Nonprofit · EIN 57-0777611
VISITGREENVILLE SC
Tax-exempt · GREENVILLE, SC 29601
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $15,890,228 | $14,964,233 | $925,995 | $7,146,966 | $3,192,400 | $3,954,566 |
| June 30, 2024 | 990 | $14,553,337 | $16,657,018 | -$2,103,681 | $7,894,264 | $4,865,693 | $3,028,571 |
| June 30, 2023 | 990 | $12,055,626 | $11,246,798 | $808,828 | $7,304,868 | $2,172,616 | $5,132,252 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $0
- Program service revenue
- $15,821,547
- Investment income
- $58,879
- Net gain from sales of assets
- $800
- Net income from sales of inventory
- $9,770
- Other revenue
- $9,802
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $835,711
- Other salaries and wages
- $1,591,362
- Salaries, compensation and benefits (total)
- $2,862,940
- Professional fundraising fees
- $0
- Accounting fees
- $103,714
- Occupancy
- $202,195
- Depreciation
- $93,451
Balance sheet and other
- Total assets, start of year
- $7,894,264
- Total assets, end of year
- $7,146,966
- Total liabilities, end of year
- $3,192,400
- Net assets, end of year
- $3,954,566
- Land, buildings and equipment
- $247,703
- Net assets without donor restrictions
- $3,954,566
- Gross receipts
- $15,890,228
- Employees
- 32
- Volunteers
- 210
- Year formed
- 1984
- State of legal domicile
- SC
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| HEATH DILLARD | PRESIDENT/CE Officer | 40 | $280,365 | $15,983 |
| JONATHAN BRASHIER | VP OF SALES Key employee | 40 | $191,170 | $8,000 |
| BETH MOATS | VP OF MARKET Key employee | 40 | $168,546 | $7,040 |
| MATTHEW DALBY | VP OF FINANC Officer | 40 | $133,655 | $1,700 |
| REBECCA MITTLEMAN | DIR OF SALES Highest-paid employee | 40 | $124,635 | $1,175 |
| BETH PAUL | CHAIR Trustee or director, Officer | 0.25 | $0 | $0 |
| DAVID EDWARDS | PAST CHAIR Trustee or director, Officer | 0.25 | $0 | $0 |
| BEN CAMPBELL | VICE CHAIR Trustee or director, Officer | 0.25 | $0 | $0 |
| LIZ SEMAN | TREASURER Trustee or director, Officer | 0.25 | $0 | $0 |
| DOROTHY DOWE | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| FRANK FARMER | DIRECTOR FRO Trustee or director | 0.25 | $0 | $0 |
| BILL GROVES | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| CRYSTAL HENDRICKSON | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| MATT HOLLANDER | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| RYAN JOHNSTON | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
6 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| NAUMAN PANJWANI | DIRECTOR Trustee or director | 0.25 | $0 |
| CARLOS PHILLIPS | DIRECTOR Trustee or director | 0.25 | $0 |
| DAVID SCHAUM | DIRECTOR Trustee or director | 0.25 | $0 |
| CARL SOBOCINSKI | DIRECTOR Trustee or director | 0.25 | $0 |
| JAMES STEPHENS | DIRECTOR Trustee or director | 0.25 | $0 |
| MAX STEWART | DIRECTOR Trustee or director | 0.25 | $0 |
990 for the year ended June 30, 2024: 22 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| HEATH DILLARD | PRESIDENT/CE Officer | 40 | $248,409 | $15,766 |
| JONATHAN BRASHIER | VP OF SALES Key employee | 40 | $189,930 | $7,879 |
| BETH MOATS | VP OF MARKET Key employee | 40 | $164,420 | $6,448 |
| MATTHEW DALBY | CFO Officer | 40 | $7,644 | $0 |
| BETH PAUL | CHAIR Trustee or director, Officer | 0.25 | $0 | $0 |
| DAVID EDWARDS | PAST CHAIR Trustee or director, Officer | 0.25 | $0 | $0 |
| TIM JUSTICE | VICE CHAIR Trustee or director, Officer | 0.25 | $0 | $0 |
| BEN CAMPBELL | TREASURER Trustee or director, Officer | 0.25 | $0 | $0 |
| KENZIE BIGGINS | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| DOROTHY DOWE | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| BILL GROVES | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| MATT HOLLANDER | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| RYAN JOHNSTON | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| JOE KERNELL | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| KEVIN LANDMESSER | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| SHANNON LAVRIN | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| ANDY O'MARA | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| NAUMAN PANJWANI | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| CARLOS PHILLIPS | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| DAVID SCHAUM | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| LIZ SEMAN | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| CARL SOBOCINSKI | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
