Nonprofit · EIN 58-2194943
THE RETHINK GROUP INC
Tax-exempt · CUMMING, GA 30040
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| July 31, 2025 | 990 | $14,295,527 | $14,297,063 | -$1,536 | $1,527,046 | $792,554 | $734,492 |
| July 31, 2024 | 990 | $24,087,941 | $25,268,427 | -$1,180,486 | $3,791,309 | $2,471,948 | $1,319,361 |
| July 31, 2023 | 990 | $27,243,274 | $28,573,373 | -$1,330,099 | $4,644,111 | $2,144,264 | $2,499,847 |
Financial details: 990 for the year ended July 31, 2025
Revenue
- Contributions, gifts and grants
- $1,324,560
- of which government grants
- $975,372
- Program service revenue
- $5,413,324
- Investment income
- $5,714,570
- Net rental income
- $84,595
- Net gain from sales of assets
- $5,714,570
- Net income from sales of inventory
- $1,758,478
- Other revenue
- $1,843,073
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $257,263
- Other salaries and wages
- $4,032,693
- Salaries, compensation and benefits (total)
- $5,645,810
- Professional fundraising fees
- $0
- Legal fees
- $886,779
- Accounting fees
- $61,563
- Occupancy
- $196,755
- Travel
- $110,534
- Depreciation
- $292,950
- Program services (functional)
- $7,524,615
- Management and general (functional)
- $6,772,448
Balance sheet and other
- Total assets, start of year
- $3,207,976
- Total assets, end of year
- $1,527,046
- Total liabilities, end of year
- $792,554
- Net assets, end of year
- $734,492
- Land, buildings and equipment
- $278,723
- Net assets without donor restrictions
- $734,492
- Gross receipts
- $16,634,643
- Employees
- 122
- Volunteers
- 7
- Year formed
- 1995
- State of legal domicile
- GA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended July 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| MIKE CLEAR | INTERIM PRESIDENT (PART YEAR) Officer | 40 | $175,218 | $85,851 |
| ROBERT MILSTEAD | VP OF IT (PART YEAR) Highest-paid employee | 40 | $252,885 | $528 |
| KEVIN BENSON | EXECUTIVE DIRECTOR OF SALES (PART YEAR) Highest-paid employee | 40 | $154,636 | $16,920 |
| MIKE JEFFRIES | SECRETARY & CONSULTANT Trustee or director, Officer | 40 | $163,806 | $0 |
| DEBRA JOINER | VP OF CHURCH PARTNERSHIPS Highest-paid employee | 40 | $140,584 | $16,771 |
| BRIAN DAVIS | EXECUTIVE DIRECTOR OF DATA & ANALYSIS (PART YEAR) Highest-paid employee | 40 | $134,768 | $14,490 |
| SUSAN ODOM | VP OF FINANCE (PART YEAR) Highest-paid employee | 40 | $130,047 | $14,551 |
| JOEL MANBY | BOARD CHAIRMAN & CONSULTANT Trustee or director, Officer | 20 | $15,943 | $0 |
| TONY ADAMS | TREASURER Trustee or director, Officer | 5 | $0 | $0 |
| DAVID SALYERS | DIRECTOR Trustee or director | 5 | $0 | $0 |
| JENNIFER BARNES | DIRECTOR Trustee or director | 5 | $0 | $0 |
| PHYLISS DORMAN | DIRECTOR Trustee or director | 5 | $0 | $0 |
| VIRGINIA WARD | DIRECTOR Trustee or director | 5 | $0 | $0 |
990 for the year ended July 31, 2024: 17 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Reggie Joiner | Founder (Part Year) Trustee or director, Key employee | 40 | $119,466 | $167,441 |
| Kristen Ivy | President & CEO (Part Year) Trustee or director, Officer | 40 | $165,432 | $104,046 |
| Mike Jeffries | Secretary & Consultant Trustee or director, Officer | 40 | $221,897 | $0 |
| Mike Clear | SVP of Operations & Interim President Officer | 40 | $126,258 | $77,998 |
| Kevin Benson | Executive Director of Sales Highest-paid employee | 40 | $177,731 | $16,471 |
| Debra Joiner | VP of Church Partnerships Highest-paid employee | 40 | $142,538 | $13,934 |
| Robert Goodin | CFO/Senior VP (During 2023 Calendar Year) Highest-paid employee | 40 | $139,293 | $16,063 |
| Brian Davis | Executive Director of Data & Analysis Highest-paid employee | 40 | $138,877 | $13,223 |
| Susan Odom | VP of Finance Highest-paid employee | 40 | $134,318 | $13,163 |
| Joel Manby | Board Chairman & Consultant Trustee or director, Officer | 20 | $59,194 | $0 |
| Tony Adams | Treasurer Trustee or director, Officer | 5 | $0 | $0 |
| Benjamin Yin | Director (Part Year) Trustee or director | 5 | $0 | $0 |
| David Salyers | Director Trustee or director | 5 | $0 | $0 |
| Jennifer Barnes | Director Trustee or director | 5 | $0 | $0 |
| Mike Kendrick | Director (Part Year) Trustee or director | 2 | $0 | $0 |
| Phyliss Dorman | Director Trustee or director | 5 | $0 | $0 |
| Virginia Ward | Director Trustee or director | 5 | $0 | $0 |
990 for the year ended July 31, 2023: 17 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Reggie Joiner | Founder & CEO Trustee or director, Officer | 40 | $300,860 | $161,432 |
| Kristen Ivy | President Trustee or director, Key employee | 40 | $281,772 | $75,937 |
