- Fundraising (functional)
- $1,468,390
Balance sheet and other
- Total assets, start of year
- $711,724,975
- Total assets, end of year
- $676,326,896
- Total liabilities, end of year
- $100,136,676
- Net assets, end of year
- $576,190,220
- Land, buildings and equipment
- $3,433,817
- Publicly traded securities
- $194,879,280
- Net assets without donor restrictions
- $576,190,220
- Gross unrelated business income
- $2,196,461
- Gross receipts
- $274,199,436
- Employees
- 204
- Volunteers
- 264
- Year formed
- 1999
- State of legal domicile
- DE
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| KATHLEEN CROSBY | PRESIDENT & CEO Officer | 37.5 | $626,206 | $180,001 |
| ANTHONY T O'TOOLE | EVP/CFIO Officer | 37.5 | $624,914 | $175,849 |
| ELIZABETH KENNY | CHIEF MKTG & STRATEGY OFFICER Key employee | 37.5 | $457,669 | $86,238 |
| ROBERT FALK | CORP. SEC./CHIEF LEGAL & REG. AFFAIRS Officer | 37.5 | $421,855 | $86,362 |
| ANNA SPRIGGS | COO Key employee | 37.5 | $378,781 | $97,196 |
| PATRICIA KENNEY | CHIEF COMMUNICATIONS OFFICER Highest-paid employee | 37.5 | $368,313 | $102,152 |
| AMY TAYLOR | CHIEF DEV. & PARTNERSHIPS OFFICER Highest-paid employee | 37.5 | $370,492 | $97,940 |
| AMANDA GRAHAM | CHIEF OF INNOVATIONS Highest-paid employee | 37.5 | $388,220 | $78,564 |
| BARBARA SCHILLO | CHIEF RESEARCH OFFICER Highest-paid employee | 37.5 | $353,762 | $92,985 |
| RALPH LOGAN | SENIOR VICE PRESIDENT, MARKETING Highest-paid employee | 37.5 | $362,969 | $60,415 |
| HON MIKE MOORE | CHAIR Trustee or director, Officer | 6 | $0 | $0 |
| NANCY BROWN | VICE CHAIR Trustee or director, Officer | 6 | $0 | $0 |
| HON SPENCER J COX | TREASURER Trustee or director, Officer | 6 | $0 | $0 |
| AMBASSADOR ERTHARIN COUSIN | DIRECTOR Trustee or director | 5 | $0 | $0 |
| MARY T BASSETT MD MPH | DIRECTOR Trustee or director | 5 | $0 | $0 |
7 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| HON JAMES DUNNIGAN | DIRECTOR Trustee or director | 5 | $0 |
| HOWARD K KOH MD MPH | DIRECTOR Trustee or director | 5 | $0 |
| HON MARTIN JACKLEY | DIRECTOR Trustee or director | 5 | $0 |
| JANET T MILLS | DIRECTOR Trustee or director | 5 | $0 |
| STEVE OYER | DIRECTOR Trustee or director | 5 | $0 |
| HON CARLOYN B JACKSON | DIRECTOR Trustee or director | 5 | $0 |
| HON RAUL TORREZ | DIRECTOR Trustee or director | 5 | $0 |
990 for the year ended June 30, 2024: 24 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| ROBIN KOVAL | PRESIDENT & CEO THRU 10/2023 Officer | 37.5 | $929,147 | $53,517 |
| ANTHONY T O'TOOLE | EVP/CFIO Officer | 37.5 | $581,069 | $166,497 |
