Nonprofit · EIN 72-0272830
SUGAR BOWL LOUISIANA SUPERDOME
Tax-exempt · NEW ORLEANS, LA 70112
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $25,304,699 | $24,265,166 | $1,039,533 | $88,902,730 | $2,414,669 | $86,488,061 |
| June 30, 2024 | 990 | $26,970,426 | $20,597,232 | $6,373,194 | $85,640,137 | $6,167,359 | $79,472,778 |
| June 30, 2023 | 990 | $35,105,912 | $34,079,787 | $1,026,125 | $69,510,500 | $3,394,204 | $66,116,296 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $2,000,000
- of which government grants
- $2,000,000
- Program service revenue
- $19,801,399
- Investment income
- $2,847,413
- Net gain from sales of assets
- $735,920
- Other revenue
- $655,887
Expenses
- Grants and similar amounts paid
- $12,618,380
- Compensation of officers, directors and key employees
- $1,451,520
- Other salaries and wages
- $1,632,208
- Salaries, compensation and benefits (total)
- $3,801,390
- Professional fundraising fees
- $0
- Legal fees
- $140,614
- Accounting fees
- $91,275
- Travel
- $57,317
- Depreciation
- $39,263
- Program services (functional)
- $22,602,395
- Management and general (functional)
- $1,662,771
Balance sheet and other
- Total assets, start of year
- $85,640,137
- Total assets, end of year
- $88,902,730
- Total liabilities, end of year
- $2,414,669
- Net assets, end of year
- $86,488,061
- Land, buildings and equipment
- $195,043
- Publicly traded securities
- $84,232,077
- Net assets without donor restrictions
- $86,283,881
- Net assets with donor restrictions
- $204,180
- Gross receipts
- $32,598,216
- Employees
- 19
- Volunteers
- 125
- Year formed
- 1935
- State of legal domicile
- LA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JEFFREY L HUNDLEY | CHIEF EXECUTIVE OFFICER Officer | 55 | $1,001,141 | $110,386 |
| JEFF ROSSI | CHIEF OPERATING OFFICER Officer | 55 | $347,542 | $72,990 |
| DEREK MOREL | EXECUTIVE VP FOR SALES & MARKETING Highest-paid employee | 40 | $324,653 | $80,932 |
| JOHN SUDSBURY | VICE PRESIDENT, COMMUNICATIONS Highest-paid employee | 40 | $229,841 | $45,395 |
| TIM SHAY | VICE PRESIDENT, FINANCE Highest-paid employee | 40 | $211,256 | $59,898 |
| AUSTIN MARTIN | SENIOR DIRECTOR OF OPERATIONS Highest-paid employee | 40 | $153,713 | $52,164 |
| RYAN BARTHOLOMEW | DIRECTOR OF MARKETING/FAN EXPERIENCE Highest-paid employee | 40 | $134,078 | $30,632 |
| WALTER F BECKER JR | PRESIDENT Trustee or director, Officer | 5 | $0 | $0 |
| DOROTHY DOTTIE REESE | PRESIDENT-ELECT Trustee or director, Officer | 5 | $0 | $0 |
| RILEY BUSENLENER | VICE PRESIDENT Trustee or director, Officer | 5 | $0 | $0 |
| SAM ZURIK III | TREASURER Trustee or director, Officer | 5 | $0 | $0 |
| W SCOTT DUGGINS | SECRETARY Trustee or director, Officer | 5 | $0 | $0 |
| LLOYD N FRISCHHERTZ | EXECUTIVE COMMITTEE CHAIR Trustee or director, Officer | 5 | $0 | $0 |
| ALLISON BRIEDE BADON | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| JOHN A JAY BATT | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
17 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| THOMAS BERON | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 |
| GREGORY M BOWSER | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 |
| RICHARD C BRIEDE | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 |
| BRIAN CAPITELLI | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 |
| RALPH CAPITELLI | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 |
| STANLEY J COHN | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 |
| KURT W FROMHERZ | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 |
| MARLIN N GUSMAN JR | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 |
| HUDSON A HIGGINS | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 |
| BRIAN A JACKSON | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 |
| RAYMOND J JEANDRON III | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 |
| JAY H KERN | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 |
| ANNE TEAGUE LANDIS | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 |
| JASON W LOERZEL | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 |
| MONIQUE G MORIAL | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 |
| JAMES P WALDRON | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 |
| CAROLINE C ZATARAIN | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 |
990 for the year ended June 30, 2024: 33 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JEFFREY L HUNDLEY | CHIEF EXECUTIVE OFFICER Officer | 55 | $877,261 | $105,326 |
| DEREK MOREL | EXECUTIVE VP FOR SALES & MARKETING Highest-paid employee | 40 | $327,348 | $77,814 |
| JOHN SUDSBURY | SENIOR DIRECTOR OF COMMUNICATIONS Highest-paid employee | 40 | $213,244 | $42,193 |
| TIM SHAY | SENIOR DIRECTOR OF FINANCE Highest-paid employee | 40 | $193,040 | $56,547 |
| RISA HALL | SENIOR DIRECTOR OF ADMINISTRATION & MAJOR EVENTS Highest-paid employee | 40 | $157,842 | $35,354 |
| AUSTIN MARTIN | SENIOR DIRECTOR OF OPERATIONS Highest-paid employee | 40 | $130,938 | $49,186 |
| JEFF ROSSI | CHIEF OPERATING OFFICER Officer | 55 | $81,250 | $9,412 |
| RICHARD C BRIEDE | PRESIDENT Trustee or director, Officer | 10 | $0 | $0 |
