2024-05-14T16:31:42-05:00 2023-06-30 721088864 LAPORTE APAC 111 VETERANS MEMORIAL BLVD 600 METAIRIE LA 700054958 990 2022-07-01 720272830 SUGAR BOWL SUGA 5048282440 1500 SUGAR BOWL DRIVE NEW ORLEANS LA 70112 JEFF HUNDLEY CHIEF EXECUTIVE OFFICER 5048282440 2023-10-26 1 JEFF HUNDLEY 999009999 0 BRUCE S PRENDERGAST MS CPA P00151746 5048355522 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z JEFF HUNDLEY 1500 SUGAR BOWL DRIVE NEW ORLEANS LA 70112 46146229 0 X WWW.ALLSTATESUGARBOWL.ORG X 1935 LA HOSTING AND SPONSORING AMATEUR AND COLLEGIATE SPORTING EVENTS TO PROMOTE TOURISM. 25 25 17 133 0 0 49470 650000 14685130 30094500 3408207 4270124 64366 91288 18207173 35105912 11716000 21630000 0 0 2807356 3037701 0 0 0 5831948 9412086 20355304 34079787 -2148131 1026125 66510603 69510500 2370838 3394204 64139765 66116296 X ESTABLISHED TO SEEK OUT, PROMOTE, FINANCE, SPONSOR, SCHEDULE, CONDUCT, AND OPERATE AN ANNUAL CALENDAR OF LOCAL, STATE, NATIONAL AND INTERNATIONAL AMATEUR AND COLLEGIATE SPORTING EVENTS IN THE GREATER NEW ORLEANS AREA AND THE STATE OF LOUISIANA, FOR THE [CONT'D ON SCH O] PURPOSE OF GENERATING TOURISM. 1 0 18744481 11000000 13335528 THE ORGANIZATION HOSTS THE ALLSTATE SUGAR BOWL, AN ANNUAL COLLEGIATE FOOTBALL POST-SEASON BOWL GAME. THE ALLSTATE SUGAR BOWL IS ONE OF THE OLDEST BOWL GAMES IN THE COUNTRY, HOSTING ITS 89TH ANNUAL COLLEGIATE BOWL GAME ON DECEMBER 31, 2022. 60,437 SPECTATORS ATTENDED THE DECEMBER 31, 2022 EVENT, WITH APPROXIMATELY 70.7 PERCENT OF THE ATTENDEES COMING FROM OUTSIDE THE GREATER NEW ORLEANS METROPOLITAN AREA. 598495 430000 THE ORGANIZATION SPONSORS 25 AMATEUR SPORTING AND RECOGNITION EVENTS IN LOUISIANA AND AROUND THE GREATER NEW ORLEANS METROPOLITAN AREA. TO PROMOTE AMATEUR SPORTS IN THE AREA, THE SUGAR BOWL SUPPORTED STATE AND LOCAL ASSOCIATIONS FOR VOLLEYBALL, GOLF, REGATTA, LACROSSE, SOCCER, SWIMMING, AND BASKETBALL. IN ADDITION, THE ORGANIZATION SPONSORS THE MANNING AWARD, THE EDDIE ROBINSON COACH OF THE YEAR AWARD, THE NEW ORLEANS SPORTS HALL OF FAME, AND THE NATIONAL FOOTBALL FOUNDATION. THE SUM TOTAL OF THE ECONOMIC IMPACT FOR ALL SUGAR BOWL ACTIVITIES WAS $317 MILLION IN 2022-2023. 13101151 10200000 16758972 THE ORGANIZATION HOSTED THE FIRST EVER ALLSTATE LOUISIANA KICKOFF ON SEPTEMBER 4, 2022 IN THE CAESARS SUPERDOME. THIS COLLEGE FOOTBALL GAME FEATURED LOUISIANA STATE UNIVERSITY VS FLORIDA STATE UNIVERSITY. 68,388 PEOPLE ATTENDED THE GAME, WITH AN ESTIMATED 40% OF THE ATTENDEES COMING FROM OUT OF STATE. 32444127 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 55 0 1 17 1 0 0 0 0 0 0 0 0 0 0 0 0 X 25 25 1 0 0 0 1 1 1 1 1 0 0 1 1 1 1 1 1 1 1 0 X THE ORGANIZATION 5048282440 1500 SUGAR BOWL DRIVE NEW ORLEANS LA 70112 LLOYD FRISCHHERTZ PRESIDENT 10.00 X X 0 0 0 RICHARD C BRIEDE PRESIDENT-ELECT 5.00 X X 0 0 0 WALTER F BECKER JR VICE PRESIDENT 5.00 X X 0 0 0 DOROTHY DOTTIE REESE TREASURER 5.00 X X 0 0 0 RILEY BUSENLENER SECRETARY 5.00 X X 0 0 0 RALPH CAPITELLI EXECUTIVE COMMITTEE CHAIR 5.00 X X 0 0 0 