2025-06-16T16:44:09+00:00 2024-07-31 332621854 CRI Capin Crouse Advisors LLC 345 Massachusetts Ave Suite 300 Indianapolis IN 46204 990 2023-08-01 582194943 The reThink Group Inc RETH 6782538883 5870 Charlotte Lane Suite 300 Cumming GA 30040 Mike Jeffries Secretary 6782538883 2025-06-16 true true Daren Daiga P01074795 5055022746 2025-06-16 2023 2025-03-06 01:10:19Z Mike Jeffries 5870 Charlotte Lane Suite 300 Cumming GA 30040 26879406 false X rethinkgroup.org X 1995 GA To teach Biblical principles of marriage and family life. 7 5 136 150 0 0 1884207 1160559 15948764 14341079 27653 1406 9382650 8584897 27243274 24087941 0 0 0 0 13104500 11608592 0 0 0 15468873 13659835 28573373 25268427 -1330099 -1180486 4644111 3791309 2144264 2471948 2499847 1319361 The reThink Group, Inc. is a non-profit organization whose purpose is to teach Biblical principles of marriage and family life through providing curriculum, videos, books, music, and other resources to its customers, primarily in the USA. 10112308 0 18654915 Life Stage Strategies - Provided four different faith-based curriculums and annual subscriptions to a total of 7,954 churches along with supplemental products. 6255966 0 3779603 Orange Leaders - Faith-based leadership training events and resources based on the strategy of the curriculum. 2119486 0 551498 Parent Cue - Direct to parent resources to guide parents through every phase of their kids life. 18487760 true true false false false false false false false true false false false false false false true false false false false false false false false false false false true false false false false false false true true false false false false true true true true false false true 578 0 true 136 true false false false false false false false false false false false false X 7 5 true false false false false false false true false false false true true true true true true true true false GA X Susan Odom 6782538883 5870 Charlotte Lane Suite 300 Cumming GA 30040 Joel Manby Board Chairman & Consultant 20.0 1.0 X X 59194 0 0 Kristen Ivy President & CEO (Part Year) 40.0 0.0 X X 165432 0 104046 Mike Jeffries Secretary & Consultant 40.0 1.0 X X 221897 0 0 Tony Adams Treasurer 5.0 0.0 X X 0 0 0 Reggie Joiner Founder (Part Year) 40.0 1.0 X X 119466 0 167441 Benjamin Yin Director (Part Year) 5.0 0.0 X 0 0 0 David Salyers Director 5.0 0.0 X 0 0 0 Jennifer Barnes Director 5.0 0.0 X 0 0 0 Mike Kendrick Director (Part Year) 2.0 0.0 X 0 0 0 Phyliss Dorman Director 5.0 0.0 X 0 0 0 Virginia Ward Director 5.0 0.0 X 0 0 0 Mike Clear SVP of Operations & Interim President 40.0 0.0 X 126258 0 77998 Brian Davis Executive Director of Data & Analysis 40.0 0.0 X 138877 0 13223 Debra Joiner VP of Church Partnerships 40.0 0.0 X 142538 0 13934 Kevin Benson Executive Director of Sales 40.0 0.0 X 177731 0 16471 Robert Goodin CFO/Senior VP (During 2023 Calendar Year) 40.0 0.0 X 139293 0 16063 Susan Odom VP of Finance 40.0 0.0 X 134318 0 13163 1425004 0 422339 21 false true false Black Airplane 117 Towne Lake Parkway Ste 200 Woodstock GA 30188 Web development 494950 Valverde & Company LLC DBA Look Listen Studios 1737 Ellsworth Industrial Blvd NW B1 Atlanta GA 30318 Video production 381200 Maniac Agency LLC 501 Towne Ridge Way Woodstock GA 30188 Web development 213985 Steve Thomason DBA High Definition Events LLC 7440 Windthrop Road Alpharetta GA 30005 Video production 178250 Proving Ground LLC DBA Dragon Army 6595 Roswell Road Suite G2013 Atlanta GA 30328 App & Website Development 135776 8 77718 1082841 1160559 Subscriptions 900099 12454618 12454618 Conference and Events 900099 1886461 1886461 0 0 0 0 14341079 395736 455776 -60040 0 -60040 -60040 1406 0 0 1406 1406 1406 10980626 2335689 8644937 8644937 0 0 0 0 0 24087941 22986016 0 -58634 X 945909 634908 311001 532215 469743 62472 8608843 5672859 2935984 206133 136575 69558 687997 456589 231408 627495 421184 206311 172287 172287 72266 72266 4592349 3947906 644443 0 1249574 783841 465733 2292350 1194826 1097524 444198 385876 58322 1387504 1387504 707412 579461 127951 441816 405736 36080 88569 88569 549443 489004 60439 143018 11091 131927 Facilities and Equipment 935976 935976 Bank Fees 583073 574681 8392 0 0 0 0 25268427 18487760 6780667 0 1134136 517696 0 26914 0 0 0 0 705660 529300 11697227 9055594 2728549 2641633 0 0 0 75766 75766 4644111 3791309 38943 68749 1714358 1105124 0 390963 1298075 0 0 2144264 2471948 X 2499847 1319361 2499847 1319361 4644111 3791309 -1180486 0 X false true X true false X 2017525 2090215 188429 1884207 1160559 7340935 27999005 25774987 27395491 27865769 25321705 134356957 0 0 0 30016530 27865202 27583920 29749976 26482264 141697892 31000 15500 3000 17100 0 66600 0 0 0 0 0 0 31000 15500 3000 17100 0 66600 141631292 378000 517860 599270 659389 395736 2550255 0 378000 517860 599270 659389 395736 2550255 0 0 0 0 0 0 0 30394530 28383062 28183190 30409365 26878000 144248147 0.9819 0.9853 0.02 0.01 X Schedule A, Part III The organization is a public charity under section 509(a)(2) and completes Schedule A (Form 990), Part III. The organization has analyzed Schedule A (Form 990), Part II and established that it meets the 33 1/3% public support requirements under sections 509(a)(1) and 170(b)(1)(A)(vi), thus it qualifies to use the first listed special rule for Schedule B (Form 990) reporting. