Nonprofit · EIN 80-0199088
THE BRANDLAB
Tax-exempt · MINNEAPOLIS, MN 55408
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $1,606,311 | $1,995,438 | -$389,127 | $590,939 | $264,795 | $326,144 |
| June 30, 2024 | 990 | $1,769,549 | $2,491,085 | -$721,536 | $1,004,516 | $289,245 | $715,271 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $1,210,664
- Program service revenue
- $188,076
- Investment income
- $5,970
- Net income from fundraising events
- $201,601
- Other revenue
- $201,601
Expenses
- Grants and similar amounts paid
- $75,000
- Compensation of officers, directors and key employees
- $221,130
- Other salaries and wages
- $1,011,251
- Salaries, compensation and benefits (total)
- $1,388,152
- Professional fundraising fees
- $0
- Legal fees
- $29,057
- Accounting fees
- $242,000
- Occupancy
- $2,480
- Travel
- $22,071
- Depreciation
- $6,517
- Program services (functional)
- $1,180,046
- Management and general (functional)
- $595,888
- Fundraising (functional)
- $219,504
Balance sheet and other
- Total assets, start of year
- $1,004,516
- Total assets, end of year
- $590,939
- Total liabilities, end of year
- $264,795
- Net assets, end of year
- $326,144
- Land, buildings and equipment
- $1,086
- Net assets without donor restrictions
- $52,208
- Net assets with donor restrictions
- $273,936
- Gross receipts
- $1,664,790
- Employees
- 103
- Volunteers
- 16
- Year formed
- 2008
- State of legal domicile
- MN
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| KELLI WILLIAMS | CEO Officer | 50 | $216,130 | $5,000 |
| KATHY MCCUSKEY | BOARD CHAIR Trustee or director, Officer | 2 | $0 | $0 |
| MARY BETH GEORGE | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| LORENZ ESGUERRA | TREASURER Trustee or director, Officer | 2 | $0 | $0 |
| TAYLOR HARRIS | SECRETARY Trustee or director, Officer | 0.25 | $0 | $0 |
| TRAVON SELLERS | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| THOMAS JEFFERSON | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| SEAN IRWIN | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| MYRON KING | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| LYNN FRANZ | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| JEFF KING | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| DELPHINE DANIELS | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| ANTHONY ROMANO | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| ALYSSA ABILO | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| CINDY OLSON | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
2 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| ERIC ASHWORTH | DIRECTOR Trustee or director | 0.25 | $0 |
| MERCEDES MCFARLAND JACKSON | DIRECTOR Trustee or director | 0.25 | $0 |
990 for the year ended June 30, 2024: 16 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| KELLI WILILAMS | CEO Officer | 50 | $161,000 | $15,970 |
| MARY BETH GEORGE | CHAIR Trustee or director, Officer | 2 | $0 | $0 |
| THOMAS JEFFERSON | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| LORENZ ESGUERRA | TREASURER Trustee or director, Officer | 2 | $0 | $0 |
| TAYLOR HARRIS | SECRETARY Trustee or director | 0.25 | $0 | $0 |
| ERIC ASHWORTH | BOARD MEMBER Trustee or director | 0.25 | $0 | $0 |
| FRANK CROWSON | BOARD MEMBER Trustee or director | 0.25 | $0 | $0 |
| JEFF KING | BOARD MEMBER Trustee or director | 0.25 | $0 | $0 |
| TRAVON SELLERS | BOARD MEMBER Trustee or director | 0.25 | $0 | $0 |
| KATHY MCCUSKEY | BOARD MEMBER Trustee or director | 0.25 | $0 | $0 |
| MILENA OLIVEIRA | BOARD MEMBER Trustee or director | 0.25 | $0 | $0 |
| ALYSSA ABILO | BOARD MEMBER Trustee or director | 0.25 | $0 | $0 |
| DELPHANIE DANIELS | BOARD MEMBER Trustee or director | 0.25 | $0 | $0 |
| LYNN FRANZ | BOARD MEMBER Trustee or director | 0.25 | $0 | $0 |
| MYRON KING | BOARD MEMBER Trustee or director | 0.25 | $0 | $0 |
| ANTHONY ROMANO | BOARD MEMBER Trustee or director | 0.25 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- PO BOX 8159, MINNEAPOLIS, MN 55408-0159
- Principal officer (990 for 2024)
- KEN LAWRENCE, PO BOX 8159, MINNEAPOLIS, MN 55408
- Signed the 990
- KEN LAWRENCE, CO-EXECUTIVE DIRECTOR
- Phone
- (612) 843-0167
- Website
- WWW.THEBRANDLAB.ORG
- Return prepared by
- CARPENTER EVERT & ASSOCIATES LTD
Mission
TO CHANGE THE FACE AND VOICE OF THE MARKETING AND ADVERTISING PROFESSION.
Program accomplishments
- ACCESS - 97% OF INTERNS FEEL CONFIDENT IN THEIR CAREER PURSUITS, AND 100% OF PARTNERS ARE EAGER TO CONTINUE DEVELOPING AND HIRING THEM.Expenses $713,805
- EXPOSURE - EXPOSED MORE THAN 1,500 YOUNG PEOPLE TO CAREER PATHS IN MARKETING AND ADVERTISING.Expenses $10,210
- INCLUSION - OVER 350 PARTICIPANTS ATTENDED OUR FEARLESS CONFERENCE, WITH 98% RATING IT AS ONE OF THE BEST THEY'VE EVER EXPERIENCED.Expenses $206,394 · revenue $188,076
- OPPORTUNITY - AWARDED NEARLY $100,000 IN SCHOLARHIPS, CREATING LONG-TERM OPPORTUNITIES FOR FUTURE LEADERS.Expenses $249,637 · grants $75,000
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 80-0199088
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2008
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Youth development (O51)
- Assets (IRS master file)
- $590,939
- Income (IRS master file)
- $1,664,790
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $1,606,311 | $1,995,438 | $590,939 | XML |
| 990 | June 2024 | $1,769,549 | $2,491,085 | $1,004,516 | XML |
| 990 | June 2023 | $1,492,800 | $2,763,259 | $1,816,347 | IRS |
| 990 | June 2022 | $2,203,610 | $2,104,292 | $2,985,937 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2019 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS publishes only the latest e-Postcard per organization; earlier years appear here as 990.tax collects the monthly files. 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS.
Questions about THE BRANDLAB
- What is the EIN of THE BRANDLAB?
- The employer identification number (EIN) of THE BRANDLAB is 80-0199088.
- Is THE BRANDLAB tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2008.
- Are donations to THE BRANDLAB tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does THE BRANDLAB file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of THE BRANDLAB due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did THE BRANDLAB last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of THE BRANDLAB?
- The 990 for the year ended June 30, 2025 names KEN LAWRENCE.
- Who are the officers and directors of THE BRANDLAB?
- The 990 for the year ended June 30, 2025 lists 17 people; 1 received compensation from the organization, the highest $216,130 (KELLI WILLIAMS, CEO).
- How much revenue does THE BRANDLAB have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $1,606,311, expenses of $1,995,438 and total assets of $590,939 at year end.
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