Nonprofit · EIN 87-0415106
VISIT SALT LAKE
Tax-exempt · SALT LAKE CTY, UT 84101
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $25,713,766 | $25,748,649 | -$34,883 | $7,260,339 | $4,936,182 | $2,324,157 |
| December 31, 2023 | 990 | $19,256,680 | $19,729,809 | -$473,129 | $5,471,558 | $3,112,518 | $2,359,040 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $159,375
- of which government grants
- $159,375
- Program service revenue
- $25,350,577
- Investment income
- $193,698
- Net income from sales of inventory
- $10,116
- Other revenue
- $10,116
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $2,391,550
- Other salaries and wages
- $4,902,868
- Salaries, compensation and benefits (total)
- $8,886,033
- Professional fundraising fees
- $0
- Legal fees
- $40,980
- Accounting fees
- $97,369
- Occupancy
- $240,628
- Travel
- $621,022
- Depreciation
- $18,805
Balance sheet and other
- Total assets, start of year
- $5,471,558
- Total assets, end of year
- $7,260,339
- Total liabilities, end of year
- $4,936,182
- Net assets, end of year
- $2,324,157
- Land, buildings and equipment
- $704,863
- Net assets without donor restrictions
- $2,324,157
- Gross receipts
- $25,734,473
- Employees
- 82
- Volunteers
- 102
- Year formed
- 1984
- State of legal domicile
- UT
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Kaitlin Eskelson | President & CEO Officer | 40 | $622,325 | $51,982 |
| Bart Blaisdell | Chief Financial Officer Officer | 40 | $297,235 | $51,850 |
| Krista Parry | Chief Development Officer Key employee | 40 | $258,850 | $35,885 |
| Mark White | Chief Sales & Experience Officer Key employee | 40 | $269,865 | $13,835 |
| Tyler Gosnell | Chief Brand & Marketing Officer Key employee | 40 | $238,511 | $29,246 |
| Clay Partain | Chief Sports Officer Key employee | 40 | $221,143 | $43,023 |
| Tyson Lybbert | Chief Sales Officer Key employee | 40 | $218,557 | $39,243 |
| Donna Rogers | Director of Convention Sales, West Highest-paid employee | 40 | $186,138 | $39,428 |
| Jeffrey Gassaway | Managing Director of Sales, Midwest Highest-paid employee | 40 | $180,228 | $39,609 |
| Karen Staples | Managing Director of Sales, East Highest-paid employee | 40 | $182,595 | $20,874 |
| Julie Rhoads | Chief Services Officer Highest-paid employee | 40 | $146,844 | $21,242 |
| Anton Eckert | VP of Global Tourism & Travel Highest-paid employee | 40 | $141,168 | $24,717 |
| Chris McCandless | Past Chair Trustee or director, Officer | 0.7 | $0 | $0 |
| Garrett Parker | Chair Trustee or director, Officer | 1 | $0 | $0 |
| Pina Purpero | Vice Chair Trustee or director, Officer | 0.7 | $0 | $0 |
18 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Scott George | Executive Committee Trustee or director, Officer | 0.7 | $0 |
| Taylor Vriens | Executive Committee Trustee or director, Officer | 0.7 | $0 |
| Tessa Arneson | Secretary Trustee or director, Officer | 0.7 | $0 |
| Brent Lange | Trustee Trustee or director | 0.3 | $0 |
| Caroline Klein | Trustee Trustee or director | 0.3 | $0 |
| Clint Okerlund | Trustee Trustee or director | 0.3 | $0 |
| Erin Cosmano | Trustee Trustee or director | 0.3 | $0 |
| Erin Litvack | Trustee Trustee or director | 0.7 | $0 |
| Erin Trenbeath-Murray | Trustee Trustee or director | 0.3 | $0 |
| Hoang Nguyen | Trustee Trustee or director | 0.3 | $0 |
| Joshua Pepper | Trustee Trustee or director | 0.3 | $0 |
| Levi Thorn | Trustee Trustee or director | 0.3 | $0 |
| Lisa Bennion Rasmussen | Trustee Trustee or director | 0.3 | $0 |
| Mark Mundell | Trustee Trustee or director | 0.7 | $0 |
| Ryan Ritchie | Trustee Trustee or director | 0.3 | $0 |
| Sarah Lehman | Trustee Trustee or director | 0.3 | $0 |
| Sidni Shorter | Trustee Trustee or director | 0.3 | $0 |
| Suzanne Harrison | Trustee Trustee or director | 0.3 | $0 |
990 for the year ended December 31, 2023: 31 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| KAITLIN ESKELSON | PRESIDENT & Officer | 40 | $604,897 | $43,834 |
| BART BLAISDELL | CFO Officer | 40 | $272,614 | $40,378 |
| MARK WHITE | CHIEF SALES Officer | 40 | $264,966 | $26,139 |
| TYLER GOSNELL | CHIEF MARKET Officer | 40 | $234,089 | $23,258 |
| TYSON LYBBERT | CHIEF SALES Highest-paid employee | 40 | $195,742 | $34,478 |
| CLAY PARTAIN | CHIEF SPORTS Highest-paid employee | 40 | $181,038 | $38,134 |
