2024-09-25T13:53:19-07:00 2024-06-30 941541507 Bianchi Kasavan & Pope LLP 1000 Munras Ave Ste 200 Monterey CA 93940 990 2023-07-01 810818541 Visit Carmel VISI 8316240101 PO Box 3921 Carmel CA 93921 Mark Watson CFO 2024-09-25 true true Cynthia E Davis CPA P00311540 8313731697 2023 2024-08-08 14:25:15Z Mark Watson PO Box 3921 Carmel CA 93921 2081591 false X N/A TO PROMOTE THE COMMON INTEREST OF, AND IMPROVE BUSINESS CONDITIONS FOR, CARMEL HOSPITALITY BUSINESSES THROUGH THE OPERATION OF A HOSPITALITY IMPROVEMENT DISTRICT (HID), RESTAURANT IMPROVEMENT DISTRICT (RID), AND OTHER PROGRAMS AND INITIATIVES. 8 8 0 0 0 1933493 2003020 8784 61151 15500 17420 1957777 2081591 0 0 172638 180360 0 0 1492718 2135867 1665356 2316227 292421 -234636 1437069 1200999 1434 0 1435635 1200999 TO PROMOTE THE COMMON INTEREST OF, AND IMPROVE BUSINESS CONDITIONS FOR, CARMEL HOSPITALITY BUSINESSES THROUGH THE OPERATION OF A HOSPITALITY IMPROVEMENT DISTRICT (HID), RESTAURANT IMPROVEMENT DISTRICT (RID), AND OTHER PROGRAMS AND INITIATIVES. false false 2280039 2003020 FOCUS OF PROGRAMS IS TO PROM0TE CARMEL-BY-THE-SEA AS A WORLD-RENOWNED DESTINATION, AND PROVIDE SPECIFIC BENEFITS DIRECTLY TO THE ASSESSED CARMEL HOTELS AND RESTAURANTS BY INCREASING REVENUE FROM OVERNIGHT STAYS, AND GROSS FOOD/BEVERAGE SALES. THESE PROGRAMS WERE EXECUTED BY USING AN INTEGRATED APPROACH TO DESTINATION MARKETING CONSISTING OF PAID MEDIA (DIGITAL,PRINT, TV), EARNED AND OWNED MEDIA, PRINTED MATERIALS, AND EVENTS, AMONG OTHER TACTICS. 2280039 false false false true false false false false false false false false false false false false false false false false false false false false false false false false true false false false false false false false false false false false false false false true 19 0 true 0 false false false false false false false false X 8 8 false false false false false false false true false false false false true true false false false false false false CA X X Visit Carmel 8316240101 PO Box 3921 Carmel CA 93921 Amy Herzog Executive Dir. 40.00 0.00 X 180360 0 0 CHIP RERIG Director 1.00 0.00 X 0 0 0 Mark Watson CFO 4.00 0.00 X X 0 0 0 Mary Crowe Director 1.00 0.00 X 0 0 0 CARRIE THEIS Director 1.00 0.00 X 0 0 0 GREG AHN Director 1.00 0.00 X 0 0 0 Pam Sheppard CEO 2.00 0.00 X 0 0 0 CANDACE FECTEAU Secretary 2.00 0.00 X 0 0 0 Rich Pepe Director 1.00 0.00 X 0 0 0 180360 1 false true false 0 0 CITY OF CARMEL - MKTG 541800 120000 120000 DISTRICT ASSESSMENTS 541800 1608394 1608394 RESTAURANT ASSESSMENTS 541800 264876 264876 WINE TASTING ROOM MKTG 541800 9750 9750 2003020 61151 61151 0 0 0 0 0 0 0 EVENT TICKETS 17420 17420 17420 2081591 2081591 0 0 0 0 180360 180360 0 0 0 0 0 0 2852 2852 1308 1308 0 0 0 26769 26769 0 79 79 0 0 0 0 0 0 0 0 0 4658 4658 MARKETING 1683989 1683989 PUBLIC RELATIONS 182800 182800 PR MEDIA & EVENTS COSTS 158468 158468 EVENT PRODUCTION 49430 49430 25514 24992 522 2316227 2280039 36188 0 122214 12270 1314854 1188729 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1437069 1200999 1434 1434 0 X 1435635 1200999 1435635 1200999 1437069 1200999 -234636 X false false false false false false false X X false false false Amy Herzog Executive Dir. 180360 180360 Form 990, Part VI, Section B, Line 11b NO REVIEW WAS OR WILL BE CONDUCTED Form 990, Part VI, Section C, Line 18 GOVERNING DOCUMENTS AND MONTHLY FINANCIAL REPORTING AVAILABLE TO THE PUBLIC UPON REQUEST. Form 990, Part VI, Section C, Line 19 AGENDAS, MINUTES, MANAGEMENT DISTRICT PLAN AND ANNUAL REPORT ARE AVAILABLE VIA THE ORGANIZATION'S WEBSITE: WWW.CARMELCALIFORNIA.COM