2026-08-25T16:33:44-05:00 2025-12-31 WITHUMSMITHBROWN PC 1411 BROADWAY 9TH FLOOR NEW YORK NY 10018 990 2025-01-01 824652837 Potential Energy Coalition Inc % DAWN LOMBARDI POTE 6313794679 1177 Avenue of the Americas 5th Fl New York NY 10036 Eric Asche CEO 6175845528 2026-08-20 true Israel Tannenbaum CPA P01589203 2127519100 2026-08-20 2025 2025-03-06 01:10:19Z X Eric Asche 1177 Avenue of the Americas 5th FL New York NY 10036 78989023 false X potentialenergycoalition.org X 2018 DE POTENTIAL ENERGY'S MISSION IS TO EDUCATE the PUBLIC REGARDING CLIMATE CHANGE THROUGH THE DEPLOYMENT of PUBLIC EDUCATION CAMPAIGNS. 7 6 39 23 0 0 27164432 37649218 22500 3649942 875652 1304189 9863 7273 28072447 42610622 973255 2006183 0 0 6151462 7101305 0 0 504144 29535247 15306382 36659964 24413870 -8587517 18196752 25924841 40343437 5537232 2081380 20387609 38262057 X Potential Energy Coalition, Inc. (the "Organization") was founded in 2018 to educate the public and help create broad public demand for clean energy and climate solutions through evidence-based communications. The Organization uses research, strategic communications, narrative development, and proven marketing strategies to carry out public education campaigns that increase understanding of climate issues and drive public demand for policies that can accelerate the energy transition. false false 17867568 2006183 3657215 CAMPAIGN: The Organization develops and implements research-driven, human-centered campaigns that shift public understanding of climate change and clean energy through communications. Its campaigns apply research, strategic messaging, and proven marketing approaches to increase public awareness and understanding of climate solutions. 3008613 KNOWLEDGE: THE ORGANIZATION CONDUCTS DEEP RESEARCH AND ADVANCED DATA ANALYTICS TO DETERMINE THE MOST EFFECTIVE APPROACHES TO EDUCATE THE PUBLIC ON ACCELERATING THE ENERGY TRANSITION, AND SHARES ITS FINDINGS WITH A BROAD RANGE OF GROUPS THROUGH PUBLICATIONS, BRIEFINGS AND OTHER EDUCATIONAL MATERIALS. 20876181 true true false true false false false false false false true false false false true true false true false false true true false false false false false true false true false false false false false false false false true false false false true true true true false false true X 80 0 true 39 true false false false false false false false false false false false false false false X 7 6 false false false false false false false true true false false true true true true true true true true false CA CO DE DC FL MA NJ NY NC ND RI VA WA WI X DAWN LOMBARDI 6313794679 1177 AVENUE OF THE AMERICAS 5TH FL New York NY 10036 X JOHN F MARSHALL Chief Executive Officer 40.0 1.0 X X 672600 0 46102 Eric Todd Asche President 40.0 0.0 X 456417 0 55603 Sergio Velazquez-Rose HEAD OF STRATEGY AND ANALYTICS 40.0 0.0 X 299750 0 36545 NICOLE CHRISTINA LEMOND HEAD OF MARKETING 40.0 0.0 X 273800 0 45109 WILLIAM HOWARD TURNER HEAD OF INSIGHTS& ADVISORY svc 40.0 0.0 X 261320 0 25056 Elan Potts Strait HEAD OF POLICY AND IMPACT 40.0 0.0 X 210206 0 47912 FOREST BOLEYN EXECUTIVE CREATIVE DIRECTOR 40.0 0.0 X 215970 0 39997 DANIEL P SCHRAG CO-FOUNDER & BOARD MEMBER 5.0 0.0 X 0 0 0 Matthew Freeman BOARD MEMBER 5.0 0.0 X 0 0 0 Susan Canavari BOARD MEMBER 5.0 0.0 X 0 0 0 Margaret Boasberg BOARD MEMBER 5.0 0.0 X 0 0 0 Anthony Leiserowitz BOARD MEMBER 5.0 0.0 X 0 0 0 Mark Tercek BOARD MEMBER 5.0 0.0 X 0 0 0 2390063 0 296324 25 false true false The Trade Desk Inc 42 N Chestnut St VENTURA CA 93001 MEDIA 4258214 BULLY PULPIT INTERACTIVE LLC 1445 NEW YORK AVENUE NW 5TH FLOOR WASHINGTON DC 20005 Media 2197756 CHANGE MEDIA GROUP 607 SHELBY STREET SUITE 700 PMB 22 DETROIT MI 48226 Media 1013102 Dynata LLC 53 RIVERSIDE AVE WESTPORT CT 068804215 Media 664696 Get Vocal dba Vocal Media 223 Bedford Avenue Ste A PMB 1021 BROOKLYN NY 11211 Media 350000 43 37649218 10000000 37649218 