2025-03-13T12:39:58-05:00 2024-06-30 952772601 GLENN BURDETTE INC 1150 PALM STREET SAN LUIS OBISPO CA 93401 990 2023-07-01 821951529 PASO ROBLES DESTINATION DBA TRAVEL PASO PASO 8058642762 PO BOX 661 PASO ROBLES CA 93447 JOSEPH ALEXANDER VILLICANA CHAIRMAN 8058642762 2025-02-21 1 1 MICAL W BOVEE CPA P01023187 8055441441 2023 2025-03-06 01:10:19Z TRAVEL PASO STACIE JACOB PO BOX 661 PASO ROBLES CA 93447 2905689 0 X WWW.TRAVELPASO.COM X 2017 CA TO IMPROVE BUSINESS GROWTH OPPORTUNITIES FOR THE TOURISM INDUSTRY IN PASO ROBLES THROUGH ADMINISTRATION AND OPERATION OF A TOURISM IMPROVEMENT DISTRICT FOR DESTINATION MARKETING, SALES, & MEDIA PROGRAMS. 8 8 0 27 0 0 1000 0 1883224 1785931 8494 46583 0 0 1892718 1832514 268375 291260 0 0 0 0 0 0 0 1575965 1695584 1844340 1986844 48378 -154330 1652624 1457650 60501 0 1592123 1457650 TO IMPROVE BUSINESS GROWTH OPPORTUNITIES FOR THE TOURISM INDUSTRY IN PASO ROBLES THROUGH ADMINISTRATION AND OPERATION OF A TOURISM IMPROVEMENT DISTRICT FOR DESTINATION MARKETING, SALES, & MEDIA PROGRAMS. 0 0 AS THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR PASO ROBLES, PASO ROBLES DESTINATION MARKETS THE BRAND DESTINATION THROUGH A VARIETY OF PROGRAMS INCLUDING PAID ADVERTISING (DIGITAL, PRINT, & SOCIAL MEDIA PLATFORMS), EARNED MEDIA (PUBLIC RELATIONS & HOSTING JOURNALISTS), OWNED MEDIA (PRESS RELEASES & STORIES), SOCIAL MEDIA ENGAGEMENT, AND ENGAGEMENT WITH TRAVEL TRADE TO INCLUDE INTERNATIONAL TOUR AND TRAVEL, PLUS MEETINGS AND CONFERENCES AND PARTICIPATION IN KEY CONSUMER TRAVEL TRADE SHOWS. THE ORGANIZATION ALSO SUPPORTS LOCAL SPECIAL EVENTS THROUGH A COMMUNITY PARTNERSHIP PROGRAM. 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 19 0 1 0 0 0 0 0 0 0 0 0 X 8 8 0 1 0 0 0 0 0 1 1 0 0 0 1 1 1 1 1 1 0 0 CA X STACIE JACOB 8052866874 630 14TH STREET SUITE B PASO ROBLES CA 93446 X ALEX VILLICANA CHAIR 2.50 X X 0 0 0 ANGELA MCKEE VICE CHAIR 2.50 X X 0 0 0 VICTOR POPP SECRETARY 2.50 X X 0 0 0 KAITLIN WALTON TREASURER 2.50 X X 0 0 0 JILL ALEXANDER DIRECTOR 2.50 X 0 0 0 JOHN ARNOLD DIRECTOR 2.50 X 0 0 0 JOHN LOZANO DIRECTOR - PART YEAR 2.50 X 0 0 0 IAN PULLAN DIRECTOR 2.50 X 0 0 0 RICH VERRUNI DIRECTOR 2.50 X 0 0 0 STACIE JACOB EXECUTIVE DIRECTOR 50.00 X 0 0 0 0 0 0 0 0 0 0 SOLTERRA STRATEGIES INC 1405 SPRING STREET 203 PASO ROBLES CA 93466 MANAGEMENT/PUBLIC RELATIONS 290769 1 MARKETING SERVICES FOR GOVERNMENT 541800 1773222 1773222 CO-OP REVENUE 541800 12709 12709 1785931 40716 40716 1079042 1073175 5867 5867 5867 1832514 1785931 0 46583 291260 216000 30773 8829 1238695 4687 7318 35875 3345 TRADE SHOW EXPENSE 75624 TRADE AND MEDIA 44399 WEBSITE SUPPORT 26322 MEMBERSHIP FEES 2614 1103 1986844 106158 0 515055 175119 376146 344911 8400 0 6212 6212 0 0 646865 937620 1652624 1457650 60501 0 60501 0 X 0 0 0 0 1592123 1457650 1592123 1457650 1652624 1457650 -154330 19857 0 X 0 1 X 1 0 6212 6212 0 0 1852371 19857 19857 1832514 0 1832514 1986844 0 1986844 0 1986844 1 EARTHQUAKES SOCCER LLC 1123 COLEMAN AVE SAN JOSE CA 95110 205291970 50000 0 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES SAN JOSE SHARKS LLC 525 W SANTA CLARA STREET SAN JOSE CA 95113 731638357 50000 0 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES REC FOUNDATION 600 NICKERSON DRIVE PASO ROBLES CA 93446 770537083 501C3 27625 0 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES CALIFORNIA MIDSTATE FAIR PO BOX 8 PASO ROBLES CA 93447 311704321 501C3 20000 0 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES PASO ROBLES WINE COUNTRY ALLIANCE PO BOX 324 PASO ROBLES CA 93447 770326604 501C6 17435 0 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES LOCOMOTIV PERFORMANCE COACHING 7250 CORTEZ AVE ATASCADERO CA 93422 473088219 11250 0 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES