Skip to main content

Nonprofit · EIN 82-1951529

PASO ROBLES DESTINATION

Tax-exempt · PASO ROBLES, CA 93447

Financials

$1.8M$2M2023$1.8M$2.1M2024
Revenue Expenses · by fiscal year end
Financials of PASO ROBLES DESTINATION by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
June 30, 2025990$1,783,648$2,079,048-$295,400$1,187,174$0$1,187,174
June 30, 2024990$1,832,514$1,986,844-$154,330$1,457,650$0$1,457,650
Financial details: 990 for the year ended June 30, 2025

Revenue

Contributions, gifts and grants
$0
Program service revenue
$1,730,615
Investment income
$53,033
Net gain from sales of assets
$20,822
Other revenue
$0

Expenses

Grants and similar amounts paid
$323,324
Salaries, compensation and benefits (total)
$0
Professional fundraising fees
$0
Accounting fees
$33,130
Occupancy
$8,037
Travel
$26,937

Balance sheet and other

Total assets, start of year
$1,457,650
Total assets, end of year
$1,187,174
Total liabilities, end of year
$0
Net assets, end of year
$1,187,174
Publicly traded securities
$745,273
Gross receipts
$2,392,670
Employees
0
Volunteers
28
Year formed
2017
State of legal domicile
CA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended June 30, 2025, highest compensation first.

NameTitleHours / weekCompensation
ALEX VILLICANACHAIR
Trustee or director, Officer
2.5$0
ANGELA MCKEEVICE CHAIR
Trustee or director, Officer
2.5$0
VICTOR POPPTREASURER
Trustee or director, Officer
2.5$0
KAITLIN WALTONSECRETARY
Trustee or director, Officer
2.5$0
JILL ALEXANDERDIRECTOR
Trustee or director
2.5$0
JOHN ARNOLDDIRECTOR
Trustee or director
2.5$0
ERICA FRYBURGERDIRECTOR
Trustee or director
2.5$0
HEMANT PATELDIRECTOR
Trustee or director
2.5$0
RICH VERRUNIDIRECTOR
Trustee or director
2.5$0
STACIE JACOBEXECUTIVE DIRECTOR
Officer
50$0
990 for the year ended June 30, 2024: 10 people
NameTitleHours / weekCompensation
ALEX VILLICANACHAIR
Trustee or director, Officer
2.5$0
ANGELA MCKEEVICE CHAIR
Trustee or director, Officer
2.5$0
VICTOR POPPSECRETARY
Trustee or director, Officer
2.5$0
KAITLIN WALTONTREASURER
Trustee or director, Officer
2.5$0
JILL ALEXANDERDIRECTOR
Trustee or director
2.5$0
JOHN ARNOLDDIRECTOR
Trustee or director
2.5$0
JOHN LOZANODIRECTOR - PART YEAR
Trustee or director
2.5$0
IAN PULLANDIRECTOR
Trustee or director
2.5$0
RICH VERRUNIDIRECTOR
Trustee or director
2.5$0
STACIE JACOBEXECUTIVE DIRECTOR
Officer
50$0

Address and contacts

Address (IRS master file)
PO BOX 661, PASO ROBLES, CA 93447-0661
In care of
% SANDRA SAGE
Mailing address (990-N for 2016)
PO BOX 661, PASO ROBLES CA 93447
Principal officer (990 for 2024)
STACIE JACOB, PO BOX 661, PASO ROBLES, CA 93447
Principal officer (990-N for 2016)
DANNA STROUD, PO BOX 661, PASO ROBLES CA 93447
Signed the 990
JOSEPH ALEXANDER VILLICANA, CHAIRMAN
Phone
(805) 864-2762
Return prepared by
GLENN BURDETTE

Mission

TO IMPROVE BUSINESS GROWTH OPPORTUNITIES FOR THE TOURISM INDUSTRY IN PASO ROBLES THROUGH ADMINISTRATION AND OPERATION OF A TOURISM IMPROVEMENT DISTRICT FOR DESTINATION MARKETING, SALES, & MEDIA PROGRAMS.

990 for the year ended June 30, 2025

Program accomplishments

  • AS THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR PASO ROBLES, PASO ROBLES DESTINATION MARKETS THE BRAND DESTINATION THROUGH A VARIETY OF PROGRAMS INCLUDING PAID ADVERTISING (DIGITAL, PRINT, & SOCIAL MEDIA PLATFORMS), EARNED MEDIA (PUBLIC RELATIONS & HOSTING JOURNALISTS), OWNED MEDIA (PRESS RELEASES & STORIES), SOCIAL MEDIA ENGAGEMENT, AND ENGAGEMENT WITH TRAVEL TRADE TO INCLUDE INTERNATIONAL TOUR AND TRAVEL, PLUS MEETINGS AND CONFERENCES AND PARTICIPATION IN KEY CONSUMER TRAVEL TRADE SHOWS. THE ORGANIZATION ALSO SUPPORTS LOCAL SPECIAL EVENTS THROUGH A COMMUNITY PARTNERSHIP PROGRAM.

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025June 30, 2026November 16, 2026Not due yet
2024June 30, 2025November 17, 2025990 on file
2023June 30, 2024November 15, 2024990 on file

IRS record

EIN
82-1951529
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Donations deductible
No
Exempt since
2017
Accounting year ends
June
Files
Form 990 or 990-EZ
Assets (IRS master file)
$1,187,174
Income (IRS master file)
$2,392,670

Filing history

FormYear endedRevenueExpensesAssetsReturn
990June 2025–––IRS
990June 2024–––IRS
990June 2023$1,892,718$1,844,340$1,652,624IRS
990June 2022$1,912,318$1,672,875$1,543,123IRS
990June 2021–––IRS
990June 2019–––IRS
990June 2018–––IRS
990-N for 2016
Officer: DANNA STROUD
June 30, 2017≤ $50,000 receipts––e-Postcard

990-N: the IRS publishes only the latest e-Postcard per organization; earlier years appear here as 990.tax collects the monthly files. 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS.

Questions about PASO ROBLES DESTINATION

What is the EIN of PASO ROBLES DESTINATION?
The employer identification number (EIN) of PASO ROBLES DESTINATION is 82-1951529.
Is PASO ROBLES DESTINATION tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2017.
Are donations to PASO ROBLES DESTINATION tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does PASO ROBLES DESTINATION file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of PASO ROBLES DESTINATION due?
The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did PASO ROBLES DESTINATION last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended June 2025.
Who is the principal officer of PASO ROBLES DESTINATION?
The 990 for the year ended June 30, 2025 names STACIE JACOB.
Who are the officers and directors of PASO ROBLES DESTINATION?
The 990 for the year ended June 30, 2025 lists 10 people; 0 received compensation from the organization.
How much revenue does PASO ROBLES DESTINATION have?
On its 990 for the year ended June 30, 2025 it reported revenue of $1,783,648, expenses of $2,079,048 and total assets of $1,187,174 at year end.

Other nonprofits in PASO ROBLES

All nonprofits in PASO ROBLES · California · Mutual and membership benefit