SERVICE INCOME 813312 3649942 3649942 3649942 1267559 1267559 0 0 0 0 0 36415031 36378401 36630 36630 36630 0 0 0 0 0 0 0 0 0 OTHER INCOME 900099 7273 7273 7273 42610622 3657215 0 1304189 X 1869131 1869131 0 137052 137052 0 1230720 878992 279481 72247 0 4635295 3247888 1102427 284980 0 863518 588412 218598 56508 371772 260495 88420 22857 0 83844 7306 76538 46371 46371 64449 64449 0 66841 66841 2686500 2029096 643608 13796 0 51283 47161 4122 346399 228524 77568 40307 0 34713 33437 1276 250060 33786 208523 7751 0 0 0 0 36573 36573 133614 93622 39992 MEDIA EXPENSES 8500671 8500671 DATA ANALYTICS 1824613 1824613 PRODUCTION EXPENSES 1101084 1100983 101 IN-KIND EXPENSE 79018 11112 67906 349 49 300 24413870 20876181 3033545 504144 X 1784323 3881130 0 0 7593563 10530559 0 0 0 0 0 0 0 0 0 0 2233026 2585390 109717 54365 91924 55352 14222005 23291006 0 0 0 0 0 0 0 0 25924841 40343437 3757100 2076248 0 0 1775000 0 0 0 0 0 0 0 0 0 0 0 5132 5132 5537232 2081380 X 9511696 23015691 10875913 15246366 20387609 38262057 25924841 40343437 18196752 -322304 X X false true X true false X 10996750 38333936 30318345 27164432 37649218 144462681 0 0 10996750 38333936 30318345 27164432 37649218 144462681 57443730 87018951 9698 512821 875583 1267559 2665661 0 0 147128342 14457068 0.59145 0.66800 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 64449 64449 20811732 20876181 1000000 250000 false 1000000 1000000 1500000 64449 64449 250000 250000 375000 64449 64449 109717 54365 55352 55352 0 DUE TO RELATED PARTY 5132 5132 X FORM 990, SCHEDULE D, PART X, LINE 2: PEC is a not-for-profit corporation, exempt from federal income taxes under Section 501(c)(3) of the Internal Revenue Code. PEAN is a not-for-profit corporation, exempt from federal income taxes under Section 501(c)(4) of the Internal Revenue Code. PEC and PEAN been designated as organizations that are not private foundations. The Organization believes that it has appropriate support for any tax positions taken, and as such, does not have any uncertain tax positions that are material to the consolidated financial statements. The Organization did not recognize any tax related interest and/or penalties in the consolidated financial statements, but if applicable, would record any such interest and/or penalties as a component of other expense. true Europe (Including Iceland and Greenland) 0 0 Grantmaking GRANTMAKING 100000 East Asia and the Pacific 0 0 Grantmaking GRANTMAKING 7052 South America 0 0 Grantmaking GRANTMAKING 30000 0 0 0 0 137052 137052 Europe (Including Iceland and Greenland) Program activities 100000 ACH East Asia and the Pacific Program Activities 7052 ACH South America Program activities 30000 ACH 3 0 false false false false false false SCHEDULE F, PART I, LINE 1: PEC's Audit Committee reviews the grantee's audited financial statements to confirm that the grant was used for its intended educational purpose and also has the opportunity to ask the grantee's auditors any questions. true Clean Jobs for PA 4203 Union Deposit Rd NUm 1095 Harrisburg PA 17111 995115607 501(c)(4) 460000 0 N/A N/A Program Activities The Years Project Inc 4 Glendale Dr Melville NY 11747 831071156 501(C)(3) 91250 0 N/A N/A Program Activities Action for the Climate Emergency 529 Main Street Suite 200 Charlestown MA 02129 263106566 501(C)(3) 60000 0 N/A N/A Program Activities Fossil Free Media Inc 1111B S GOVERNORS AVE STE 20095 DOVER DE 199046903 994379491 501(C)(3) 60000 0 N/A N/A Program Activities Tides Center PO Box 889385 Los Angeles CA 900889385 943213100 501(C)(3) 82222 0 N/A N/A Program Activities Conservation Voters of Pennsylvania PO Box 2125 Philadelphia PA 19103 270800179 501(C)(4) 135000 0 N/A N/A Program Activities California Environmental Voters Education Fund 1111 Broadway Suite 300 Oakland CA 94607 943232552 501(C)(3) 542400 0 N/A N/A Program Activities California Environmental Voters