2024-05-14T17:58:20-05:00 2023-06-30 941585562 PISENTI & BRINKER LLP 3562 ROUND BARN CIRCLE SUITE 200 SANTA ROSA CA 95403 990 2022-07-01 651241411 SONOMA COUNTY TOURISM BUREAU SONO 7075225800 400 AVIATION ROAD 500 SANTA ROSA CA 95403 CLAUDIA VECCHIO PRESIDENT/CEO 7075225800 2024-04-11 1 CLAUDIA VECCHIO 999009999 1 BRETT P BRADFORD P01962060 7075423343 2024-04-11 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z SONOMA COUNTY TOURISM CLAUDIA VECCHIO 400 AVIATION ROAD 500 SANTA ROSA CA 95403 9035930 0 X WWW.SONOMACOUNTY.COM X 2005 CA THE MISSION OF SONOMA COUNTY TOURISM BUREAU IS TO PROMOTE SONOMA COUNTY AS A PREMIER OVERNIGHT DESTINATION WITH UNIQUE AND DIVERSE EXPERIENCES. 18 18 26 35 0 0 10516245 8872868 3015 1485 3306 15044 259994 68976 10782560 8958373 0 0 0 0 2393440 2927757 0 0 0 7281766 7816577 9675206 10744334 1107354 -1785961 7695594 7660431 608341 2359139 7087253 5301292 PROMOTE OVERNIGHT STAYS AND ENCOURAGE TOURISM WITHIN SONOMA COUNTY. 0 0 8901361 CONSUMER MARKETING/GROUP BUSINESS DEVELOPMENT/TRAVELTRADE/COMMUNITY ENGAGEMENT: THE SONOMA COUNTY TOURISM BUREAU WORKSTO DRIVE OVERNIGHT VISITATION TO THE AREA RESULTING IN INCREASED ECONOMIC IMPACT FOR SONOMA COUNTY. THIS IS ACCOMPLISHED THROUGH A VARIETY OF SALES AND MARKETING PROGRAMS DESIGNED TO COMPEL BOTH LEISURE AND BUSINESS TRAVEL FROM WITHIN CALIFORNIA, ACROSS THE COUNTRY AND IN KEY MARKETS AROUND THE WORLD. SONOMA COUNTY TOURISM BUREAU ALSO WORKS ACROSS THE COUNTY TO ENSURE THE ORGANIZATION MEETS THE NEEDS OF ITS LOCAL RESIDENTS, KEY STAKEHOLDERS AND OTHER IMPORTANT CONSTITUENTS. 8901361 0 1 0 0 0 0 0 0 0 1 0 0 1 1 1 1 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 10 0 1 26 1 0 0 0 0 0 0 0 0 X 18 18 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 CA X CLAUDIA VECCHIO 7075225800 400 AVIATION BLVD STE 500 SANTA ROSA CA 95403 JOE BARTOLOMEI CHAIR 1.00 X X 0 0 0 JENNIFER BUFFO DIRECTOR 1.00 X 0 0 0 THERA BUTTARO DIRECTOR 1.00 X 0 0 0 KEO HORNBOSTEL VICE CHAIR 1.00 X X 0 0 0 CAROLINE SHAW DIRECTOR 1.00 X 0 0 0 CRISTA LUEDTKE DIRECTOR 1.00 X 0 0 0 BRIAN MARCHI CHAIR 1.00 X X 0 0 0 BERT RANGEL SECRETARY 1.00 X X 0 0 0 EDWARD ROE DIRECTOR 1.00 X 0 0 0 KIRK LOK DIRECTOR 1.00 X 0 0 0 TIM ZAHNER DIRECTOR 1.00 X 0 0 0 BRANDON MRKVICKA DIRECTOR 1.00 X 0 0 0 KIRSTYNE LANGE DIRECTOR 1.00 X 0 0 0 MONICA HUBERT JOINED 223 DIRECTOR 1.00 X 0 0 0 SCOTT ALONSO JOINED 623 DIRECTOR 1.00 X 0 0 0 TONY PACE JOINED 523 DIRECTOR 1.00 X 0 0 0 MARGARET GRAHAME DIRECTOR 1.00 X 0 0 0 MICHAEL TRILLO DIRECTOR 1.00 X 0 0 0 SUSAN LEE VICK EXITED 1122 DIRECTOR 1.00 X 0 0 0 GREGG PEARSON EXITED 1222 DIRECTOR 1.00 X 0 0 0 BRAD CALKINS EXITED 523 DIRECTOR 1.00 X 0 0 0 CLAUDIA VECCHIO CHIEF EXECUTIVE OFFICER 40.00 X 283801 0 10686 LORI ANGSTADT VICE PRESIDENT, FINANCE & OPERATIONS 40.00 X 197620 0 8826 TODD O'LEARY VICE PRESIDENT, MARKETING & COMMUNICATIONS 40.00 X 200126 0 11569 KELLY BASS SEIBEL VICE PRESIDENT, COMMUNITY ENGAGEMENT 40.00 X 169222 0 8017 JONATHAN WESTOM VICE PRESIDENT, BUSINESS DEVELOPMENT 40.00 X 182766 0 21430 1033535 0 