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 683333 683333 1871127 1567527 303600 202187 165742 36445 1050672 907669 143003 7889908 6414656 1475252 2641633 26879406 2791465 2791465 24087941 0 0 24087941 28059892 2791465 2791465 25268427 0 0 25268427 Schedule D, Part XI, Line 2(d) Other revenues in audited financial statements not in form 990 Cost of Goods Sold - 2335689 Rental Expenses - 455776 Schedule D, Part XII, Line 2(d) Other expenses in audited financial statements not in form 990 Cost of Goods Sold - 2335689 Rental Expenses - 455776 X true true X X X X X false false false false false false false true false Kristen Ivy President & CEO (Part Year) 129121 0 36311 0 0 0 33261 0 70785 0 269478 0 0 0 Mike Jeffries Secretary & Consultant 221897 0 0 0 0 0 0 0 0 0 221897 0 0 0 Reggie Joiner Founder (Part Year) 119466 0 0 0 0 0 29858 0 137583 0 286907 0 0 0 Mike Clear SVP of Operations & Interim President 79765 0 46493 0 0 0 6940 0 71058 0 204256 0 0 0 Kevin Benson Executive Director of Sales 152731 0 25000 0 0 0 7816 0 8655 0 194202 0 0 0 Debra Joiner VP of Church Partnerships 142538 0 0 0 0 0 5534 0 8400 0 156472 0 0 0 Brian Davis Executive Director of Data & Analysis 126877 0 12000 0 0 0 4823 0 8400 0 152100 0 0 0 Robert Goodin CFO/Senior VP (During 2023 Calendar Year) 97222 0 42071 0 0 0 11338 0 4725 0 155356 0 0 0 Schedule J, Part I, Line 1a Housing allowance or residence for personal use Pursuant to Internal Revenue Code Section 107, ministerial housing allowances are provided for qualifying ministerial employees. This is not included in taxable compensation. The following people on the listing of board members, officers, trustees, key employees, and highly compensated employees received a ministerial housing allowance during the tax year: Reggie Joiner - Founder (Part Year) Kristen Ivy - President & CEO (Pary Year) Mike Clear - Senior Vice President of Operations & Interim President Schedule J, Part I, Line 7 Non-fixed payments The board approved nonfixed payments in the form of discretionary bonuses. Character Revolution LLC LLC owned 100% by former and current officers and directors 445000 Royalties false Debra Joiner Family member of Officer 160224 Wages & Benefits false Hannah Crosby Family member of Officer 156867 Wages & Benefits false Sarah Case Family member of Officer 46250 1099 Compensation false Krista Joiner Family member of Officer 22416 Wages & Benefits false Warren Dorman Family member of Director 76500 1099 Compensation false Lauren Terrell Family member of Officer 16871 1099 Compensation false Matt Ivy Family member of Officer 30337 Wages & Benefits false Chris Freeman Family member of Officer 22750 1099 Compensation false Phase Learning Center LLC Majority Owned by Current Officers & Directors 108604 Shared Utility Income & Event space rental false Rebekah Freeman Family member of Officer 11104 Royalties false Reggie Joiner Family member of Highest Compensated Employee 268472 Wages & Benefits false Form 990, Part VI, Line 2 Family/business relationships amongst interested persons Reggie Joiner and Joel Manby - Business relationship, Reggie Joiner and Kristen Ivy - Business relationship, Reggie Joiner, Reggie Goodin, Mike Kendrick, Mike Jeffries and Phylliss Dorman - Business relationship Form 990, Part VI, Line 8b Documentation of meetings held by committees of governing body The organization has no committees with authority to act on behalf of the governing body. Therefore, this line was answered no in accordance with the instructions. Form 990, Part VI, Line 11b Review of form 990 by governing body Form 990 is prepared by an independent CPA firm and reviewed in detail by the organization's top management. The reviewed Form 990 is then provided to the board of directors prior to filing with the IRS. Form 990, Part VI, Line 12c Conflict of interest policy The board of directors, officers, and key employees sign an annual conflict of interest policy documenting interested transactions. The signed conflict of interest statements are submitted to the