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Nonprofit · EIN 83-1525256

WHY NOT WIN INSTITUTE INC

Tax-exempt · BIRMINGHAM, AL 35242

Financials

$219K$272K2023$411K$273K2024
Revenue Expenses · by fiscal year end
Financials of WHY NOT WIN INSTITUTE INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$411,158$273,079$138,079$250,055$3,048$247,007
December 31, 2023990$218,537$271,932-$53,395$108,380$49,802$58,578
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$345,348
Program service revenue
$65,810
Investment income
$0
Other revenue
$0

Expenses

Grants and similar amounts paid
$3,000
Compensation of officers, directors and key employees
$86,819
Other salaries and wages
$45,923
Salaries, compensation and benefits (total)
$143,032
Professional fundraising fees
$0
Accounting fees
$8,670
Occupancy
$2,022
Program services (functional)
$130,036
Management and general (functional)
$143,043

Balance sheet and other

Total assets, start of year
$108,380
Total assets, end of year
$250,055
Total liabilities, end of year
$3,048
Net assets, end of year
$247,007
Gross receipts
$411,158
Employees
6
Volunteers
21
Year formed
2018
State of legal domicile
AL

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
Stephanie BuffaloeFormer - ED
Key employee
30$42,500$42,500
Zillah FlukerPrograms Coordinator
Key employee
10$30,319$30,319
Joseph EatmonHead Coach
Key employee
10$14,000$14,000
Tasha HillDirector
Trustee or director
1$0$0
David KetchenDirector
Trustee or director
1$0$0
Enia SampaioDirector
Trustee or director
1$0$0
Robert GilpinDirector
Trustee or director
2$0$0
Larry D ThorntonChairman of the Board
Officer
24$0$0
990 for the year ended December 31, 2023: 6 people
NameTitleHours / weekCompensation
Zillah FlukerExecutive Director
Key employee
20$51,000
Tasha HillDirector
Trustee or director
1$0
David KetchenDirector
Trustee or director
2$0
Enia SampaioDirector
Trustee or director
1$0
Robert GilpinDirector
Trustee or director
1$0
Larry D ThorntonChairman of the Board
Officer
20$0

Address and contacts

Address (IRS master file)
130 INVERNESS PLZ STE 205, BIRMINGHAM, AL 35242-4800
In care of
% ZILLAH FLUKER
Principal officer (990 for 2024)
Larry D Thornton Sr, 130 Inverness Plaza, Hoover, AL 35242
Signed the 990
Larry Thornton Sr, Founder
Phone
(205) 936-4378
990-N for 2021 filed under this EIN
Most likely by a chapter, club or affiliate (it says receipts are normally $50,000 or less). Officer: Zillah Fluker, 602 19th Street Ensley, Birmingham AL 352181656. Mailing address: 602 19th Street Ensley, Birmingham AL 352181656. Website: WHYNOTWIN.ORG

Mission

To develop and cultivate individual excellence by bringing leaders and key leadership topics to current and future leaders based on the lessons in the book Why Not Win? by Larry D. Thornton. Since November 2019 the Why Not Win Institute has delivered WNW lectures, books, workbooks and lesson plans to high school, college, universities and corporate training programs.

990 for the year ended December 31, 2024

Program accomplishments

  • K-12 Leadership Development Training: The Why Not Win Institute provides leadership development programs specifically designed for K-12 students in school districts. The program focuses on equipping students with essential leadership skills such as critical thinking, teamwork, and communication. By collaborating with various school districts, the program creates tailored workshops and leadership curriculums that align with educational standards and student needs. Over the reporting period, the program successfully trained over 2800 students across 8 schools, helping them become more engaged in their academic and personal development.
    Expenses $71,711 · revenue $4,400
  • Educator Leadership Development Support In addition to student-focused programs, the WNWI also provides leadership development support for educators. This service aims to equip teachers and administrators with the tools they need to foster a culture of leadership within their schools and classrooms. Through professional development workshops and one-on-one coaching, the program has empowered over 80 educators to enhance their leadership skills and improve student outcomes.
    Expenses $13,555 · revenue $5,000
  • As part of its broader mission, the WNWI also engages the community in leadership development. This service includes hosting community workshops and forums aimed at encouraging local residents to take on leadership roles in their neighborhoods and organizations. These sessions emphasize the importance of civic engagement and community-driven initiatives. The program successfully conducted 21 community events, benefiting over 1000 participants.
    Expenses $26,330 · grants $800 · revenue $2,800
  • Chairman of the Board delivered 4 town-hall format meetings with 11th grade classes at high schools in black-belt counties in Alabama.
    Expenses $18,440 · grants $720 · revenue $5,000

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
83-1525256
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2021
Accounting year ends
December
Files
Form 990 or 990-EZ
Category (NTEE)
Education (B60)
Assets (IRS master file)
$250,055
Income (IRS master file)
$411,158

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$411,158$273,079$250,055XML
990December 2023$218,537$271,932$108,380XML
990December 2022$223,109$87,161$0IRS
990-N for 2021
Officer: Zillah Fluker
Filed under this EIN, most likely by a chapter or affiliate
December 31, 2021≤ $50,000 receipts––e-Postcard

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 83-1525256).

Questions about WHY NOT WIN INSTITUTE INC

What is the EIN of WHY NOT WIN INSTITUTE INC?
The employer identification number (EIN) of WHY NOT WIN INSTITUTE INC is 83-1525256.
Is WHY NOT WIN INSTITUTE INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2021.
Are donations to WHY NOT WIN INSTITUTE INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does WHY NOT WIN INSTITUTE INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of WHY NOT WIN INSTITUTE INC due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did WHY NOT WIN INSTITUTE INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of WHY NOT WIN INSTITUTE INC?
The 990 for the year ended December 31, 2024 names Larry D Thornton Sr.
Who are the officers and directors of WHY NOT WIN INSTITUTE INC?
The 990 for the year ended December 31, 2024 lists 8 people; 3 received compensation from the organization, the highest $42,500 (Stephanie Buffaloe, Former - ED).
How much revenue does WHY NOT WIN INSTITUTE INC have?
On its 990 for the year ended December 31, 2024 it reported revenue of $411,158, expenses of $273,079 and total assets of $250,055 at year end.

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