Nonprofit · EIN 71-0988757
MISSOURI MAIN STREET CONNECTION INC
Tax-exempt · BRANSON, MO 65616
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $1,836,404 | $1,574,449 | $261,955 | $447,726 | $0 | $447,726 |
| December 31, 2023 | 990 (amended) | $1,455,004 | $1,609,572 | -$154,568 | $190,726 | $13,014 | $177,712 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $1,382,838
- of which government grants
- $1,320,847
- Program service revenue
- $444,118
- Investment income
- $9,448
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $149,815
- Other salaries and wages
- $541,495
- Salaries, compensation and benefits (total)
- $839,730
- Professional fundraising fees
- $0
- Accounting fees
- $8,000
- Occupancy
- $82,925
- Travel
- $11,045
- Depreciation
- $1,528
- Program services (functional)
- $1,476,794
- Management and general (functional)
- $97,655
Balance sheet and other
- Total assets, start of year
- $198,026
- Total assets, end of year
- $447,726
- Total liabilities, end of year
- $0
- Net assets, end of year
- $447,726
- Gross receipts
- $1,836,404
- Employees
- 14
- Volunteers
- 15
- Year formed
- 2005
- State of legal domicile
- MO
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Gayla L Roten | State Director Officer | 50 | $131,298 | $18,517 |
| Bridgette Kelch | Vice President Trustee or director, Officer | 1 | $0 | $0 |
| Christine Johnston | President Trustee or director, Officer | 3 | $0 | $0 |
| Dawn Dauer | Secretary Trustee or director, Officer | 2 | $0 | $0 |
| Robert Lewis | Immediate Past Chair Trustee or director, Officer | 1 | $0 | $0 |
| Russ Volmert | Treasurer Trustee or director, Officer | 2 | $0 | $0 |
| Steven Hoffman | Executive Leadership Trustee Trustee or director, Officer | 2 | $0 | $0 |
| Christina Carver | Member Trustee or director | 1 | $0 | $0 |
| Dana Gould | Member Trustee or director | 1 | $0 | $0 |
| John Vietmeier | Member Trustee or director | 1 | $0 | $0 |
| Karen Bode Baxter | Member Trustee or director | 1 | $0 | $0 |
| Mark Pauley | Member Trustee or director | 1 | $0 | $0 |
| Robert Espeland | Member Trustee or director | 1 | $0 | $0 |
| William Emmons | Member Trustee or director | 1 | $0 | $0 |
990 for the year ended December 31, 2023: 18 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Gayla Roten | State Director Officer, Highest-paid employee | 50 | $107,735 | $5,670 |
| Keith Winge | State Community Development Director Highest-paid employee | 50 | $73,292 | $12,934 |
| Benjamin White | Senior Program Specialist Highest-paid employee | 50 | $60,685 | $3,194 |
| Katelyn Brotherton | Strategic Partnership Coordinator Highest-paid employee | 50 | $49,662 | $2,614 |
| Kathy Wilkerson | Operations & Resource Support Highest-paid employee | 40 | $36,941 | $444 |
| Robert Bob Lewis | Immediate Past President Trustee or director, Officer | 2 | $0 | $0 |
| Christine Johnston | President Trustee or director, Officer | 3 | $0 | $0 |
| Christina Carver | Member Trustee or director | 0.25 | $0 | $0 |
| Karen Bode Baxter | Member Trustee or director | 0.25 | $0 | $0 |
| Dawn Dauer | Secretary Trustee or director, Officer | 0.25 | $0 | $0 |
| Steven Hoffman | Executive Leadership Trustee Trustee or director, Officer | 2 | $0 | $0 |
| Russ Volmert | Treasurer Trustee or director, Officer | 2 | $0 | $0 |
| Bridgette Kelch | Vice President Trustee or director, Officer | 0.25 | $0 | $0 |
| Mark Pauley | Member Trustee or director | 0.25 | $0 | $0 |
| Robert Espeland | Member Trustee or director | 0.25 | $0 | $0 |
| William Bill Emmons | Member Trustee or director | 0.25 | $0 | $0 |
| Dana Gould | Member Trustee or director | 0.25 | $0 | $0 |
| John Vietmeier | Member Trustee or director | 0.25 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 3044 SHEPHERD OF THE HLS EXPY STE 2, BRANSON, MO 65616-7100
- In care of
- % GAYLA ROTEN
- Principal officer (990 for 2024)
- GAYLA ROTEN, PO Box 1066, Branson, MO 656151066
- Signed the 990
- GAYLA ROTEN, VICE PRESIDENT
- Phone
- (417) 334-3014
- Website
- MOMAINSTREET.ORG
- Return prepared by
- Forvis Mazars LLP
Mission
Missouri Main Street Connection is the leading statewide nonprofit organization devoted to preservation-based economic development. Through the Main Street America movement and our partners, we empower community revitalization by celebrating, supporting, and sustaining Missouri historic commercial districts in both rural and urban settings.