Secretary for review. The Secretary's signed conflict of interest statement is reviewed by the Founder & CEO. For any new agreements or transactions involving officers, directors, and key employees, we engage our corporate counsel to review to ensure the transaction does not give rise to a conflict of interest. The full list of interested transactions is reviewed by the corporate attorney and presented to the board at the annual board meeting. All instances of conflict of interest are noted and discussed by the full board, any questions are answered about the conflict until the board feels able to approve. In the event a particular transaction is not able to be resolved, a different course of action would be decided by the board until the conflict can be resolved. Form 990, Part VI, Line 15a Process to establish compensation of top management official The compensation committee, an independent committee of the board of directors, conducts an annual review of CEO compensation. Each year compensation is reviewed to make sure it is in line with similar organizations locally and nationally. Guidestar and ECFA are used as points of reference for comparison. Every few years an external compensation consultant is engaged to do a comprehensive review and analysis of top-level salaries in comparison with similar organizations. Following the meeting of the Compensation Committee, the committee chair emails the VP of Finance to let them know that compensation was approved as presented. This process is documented in the board minutes. Form 990, Part VI, Line 15b Process to establish compensation of other employees The compensation committee, an independent committee of the board of directors, conducts an annual review of compensation of all officers, directors, and employees with over $100k in compensation. Each year compensation is reviewed to make sure it is in line with similar organizations locally and nationally. GuideStar and ECFA are used as points of reference for comparison. Every few years an external compensation consultant is engaged to do a comprehensive review and analysis of top-level salaries in comparison with similar organizations. Following the meeting of the Compensation Committee, the Committee Chair emails the VP of Finance to let them know that compensation was approved as presented. This process is documented in the board minutes. Form 990, Part VI, Line 19 Required documents available to the public The organization makes its financial and other records available to the public as legally required. Form 990, Part VII, Section A Compensation reported in Part VII, column D and Schedule J, Part II, column B is the amount reported on the individual's W-2, box 1 or 5 (whichever amount is greater) per the IRS instructions. In the case of minister's compensation when box 5 of the W-2 is not applicable, box 1 compensation is used. Employee deferrals to qualified retirement plans are normally captured in box 5, not box 1 of Form W-2. For reporting purposes we have included the minister's retirement plan deferrals in Part VII, column F and Schedule J, Part II, column C. Form 990, Part IX, Line 11g Other Fees Contract Labor - Total Expense: 2669341, Program Service Expense: 2078367, Management and General Expenses: 590974, Fundraising Expenses: ; Actors - Total Expense: 128135, Program Service Expense: 128135, Management and General Expenses: , Fundraising Expenses: ; Graphic Design - Total Expense: 316176, Program Service Expense: 262707, Management and General Expenses: 53469, Fundraising Expenses: ; Producer - Total Expense: 212753, Program Service Expense: 212753, Management and General Expenses: , Fundraising Expenses: ; Video - Total Expense: 973697, Program Service Expense: 973697, Management and General Expenses: , Fundraising Expenses: ; Writers - Total Expense: 292247, Program Service Expense: 292247, Management and General Expenses: , Fundraising Expenses: ; For Our Neighbors LLC 5870 Charlotte Lane Suite 300 Cumming GA 30040 814385037 Service Projects GA 0 0 The reThink Group Next Gen Church Staffing LLC 1735 Buford Hwy Suite 215-166 Cumming GA 30041 812117877 Job Board GA 44088 49639 The reThink Group Core Essentials Inc 5870 Charlotte Lane Suite 300 Cumming GA 30040 582433196 Character education program designed for grades k-12 GA 501(c)(3) 10 The reThink Group true Rethink Pre-C LLC 4920 Atlanta Highway 412 Alpharetta GA 30004 475024399 Operate real property as a community center GA The reThink Group Inc Related 0 319283 false 0 false false false false false false false false false false false false false false false false false true false false Core Essentials Inc Q 163561 Internal Invoice