| ELIZABETH KENNY | CHIEF MKTG & STRAT OFF. Key employee | 37.5 | $442,674 | $79,448 |
| ROBERT FALK | GEN. COUNSEL/CORP. SECRETARY Officer | 37.5 | $370,526 | $79,422 |
| PATRICIA KENNEY | CHIEF COMMUNICATIONS OFFICER Highest-paid employee | 37.5 | $342,953 | $90,942 |
| RALPH LOGAN | SENIOR VICE PRESIDENT, MARKETING Highest-paid employee | 37.5 | $336,275 | $56,255 |
| BARBARA SCHILLO | CHIEF RESEARCH OFFICER Highest-paid employee | 37.5 | $307,572 | $82,437 |
| AMANDA GRAHAM | CHIEF OF INNOVATIONS & RESEARCH Highest-paid employee | 37.5 | $323,657 | $56,182 |
| ANNA SPRIGGS | CHIEF OF HUMAN RESOURCES & ADMIN. Highest-paid employee | 37.5 | $304,328 | $69,420 |
| M DAVID DOBBINS | FORMER COO Former | 37.5 | $177,014 | $47,911 |
| DONNA VALLONE | FORMER CHIEF RESEARCH OFFICER Former | 37.5 | $165,608 | $24,828 |
| KATHLEEN CROSBY | PRESIDENT & CEO Officer | 37.5 | $119,715 | $11,285 |
| HON MIKE MOORE | CHAIR SINCE 5/2017 Trustee or director, Officer | 6 | $0 | $0 |
| NANCY BROWN | VICE CHAIR SINCE 12/2017 Trustee or director, Officer | 6 | $0 | $0 |
| HON JOSH STEIN | TREASURER THRU 5/2024 Trustee or director, Officer | 6 | $0 | $0 |
| MARY T BASSETT MD MPH | DIRECTOR Trustee or director | 5 | $0 | $0 |
| GEORGES C BENJAMIN MD | DIRECTOR THRU 2/2024 Trustee or director | 5 | $0 | $0 |
| HON HERB CONAWAY MD | DIRECTOR THRU 2/2024 Trustee or director | 5 | $0 | $0 |
| HON SPENCER J COX | DIRECTOR Trustee or director | 5 | $0 | $0 |
| HON JAMES DUNNIGAN | DIRECTOR Trustee or director | 5 | $0 | $0 |
| HOWARD K KOH MD MPH | DIRECTOR Trustee or director | 5 | $0 | $0 |
| HON MARTIN JACKLEY | DIRECTOR Trustee or director | 5 | $0 | $0 |
| JANET T MILLS | DIRECTOR Trustee or director | 5 | $0 | $0 |
| STEVE OYER | DIRECTOR Trustee or director | 5 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 900 G STREET NW 4TH FLR, WASHINGTON, DC 20001-5332
- In care of
- % NAAG
- Principal officer (990 for 2024)
- KATHLEEN CROSBY, 900 G STREET NW 4TH FL, WASHINGTON, DC 20001
- Signed the 990
- YI TANG, CFIO
- Phone
- (202) 454-5555
- Website
- TRUTHINITIATIVE.ORG
- Return prepared by
- RSM US LLP
Mission
TRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE YOUNG PEOPLE REJECT SMOKING, VAPING, AND NICOTINE. THE PURPOSES FOR WHICH THE FOUNDATION IS FORMED ARE TO SUPPORT (1) THE STUDY OF AND PROGRAMS TO REDUCE YOUTH TOBACCO PRODUCT USAGE & YOUTH SUBSTANCE (CONT. ON SCH O)ABUSE IN THE STATES AND (2) THE STUDY OF AND EDUCATIONAL PROGRAMS TO PREVENT DISEASES ASSOCIATED WITH THE USE OF TOBACCO PRODUCTS IN THE STATES.
