Nonprofit · EIN 59-3043408
FAMILY FIRST INC
Tax-exempt · TAMPA, FL 33609
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $24,646,669 | $18,226,214 | $6,420,455 | $22,604,323 | $2,301,361 | $20,302,962 |
| December 31, 2024 | 990 | $21,225,816 | $18,219,970 | $3,005,846 | $15,689,274 | $1,758,660 | $13,930,614 |
| December 31, 2023 | 990 | $20,156,092 | $15,257,077 | $4,899,015 | $13,119,498 | $2,239,618 | $10,879,880 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $23,409,899
- of which government grants
- $10,290,213
- Program service revenue
- $425,603
- Investment income
- $604,338
- Royalties
- $198,878
- Net income from fundraising events
- -$43,884
- Net income from sales of inventory
- $39,106
- Other revenue
- $206,829
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $1,254,840
- Other salaries and wages
- $4,574,266
- Salaries, compensation and benefits (total)
- $6,773,543
- Professional fundraising fees
- $0
- Legal fees
- $43,136
- Accounting fees
- $16,249
- Occupancy
- $119,891
- Travel
- $316,432
- Depreciation
- $60,457
- Program services (functional)
- $16,237,515
- Management and general (functional)
- $495,144
- Fundraising (functional)
- $1,493,555
Balance sheet and other
- Total assets, start of year
- $15,689,274
- Total assets, end of year
- $22,604,323
- Total liabilities, end of year
- $2,301,361
- Net assets, end of year
- $20,302,962
- Land, buildings and equipment
- $105,995
- Net assets without donor restrictions
- $20,302,962
- Gross unrelated business income
- $30,436
- Gross receipts
- $24,819,778
- Employees
- 65
- Volunteers
- 1,970
- Year formed
- 1991
- State of legal domicile
- FL
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| MARK MERRILL | PRESIDENT Trustee or director, Officer | 55 | $635,045 | $54,679 |
| DANIEL FARRA UNTIL 1025 | CHIEF OPERATING OFFICER Officer | 40 | $296,243 | $23,686 |
| SUSAN MERRILL | CHIEF MARKETING & PROGRAM OFFICER Trustee or director, Officer | 45 | $247,006 | $30,880 |
| TED LOWE | CONTENT CREATOR AND COMMUNICATOR Highest-paid employee | 40 | $181,860 | $26,493 |
| ANGELA BISHOP | DIRECTOR OF OPERATIONS Highest-paid employee | 40 | $157,277 | $5,447 |
| JONATHAN MANKE | DIRECTOR OF DEVELOPMENT Highest-paid employee | 40 | $128,419 | $32,355 |
| JASON HOOD | ALL PRO DAD CHAPTERS DIRECTOR Highest-paid employee | 40 | $117,885 | $32,297 |
| LESLEY BATEMAN | DIRECTOR OF PARTNER SERVICES Highest-paid employee | 40 | $144,243 | $4,385 |
| BRIAN BURRIDGE | DIR. OF DIGITAL DEVELOPMENT SERVICES Highest-paid employee | 40 | $125,255 | $22,506 |
| BRADLEY YOUNG | SENIOR ALL PRO DAD CHAPTERS SALES MANAGER Highest-paid employee | 40 | $112,166 | $20,679 |
| PATRICK STEVENS | CORPORATE & GOVERNMENT RELATIONS Highest-paid employee | 40 | $119,778 | $11,778 |
| WALTER FOSTER | DIRECTOR OF CONTENT CREATION Highest-paid employee | 40 | $106,598 | $0 |
| MARK JOHNSON | CHAIRMAN Trustee or director, Officer | 1 | $0 | $0 |
| S CARY GAYLORD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ANN GAYLORD | DIRECTOR Trustee or director | 1 | $0 | $0 |
10 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| DALE ALEXANDER | DIRECTOR Trustee or director | 1 | $0 |
| KIMBERLY ALEXANDER | DIRECTOR Trustee or director | 1 | $0 |
| MICHAEL CARMICHAEL | DIRECTOR Trustee or director | 1 | $0 |
| BECKI CARMICHAEL | DIRECTOR Trustee or director | 1 | $0 |
| CHRISTINA JOHNSON | DIRECTOR Trustee or director | 1 | $0 |
| BRYANT SKINNER JR | DIRECTOR Trustee or director | 1 | $0 |
| KENDALL SPENCER | DIRECTOR Trustee or director | 1 | $0 |
