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Nonprofit · EIN 77-0326604

PASO ROBLES WINE COUNTRY ALLIANCE

Tax-exempt · PASO ROBLES, CA 93447

Financials

$2M$2M2023$2.5M$2.2M2024
Revenue Expenses · by fiscal year end
Financials of PASO ROBLES WINE COUNTRY ALLIANCE by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$2,481,878$2,186,653$295,225$610,903$29,311$581,592
December 31, 2023990$1,963,857$2,003,288-$39,431$501,361$214,994$286,367
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$1,595,401
of which government grants
$248,160
Membership dues
$1,347,241
Program service revenue
$888,553
Investment income
-$2,076
Net gain from sales of assets
-$7,143
Other revenue
$0

Expenses

Grants and similar amounts paid
$33,285
Compensation of officers, directors and key employees
$147,677
Other salaries and wages
$370,392
Salaries, compensation and benefits (total)
$611,592
Professional fundraising fees
$0
Legal fees
$8,976
Accounting fees
$41,900
Occupancy
$131,674
Travel
$47,729
Depreciation
$19,152

Balance sheet and other

Total assets, start of year
$501,361
Total assets, end of year
$610,903
Total liabilities, end of year
$29,311
Net assets, end of year
$581,592
Land, buildings and equipment
$156,669
Gross unrelated business income
$1,000
Gross receipts
$2,489,021
Employees
7
Volunteers
100
Year formed
1992
State of legal domicile
CA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
JOEL PETERSONEXECUTIVE DIRECTOR
Officer
40$147,677$5,498
MOLLY SCOTTCHAIRMAN
Trustee or director, Officer
1$0$0
CRIS CHERRYVICE-CHAIRMAN
Trustee or director, Officer
1$0$0
CAROL MACDONALSECRETARY
Trustee or director, Officer
1$0$0
RANDY HEINZENTREASURER
Trustee or director, Officer
1$0$0
CHLOE ASSEO-FABREDIRECTOR
Trustee or director
1$0$0
JOSH BECKETTDIRECTOR
Trustee or director
1$0$0
NOREEN MARTINDIRECTOR
Trustee or director
1$0$0
MICHELLE THACHERDIRECTOR
Trustee or director
1$0$0
MAGGIE TILLMANDIRECTOR
Trustee or director
1$0$0
990 for the year ended December 31, 2023: 10 people
NameTitleHours / weekCompensationOther / benefits
JOEL PETERSONEXECUTIVE DIRECTOR
Officer
40$157,714$14,476
MOLLY SCOTTCHAIRMAN
Trustee or director, Officer
1$0$0
CRIS CHERRYVICE-CHAIRMAN
Trustee or director, Officer
1$0$0
CAROL MACDONALSECRETARY
Trustee or director, Officer
1$0$0
RANDY HEINZENTREASURER
Trustee or director, Officer
1$0$0
CHLOE ASSEO-FABREDIRECTOR
Trustee or director
1$0$0
JOSH BECKETTDIRECTOR
Trustee or director
1$0$0
NOREEN MARTINDIRECTOR
Trustee or director
1$0$0
JEFF STREKASDIRECTOR
Trustee or director
1$0$0
MAGGIE TILLMANDIRECTOR
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
PO BOX 2068, PASO ROBLES, CA 93447-2068
Principal officer (990 for 2024)
JOEL PETERSON, 1314 SPRING STREET, PASO ROBLES, CA 93446
Signed the 990
RANDY HEINZEN, TREASURER
Phone
(805) 239-8463
Return prepared by
GLENN BURDETTE

California records

California keeps its own records of charities and corporations. Search them by EIN 77-0326604 or by the name PASO ROBLES WINE COUNTRY ALLIANCE.

Attorney General, Registry of Charities and Fundraisers
Registration status and filed reports (CT-TR-1, RRF-1)

Mission

THE PRIMARY PURPOSE OF THE PRWCA IS TO IMPROVE THE BUSINESS CONDITIONS OF THE GRAPE GROWING AND WINE PRODUCING INDUSTRY IN THE PASO ROBLES VITICULTURAL AREA LOCATED IN SAN LUIS OBISPO COUNTY, CALIFORNIA.

990 for the year ended December 31, 2024

Program accomplishments

  • MEMBER EVENTS AND SERVICES INCLUDED AN ANNUAL BANQUET, EDUCATIONAL WINE SEMINARS, AND VARIOUS NETWORKING FUNCTIONS. VARIOUS SEMINARS WERE HELD TO EDUCATE THE GROWERS AND THE TASTING ROOMS. ATTENDENCE FOR THESE SEMINARS WAS ABOUT 2,500 PEOPLE.
  • WEATHER STATIONS WERE MAINTAINED THROUGHOUT THE YEAR. THE WEATHER STATIONS ARE USED BY GROWERS AND WINEMAKERS FOR ASSISTANCE IN PEST CONTROL AND IRRIGATION DECISIONS.
  • PROMOTED LOCAL WINE INDUSTRY TOURISM. PRINTED AND DISTRIBUTED A VISITOR BROCHURE - 90,000 COPIES DISTRIBUTED AS WELL AS MADE AVAILABLE ONLINE. PROMOTIONAL PROJECTS AND PUBLIC RELATIONS DURING THE YEAR INCLUDED MEDIA RELATIONS AND FAMILIARIZATION TOURS, WEBSITE IMPROVEMENT, TRADE TASTINGS AND TRADE SHOW EXHIBITS. GENERIC ADVERTISING WAS PLACED IN SEVERAL TOURISM PUBLICATIONS SUCH AS THE CHAMBER OF COMMERCE AND THE VISITOR AND CONFERENCE BUREAU. IN ROOM ADVERTISING PROMOTING THE PASO ROBLES WINE REGION WAS PROVIDED TO HOTEL GUESTS.

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
77-0326604
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Donations deductible
No
Exempt since
1995
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$610,903
Income (IRS master file)
$2,489,021

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$2,481,878$2,186,653$610,903XML
990December 2023$1,963,857$2,003,288$501,361XML
990December 2022$1,986,737$2,080,161$526,512IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2019–––IRS
990December 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 77-0326604).

Questions about PASO ROBLES WINE COUNTRY ALLIANCE

What is the EIN of PASO ROBLES WINE COUNTRY ALLIANCE?
The employer identification number (EIN) of PASO ROBLES WINE COUNTRY ALLIANCE is 77-0326604.
Is PASO ROBLES WINE COUNTRY ALLIANCE tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1995.
Are donations to PASO ROBLES WINE COUNTRY ALLIANCE tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does PASO ROBLES WINE COUNTRY ALLIANCE file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of PASO ROBLES WINE COUNTRY ALLIANCE due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did PASO ROBLES WINE COUNTRY ALLIANCE last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of PASO ROBLES WINE COUNTRY ALLIANCE?
The 990 for the year ended December 31, 2024 names JOEL PETERSON.
Who are the officers and directors of PASO ROBLES WINE COUNTRY ALLIANCE?
The 990 for the year ended December 31, 2024 lists 10 people; 1 received compensation from the organization, the highest $147,677 (JOEL PETERSON, EXECUTIVE DIRECTOR).
How much revenue does PASO ROBLES WINE COUNTRY ALLIANCE have?
On its 990 for the year ended December 31, 2024 it reported revenue of $2,481,878, expenses of $2,186,653 and total assets of $610,903 at year end.

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