Education F 1111 Broadway Suite 300 Oakland CA 94607 943232552 501(c)(3) 324925 0 N/A N/A Program Activities Chesapeake Climate Action Network 6930 Carroll Avenue Suite 720 Takoma Park MD 20912 113644283 501(c)(3) 113334 0 N/A N/A Program Acitivities 7 2 Form 990, Schedule I, Part I, Line 2: PEC's Audit Committee reviews the grantee's audited financial statements to confirm that the grant was used for its intended educational purpose and also has the opportunity to ask the grantee's auditors any questions. X X X X X false false false false false false false false false JOHN F MARSHALL Chief Executive Officer 563160 0 109440 0 0 0 21000 0 25102 0 718702 0 0 0 Eric Todd Asche President 397917 0 58500 0 0 0 21000 0 34603 0 512020 0 0 0 Sergio Velazquez-Rose HEAD OF STRATEGY AND ANALYTICS 272500 0 27250 0 0 0 17732 0 18813 0 336295 0 0 0 Elan Potts Strait HEAD OF POLICY AND IMPACT 182956 0 27250 0 0 0 12612 0 35300 0 258118 0 0 0 NICOLE CHRISTINA LEMOND HEAD OF MARKETING 248800 0 25000 0 0 0 15750 0 29359 0 318909 0 0 0 FOREST BOLEYN EXECUTIVE CREATIVE DIRECTOR 204720 0 11250 0 0 0 9420 0 30577 0 255967 0 0 0 WILLIAM HOWARD TURNER HEAD OF INSIGHTS& ADVISORY svc 261320 0 0 0 0 0 15679 0 9377 0 286376 0 0 0 SCHEDULE J, PART II EXPLANATION: Salaries for the Chief Executive officer and the leadership tier are reviewed by the Human resource and compensation committees of the board of directors annually. A compensation study was performed for all employee positions within the organization in the Summer and Fall of 2022 which was used as one of the criteria for determination of compensation levels. Additionally, compensation information from comparable nonprofit organization was used for benchmarking in the review and approval of all compensation by the committees. X RECEIVABLES 2 10000000 FAIR MARKET VALUE false false false Schedule M, Part I, Line 25, Column B: The organization is reporting the number of contributions received. Form 990, PART V, LINE 2a: For all employees of Potential Energy Coalition, Inc. The salaries are paid through a professional employee organization ("PEO"). All tax filings are prepared and submitted by the PEO for the organization and as a result there are no federal employment tax returns filed directly by the organization. Salary information has been provided in this return for all employees as required. PART 990, PART VI, SECTION B, LINE 11: A DRAFT OF FORM 990 IS SENT TO THE BOARD OF DIRECTORS and counsel FOR REVIEW AND APPROVAL prior to submission of the form. FORM 990, PART VI, SECTION B, LINE 12C: ALL BOARD MEMBERS ARE REQUESTED TO COMPLETE ANNUAL CERTIFICATIONS TO REPRESENT ADHERENCE TO THE CONFLICT-OF-INTEREST POLICY. FORM 990, PART VI, SECTION B, LINE 15: Salaries for the Chief Executive officer and the leadership tier are reviewed by the Human resource and compensation committees of the board of directors annually. A compensation study was performed for all employee positions within the organization in the Summer and Fall of 2022 which was used as one of the criteria for determination of compensation levels. Additionally, compensation information from comparable nonprofit organization was used for benchmarking in the review and approval of all compensation by the committees. Form 990, PART VI, Section C, Line 19: Form 990 is available upon request. Form 990, Part XII, Line 2c: There is an audit committee that oversees the audit process. FORM 990 PART IX LINE 11G DESCRIPTION:PROFESSIONAL FEES TOTAL FEES:2686500 Insurance Education Alliance LLC PO Box 18293 Charlotte NC 28218 335069199 Education NY 0 166000 PEC Potential Energy Action Network Inc 477 Madison Ave PMB 6985 New York NY 10022 874759225 Information NY 501(C)(4) N/A PEC true false false false false false false false false false false false false false true true false true false false Potential Energy Action Network Inc (PEAN) Q 273910 COST