60528 5 0 1 0 0 8872868 8872868 CERTIFIED TOURISM AMBA 611600 1485 1485 1485 15044 15044 146533 77557 68976 68976 68976 8958373 1485 0 84020 1056909 1414880 88774 278638 88556 51809 37450 66637 5963993 213625 120979 277000 110178 222766 18631 10909 PROFESSIONAL DEVELOPMEN 318822 RESEARCH STUDIES 254726 DESTINATION DEVELOPMENT 149052 10744334 3788765 503543 0 2565395 3369665 2674579 24327 25936 461941 370483 664038 395931 50896 268107 0 1252388 7695594 7660431 608341 1096984 0 1262155 608341 2359139 X 7087253 5301292 7087253 5301292 7695594 7660431 -1785961 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 45387 45387 0 264897 220391 44506 353754 130153 223601 268107 RIGHT-TO-USE OPERATING LEASE ASSETS 1226266 DEPOSITS 26122 1252388 LEASE LIABILITY 1262155 1262155 X 9035930 77557 77557 8958373 0 8958373 10821891 77557 77557 10744334 0 10744334 PART X, LINE 2: THE ORGANIZATION IS A NOT-FOR-PROFIT ORGANIZATION AND IS EXEMPT FROM FEDERAL AND STATE INCOME TAXES UNDER SECTION 501(C)(6) AND CALIFORNIA FRANCHISE TAX BOARD CODE SECTION 23701(D). HOWEVER, THE ORGANIZATION IS SUBJECT TO INCOME TAXES ON ANY NET INCOME THAT IS DERIVED FROM A TRADE OR BUSINESS, REGULARLY CARRIED ON, AND NOT IN FURTHERANCE OF THE PURPOSES FOR WHICH IT WAS GRANTED EXEMPTION, COMMONLY REFERRED TO AS UNRELATED BUSINESS INCOME. THE ORGANIZATION MAY BE SUBJECT TO TAXES ON THIS UNRELATED BUSINESS INCOME. THE ORGANIZATION DETERMINES WHETHER ITS TAX POSITIONS ARE "MORE-LIKELY-THAN-NOT" TO BE SUSTAINED UPON EXAMINATION BY THE APPLICABLE TAXING AUTHORITY BASED ON THE TECHNICAL MERITS OF THE POSITIONS. THE ORGANIZATION HAS REVIEWED ITS TAX POSITIONS AND HAS CONCLUDED NO RESERVE FOR UNCERTAIN TAX POSITIONS IS REQUIRED. THE ORGANIZATIONS EXEMPT ORGANIZATION INFORMATION RETURNS ARE SUBJECT TO REVIEW THROUGH THREE YEARS AFTER THE DATE OF FILING FOR FEDERAL AND FOUR YEARS AFTER THE DATE OF FILING FOR STATE. PART XI, LINE 2D - OTHER ADJUSTMENTS: RENTAL EXPENSES SHOWN IN REVENUE ON FORM 990, PART VIII, LINE 6B 77,557. PART XII, LINE 2D - OTHER ADJUSTMENTS: RENTAL EXPENSES SHOWN IN REVENUE ON FORM 990, PART VIII, LINE 6B 77,557. EUROPE 0 7 PROGRAM SERVICES TRAVEL TRADE REPRESENTATION 129285 EAST ASIA AND THE PACIFIC 0 1 PROGRAM SERVICES TRAVEL TRADE REPRESENTATION 65558 0 8 0 0 0 8 194843 0 194843 0 0 0 0 0 0 PART III ACCOUNTING METHOD: PART 1, LINE 2 THE SONOMA COUNTY TOURISM BUREAU RECEIVES MONTHLY/QUARTERLY REPORTS PERTAINING TO THE EXPENDITURES FOR TRAVEL TRADE SERVICERS AND REPRESENTATION. THE REPORTS INCLUDE SUCH INFORMATION AS FOLLOWS; OUTBOUND TRAVEL MARKET REVIEW, ECONOMIC OVERVIEW AND SUMMARY OF KEY MEDIA TRENDS AND ACTIVITY, TRADE AND MEDIA ENQUIRIES AND LEADS, NOTES FROM MEETINGS WITH TRADE, MEDIA AND BRAND PARTNERSHIP CONTRACTS, OVERVIEW OF CO-OP OPPORTUNITIES PRESENTED AND CAMPAIGN OVERVIEW, DETAILS OF AGENT TRAININGS - NUMBER OF AGENTS TRAINED AND AGENT FEEDBACK, INDUSTRY PERSONNEL CHANGES ANALYSIS OF MEDIA COVERAGE GENERATED DURING THE PERIOD INCLUDING CIRCULATION, EQUIVALENT ADVERTISING VALUE AND COVERAGE