Program accomplishments
- YOUTH AND YOUNG ADULT PUBLIC EDUCATION: TRUTH INITIATIVE'S PUBLIC HEALTH EDUCATION CAMPAIGN TRUTH HAS BEEN A LEADING DRIVER IN REDUCING YOUTH AND YOUNG ADULT TOBACCO USE FOR TWO DECADES. THE TRUTH CAMPAIGN SEEKS TO PREVENT YOUTH AND YOUNG ADULTS FROM STARTING TO USE NICOTINE AND TO HELP THOSE WHO BECOME ADDICTED TO QUIT THROUGH PUBLIC SERVICE ADS, INFLUENCERS, SOCIAL MEDIA AND ON-THE-GROUND EVENTS. CAMPAIGN IMPACT AND THE COST EFFECTIVENESS OF THE CAMPAIGN HAS BEEN PROVEN IN MULTIPLE PUBLISHED STUDIES. STARTING IN DECEMBER 2024, TRUTH INITIATIVE FOCUSED ON BUILDING AWARENESS OF ITS EX PROGRAM DIGITAL CESSATION PROGRAM, GIVING YOUNG PEOPLE A 40% BETTER CHANCE OF QUITTING NICOTINE. IN FY25, 240K PEOPLE ENROLLED IN EX PROGRAM TO HELP THEM QUIT, INCLUSIVE OF OVER 150K YOUNG ADULTS (AGES 18-24). THE CAMPAIGNS CONTINUE TO REACH MILLIONS OF YOUNG PEOPLE AND AFFECT THEIR ATTITUDES ABOUT SMOKING, VAPING AND THEIR INTENTIONS TO USE NICOTINE AS WELL AS HELPING HUNDREDS OF THOUSANDS OF YOUNG PEOPLE QUIT USING NICOTINE.Expenses $68,081,384 · grants $250,554
- RESEARCH POLICY AND PRACTICE:TRUTH INITIATIVE IS A LEADER IN TOBACCO CONTROL RESEARCH AND POLICY WITH A STRONG TEAM OF RESEARCH SCIENTISTS IN OUR SCHROEDER INSTITUTE FOR TOBACCO RESEARCH AND POLICY STUDIES AND A DEDICATED TEAM OF POLICY PROFESSIONALS WHO PARTICIPATE IN THE ONGOING DISCUSSION AROUND THE BEST APPROACHES FOR REDUCING TOBACCO RELATED DEATH AND DISEASE. SCHROEDER INSTITUTE SCIENTISTS PRODUCE PEER-REVIEWED PAPERS ON ISSUES RELATED TO TOBACCO CONTROL AND PREVENTION, SPEAK AT NATIONAL AND LOCAL CONFERENCES, AND ALONG WITH OUR POLICY TEAM CREATE A SUITE OF RESOURCES AND GUIDANCE ON ISSUES FROM E-CIGARETTES, TO TOBACCO IMAGERY ON SCREENS TO TOBACCO INDUSTRY MARKETING TACTICS FOR USE BY TOBACCO CONTROL PROFESSIONALS AT BOTH THE LOCAL AND NATIONAL LEVEL. OUR POLICY TEAM REGULARLY WEIGHS IN ON FEDERAL REGULATORY APPROACHES TO TOBACCO CONTROL VIA FORMAL COMMENTS AND LETTERS TO FDA AND OTHER FEDERAL AGENCIES.Expenses $10,420,923 · grants $470,420 · revenue $358,303
- TOBACCO CESSATION INNOVATIONS: TRUTH INITIATIVE'S INNOVATIONS CENTER BUILDS AND DEPLOYS SCALABLE AND SUSTAINABLE DIGITAL TOBACCO CESSATION INTERVENTIONS. OUR PROGRAMS HAVE SERVED MILLIONS OF TOBACCO USERS AGES 13+ ACROSS THE U.S. OVER THE PAST 15+ YEARS. ENTERPRISE VERSIONS OF OUR PROGRAMS EXTEND OUR PUBLIC HEALTH IMPACT THROUGH STRATEGIC PARTNERSHIPS WITH EMPLOYERS, HEALTH PLANS, AND HEALTH SYSTEMS AND GENERATES REVENUE TO SUPPORT THE MISSION DRIVEN WORK OF THE FOUNDATION. THE INNOVATIONS CENTER IS INTERNATIONALLY RECOGNIZED FOR ITS RIGOROUS RESEARCH ON DIGITAL INTERVENTIONS FOR TOBACCO CESSATION AND ITS FIELD-LEADING CONTRIBUTIONS TO THE ACADEMIC LITERATURE.Expenses $9,147,658 · revenue $1,458,422