ALLISON BRIEDE BADON EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 THOMAS BERON EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 STANLEY J COHN EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 JONATHAN FRIEDMAN EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 MARLIN N GUSMAN EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 OSCAR M MAC GWIN IV EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 HUDSON HIGGINS EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 CAPPY MEYER JOHNSON EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 BETSY BECKER LABORDE EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 G CHARLES CHUCK LAPEYRE EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 JASON LOERZEL EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 MONIQUE G MORIAL EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 JOHN L MOSS JR EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 NOEL RIVERS III EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 JAMES WALDRON EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 CAMILLE WHITWORTH EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 T CAREY WICKER III EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 ASHLEY M ZITO EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 SAM ZURIK III EXECUTIVE COMMITTEE MEMBER 0.50 X 0 0 0 JEFFREY L HUNDLEY CHIEF OPERATING OFFICER 55.00 X 835669 0 100108 DEREK MOREL EXECUTIVE VP FOR SALES & MARKETING 40.00 X 301055 0 75466 JOHN SUDSBURY SENIOR DIRECTOR OF COMMUNICATIONS 40.00 X 196074 0 40263 TIM SHAY SENIOR DIRECTOR OF FINANCE 40.00 X 174503 0 54229 RISA HALL SENIOR DIRECTOR OF ADMINISTRATION & MAJOR EVENTS 40.00 X 145716 0 33531 AUSTIN MARTIN SENIOR DIRECTOR OF OPERATIONS 40.00 X 116308 0 46151 1769325 0 349748 6 0 1 0 CAESARS SUPERDOME 1500 SUGAR BOWL DR NEW ORLEANS LA 70112 STADIUM SERVICES 910494 LESCO PRODUCTIONS 1363 BURBANK DRIVE NEW ORLEANS LA 70122 EVENT PLANNING 343616 CENTERPLATE 900 CONVENTION CENTER BLVD NEW ORLEANS LA 70130 CATERING 298741 THE VEGA GROUP 7220 WASHINGTON AVE NEW ORLEANS LA 70125 EVENT PLANNING 266357 BULL'S EYE MEDIA 935 GRAVIER ST 110 NEW ORLEANS LA 70112 ADVERTISING BUYING 163454 18 650000 650000 TICKET SALES - FOOTBALL 711210 24514779 24514779 SPONSORSHIP - FOOTBALL 541800 4686179 4686179 CONCESSIONS - FOOTBALL 711300 644179 644179 PROGRAM - FOOTBALL 711300 127500 127500 MERCHANDISE ROYALTIES - FOOTBALL 711300 54258 54258 67605 67605 30094500 1756304 1756304 13554137 11040317 2513820 2513820 2513820 MISCELLANEOUS 900099 91288 91288 91288 35105912 30185788 0 4270124 21520000 21520000 110000 110000 958855 767084 191771 1510901 1208721 302180 185786 148629 37157 257655 206124 51531 124504 99603 24901 191700 191700 128880 128880 280579 280579 118297 118297 8550 8550 62497 62497 77867 77867 52656 52656 144076 144076 SUGAR BOWL ANNUAL GAME 4800914 4800914 LOUISIANA KICKOFF GAME 2901151 2901151 ANCILLARY AMATEUR SPORT 273496 273496 OTHER EXPENSES 156075 156075 215348 127826 87522 