SOURCE, OUTLINE OF PRESS TRIPS TO DATE AND IN PLANNING WITH COVERAGE STATUS, MARKET INTELLIGENCE, AVIATION NEWS AND AN ACTIVITY REPORT, ANNUAL REGIONAL WHOLESALERS BROCHURE ANALYSIS EVALUATION PARTNER SPECIFIC EXPOSURE IN REGION AND ANNUAL GROWTH, ANNUAL SCT ROOM NIGHT PRODUCTION FROM TOUR OPERATORS. X X X 0 0 0 CLAUDIA VECCHIO CHIEF EXECUTIVE OFFICER 212843 0 61508 0 9450 0 8961 0 1725 0 294487 0 0 0 TODD O'LEARY VICE PRESIDENT, MARKETING & COMMUNIC 184548 0 6128 0 9450 0 8142 0 3427 0 211695 0 0 0 LORI ANGSTADT VICE PRESIDENT, FINANCE & OPERATIONS 185165 0 6005 0 6450 0 7940 0 886 0 206446 0 0 0 JONATHAN WESTOM VICE PRESIDENT, BUSINESS DEVELOPMENT 168613 0 4703 0 9450 0 7854 0 13576 0 204196 0 0 0 KELLY BASS SEIBEL VICE PRESIDENT, COMMUNITY ENGAGEMENT 147482 0 12590 0 9150 0 6817 0 1200 0 177239 0 0 0 SCHEDULE J PART II BONUS & INCENTIVE COMPENSATION THE ORGANIZATION HAS NOT ADOPTED A BONUS POLICY. FOR THE FISCAL YEAR ENDED JUNE 30, 2023, THE BOARD OF DIRECTORS MET TO DISCUSS THE PERFORMANCE OF THE EMPLOYEES, INCLUDING PERFORMANCE OF OFFICERS, AND EVALUATED THEIR PERFORMANCE. AS SUCH, THE BOARD APPROVED AN ANNUAL BONUS FOR THOSE EMPLOYEES. SECTION 1.263(A)-1(F) DE MINIMIS SAFE HARBOR ELECTION SONOMA COUNTY TOURISM BUREAU 400 AVIATION ROAD, STE. 500 SANTA ROSA, CA 95403 EMPLOYER IDENTIFICATION NUMBER: 65-1241411 FOR THE YEAR ENDING JUNE 30, 2023 SONOMA COUNTY TOURISM BUREAU IS MAKING THE DE MINIMIS SAFE HARBOR ELECTION UNDER REG. SEC. 1.263 (A)-1(F). FORM 990, PART VI, SECTION B, LINE 11B PRIOR TO FILING, THE FORM 990 IS UPLOADED TO THE ONLINE PORTAL THAT THE BOARD OF DIRECTORS USES TO ACCESS THE ORGANIZATION'S REPORTS, DATA, MEETING SCHEDULES AND AGENDAS. AN ELECTRONIC NOTICE IS SENT TO THE BOARD OF DIRECTORS TO INFORM THEM THAT THE FORM 990 IS AVAILABLE FOR VIEWING. FORM 990, PART VI, SECTION B, LINE 12C ALL STANDING COMMITTEE AND FULL BOARD MEETINGS START WITH THE FOLLOWING 3 AGENDA ITEMS: 1) MEETING CALL TO ORDER, 2) PUBLIC COMMENT, 3) STATEMENT OF ABSTENTIONS. ALL MEMBERS OF EACH MEETING HAVE THE OPPORTUNITY TO ABSTAIN FROM ANY AGENDA ITEM THAT PRESENTS A CONFLICT OF INTEREST TO THEM. PART OF THE REQUIRED BI-ANNUAL ETHICS REVIEW MEETING CONDUCTED BY THE BUREAU'S LEGAL COUNSEL COVERS CONFLICT OF INTEREST, WHAT IT IS, AND WHEN TO ABSTAIN. EACH BOARD AND COMMITTEE MEMBER ANNUALLY SIGNS A REQUIRED ETHICS AGREEMENT. FORM 990, PART VI, SECTION B, LINE 15 CEO COMPENSATION IS REVIEWED AND ADJUSTED (IF APPROPRIATE) ANNUALLY BY THE BOARD OF DIRECTORS WITHIN THE PARAMETERS OF THE CEO EMPLOYMENT CONTRACT. THE BOARD CONSIDERS DATA PROVIDED BY INDUSTRY SALARY SURVEYS, INDUSTRY RECRUITERS, AND JOB PERFORMANCE. CFO COMPENSATION IS DETERMINED IN THE SAME MANNER AS ALL OTHER NON-CONTRACTED EMPLOYEES, WHICH INCLUDES THE USE OF SALARY SURVEYS, PERFORMANCE EVALUATIONS, CEO APPROVAL, AND BOARD OF DIRECTORS APPROVAL. FORM 990, PART VI, SECTION C, LINE 19 AVAILABLE UPON REQUEST FORM 990, PART XII, LINE 2C: THERE HAS BEEN NO CHANGE TO THE OVERSIGHT OR SELECTION PROCESS FOR CHOOSING AN INDEPENDENT ACCOUNTANT.