Nonprofit · EIN 81-0818541
VISIT CARMEL
Tax-exempt · CARMEL BY THE, CA 93921
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $2,294,892 | $2,528,211 | -$233,319 | $967,680 | $0 | $967,680 |
| June 30, 2024 | 990 | $2,081,591 | $2,316,227 | -$234,636 | $1,200,999 | $0 | $1,200,999 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $0
- Program service revenue
- $2,248,363
- Investment income
- $46,529
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $210,420
- Salaries, compensation and benefits (total)
- $210,420
- Professional fundraising fees
- $0
- Legal fees
- $390
- Accounting fees
- $500
- Program services (functional)
- $2,492,002
- Management and general (functional)
- $36,209
Balance sheet and other
- Total assets, start of year
- $1,200,999
- Total assets, end of year
- $967,680
- Total liabilities, end of year
- $0
- Net assets, end of year
- $967,680
- Net assets without donor restrictions
- $967,680
- Gross receipts
- $2,294,892
- Employees
- 0
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Amy Herzog | Executive Dir. Trustee or director | 40 | $210,420 |
| CHIP RERIG | Director Trustee or director | 1 | $0 |
| Mark Stilwell | Director Trustee or director | 1 | $0 |
| Mark Watson | CFO Trustee or director, Officer | 4 | $0 |
| Susan Dampier | Director Trustee or director | 1 | $0 |
| CARRIE THEIS | CEO Trustee or director | 4 | $0 |
| GREG AHN | Director Trustee or director | 1 | $0 |
| Pam Sheppard | Director Trustee or director | 0 | $0 |
| CANDACE FECTEAU | Secretary Officer | 2 | $0 |
| Rich Pepe | Director Officer | 1 | $0 |
990 for the year ended June 30, 2024: 9 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Amy Herzog | Executive Dir. Trustee or director | 40 | $180,360 |
| CHIP RERIG | Director Trustee or director | 1 | $0 |
| Mark Watson | CFO Trustee or director, Officer | 4 | $0 |
| Mary Crowe | Director Trustee or director | 1 | $0 |
| CARRIE THEIS | Director Trustee or director | 1 | $0 |
| GREG AHN | Director Trustee or director | 1 | $0 |
| Pam Sheppard | CEO Trustee or director | 2 | $0 |
| CANDACE FECTEAU | Secretary Officer | 2 | $0 |
| Rich Pepe | Director Officer | 1 | $0 |
Address and contacts
- Address (IRS master file)
- PO BOX 3921, CARMEL BY THE, CA 93921-3921
- In care of
- % MARK WATSON
- Principal officer (990 for 2024)
- Mark Watson, PO Box 3921, Carmel, CA 93921
- Signed the 990
- Mark Watson, CFO
- Phone
- (831) 624-0101
- Return prepared by
- Bianchi Kasavan & Pope LLP
California records
California keeps its own records of charities and corporations. Search them by EIN 81-0818541 or by the name VISIT CARMEL.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
TO PROMOTE THE COMMON INTEREST OF, AND IMPROVE BUSINESS CONDITIONS FOR, CARMEL HOSPITALITY BUSINESSES THROUGH THE OPERATION OF A HOSPITALITY IMPROVEMENT DISTRICT (HID), RESTAURANT IMPROVEMENT DISTRICT (RID), AND OTHER PROGRAMS AND INITIATIVES.
Program accomplishments
- FOCUS OF PROGRAMS IS TO PROM0TE CARMEL-BY-THE-SEA AS A WORLD-RENOWNED DESTINATION, AND PROVIDE SPECIFIC BENEFITS DIRECTLY TO THE ASSESSED CARMEL HOTELS AND RESTAURANTS BY INCREASING REVENUE FROM OVERNIGHT STAYS, AND GROSS FOOD/BEVERAGE SALES. THESE PROGRAMS WERE EXECUTED BY USING AN INTEGRATED APPROACH TO DESTINATION MARKETING CONSISTING OF PAID MEDIA (DIGITAL,PRINT, TV), EARNED AND OWNED MEDIA, PRINTED MATERIALS, AND EVENTS, AMONG OTHER TACTICS.Expenses $2,499,058
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 81-0818541
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 2016
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S40)
- Assets (IRS master file)
- $967,680
- Income (IRS master file)
- $2,294,892
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $2,294,892 | $2,528,211 | $967,680 | XML |
| 990 | June 2024 | $2,081,591 | $2,316,227 | $1,200,999 | XML |
| 990 | June 2023 | $1,957,777 | $1,665,356 | $1,437,069 | IRS |
| 990 | June 2022 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2019 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 81-0818541).
Questions about VISIT CARMEL
- What is the EIN of VISIT CARMEL?
- The employer identification number (EIN) of VISIT CARMEL is 81-0818541.
- Is VISIT CARMEL tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2016.
- Are donations to VISIT CARMEL tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does VISIT CARMEL file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of VISIT CARMEL due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did VISIT CARMEL last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of VISIT CARMEL?
- The 990 for the year ended June 30, 2025 names Mark Watson.
- Who are the officers and directors of VISIT CARMEL?
- The 990 for the year ended June 30, 2025 lists 10 people; 1 received compensation from the organization, the highest $210,420 (Amy Herzog, Executive Dir.).
- How much revenue does VISIT CARMEL have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $2,294,892, expenses of $2,528,211 and total assets of $967,680 at year end.
Other nonprofits in CARMEL BY THE
- CARMEL CHAMBER OF COMMERCE FOUNDATION EIN 84-3375773 · last filed 990-EZ for 2024
- COMMUNITY COALITION ON HIGH-SPEED RAIL EIN 27-1553463 · last filed 990-N for 2024
- CARMEL WOODS NEIGHBORHOOD ASSOCIATION EIN 77-0346812 · last filed 990-N for 2025
- MONTEREY COUNTY SYMPHONY ASSN EIN 94-1584123 · last filed 990 for 2025
- CARL CHERRY FOUNDATION EIN 94-1207693 · last filed 990 for 2024
- CARMEL GALLERY ALLIANCE EIN 77-0462407 · last filed 990 for 2025
- SEMPER FIDELIS DOMUS US EIN 83-2540186 · last filed 990-EZ for 2025
- CARMEL RESIDENTS ASSOCIATION EIN 77-0186971 · last filed 990-EZ for 2026
All nonprofits in CARMEL BY THE · California · Community improvement and capacity building