Nonprofit · EIN 65-1241411
SONOMA COUNTY TOURISM BUREAU INC
Also known as CARSON WILLIAM
Tax-exempt · SANTA ROSA, CA 95403
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $9,249,872 | $9,174,711 | $75,161 | $7,098,396 | $1,775,034 | $5,323,362 |
| June 30, 2024 | 990 | $9,310,725 | $9,363,816 | -$53,091 | $7,057,696 | $1,809,495 | $5,248,201 |
| June 30, 2023 | 990 | $8,958,373 | $10,744,334 | -$1,785,961 | $7,660,431 | $2,359,139 | $5,301,292 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $9,045,704
- of which government grants
- $9,045,704
- Program service revenue
- $6,870
- Investment income
- $11,595
- Net rental income
- $185,703
- Other revenue
- $185,703
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $1,217,446
- Other salaries and wages
- $1,324,874
- Salaries, compensation and benefits (total)
- $3,131,565
- Professional fundraising fees
- $0
- Legal fees
- $45,920
- Accounting fees
- $34,795
- Occupancy
- $284,452
- Travel
- $82,599
- Depreciation
- $89,704
Balance sheet and other
- Total assets, start of year
- $7,057,696
- Total assets, end of year
- $7,098,396
- Total liabilities, end of year
- $1,775,034
- Net assets, end of year
- $5,323,362
- Land, buildings and equipment
- $216,825
- Net assets without donor restrictions
- $5,323,362
- Gross receipts
- $9,343,270
- Employees
- 29
- Volunteers
- 24
- Year formed
- 2005
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| CLAUDIA VECCHIO | PRESIDENT/CEO Officer | 40 | $325,949 | $12,267 |
| JONATHAN WESTOM | VP BUSINESS DEVELOPMENT Officer | 40 | $198,061 | $18,954 |
| LORI ANGSTADT | VP FINANCE & OPERATIONS Officer | 40 | $187,324 | $12,747 |
| KELLY BASS SEIBEL | VP COMMUNITY ENGAGEMENT Officer | 40 | $176,064 | $8,290 |
| FRANK FILICE | VP MARKETING & COMMUNICATI Officer | 40 | $163,397 | $8,244 |
| BRIAN MARCHI | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| KEO HORNBOSTEL | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| BERT RANGEL | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| CRISTA LUEDTKE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CAROLINE SHAW | DIRECTOR Trustee or director | 1 | $0 | $0 |
| THERA BUTTARO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JENNIFER BUFFO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOE BARTOLOMEI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARGARET GRAHAME | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SCOTT ALONSO | DIRECTOR Trustee or director | 1 | $0 | $0 |
11 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| KIRSTYNE LANGE | DIRECTOR Trustee or director | 1 | $0 |
| BRANDON MRKVICKA | DIRECTOR Trustee or director | 1 | $0 |
| TIM ZAHNER | DIRECTOR Trustee or director | 1 | $0 |
| KIRK LOK | DIRECTOR Trustee or director | 1 | $0 |
| KARIM IKRIMAH | DIRECTOR Trustee or director | 1 | $0 |
| ANDREA GRIFFIN | DIRECTOR Trustee or director | 1 | $0 |
| MICHAEL COLLINS JOINED 525 | DIRECTOR Trustee or director | 1 | $0 |
| BENJAMIN BAILEY JOINED 525 | DIRECTOR Trustee or director | 1 | $0 |
| MONICA HUBERT EXITED 1124 | DIRECTOR Trustee or director | 1 | $0 |
| BRIAN SOMMER EXITED 1124 | DIRECTOR Trustee or director | 1 | $0 |
| TONY PACE EXITED 525 | DIRECTOR Trustee or director | 1 | $0 |
990 for the year ended June 30, 2024: 23 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| CLAUDIA VECCHIO | PRESIDENT/CEO Officer | 40 | $297,271 | $11,313 |
| TODD O'LEARY EXITED 324 | VP MARKETING & COMMUNICATIONS Officer | 40 | $213,119 | $10,767 |
| JONATHAN WESTOM | VP BUSINESS DEVELOPMENT Officer | 40 | $189,812 | $19,140 |
| KELLY BASS SEIBEL | VP COMMUNITY ENGAGEMENT Officer | 40 | $169,534 | $8,029 |
| LORI ANGSTADT | VP FINANCE & OPERATIONS Officer | 40 | $130,881 | $7,021 |
| JOE BARTOLOMEI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHAEL TRILLO EXITED 624 | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARGARET GRAHAME | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TONY PACE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SCOTT ALONSO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MONICA HUBERT | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KIRSTYNE LANGE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BRANDON MRKVICKA | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TIM ZAHNER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| EDWARD ROE | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| KIRK LOK | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BERT RANGEL | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| BRIAN MARCHI | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| CRISTA LUEDTKE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CAROLINE SHAW | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KEO HORNBOSTEL | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| THERA BUTTARO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JENNIFER BUFFO | DIRECTOR Trustee or director | 1 | $0 | $0 |
990 for the year ended June 30, 2023: 26 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| CLAUDIA VECCHIO | CHIEF EXECUTIVE OFFICER Officer | 40 | $283,801 | $10,686 |
| TODD O'LEARY | VICE PRESIDENT, MARKETING & COMMUNICATIONS Officer | 40 | $200,126 | $11,569 |
| LORI ANGSTADT | VICE PRESIDENT, FINANCE & OPERATIONS Officer | 40 | $197,620 | $8,826 |
| JONATHAN WESTOM | VICE PRESIDENT, BUSINESS DEVELOPMENT Officer | 40 | $182,766 | $21,430 |