Program accomplishments
- Community Advancement: Missouri Main Street is continually working with new communities to teach them the principles of Main Street and bring them into our network. We assess community interest through the hosting of workshops that specifically highlight how Main Street can help their community revitalization efforts. Selected new communities are provided a slate of programming designed to establish their Main Street organization and support their success in its implementation. These services address aspects covering all four points of the Main Street Approach including a town hall meeting to gather community input and support, board of director training, survey work and market analysis, strategy development and implementation training, and specialized services for each community.Expenses $796,252
- Conference: Missouri Main Street Connection, Inc. (MMSC) hosts an annual state conference to educate Missouri communities. The conference provided focus on the importance of people, preservation, and places in community development and revitalization. The conference brings together historic preservation, community revitalization, and economic development professionals to learn new techniques and ideas related to the Main Street Approach to revitalization. The three-day conference hosted attendees from across Missouri for education and networking. Proceeds from the conference are utilized by MMSC to provide in-community services directly with the local Main Street non-profit.Expenses $314,536 · revenue $141,560
- Workshops and Trainings: Training is offered for nominal fees or at no cost to the attendees. Participants in the training include community development groups, local Main Street organizations, preservation groups, city and county officials, specialists in historic preservation of buildings, downtown betterment groups, chambers of commerce, and other groups interested in preservation and revitalization of historic districts. MMSC selected topics for the 2024 workshops and conferences that helped existing groups strengthen their local revitalization programs and help those starting a revitalization program to achieve success quickly. The training in regional workshops focus on the development of revitalization skills for governing boards, staff, and volunteers who support the local revitalization efforts.Expenses $215,431 · revenue $40,391
- Community Empower Grant: Missouri Main Street Connection through the Community Empower Grant assisted 18 communities in 2024. This grant program helps communities start a Main Street program and begin building a successful downtown with new investment, businesses, residents, and events celebrating all that makes a downtown the heart of the community. The grant program provides two years of hands-on training and provides "over the shoulder" guidance and encouragement to help build a strong foundation for long-lasting economic vitality for downtown. Other program services included training for local Main Street programs via the virtual Mornings on Main Street webinar series, Lunch and Learn, Doctor is in to address questions, and We Care calls with Main Street Directors from across the state. Program participants gained valuable knowledge to expand the program services and technical training offered by MMSC.Expenses $150,575 · revenue $262,167
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 71-0988757
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2005
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S20)
- Assets (IRS master file)
- $447,726
- Income (IRS master file)
- $1,836,404
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $1,836,404 | $1,574,449 | $447,726 | XML |
| 990 | December 2023 | $1,455,004 | $1,609,572 | $190,726 | XML |
| 990 | December 2022 | $1,090,716 | $1,509,235 | $369,095 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 71-0988757).
Questions about MISSOURI MAIN STREET CONNECTION INC
- What is the EIN of MISSOURI MAIN STREET CONNECTION INC?
- The employer identification number (EIN) of MISSOURI MAIN STREET CONNECTION INC is 71-0988757.
- Is MISSOURI MAIN STREET CONNECTION INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2005.
- Are donations to MISSOURI MAIN STREET CONNECTION INC tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does MISSOURI MAIN STREET CONNECTION INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of MISSOURI MAIN STREET CONNECTION INC due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did MISSOURI MAIN STREET CONNECTION INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of MISSOURI MAIN STREET CONNECTION INC?
- The 990 for the year ended December 31, 2024 names GAYLA ROTEN.
- Who are the officers and directors of MISSOURI MAIN STREET CONNECTION INC?
- The 990 for the year ended December 31, 2024 lists 14 people; 1 received compensation from the organization, the highest $131,298 (Gayla L Roten, State Director).
- How much revenue does MISSOURI MAIN STREET CONNECTION INC have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $1,836,404, expenses of $1,574,449 and total assets of $447,726 at year end.
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