- ENGAGEMENT, ACTIVISM AND PARTNERSHIPS:ENGAGEMENT, ACTIVISM AND PARTNERSHIPS RECRUITS, EDUCATES, AND MOBILIZES YOUNG PEOPLE, TO TAKE ACTION ON SMOKING, VAPING, AND NICOTINE ON BEHALF OF TRUTH'S POLICY PRIORITIES. WE ENGAGE HIGH SCHOOL AND COLLEGE STUDENT LEADERS TO EDUCATE DECISION-MAKERS AT THE COMMUNITY, STATE, AND NATIONAL LEVEL ABOUT THE IMPACT VAPING HAS ON YOUNG PEOPLE.THROUGH ON-THE-GROUND ACTIVISM AND LEADERSHIP TRAINING PROGRAMS, TRUTH INITIATIVE EQUIPS YOUTH TO LEAD CHANGE IN THEIR COMMUNITIES. ON COLLEGE CAMPUSES, WE ENGAGE STUDENTS TO EDUCATE THEIR PEERS ABOUT CESSATION, ADVOCATE FOR TOBACCO-FREE ENVIRONMENTS, AND HELP ENSURE THEIR SCHOOLS REMAIN TOBACCO-FREE. TRUTH INITIATIVE ALSO PARTNERS WITH COLLEGES, UNIVERSITIES, AND STUDENT LEADERS TO IMPLEMENT SUSTAINABLE, CAMPUS-WIDE TOBACCO-FREE POLICIES.IN ADDITION, WE WORK WITH SCHOOLS TO EDUCATE STUDENTS ABOUT THE DANGERS OF NICOTINE, CANNABIS, AND OPIOID MISUSE THROUGH TRUTH INITIATIVE'S EVIDENCE-BASED HIGH SCHOOL AND MIDDLE SCHOOL CURRICULUM, VAPING: KNOW THE TRUTH, AS WELL AS THE PRESCRIPTION DRUG SAFETY: KNOW THE TRUTH PROGRAM. THESE CURRICULA EMPOWER YOUNG PEOPLE WITH THE KNOWLEDGE AND SKILLS TO RESIST HARMFUL SUBSTANCES AND MAKE INFORMED CHOICES.Expenses $4,808,710 · grants $626,779
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 91-1956621
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1999
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Mental health and crisis intervention (F210)
- Assets (IRS master file)
- $676,326,896
- Income (IRS master file)
- $274,199,436
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $52,987,573 | $109,721,541 | $676,326,896 | XML |
| 990-T | June 2025 | – | – | – | IRS |
| 990 | June 2024 | $73,144,611 | $107,342,211 | $711,724,975 | XML |
| 990-T | June 2024 | – | – | – | IRS |
| 990 | June 2023 | $59,245,878 | $116,909,770 | $764,347,458 | IRS |
| 990-T | June 2023 | – | – | – | IRS |
| 990 | June 2022 | – | – | – | IRS |
| 990-T | June 2022 | – | – | – | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990-T | June 2021 | – | – | – | IRS |
| 990 | June 2019 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 91-1956621).
Questions about TRUTH INITIATIVE FOUNDATION
- What is the EIN of TRUTH INITIATIVE FOUNDATION?
- The employer identification number (EIN) of TRUTH INITIATIVE FOUNDATION is 91-1956621.
- Is TRUTH INITIATIVE FOUNDATION tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1999.
- Are donations to TRUTH INITIATIVE FOUNDATION tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does TRUTH INITIATIVE FOUNDATION file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of TRUTH INITIATIVE FOUNDATION due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did TRUTH INITIATIVE FOUNDATION last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of TRUTH INITIATIVE FOUNDATION?
- The 990 for the year ended June 30, 2025 names KATHLEEN CROSBY.
- Who are the officers and directors of TRUTH INITIATIVE FOUNDATION?
- The 990 for the year ended June 30, 2025 lists 22 people; 10 received compensation from the organization, the highest $626,206 (KATHLEEN CROSBY, PRESIDENT & CEO).
- How much revenue does TRUTH INITIATIVE FOUNDATION have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $52,987,573, expenses of $109,721,541 and total assets of $676,326,896 at year end.
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All nonprofits in WASHINGTON · District of Columbia · Mental health and crisis intervention