| KELLY BASS SEIBEL | VICE PRESIDENT, COMMUNITY ENGAGEMENT Officer | 40 | $169,222 | $8,017 |
| JOE BARTOLOMEI | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| JENNIFER BUFFO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| THERA BUTTARO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KEO HORNBOSTEL | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| CAROLINE SHAW | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CRISTA LUEDTKE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BRIAN MARCHI | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| BERT RANGEL | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| EDWARD ROE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KIRK LOK | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TIM ZAHNER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BRANDON MRKVICKA | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KIRSTYNE LANGE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MONICA HUBERT JOINED 223 | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SCOTT ALONSO JOINED 623 | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TONY PACE JOINED 523 | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARGARET GRAHAME | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHAEL TRILLO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SUSAN LEE VICK EXITED 1122 | DIRECTOR Trustee or director | 1 | $0 | $0 |
| GREGG PEARSON EXITED 1222 | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BRAD CALKINS EXITED 523 | DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 3558 ROUND BARN BLVD STE 106, SANTA ROSA, CA 95403-0989
- In care of
- % BILL JUDSON
- Principal officer (990 for 2024)
- CLAUDIA VECCHIO, 400 AVIATION ROAD 500, SANTA ROSA, CA 95403
- Signed the 990
- CLAUDIA VECCHIO, PRESIDENT/CEO
- Phone
- (707) 522-5800
- Website
- WWW.SONOMACOUNTY.COM
- Return prepared by
- SORREN INC
California records
California keeps its own records of charities and corporations. Search them by EIN 65-1241411 or by the name SONOMA COUNTY TOURISM BUREAU INC.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
PROMOTE OVERNIGHT STAYS AND ENCOURAGE TOURISM WITHIN SONOMA COUNTY.
Program accomplishments
- THE SONOMA COUNTY TOURISM BUREAU WORKS TO DRIVE OVERNIGHT VISITATION TO THE AREA RESULTING IN INCREASED ECONOMIC IMPACT FOR SONOMA COUNTY. THIS IS ACCOMPLISHED THROUGH A VARIETY OF SALES AND MARKETING PROGRAMS DESIGNED TO COMPEL BOTH LEISURE AND BUSINESS TRAVEL FROM WITHIN CALIFORNIA, ACROSS THE COUNTRY, AND IN KEY MARKETS AROUND THE WORLD. SONOMA COUNTY TOURISM BUREAU ALSO WORKS ACROSS THE COUNTY TO ENSURE THE ORGANIZATION MEETS THE NEEDS OF ITS LOCAL RESIDENTS, KEY STAKEHOLDERS, AND OTHER IMPORTANT CONSTITUENTS.Expenses $7,182,123
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 65-1241411
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 2005
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S41)
- Assets (IRS master file)
- $7,098,396
- Income (IRS master file)
- $9,343,270
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $9,249,872 | $9,174,711 | $7,098,396 | IRS |
| 990 | June 2024 | $9,310,725 | $9,363,816 | $7,057,696 | IRS |
| 990 | June 2023 | $8,958,373 | $10,744,334 | $7,660,431 | XML |
| 990 | June 2022 | $10,782,560 | $9,675,206 | $7,695,594 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2019 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 65-1241411).
Questions about SONOMA COUNTY TOURISM BUREAU INC
- What is the EIN of SONOMA COUNTY TOURISM BUREAU INC?
- The employer identification number (EIN) of SONOMA COUNTY TOURISM BUREAU INC is 65-1241411.
- Is SONOMA COUNTY TOURISM BUREAU INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2005.
- Are donations to SONOMA COUNTY TOURISM BUREAU INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does SONOMA COUNTY TOURISM BUREAU INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of SONOMA COUNTY TOURISM BUREAU INC due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did SONOMA COUNTY TOURISM BUREAU INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of SONOMA COUNTY TOURISM BUREAU INC?
- The 990 for the year ended June 30, 2025 names CLAUDIA VECCHIO.
- Who are the officers and directors of SONOMA COUNTY TOURISM BUREAU INC?
- The 990 for the year ended June 30, 2025 lists 26 people; 5 received compensation from the organization, the highest $325,949 (CLAUDIA VECCHIO, PRESIDENT/CEO).
- How much revenue does SONOMA COUNTY TOURISM BUREAU INC have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $9,249,872, expenses of $9,174,711 and total assets of $7,098,396 at year end.
Other nonprofits in SANTA ROSA
- COMMUNITY ACTION PARTNERSHIP OF SONOMA COUNTY EIN 94-1648949 · last filed 990 for 2025
- INQUIRING SYSTEMS INC EIN 94-2524840 · last filed 990 for 2025
- NORTH BAY ORGANIZING PROJECT EIN 45-2369887 · last filed 990 for 2024
- COMMUNITY MATTERS EIN 68-0369720 · last filed 990 for 2025
- SONOMA COUNTY VINTNERS FOUNDATION EIN 68-0175790 · last filed 990 for 2024
- LIME FOUNDATION EIN 47-2046585 · last filed 990 for 2025
- DOWNTOWN ACTION ORGANIZATION INCORPORATED EIN 81-4693122 · last filed 990 for 2024
- AGRICULTURAL COMMUNITY EVENTS FARMERS MARKETS EIN 01-0961383 · last filed 990 for 2024
All nonprofits in SANTA ROSA · California · Community improvement and capacity building