PARKER SANPEI & ASSOCIATES 3940 BROAD STREET 301 SAN LUIS OBISPO CA 93401 800446413 11250 0 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES WORLD OF WINE EVENTS LLC 771 JAMACHA ROAD 301 EL CAJON CA 92019 571208848 10000 0 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES ECOLOGISTICS INC 633 RAMONA AVE SPACE 103 LOS OSOS CA 93402 272116150 501C3 10000 0 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES PACIFIC COAST CUTTING HORSE ASSOCIATION PO BOX 1790 IONE CA 95640 952083492 501(C)(7) 10000 0 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES DISTILLERS OF SLO COUNTY 935 RIVERSIDE AVE SUITE 7B PASO ROBLES CA 93446 475666094 501C6 9625 0 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES GARAGISTE EVENTS INC 5225 SANTA RITA ROAD TEMPLETON CA 93465 453281099 501C3 8750 0 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES VINA ROBLES ENTERTAINMENT LLC 1200 PRISKA DRIVE PASO ROBLES CA 93446 461166340 7500 0 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES PASO ROBLES HORSE PARK FOUNDATION 3801 HUGHES PARKWAY PASO ROBLES CA 93446 810938685 501C3 7500 0 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES SAN FRANCISCO AIDS FOUNDATION 470 CASTRO STREET SAN FRANCISCO CA 94114 942927405 510(C)(3) 7500 0 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES CASTORO CELLARS 6465 VON DOLLEN ROAD SAN MIGUEL CA 93451 770152823 5250 0 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES FARMSTEAD ED 5989 MUSTARD CREEK RD PASO ROBLES CA 93446 815100333 5000 0 SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES 5 12 PART I, LINE 2: PASO ROBLES DESTINATION SOLICITS AND RECEIVES APPLICATIONS FOR GRANTS & OTHER ASSISTANCE FROM OTHER ORGANIZATIONS WHO PRODUCE EVENTS THAT DRIVE VISITORS TO PASO ROBLES. SUCH APPLICATIONS ARE REVIEWED AND RECOMMENDED TO THE BOARD OF DIRECTORS, WHO THEN APPROVE RECIPIENTS. GRANT RECIPIENTS ARE REQUIRED TO REPORT BACK TO PASO ROBLES DESTINATION ON HOW THE FUNDS RECEIVED WERE SPENT, ALONG WITH OTHER DATA ANALYSIS. STACIE JACOB EXECUTIVE DIRECTOR 314119 STACIE JACOB IS THE 100% OWNER OF SOLTERRA STRATEGIES, INC., WHICH IS CONTRACTED TO PROVIDE MANAGEMENT SERVICES AND PUBLIC RELATIONS SERVICES TO THE ORGANIZATION. FOR THE 6/30/24 FISCAL YEAR, $216,000 WAS PAID FOR MANAGEMENT SERVICES AND $98,119 WAS PAID FOR PUBLIC RELATIONS & ADVERTISING SERVICES. 0 FORM 990, PART VI, SECTION A, LINE 3 THE ORGANIZATION CONTRACTED WITH SOLTERRA STRATEGIES, INC. TO PROVIDE MANAGEMENT DUTIES AND PUBLIC RELATIONS SERVICES. THE ORGANIZATION PAID $216,000 OF MANAGEMENT FEES AND $98,119 FOR PUBLIC RELATIONS SERVICES FOR THE 6/30/24 FISCAL YEAR. SOLTERRA STRATEGIES, INC. IS WHOLLY OWNED BY STACIE JACOB, THE EXECUTIVE DIRECTOR. A 1099-NEC WAS NOT ISSUED FOR THEIR SERVICES, AS S CORPORATIONS ARE NOT REQUIRED TO RECEIVE A 1099-NEC. FORM 990, PART VI, SECTION B, LINE 11B THE 990 IS REVIEWED AND APPROVED BY THE TREASURER, EXECUTIVE DIRECTOR, AND BOOKKEEPER PRIOR TO SUBMISSION. FORM 990, PART VI, SECTION B, LINE 12C IN ADDITION TO REVIEWING ANNUALLY, THE BOARD MEMBERS DISCLOSE POTENTIAL CONFLICTS OF INTEREST DURING THE YEAR AS THEY ARISE. THE BOARD ADDRESSES CONFLICTS OF INTEREST IMMEDIATELY UPON DISCLOSURE. FORM 990, PART VI, SECTION B, LINE 15A COMPENSATION HAS HISTORICALLY BEEN DETERMINED BY COMPARISON TO SIMILAR ORGANIZATIONS AND A REVIEW OF THE PROPOSED COMPENSATION AND BENEFIT PAYMENTS BY THE BOARD OF DIRECTORS. COMPENSATION IS APPROVED BY A VOTE OF THE BOARD. CURRENTLY, MANAGEMENT FEES PAID TO SOLTERRA STRATEGIES ARE ANNUALLY PRESENTED AND REVIEWED BY THE EXECUTIVE COMMITTEE, THEN PRESENTED TO THE BOARD OF DIRECTORS FOR FURTHER DISCUSSION AND APPROVAL. FORM 990, PART VI, SECTION C, LINE 19 MEETING AGENDAS AND MINUTES ARE POSTED TO THE ORGANIZATION'S WEBSITE.