| DONNA ROGERS | SALES MANAGE Highest-paid employee | 40 | $184,108 | $31,035 |
| JEFFREY GASSAWAY | SALES MANAGE Highest-paid employee | 40 | $174,593 | $36,348 |
| KAREN STAPLES | SALES MANAGE Highest-paid employee | 40 | $173,764 | $20,032 |
| KRISTA PARRY | CHIEF DEVELO Officer | 40 | $128,275 | $15,585 |
| TESSA ARNESON | TRUSTEE Trustee or director | 0.31 | $0 | $0 |
| ARLYN BRADSHAW | TRUSTEE Trustee or director | 0.31 | $0 | $0 |
| ERIN COSMANO | TRUSTEE Trustee or director | 0.31 | $0 | $0 |
| CHRIS ERICKSON | TRUSTEE Trustee or director | 0.31 | $0 | $0 |
| SCOTT GEORGE | EXECUTIVE CO Trustee or director, Officer | 0.69 | $0 | $0 |
| CAROLINE KLEIN | TRUSTEE Trustee or director | 0.31 | $0 | $0 |
| BRENT LANGE | TRUSTEE Trustee or director | 0.31 | $0 | $0 |
| SARAH LEHMAN | TRUSTEE Trustee or director | 0.31 | $0 | $0 |
| ERIN LITVACK | TRUSTEE Trustee or director | 0.69 | $0 | $0 |
| CHRIS MCCANDLESS | PAST CHAIR Trustee or director, Officer | 0.69 | $0 | $0 |
| HOANG NGUYEN | TRUSTEE Trustee or director | 0.31 | $0 | $0 |
| GARRETT PARKER | CHAIR Trustee or director, Officer | 1.04 | $0 | $0 |
| PINA PURPERO | SECRETARY Trustee or director, Officer | 0.69 | $0 | $0 |
| LISA BENNION RASMUSSEN | TRUSTEE Trustee or director | 0.31 | $0 | $0 |
| CHRIS REDGRAVE | TRUSTEE Trustee or director | 0.31 | $0 | $0 |
| RYAN RITCHIE | TRUSTEE Trustee or director | 0.31 | $0 | $0 |
| SIDNI SHORTER | TRUSTEE Trustee or director | 0.31 | $0 | $0 |
| ROBERT SPENDLOVE | TRUSTEE Trustee or director | 0.31 | $0 | $0 |
| LEVI THORN | TRUSTEE Trustee or director | 0.31 | $0 | $0 |
| TAYLOR VRIENS | EXECUTIVE CO Trustee or director, Officer | 0.69 | $0 | $0 |
| LINDA WARDELL | VICE CHAIR Trustee or director, Officer | 0.69 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 90 S WEST TEMPLE, SALT LAKE CTY, UT 84101-1406
- Principal officer (990 for 2024)
- Kaitlin Eskelson, 90 South West Temple, Salt Lake City, UT 84101
- Signed the 990
- Bart Blaisdell, CFO
- Phone
- (801) 534-4999
- Website
- www.visitsaltlake.com
- Return prepared by
- Larson & Company PC
Mission
Promote Salt Lake County as a convention and tourist destination.
Program accomplishments
- THE ORGANIZATION PROMOTES, SPONSORS, SUPPORTS, AND PARTICIPATES IN CONVENTIONS, TRADE SHOWS, EXHIBITIONS, COMPETITIONS, AND OTHER ACTIVITIES THAT PROMOTE SALT LAKE COUNTY.
- The organization promotes tourism to Salt Lake County through coordinated marketing efforts to packaged travel organizers. The organization also operates a visitor information center in Salt Lake City and a Ski Voucher program.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 87-0415106
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1985
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $7,260,339
- Income (IRS master file)
- $25,734,473
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $25,713,766 | $25,748,649 | $7,260,339 | XML |
| 990 | December 2023 | $19,256,680 | $19,729,809 | $5,471,558 | XML |
| 990 | December 2022 | $17,160,700 | $18,089,339 | $5,842,717 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
| 990 | December 2017 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 87-0415106).
Questions about VISIT SALT LAKE
- What is the EIN of VISIT SALT LAKE?
- The employer identification number (EIN) of VISIT SALT LAKE is 87-0415106.
- Is VISIT SALT LAKE tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1985.
- Are donations to VISIT SALT LAKE tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does VISIT SALT LAKE file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of VISIT SALT LAKE due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did VISIT SALT LAKE last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of VISIT SALT LAKE?
- The 990 for the year ended December 31, 2024 names Kaitlin Eskelson.
- Who are the officers and directors of VISIT SALT LAKE?
- The 990 for the year ended December 31, 2024 lists 33 people; 12 received compensation from the organization, the highest $622,325 (Kaitlin Eskelson, President & CEO).
- How much revenue does VISIT SALT LAKE have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $25,713,766, expenses of $25,748,649 and total assets of $7,260,339 at year end.
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