Nonprofit · EIN 82-4652837
POTENTIAL ENERGY COALITION INC
Tax-exempt · NEW YORK, NY 10036
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $42,610,622 | $24,413,870 | $18,196,752 | $40,343,437 | $2,081,380 | $38,262,057 |
| December 31, 2024 | 990 | $28,072,447 | $36,659,964 | -$8,587,517 | $25,924,841 | $5,537,232 | $20,387,609 |
| December 31, 2023 | 990 | $30,862,148 | $26,986,870 | $3,875,278 | $29,777,090 | $798,692 | $28,978,398 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $37,649,218
- Program service revenue
- $3,649,942
- Investment income
- $1,304,189
- Net gain from sales of assets
- $36,630
- Other revenue
- $7,273
Expenses
- Grants and similar amounts paid
- $2,006,183
- Compensation of officers, directors and key employees
- $1,230,720
- Other salaries and wages
- $4,635,295
- Salaries, compensation and benefits (total)
- $7,101,305
- Professional fundraising fees
- $0
- Legal fees
- $83,844
- Accounting fees
- $46,371
- Occupancy
- $34,713
- Travel
- $250,060
- Depreciation
- $36,573
- Program services (functional)
- $20,876,181
- Management and general (functional)
- $3,033,545
- Fundraising (functional)
- $504,144
Balance sheet and other
- Total assets, start of year
- $25,924,841
- Total assets, end of year
- $40,343,437
- Total liabilities, end of year
- $2,081,380
- Net assets, end of year
- $38,262,057
- Land, buildings and equipment
- $55,352
- Publicly traded securities
- $23,291,006
- Net assets without donor restrictions
- $23,015,691
- Net assets with donor restrictions
- $15,246,366
- Gross receipts
- $78,989,023
- Employees
- 39
- Volunteers
- 23
- Year formed
- 2018
- State of legal domicile
- DE
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JOHN F MARSHALL | Chief Executive Officer Trustee or director, Officer | 40 | $672,600 | $46,102 |
| Eric Todd Asche | President Officer | 40 | $456,417 | $55,603 |
| Sergio Velazquez-Rose | HEAD OF STRATEGY AND ANALYTICS Highest-paid employee | 40 | $299,750 | $36,545 |
| NICOLE CHRISTINA LEMOND | HEAD OF MARKETING Highest-paid employee | 40 | $273,800 | $45,109 |
| WILLIAM HOWARD TURNER | HEAD OF INSIGHTS& ADVISORY svc Highest-paid employee | 40 | $261,320 | $25,056 |
| Elan Potts Strait | HEAD OF POLICY AND IMPACT Highest-paid employee | 40 | $210,206 | $47,912 |
| FOREST BOLEYN | EXECUTIVE CREATIVE DIRECTOR Highest-paid employee | 40 | $215,970 | $39,997 |
| DANIEL P SCHRAG | CO-FOUNDER & BOARD MEMBER Trustee or director | 5 | $0 | $0 |
| Matthew Freeman | BOARD MEMBER Trustee or director | 5 | $0 | $0 |
| Susan Canavari | BOARD MEMBER Trustee or director | 5 | $0 | $0 |
| Margaret Boasberg | BOARD MEMBER Trustee or director | 5 | $0 | $0 |
| Anthony Leiserowitz | BOARD MEMBER Trustee or director | 5 | $0 | $0 |
| Mark Tercek | BOARD MEMBER Trustee or director | 5 | $0 | $0 |
990 for the year ended December 31, 2024: 14 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JOHN F MARSHALL | Chief Executive Officer Trustee or director, Officer | 40 | $630,800 | $37,139 |
| Eric Todd Asche | President Officer | 40 | $448,500 | $44,517 |
| Sergio Velazquez-Rose | HEAD OF STRATEGY AND ANALYTICS Highest-paid employee | 40 | $272,500 | $24,795 |
| NICOLE CHRISTINA LEMOND | HEAD OF MARKETING Highest-paid employee | 40 | $252,166 | $38,947 |
| Elan Potts Strait | HEAD OF POLICY AND IMPACT Highest-paid employee | 40 | $265,208 | $25,843 |
| FOREST BOLEYN | EXECUTIVE CREATIVE DIRECTOR Highest-paid employee | 40 | $234,917 | $35,006 |
| DAWN LOMBARDI | VP OF FINANCE Highest-paid employee | 40 | $194,438 | $33,529 |
| Julia P Burns Thru 424 | COO/CFO, Sec. & TREAS. Officer | 40 | $194,939 | $9,764 |
| DANIEL P SCHRAG | CO-FOUNDER & BOARD MEMBER Trustee or director | 5 | $0 | $0 |
| Matthew Freeman | BOARD MEMBER Trustee or director | 5 | $0 | $0 |
| Susan Canavari | BOARD MEMBER Trustee or director | 5 | $0 | $0 |
| Margaret Boasberg | BOARD MEMBER Trustee or director | 5 | $0 | $0 |
| Anthony Leiserowitz | BOARD MEMBER Trustee or director | 5 | $0 | $0 |
| Mark Tercek | BOARD MEMBER Trustee or director | 5 | $0 | $0 |
990 for the year ended December 31, 2023: 14 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JOHN F MARSHALL | Chief Executive Officer Trustee or director, Officer | 40 | $506,667 | $26,003 |
| Eric Todd Asche | President Officer | 40 | $446,167 | $40,992 |
| Julia P Burns | COO/CFO, Sec. & TREAS. Officer | 40 | $259,167 | $29,047 |
| NICOLE CHRISTINA LEMOND | DIRECTOR Highest-paid employee | 40 | $241,500 | $33,384 |