| WALTER F BECKER JR | PRESIDENT-ELECT Trustee or director, Officer | 5 | $0 | $0 |
| DOROTHY DOTTIE REESE | VICE PRESIDENT Trustee or director, Officer | 5 | $0 | $0 |
| RILEY BUSENLENER | TREASURER Trustee or director, Officer | 5 | $0 | $0 |
| SAM ZURIK III | SECRETARY Trustee or director, Officer | 5 | $0 | $0 |
| LLOYD FRISCHHERTZ | EXECUTIVE COMMITTEE CHAIR Trustee or director, Officer | 5 | $0 | $0 |
| ALLISON BRIEDE BADON | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| JOHN JAY BATT | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| THOMAS BERON | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| RALPH CAPITELLI | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| STANLEY J COHN | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| JONATHAN FRIEDMAN | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| KURT W FROMHERZ | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| MARLIN N GUSMAN | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| HUDSON HIGGINS | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| BRIAN A JACKSON | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| RAYMOND J JEANDRON III | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| JAY H KERN | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| BETSY BECKER LABORDE | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| G CHARLES CHUCK LAPEYRE | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| JASON LOERZEL | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| MONIQUE G MORIAL | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| JOHN L MOSS JR | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| JAMES WALDRON | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| CAMILLE WHITWORTH | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| CAROLINE C ZATARAIN | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
990 for the year ended June 30, 2023: 31 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JEFFREY L HUNDLEY | CHIEF OPERATING OFFICER Officer | 55 | $835,669 | $100,108 |
| DEREK MOREL | EXECUTIVE VP FOR SALES & MARKETING Highest-paid employee | 40 | $301,055 | $75,466 |
| JOHN SUDSBURY | SENIOR DIRECTOR OF COMMUNICATIONS Highest-paid employee | 40 | $196,074 | $40,263 |
| TIM SHAY | SENIOR DIRECTOR OF FINANCE Highest-paid employee | 40 | $174,503 | $54,229 |
| RISA HALL | SENIOR DIRECTOR OF ADMINISTRATION & MAJOR EVENTS Highest-paid employee | 40 | $145,716 | $33,531 |
| AUSTIN MARTIN | SENIOR DIRECTOR OF OPERATIONS Highest-paid employee | 40 | $116,308 | $46,151 |
| LLOYD FRISCHHERTZ | PRESIDENT Trustee or director, Officer | 10 | $0 | $0 |
| RICHARD C BRIEDE | PRESIDENT-ELECT Trustee or director, Officer | 5 | $0 | $0 |
| WALTER F BECKER JR | VICE PRESIDENT Trustee or director, Officer | 5 | $0 | $0 |
| DOROTHY DOTTIE REESE | TREASURER Trustee or director, Officer | 5 | $0 | $0 |
| RILEY BUSENLENER | SECRETARY Trustee or director, Officer | 5 | $0 | $0 |
| RALPH CAPITELLI | EXECUTIVE COMMITTEE CHAIR Trustee or director, Officer | 5 | $0 | $0 |
| ALLISON BRIEDE BADON | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
| THOMAS BERON | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
| STANLEY J COHN | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
| JONATHAN FRIEDMAN | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
| MARLIN N GUSMAN | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
| OSCAR M MAC GWIN IV | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
| HUDSON HIGGINS | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
| CAPPY MEYER JOHNSON | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
| BETSY BECKER LABORDE | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
| G CHARLES CHUCK LAPEYRE | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
| JASON LOERZEL | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
| MONIQUE G MORIAL | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
| JOHN L MOSS JR | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
| NOEL RIVERS III | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
| JAMES WALDRON | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
| CAMILLE WHITWORTH | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
| T CAREY WICKER III | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
| ASHLEY M ZITO | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
| SAM ZURIK III | EXECUTIVE COMMITTEE MEMBER Trustee or director | 0.5 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 1500 SUGAR BOWL DR, NEW ORLEANS, LA 70112-1255
- Principal officer (990 for 2024)
- JEFF HUNDLEY, 1500 SUGAR BOWL DRIVE, NEW ORLEANS, LA 70112
- Signed the 990
- JEFF HUNDLEY, CHIEF EXECUTIVE OFFICER
- Phone
- (504) 828-2440
- Website
- WWW.ALLSTATESUGARBOWL.ORG
- Return prepared by
- LAPORTE APAC
Mission
ESTABLISHED TO SEEK OUT, PROMOTE, FINANCE, SPONSOR, SCHEDULE, CONDUCT, AND OPERATE AN ANNUAL CALENDAR OF LOCAL, STATE, NATIONAL AND INTERNATIONAL AMATEUR AND COLLEGIATE SPORTING EVENTS IN THE GREATER NEW ORLEANS AREA AND THE STATE OF LOUISIANA, FOR THE [CONT'D ON SCH O] PURPOSE OF GENERATING TOURISM VIA AMATEUR ATHLETICS.