34079787 32444127 1635660 0 3621811 2594704 137711 122799 415759 348090 1666280 1581953 131106 84327 62204216 66360580 66510603 69510500 682575 707752 1688263 2686452 2370838 3394204 X 64139765 66116296 64139765 66116296 66510603 69510500 1026125 950405 0 X 0 1 X 1 0 X 590920 49470 650000 1290390 14493286 13818920 8215027 14749496 30185788 81462517 98587 98587 98587 98587 98587 492935 14591873 13917507 8904534 14897553 30934375 83245842 0 1036576 1048962 6669368 1122885 1757093 11634884 1036576 1048962 6669368 1122885 1757093 11634884 71610958 1750542 1186263 852544 1213935 1756304 6759588 1750542 1186263 852544 1213935 1756304 6759588 16342415 15103770 9757078 16111488 32690679 90005430 0.79560 0.77280 0.07510 0.08540 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1117784 1052009 65775 548496 529944 18552 84327 X 36154905 950405 98587 1048992 35105913 0 35105913 34178374 98587 98587 34079787 0 34079787 PART X, LINE 2: ACCOUNTING PRINCIPLES GENERALLY ACCEPTED IN THE UNITED STATES OF AMERICA PROVIDE ACCOUNTING AND DISCLOSURE GUIDANCE ABOUT POSITIONS TAKEN BY AN ENTITY IN ITS TAX RETURNS THAT MIGHT BE UNCERTAIN. THE ORGANIZATION BELIEVES IT HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN, AND MANAGEMENT HAS DETERMINED THAT THERE ARE NO UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS. PENALTIES AND INTEREST ASSESSED BY INCOME TAXING AUTHORITIES, IF ANY, WOULD BE INCLUDED IN INCOME TAX EXPENSE. 1 SOUTHEASTERN CONFERENCE 2201 RICHARD ARRINGTON JR BLVD N BIRMINGHAM AL 35203 630377461 501(C) (3) 5500000 0 TO SUPPORT THE CONFERENCE AS PART OF A PAYOUT FOR PARTICIPATING IN THE ANNUAL ALLSTATE SUGAR BOWL. BIG 12 CONFERENCE INC 400 EAST JOHN CARPENTER FREEWAY IRVING TX 75062 752604555 501(C) (3) 5500000 0 TO SUPPORT THE CONFERENCE AS PART OF A PAYOUT FOR PARTICIPATING IN THE ANNUAL ALLSTATE SUGAR BOWL. LOUISIANA STATE UNIVERSITY 3796 NICHOLSON DRIVE BATON ROUGE LA 70803 726000848 501(C) (3) 5100000 0 TO SUPPORT THE UNIVERSITY AS PART OF A PAYOUT FOR PARTICIPATING IN THE ALLSTATE LOUISIANA KICKOFF. FLORIDA STATE UNIVERSITY 600 W COLLEGE AVE TALLAHASSEE FL 32306 591961248 501(C) (3) 5100000 0 TO SUPPORT THE UNIVERSITY AS PART OF A PAYOUT FOR PARTICIPATING IN THE ALLSTATE LOUISIANA KICKOFF. NEW SCHOOLS FOR NEW ORLEANS 1555 POYDRAS STREET SUITE 781 NEW ORLEANS LA 70112 020773717 501(C) (3) 137000 0 TO SUPPORT NEW SCHOOLS FOR NEW ORLEANS' TEACHER SUPPORT INITIATIVE EVENTS. BLACK COLLEGE FOOTBALL HALL OF FAME 931 MONROE DRIVE SUITE A-102 471 ATLANTA GA 30308 203265120 501(C) (3) 50500 0 TO SPONSOR THE LEGACY BOWL, AN HBCU POST-SEASON ALL-STAR FOOTBALL GAME. KELLY GIBSON FOUNDATION PO BOX 57478 NEW ORLEANS LA 70157 203413020 501(C) (3) 35000 0 TO SPONSOR THE TOMMY MOORE JUNIOR GOLF TOURNAMENT AND TO PROVIDE SCHOLARSHIPS TO DESERVING YOUTH GOLFERS. LOUISIANA SOCCER ASSOCIATION 45 GARDERE LANE BATON ROUGE LA 70820 721067495 501(C) (3) 22500 0 TO SPONSOR FOUR LSA YOUTH SOCCER TOURNAMENTS HELD AROUND THE STATE OF LOUISIANA. SOUTHERN YACHT CLUB 105 