990 for the year ended June 30, 2023: 21 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| CHRIS STONE | FORMER PRESI Former | – | $279,101 | $0 |
| JONATHAN BRASHIER | INTERIM CEO Officer | 40 | $181,292 | $13,807 |
| JENNIFER STILWELL | FORMER KEY E Former | – | $119,295 | $0 |
| HEATH DILLARD | CEO Officer | 40 | $27,413 | $0 |
| BETH PAUL | CHAIR Trustee or director, Officer | 0.25 | $0 | $0 |
| DAVID EDWARDS | PAST CHAIR Trustee or director, Officer | 0.25 | $0 | $0 |
| TIM JUSTICE | VICE CHAIR Trustee or director, Officer | 0.25 | $0 | $0 |
| BEN CAMPBELL | TREASURER Trustee or director, Officer | 0.25 | $0 | $0 |
| KENZIE BIGGINS | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| DOROTHY DOWE | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| BILL GROVES | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| MATT HOLLANDER | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| RYAN JOHNSTON | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| JOE KERNELL | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| SHANNON LAVRIN | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| ANDY O'MARA | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| NAUMAN PANJWANI | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| CARLOS PHILLIPS | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| DAVID SCHAUM | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| LIZ SEMAN | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
| CARL SOBOCINSKI | DIRECTOR Trustee or director | 0.25 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 148 RIVER ST STE 100, GREENVILLE, SC 29601-2566
- Principal officer (990 for 2024)
- HEATH DILLARD, 148 RIVER STREET STE 100, GREENVILLE, SC 29601
- Signed the 990
- HEATH DILLARD, PRESIDENT/CEO
- Phone
- (864) 421-0000
- Website
- WWW.VISITGREENVILLESC.COM
- Return prepared by
- GREENE FINNEY CAULEY LLP
Mission
VGSC IS ORGANIZED TO FOSTER IMPROVED BUSINESS CONDITIONS FOR THE TOURISM AND CONVENTION INDUSTRY IN THE UPSTATE OF SC WITH THE VISION OF BECOMING ONE OF THE MOST VISITED TRAVEL DESTINATIONS IN THE SOUTHEAST.
Program accomplishments
- VISITGREENVILLESC REACHED NEARLY 22 MILLION U.S. HOUSEHOLDS, INFLUENCED 1.5 MILLION INCREMENTAL LEISURE TRIPS, AND GENERATED MORE THAN 450 MILLION IN LEISURE TOURISM SPENDING IN GREENVILLE COUNTY. THE ORGANIZATION ALSO BOOKED 271 FUTURE GROUPS WORTH 152 MILLION IN MEETINGS AND EVENTS IMPACT, CERTIFIED MORE THAN 400 RESIDENTS AS TOURISM AMBASSADORS, AND CONTINUED STRENGTHENING GREENVILLES APPEAL FOR TALENT AND BUSINESS ATTRACTION. NEARLY 9 MILLION IN PUBLIC FUNDING DELIVERED AN ESTIMATED 67 IN LOCAL ECONOMIC IMPACT AND 5 IN STATE AND LOCAL TAXES FOR EVERY 1 INVESTED.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 57-0777611
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1985
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $7,146,966
- Income (IRS master file)
- $15,890,228
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $15,890,228 | $14,964,233 | $7,146,966 | XML |
| 990 | June 2024 | $14,553,337 | $16,657,018 | $7,894,264 | IRS |
| 990 | June 2023 | $12,055,626 | $11,246,798 | $7,304,868 | XML |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 57-0777611).
Questions about VISITGREENVILLE SC
- What is the EIN of VISITGREENVILLE SC?
- The employer identification number (EIN) of VISITGREENVILLE SC is 57-0777611.
- Is VISITGREENVILLE SC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1985.
- Are donations to VISITGREENVILLE SC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does VISITGREENVILLE SC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of VISITGREENVILLE SC due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did VISITGREENVILLE SC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of VISITGREENVILLE SC?
- The 990 for the year ended June 30, 2025 names HEATH DILLARD.
- Who are the officers and directors of VISITGREENVILLE SC?
- The 990 for the year ended June 30, 2025 lists 21 people; 5 received compensation from the organization, the highest $280,365 (HEATH DILLARD, PRESIDENT/CE).
- How much revenue does VISITGREENVILLE SC have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $15,890,228, expenses of $14,964,233 and total assets of $7,146,966 at year end.
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