Program accomplishments
- THE ORGANIZATION HOSTS THE ALLSTATE SUGAR BOWL, AN ANNUAL COLLEGIATE FOOTBALL POST-SEASON BOWL GAME. THE ALLSTATE SUGAR BOWL IS ONE OF THE OLDEST BOWL GAMES IN THE COUNTRY, HOSTING ITS 91ST ANNUAL COLLEIGIATE BOWL GAME ON JANUARY 2, 2025. THE GAME WAS UNEXPECTEDLY DELAYED BY ONE DAY DUE TO A TERRORIST ATTACK IN NEW ORLEANS ON JANUARY 1, 2025. DUE TO THIS INCIDENT, THE USUAL ECONOMIC IMPACT SURVEYS WERE NOT ABLE TO BE COMPLETED. HOWEVER, BASED ON HISTORICAL MEASURES, IT IS ESTIMATED THAT APPROXIMATELY 70% OF THE ATTENDEES OF THE NEAR SELLOUT WERE FROM OUTSIDE THE GREATER NEW ORLEANS METROPOLITAN AREA.Expenses $20,970,702 · grants $11,500,000 · revenue $7,183,019
- THE ORGANIZATION ANNUALLY SPONSORS 25+ AMATEUR SPORTING AND RECOGNITION EVENTS IN LOUISIANA AND AROUND THE GREATER NEW ORLEANS METROPOLITAN AREA. TO PROMOTE TOURISM AND AMATEUR SPORTS IN THE AREA, THE SUGAR BOWL SUPPORTED STATE AND LOCAL ASSOCIATIONS FOR PREP FOOTBALL, VOLLEYBALL, GOLF, REGATTA, LACROSSE, SOCCER, TENNIS, AND SWIMMING. IN ADDITION, THE ORGANIZATION SPONSORS THE MANNING QUARTERBACK AWARD, THE EDDIE ROBINSON COACH OF THE YEAR AWARD, THE NEW ORLEANS SPORTS HALL OF FAME, AND THE LOCAL CHAPTER OF THE NATIONAL FOOTBALL FOUNDATION. AS PREVIOUSLY MENTIONED, THE USUAL ECONOMIC IMPACT SURVEYS WERE NOT ABLE TO BE COMPLETED DUE TO THE TERRORIST ATTACK, HOWEVER, BASED ON HISTORICAL MEASURES, THE SUM TOTAL OF THE ECONOMIC IMPACT FOR ALL SUGAR BOWL ACTIVITIES IS ESTIMATED TO BE APPROXIMATELY (CONTINUED ON SCHEDULE O) $200 MILLION IN 2024-2025. THIS WOULD INCLUDE APPROXIMATELY $20 MILLION IN DIRECT TAX REVENUE FOR THE CITY AND STATE.Expenses $1,631,693 · grants $1,118,380
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 72-0272830
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (509(a)(2))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1935
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Recreation and sports (N700)
- Assets (IRS master file)
- $88,902,730
- Income (IRS master file)
- $32,598,216
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $25,304,699 | $24,265,166 | $88,902,730 | IRS |
| 990 | June 2024 | $26,970,426 | $20,597,232 | $85,640,137 | XML |
| 990 | June 2023 | $35,105,912 | $34,079,787 | $69,510,500 | XML |
| 990 | June 2022 | – | – | – | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2019 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 72-0272830).
Questions about SUGAR BOWL LOUISIANA SUPERDOME
- What is the EIN of SUGAR BOWL LOUISIANA SUPERDOME?
- The employer identification number (EIN) of SUGAR BOWL LOUISIANA SUPERDOME is 72-0272830.
- Is SUGAR BOWL LOUISIANA SUPERDOME tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1935.
- Are donations to SUGAR BOWL LOUISIANA SUPERDOME tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does SUGAR BOWL LOUISIANA SUPERDOME file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of SUGAR BOWL LOUISIANA SUPERDOME due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did SUGAR BOWL LOUISIANA SUPERDOME last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of SUGAR BOWL LOUISIANA SUPERDOME?
- The 990 for the year ended June 30, 2025 names JEFF HUNDLEY.
- Who are the officers and directors of SUGAR BOWL LOUISIANA SUPERDOME?
- The 990 for the year ended June 30, 2025 lists 32 people; 7 received compensation from the organization, the highest $1,001,141 (JEFFREY L HUNDLEY, CHIEF EXECUTIVE OFFICER).
- How much revenue does SUGAR BOWL LOUISIANA SUPERDOME have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $25,304,699, expenses of $24,265,166 and total assets of $88,902,730 at year end.
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