| Reggie Goodin | CFO, Senior Vice President Officer | 40 | $321,812 | $19,700 |
| Mike Clear | Senior Vice President of Life Stage Key employee | 40 | $181,528 | $74,287 |
| Kevin Benson | Executive Director of Sales Highest-paid employee | 40 | $202,888 | $16,527 |
| Mike Jeffries | Secretary & Consultant Trustee or director | 40 | $200,270 | $0 |
| Colette Taylor | Director of Production Highest-paid employee | 40 | $147,209 | $14,825 |
| Debra Joiner | VP of Church Partnerships Highest-paid employee | 40 | $148,885 | $8,100 |
| Mitchell McGhee | Director of Parent Engagement Highest-paid employee | 40 | $139,925 | $8,100 |
| Harry McKnight | Executive Director of Staff Culture Highest-paid employee | 40 | $131,847 | $8,100 |
| Joel Manby | Board Chairman & Consultant Trustee or director, Officer | 15 | $88,065 | $5,400 |
| Tony Adams | Treasurer Trustee or director, Officer | 2 | $0 | $0 |
| David Salyers | Director Trustee or director | 2 | $0 | $0 |
| Jennifer Barnes | Director Trustee or director | 2 | $0 | $0 |
| Mike Kendrick | Director Trustee or director | 2 | $0 | $0 |
| Phyliss Dorman | Director Trustee or director | 2 | $0 | $0 |
| Virginia Ward | Director Trustee or director | 2 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 5067 POST RD STE 203 PMB 129, CUMMING, GA 30040-5439
- Principal officer (990 for 2024)
- MIKE JEFFRIES, 5067 POST ROAD SUITE 203 PMB 129, CUMMING, GA 30040
- Signed the 990
- MIKE JEFFRIES, SECRETARY
- Phone
- (678) 253-8883
- Website
- RETHINKGROUP.ORG
- Return prepared by
- CRI CAPIN CROUSE ADVISORS LLC
Mission
THE RETHINK GROUP, INC. IS A NON-PROFIT ORGANIZATION WHOSE PURPOSE IS TO TEACH BIBLICAL PRINCIPLES OF MARRIAGE AND FAMILY LIFE THROUGH PROVIDING CURRICULUM, VIDEOS, BOOKS, MUSIC, AND OTHER RESOURCES TO ITS CUSTOMERS, PRIMARILY IN THE USA.
Program accomplishments
- LIFE STAGE STRATEGIES - PROVIDED FOUR DIFFERENT FAITH-BASED CURRICULUMS AN ANNUAL SUBSCRIPTION TO A TOTAL OF 7,954 CHURCHES ALONG WITH SUPPLEMENTAL PRODUCTS.Expenses $4,462,701 · revenue $6,041,009
- ORANGE LEADERS - FAITH-BASED LEADERSHIP TRAINING EVENTS AND RESOURCES BASED ON THE STRATEGY OF THE CURRICULUM.Expenses $1,999,301 · revenue $801,710
- PARENT CUE - DIRECT TO PARENT RESOURCES TO GUIDE PARENTS THROUGH EVERY PHASE OF THEIR KIDS LIFE.Expenses $1,062,613 · revenue $329,083
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in July, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | July 31, 2026 | December 15, 2026 | Not due yet |
| 2024 | July 31, 2025 | December 15, 2025 | 990 on file |
| 2023 | July 31, 2024 | December 16, 2024 | 990 on file |
IRS record
- EIN
- 58-2194943
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1996
- Accounting year ends
- July
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Religion-related (X21)
- Assets (IRS master file)
- $1,527,046
- Income (IRS master file)
- $16,634,643
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | July 2025 | $14,295,527 | $14,297,063 | $1,527,046 | XML |
| 990 | July 2024 | $24,087,941 | $25,268,427 | $3,791,309 | XML |
| 990 | July 2023 | $27,243,274 | $28,573,373 | $4,644,111 | XML |
| 990 | July 2022 | $25,449,536 | $26,693,656 | $4,588,556 | IRS |
| 990 | July 2021 | – | – | – | IRS |
| 990 | July 2020 | – | – | – | IRS |
| 990 | July 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 58-2194943).
Questions about THE RETHINK GROUP INC
- What is the EIN of THE RETHINK GROUP INC?
- The employer identification number (EIN) of THE RETHINK GROUP INC is 58-2194943.
- Is THE RETHINK GROUP INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1996.
- Are donations to THE RETHINK GROUP INC tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does THE RETHINK GROUP INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of THE RETHINK GROUP INC due?
- The return for tax year 2025 (the year ending July 31, 2026) is due December 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did THE RETHINK GROUP INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended July 2025.
- Who is the principal officer of THE RETHINK GROUP INC?
- The 990 for the year ended July 31, 2025 names MIKE JEFFRIES.
- Who are the officers and directors of THE RETHINK GROUP INC?
- The 990 for the year ended July 31, 2025 lists 13 people; 8 received compensation from the organization, the highest $175,218 (MIKE CLEAR, INTERIM PRESIDENT (PART YEAR)).
- How much revenue does THE RETHINK GROUP INC have?
- On its 990 for the year ended July 31, 2025 it reported revenue of $14,295,527, expenses of $14,297,063 and total assets of $1,527,046 at year end.
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