| SYLVIA SPENCER | DIRECTOR Trustee or director | 1 | $0 |
| BRIDGETTE CAHILL | DIRECTOR Trustee or director | 1 | $0 |
| CHAD CAHILL | DIRECTOR Trustee or director | 1 | $0 |
990 for the year ended December 31, 2024: 24 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| MARK MERRILL | PRESIDENT Trustee or director, Officer | 55 | $590,670 | $53,538 |
| SUSAN MERRILL | CHIEF MARKETING & PROGRAM OFFICER Trustee or director, Officer | 55 | $220,942 | $28,283 |
| DANIEL FARRA | CHIEF OPERATING OFFICER Officer | 40 | $212,351 | $28,933 |
| TED LOWE | CONTENT CREATOR AND COMMUNICATOR Highest-paid employee | 40 | $149,876 | $24,579 |
| JASON HOOD | ALL PRO DAD CHAPTERS DIRECTOR Highest-paid employee | 40 | $122,513 | $33,828 |
| LESLEY BATEMAN | DIRECTOR OF PARTNER SERVICES Highest-paid employee | 40 | $144,862 | $4,327 |
| ANGELA BISHOP | DIRECTOR OF OPERATIONS Highest-paid employee | 40 | $141,210 | $4,210 |
| BRIAN BURRIDGE | SENIOR WEB DEVELOPER Highest-paid employee | 40 | $117,909 | $21,906 |
| MARK JOHNSON | CHAIRMAN STARTING SEPT 2024 Trustee or director, Officer | 1 | $0 | $0 |
| S CARY GAYLORD | CHAIRMAN UNTIL SEPT, DIRECTOR Trustee or director, Officer | 1 | $0 | $0 |
| ANN GAYLORD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PORTER SMITH | DIRECTOR UNTIL APRIL 2024 Trustee or director | 1 | $0 | $0 |
| SUSAN SMITH | DIRECTOR UNTIL APRIL 2024 Trustee or director | 1 | $0 | $0 |
| MICHAEL CARMICHAEL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BRIDGETTE CAHILL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHAD CAHILL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHRISTINA JOHNSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BECKI CARMICHAEL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BRYANT SKINNER JR | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOAN SKINNER | DIRECTOR UNTIL NOVEMBER 2024 Trustee or director | 1 | $0 | $0 |
| KENDALL SPENCER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SYLVIA SPENCER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DREW WEATHERFORD | DIRECTOR UNTIL APRIL 2024 Trustee or director | 1 | $0 | $0 |
| MORGAN WEATHERFORD | DIRECTOR UNTIL APRIL 2024 Trustee or director | 1 | $0 | $0 |
990 for the year ended December 31, 2023: 24 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| MARK MERRILL | PRESIDENT Trustee or director, Officer | 55 | $545,542 | $53,848 |
| SUSAN MERRILL | CHIEF MARKETING & PROGRAM OFFICER Trustee or director, Officer | 55 | $146,131 | $26,863 |
| LESLEY BATEMAN | DIRECTOR OF PARTNER SERVICES Highest-paid employee | 40 | $145,537 | $4,427 |
| JASON HOOD | DIRECTOR OF ALL PRO DAD CHAPTERS Highest-paid employee | 40 | $111,977 | $32,514 |
| ANGELA BISHOP | DIRECTOR OF OPERATIONS Highest-paid employee | 40 | $130,747 | $3,917 |
| BRIAN BURRIDGE | SENIOR WEB DEVELOPER Highest-paid employee | 40 | $112,512 | $21,112 |
| TED LOWE | CONTENT CREATOR AND COMMUNICATOR Highest-paid employee | 40 | $121,182 | $12,311 |
| DANIEL FARRA | CHIEF OPERATING OFFICER Officer | 40 | $77,243 | $6,161 |
| S CARY GAYLORD | CHAIRMAN Trustee or director, Officer | 1 | $0 | $0 |