| FOREST BOLEYN | EXECUTIVE CREATIVE DIRECTOR Highest-paid employee | 40 | $215,000 | $27,838 |
| Dawn Lombardi | Director of Finance Highest-paid employee | 40 | $175,000 | $30,756 |
| John Harold Eaton | Director of Media Investment Highest-paid employee | 40 | $175,000 | $11,472 |
| Sara Justus | Executive Producer Highest-paid employee | 40 | $168,000 | $17,509 |
| DANIEL P SCHRAG | CO-FOUNDER & BOARD MEMBER Trustee or director | 5 | $0 | $0 |
| Matthew Freeman | BOARD MEMBER Trustee or director | 5 | $0 | $0 |
| Susan Canavari | BOARD MEMBER Trustee or director | 5 | $0 | $0 |
| Margaret Boasberg | BOARD MEMBER Trustee or director | 5 | $0 | $0 |
| Anthony Leiserowitz | BOARD MEMBER Trustee or director | 5 | $0 | $0 |
| Mark Tercek | BOARD MEMBER Trustee or director | 5 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 1177 AVENUE OF THE AMERICAS 5TH FL, NEW YORK, NY 10036-2714
- In care of
- % DAWN LOMBARDI
- Mailing address (990-N for 2019)
- 296 ISLINGTON ROAD, AUBURNDALE MA 02466
- Principal officer (990 for 2025)
- Eric Asche, 1177 Avenue of the Americas 5th FL, New York, NY 10036
- Principal officer (990-N for 2019)
- JOHN MARSHALL, 296 ISLINGTON ROAD, AUBURNDALE MA 02466
- Signed the 990
- Eric Asche, CEO
- Phone
- (631) 379-4679
- Return prepared by
- WITHUMSMITHBROWN PC
Mission
Potential Energy Coalition, Inc. (the "Organization") was founded in 2018 to educate the public and help create broad public demand for clean energy and climate solutions through evidence-based communications. The Organization uses research, strategic communications, narrative development, and proven marketing strategies to carry out public education campaigns that increase understanding of climate issues and drive public demand for policies that can accelerate the energy transition.
Program accomplishments
- CAMPAIGN: The Organization develops and implements research-driven, human-centered campaigns that shift public understanding of climate change and clean energy through communications. Its campaigns apply research, strategic messaging, and proven marketing approaches to increase public awareness and understanding of climate solutions.Expenses $17,867,568 · grants $2,006,183 · revenue $3,657,215
- KNOWLEDGE: THE ORGANIZATION CONDUCTS DEEP RESEARCH AND ADVANCED DATA ANALYTICS TO DETERMINE THE MOST EFFECTIVE APPROACHES TO EDUCATE THE PUBLIC ON ACCELERATING THE ENERGY TRANSITION, AND SHARES ITS FINDINGS WITH A BROAD RANGE OF GROUPS THROUGH PUBLICATIONS, BRIEFINGS AND OTHER EDUCATIONAL MATERIALS.Expenses $3,008,613
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 82-4652837
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2020
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $40,343,437
- Income (IRS master file)
- $78,989,023
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $42,610,622 | $24,413,870 | $40,343,437 | XML |
| 990 | December 2024 | $28,072,447 | $36,659,964 | $25,924,841 | IRS |
| 990 | December 2023 | $30,862,148 | $26,986,870 | $29,777,090 | XML |
| 990 | December 2022 | $38,624,809 | $21,621,405 | $25,978,659 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990-N for 2019 Officer: JOHN MARSHALL | December 31, 2019 | ≤ $50,000 receipts | – | – | e-Postcard |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 82-4652837).
Questions about POTENTIAL ENERGY COALITION INC
- What is the EIN of POTENTIAL ENERGY COALITION INC?
- The employer identification number (EIN) of POTENTIAL ENERGY COALITION INC is 82-4652837.
- Is POTENTIAL ENERGY COALITION INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2020.
- Are donations to POTENTIAL ENERGY COALITION INC tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does POTENTIAL ENERGY COALITION INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of POTENTIAL ENERGY COALITION INC due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did POTENTIAL ENERGY COALITION INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of POTENTIAL ENERGY COALITION INC?
- The 990 for the year ended December 31, 2025 names Eric Asche.
- Who are the officers and directors of POTENTIAL ENERGY COALITION INC?
- The 990 for the year ended December 31, 2025 lists 13 people; 7 received compensation from the organization, the highest $672,600 (JOHN F MARSHALL, Chief Executive Officer).
- How much revenue does POTENTIAL ENERGY COALITION INC have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $42,610,622, expenses of $24,413,870 and total assets of $40,343,437 at year end.
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