N ROADWAY DRIVE NEW ORLEANS LA 70124 720323180 501(C) (7) 42500 0 TO SPONSOR THE OPTIMIST MID-WINTER REGATTA, THE GREAT OAKS REGATTA, THE SOILAND CUP, AND THE VIPER WORLDS. WOMEN LEADERS IN COLLEGE SPORTS 1919 BALTIMORE AVE KANSAS CITY MO 64108 562186122 501(C) (3) 15000 0 TO SPONSOR A SEGMENT OF THE NATIONAL CONVENTION OF WOMEN LEADERS IN COLLEGE SPORTS, AN ADVOCACY ORGANIZATION FOR WOMEN IN INTERCOLLEGIATE ATHLETICS. TEACH FOR AMERICA GNO 865 FULTON STREET SUITE 400 NEW ORLEANS LA 70130 133541913 501(C) (3) 12500 0 TO SUPPORT TEACH FOR AMERICA GNO'S ONGOING RETENTION AND RECRUITMENT PROGRAMMING. COLLEGE SCHOLARSHIPS FOR ACCOMPLISHED HIGH SCHOOL STUDENT-ATHLETES 10 110000 PART I, LINE 2: THE SUGAR BOWL PROVIDES FINANCIAL SUPPORT TO HELP UNDERWRITE LOCAL AMATEUR SPORTING EVENTS. THESE EVENTS ARE ATTENDED BY MEMBERS OF THE SUGAR BOWL TO MONITOR THE USE OF THE GRANT. TEN TOTAL SCHOLARSHIPS, ONE FOR $20,000 AND NINE FOR $10,000 WERE GIVEN DURING THE FISCAL YEAR FOR THE BENEFIT OF SPECIFIC INDIVIDUALS. THESE SCHOLARSHIPS ARE THEN MONITORED AND DISBURSED BY THE UNIVERSITY HOSTING THE STUDENT. X X X X X X 0 0 0 0 0 0 0 1 0 JEFFREY L HUNDLEY CHIEF OPERATING OFFICER 652500 0 160000 0 23169 0 61000 0 39108 0 935777 0 0 0 DEREK MOREL EXECUTIVE VP FOR SALES & MARKETING 262535 0 38000 0 520 0 37245 0 38221 0 376521 0 0 0 JOHN SUDSBURY SENIOR DIRECTOR OF COMMUNICATIONS 178054 0 17500 0 520 0 25260 0 15003 0 236337 0 0 0 TIM SHAY SENIOR DIRECTOR OF FINANCE 156483 0 17500 0 520 0 21945 0 32284 0 228732 0 0 0 RISA HALL SENIOR DIRECTOR OF ADMINISTRATION & 127696 0 17500 0 520 0 18465 0 15066 0 179247 0 0 0 AUSTIN MARTIN SENIOR DIRECTOR OF OPERATIONS 100788 0 15000 0 520 0 13830 0 32321 0 162459 0 0 0 PART I, LINE 7 THE CHIEF EXECUTIVE OFFICER IS ELIGIBLE FOR A BONUS BY CONTRACT; HOWEVER, THE AMOUNT OF CASH OR OTHER PROPERTY IS NOT SPECIFIED IN THE CONTRACT, NOR DETERMINED BY A FIXED FORMULA SPECIFIED IN THE CONTRACT. THE AMOUNT OF THE BONUSES PAID TO THE EMPLOYEES ARE DETERMINED AFTER THE BOWL'S COMPENSATION COMMITTEE REVIEWS RECOMMENDATIONS FROM THE CEO REGARDING THE EMPLOYEES' OVERALL JOB PERFORMANCE AND THE EMPLOYER'S FINANCIAL RESULTS FOR THE YEAR. THE COMMITTEE ALSO RELIES ON AN INDEPENDENT COMPENSATION SURVEY PREPARED BY PEARL MEYER & PARTNERS, AN INDEPENDENT COMPENSATION CONSULTING FIRM. AFTER HEARING FROM THE CEO, THE COMPENSATION COMMITTEE PROVIDES RECOMMENDATIONS OF THE BONUSES TO THE EXECUTIVE COMMITTEE FOR THE ULTIMATE DETERMINATION OF THE BONUSES. SCHEDULE J, PART II PLEASE NOTE THE INFORMATION REPORTED ON SCHEDULE J IS ON A CALENDAR YEAR BASIS NOT THE ENTITY'S FISCAL YEAR BASIS. FORM 990, PART III, LINE 2 THE ORGANIZATION HOSTED THE FIRST EVER ALLSTATE LOUISIANA KICKOFF ON SEPTEMBER 4, 2022 IN THE CAESARS SUPERDOME. THIS COLLEGE FOOTBALL GAME FEATURED LOUISIANA STATE UNIVERSITY VS FLORIDA STATE UNIVERSITY. 