| ANN GAYLORD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BRIDGETTE CAHILL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PORTER SMITH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SUSAN SMITH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHAEL CARMICHAEL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BECKI CARMICHAEL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHAD CAHILL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHRISTINA JOHNSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARK JOHNSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BRYANT SKINNER JR | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOAN SKINNER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KENDALL SPENCER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SYLVIA SPENCER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DREW WEATHERFORD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MORGAN WEATHERFORD | DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 5509 W GRAY ST STE 100, TAMPA, FL 33609-1029
- Principal officer (990 for 2025)
- MARK MERRILL, 5509 W GRAY STREET 100, TAMPA, FL 33609
- Signed the 990
- MARK MERRILL, PRESIDENT
- Phone
- (813) 222-8300
- Website
- WWW.FAMILYFIRST.NET
- Return prepared by
- SCHAFER TSCHOPP & MITCHELL LLLP
Mission
THE MISSION OF FAMILY FIRST IS TO PROVIDE PARENTING, MARRIAGE AND RELATIONAL TRUTH THAT HELPS PEOPLE LOVE THEIR FAMILY WELL AND GIVES THEM GREATER HOPE FOR THE FUTURE.
Program accomplishments
- FATHERHOOD PROGRAM:ALL PRO DAD IS OUR INNOVATIVE FATHERHOOD PROGRAM HELPING MEN TO BE BETTER DADS. OUR SPOKESMEN, EVENTS, ALL PRO DAD CHAPTERS BASED PROGRAM, DAILY EMAILS AND ALLPRODAD.COM WEBSITE INSPIRE AND EQUIP FATHERS TO BE ACTIVELY INVOLVED IN THEIR CHILDREN'S LIVES. ALLPRODAD.COM HAD 7,338,357 PAGEVIEWS AND 3,391,228 USERS DURING 2025.Expenses $14,828,848 · revenue $434,273
- MOTHERHOOD PROGRAM:IMOM IS OUR MOTHERHOOD PROGRAM DESIGNED TO HELP MOTHERS GROW WISE, HEALTHY, PURPOSE-MINDED, AND RELATIONALLY-FOCUSED CHILDREN. OUR IMOM RESOURCES, DAILY EMAILS AND IMOM.COM WEBSITE GIVE MOTHERS THE TOOLS THEY NEED TO CONNECT WITH THEIR CHILDREN. IMOM.COM HAD 4,291,751 PAGEVIEWS AND 1,962,629 USERS DURING 2025.Expenses $1,408,667
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 59-3043408
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1991
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Human services (P010)
- Assets (IRS master file)
- $22,604,323
- Income (IRS master file)
- $24,819,778
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $24,646,669 | $18,226,214 | $22,604,323 | IRS |
| 990-T | December 2025 | – | – | – | IRS |
| 990 | December 2024 | $21,225,816 | $18,219,970 | $15,689,274 | IRS |
| 990 | December 2023 | $20,156,092 | $15,257,077 | $13,119,498 | XML |
| 990 | December 2022 | $10,591,645 | $7,631,484 | $6,837,722 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2019 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 59-3043408).
Questions about FAMILY FIRST INC
- What is the EIN of FAMILY FIRST INC?
- The employer identification number (EIN) of FAMILY FIRST INC is 59-3043408.
- Is FAMILY FIRST INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1991.
- Are donations to FAMILY FIRST INC tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does FAMILY FIRST INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of FAMILY FIRST INC due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did FAMILY FIRST INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of FAMILY FIRST INC?
- The 990 for the year ended December 31, 2025 names MARK MERRILL.
- Who are the officers and directors of FAMILY FIRST INC?
- The 990 for the year ended December 31, 2025 lists 25 people; 12 received compensation from the organization, the highest $635,045 (MARK MERRILL, PRESIDENT).
- How much revenue does FAMILY FIRST INC have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $24,646,669, expenses of $18,226,214 and total assets of $22,604,323 at year end.
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