68,388 PEOPLE ATTENDED THE GAME, WITH AN ESTIMATED 40% OF THE ATTENDEES COMING FROM OUT OF STATE. FORM 990, PART VI, SECTION A, LINE 2 A FAMILY RELATIONSHIP EXISTS BETWEEN ALLISON BRIEDE BADON AND RICHARD C. BRIEDE. FORM 990, PART VI, SECTION A, LINE 6 THE SUGAR BOWL COMMITTEE IS CURRENTLY COMPRISED OF 133 MEMBERS, 85 OF WHOM CAN BE IN THE "ACTIVE" CATEGORY AT ANY ONE TIME PER THE ORGANIZATION'S BYLAWS. TOGETHER, THESE 133 MEMBERS FORM 35 DIFFERENT WORKING COMMITTEES THAT CARRY OUT MUCH OF THE SUGAR BOWL'S BUSINESS. LEADERSHIP FOR THE GROUP COMES FROM AN ELECTED GROUP OF OFFICERS AND EXECUTIVE COMMITTEE MEMBERS. FORM 990, PART VI, SECTION A, LINE 7A THE FOLLOWING OFFICER POSITIONS ARE ELECTED ANNUALLY BY THE MEMBERSHIP AT LARGE: PRESIDENT, PRESIDENT-ELECT, VICE PRESIDENT, TREASURER AND SECRETARY. ADDITIONALLY, THE MEMBERSHIP ELECTS 4 INDIVIDUALS EACH YEAR FOR SERVICE ON THE EXECUTIVE COMMITTEE. FINALLY, A CHAIRMAN OF THE EXECUTIVE COMMITTEE IS ELECTED BY THE MEMBERS OF THE EXECUTIVE COMMITTEE. FORM 990, PART VI, SECTION A, LINE 7B THERE ARE MINIMAL INSTANCES WHERE THE GOVERNING BODY'S DECISIONS ARE SUBJECT TO THE APPROVAL BY THE GENERAL MEMBERSHIP, SUCH AS MODIFICATIONS TO THE ORGANIZATION'S BYLAWS OR CHARTER. FORM 990, PART VI, SECTION B, LINE 11B A DRAFT OF THE ORGANIZATION'S FORM 990 IS PRESENTED AT AN EXECUTIVE COMMITTEE MEETING. DURING THIS MEETING THE TAX RETURN IS REVIEWED AND ALL QUESTIONS ARE RESOLVED. A VOTE IS TAKEN TO AUTHORIZE THE FILING OF THE RETURN. THE CEO ATTENDS THIS MEETING TO PARTICIPATE IN THE REVIEW OF THE FORM 990. FORM 990, PART VI, SECTION B, LINE 12C THE CONFLICT OF INTEREST POLICY AND QUESTIONNAIRE IS CIRCULATED TO EVERY OFFICER, DIRECTOR, MEMBER AND EMPLOYEE ANNUALLY. THE COMPLETED QUESTIONNAIRES, DESIGNED BY THE EXECUTIVE COMMITTEE, ARE REVIEWED BY THE 990 COMMITTEE FOR CONFLICTS OF INTEREST. ALL CONFLICTS ARE RESOLVED AND DISCLOSED TO THE EXECUTIVE COMMITTEE. RECORDS OF ALL DISPOSITIONS ARE RETAINED IN THE SUGAR BOWL OFFICES. FORM 990, PART VI, SECTION B, LINE 15 SUGAR BOWL CONTRACTS PEARL MEYER & PARTNERS, A COMPENSATION CONSULTING FIRM, WHICH REVIEWS THE COMPENSATION OF THE CEO AND OTHER EXECUTIVES OF THE ORGANIZATION. PEARL CONDUCTS A COMPARABLE COMPENSATION SURVEY AND PREPARES A REPORT AND PROVIDES THE REPORT TO THE EXECUTIVE COMPENSATION COMMITTEE. THE COMMITTEE REVIEWS THE REPORT, RESOLVES ANY ISSUES AND MAKES A RECOMMENDATION TO THE EXECUTIVE BOARD. THE EXECUTIVE BOARD REVIEWS THE RECOMMENDATION IN THE CONSULTANT'S REPORT AT A REGULARLY SCHEDULED MEETING AND SETS COMPENSATION FOR THE CEO AND OTHER EXECUTIVES OF THE ORGANIZATION. THE PROCESS OF DETERMINING APPROPRIATE LEVELS OF COMPENSATION IS DESIGNED TO COMPLY WITH THE REBUTTABLE PRESUMPTION RULES OF REGULATION SECTION 53.4958-6. FORM 990, PART VI, SECTION C, LINE 19 ALL GOVERNING DOCUMENTS, THE CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 24B BASKETBALL 70,000 LHSAA 52,836 N.O. SPORTS AWARDS/HOF 51,080 VOLLEYBALL 20,000 NATIONAL FOOTBALL FOUNDATION 19,773 MANNING AWARD 17,333 EDDIE ROBINSON AWARD 15,887 AWARDS & TROPHIES 15,380 REGATTA 7,208 COSIDA 2,500 SWIMMING 1,500 TOTAL COSTS 273,496