Nonprofit · EIN 54-0735782
VPM MEDIA CORPORATION
Tax-exempt · RICHMOND, VA 23219
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $19,770,317 | $22,453,441 | -$2,683,124 | $27,540,374 | $1,918,634 | $25,621,740 |
| June 30, 2024 | 990 | $22,494,669 | $21,786,149 | $708,520 | $29,782,092 | $2,084,762 | $27,697,330 |
| June 30, 2023 | 990 | $24,810,752 | $26,086,743 | -$1,275,991 | $28,943,020 | $3,118,701 | $25,824,319 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $17,084,936
- of which government grants
- $1,512,771
- Program service revenue
- $1,128,957
- Investment income
- $983,637
- Net rental income
- $393,710
- Net gain from sales of assets
- $628,313
- Other revenue
- $572,787
Expenses
- Grants and similar amounts paid
- $1,494,472
- Compensation of officers, directors and key employees
- $1,817,626
- Other salaries and wages
- $8,584,117
- Salaries, compensation and benefits (total)
- $10,401,743
- Professional fundraising fees
- $0
- Legal fees
- $58,174
- Accounting fees
- $247,519
- Occupancy
- $838,196
- Travel
- $170,412
- Depreciation
- $1,110,728
- Program services (functional)
- $14,824,509
- Management and general (functional)
- $5,539,727
- Fundraising (functional)
- $2,089,205
Balance sheet and other
- Total assets, start of year
- $29,782,092
- Total assets, end of year
- $27,540,374
- Total liabilities, end of year
- $1,918,634
- Net assets, end of year
- $25,621,740
- Land, buildings and equipment
- $5,617,294
- Publicly traded securities
- $13,724,896
- Net assets without donor restrictions
- $22,383,136
- Net assets with donor restrictions
- $3,238,604
- Gross unrelated business income
- $393,710
- Gross receipts
- $23,156,533
- Employees
- 118
- Volunteers
- 0
- Year formed
- 1964
- State of legal domicile
- VA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JAYME SWAIN | PRESIDENT AND CEO Officer | 40 | $434,888 | $29,077 |
| STEVE HUMBLE | CHIEF CONTENT OFFICER Officer | 40 | $426,355 | $37,500 |
| DANIEL SMYTHE | CHIEF INVESTMENT OFFICER Officer | 40 | $295,203 | $29,440 |
| GARY OMETER | CFO Officer | 40 | $269,343 | $24,369 |
| MEG GARNER | CHIEF OPERATING OFFICER Officer | 40 | $224,038 | $8,915 |
| ELLEN S TAIT | VP DEVELOPMENT & MARKETING Highest-paid employee | 40 | $147,833 | $25,040 |
| LAUREN BELL | DIRECTOR, BUSINESS SPONSOR Highest-paid employee | 40 | $143,060 | $20,684 |
| ANGELA KING | NEWS ANCHOR Highest-paid employee | 40 | $149,555 | $5,585 |
| HARRY ORELL | VP, TECHNOLOGY Highest-paid employee | 40 | $139,457 | $14,949 |
| NUPA AGARWAL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| RICHARD DIEMER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| PHILIP GOODPASTURE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| VANN GRAVES | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DENNIS A MCGAUGH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ENJOLI MOON | DIRECTOR Trustee or director | 1 | $0 | $0 |
11 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| PATRICIA BRADBY MOORE | DIRECTOR Trustee or director | 1 | $0 |
| DAVE PAULSON | DIRECTOR Trustee or director | 1 | $0 |
| TASSIE PIPPERT | DIRECTOR Trustee or director | 2 | $0 |
| KAREN SKIDMORE | DIRECTOR Trustee or director | 2 | $0 |
| LINDA TISSIERE | DIRECTOR Trustee or director | 1 | $0 |
| J R SNOW | DIRECTOR Trustee or director | 1 | $0 |
| EBONY WALDEN | DIRECTOR Trustee or director | 1 | $0 |
| MICHAEL WILLIAMS | DIRECTOR Trustee or director | 2 | $0 |
| MICHAEL WOODFOLK | DIRECTOR Trustee or director | 1 | $0 |
| IRENE CARNEY | CHAIR OF THE BOARD Trustee or director, Officer | 2 | $0 |
| PATTY MERRILL | VICE-CHAIR OF THE BOARD Trustee or director, Officer | 2 | $0 |
990 for the year ended June 30, 2024: 25 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JAYME SWAIN | PRESIDENT AND CEO Officer | 40 | $436,072 | $28,499 |
| STEVE HUMBLE | CHIEF CONTENT OFFICER Officer | 40 | $408,840 | $37,913 |
| DANIEL SMYTHE | CHIEF INVESTMENT OFFICER Officer | 40 | $295,457 | $29,104 |
| GARY OMETER | CFO Officer | 40 | $251,454 | $18,749 |
| MEG GARNER | CHIEF OPERATING OFFICER Officer | 40 | $174,059 | $7,701 |
| ELLEN S TAIT | VP DEVELOPMENT & MARKETING Highest-paid employee | 40 | $146,723 | $23,988 |
| ANGELA KING | NEWS ANCHOR Highest-paid employee | 40 | $151,422 | $5,585 |
| LAUREN BELL | DIRECTOR, BUSINESS SPONSORSHIP Highest-paid employee | 40 | $130,521 | $19,603 |
| HARRY ORELL | VP, TECHNOLOGY Highest-paid employee | 40 | $126,473 | $14,051 |
| ROBERTA SACHS | SENIOR PRODUCER Highest-paid employee | 40 | $117,650 | $13,700 |
| NUPA AGARWAL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| HEATHER COLTMAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| RICHARD DIEMER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| PHILLIP GOODPASTURE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| VANN GRAVES | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DENNIS A MCGAUGH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DAVE PAULSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ENJOLI MOON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TASSIE PIPPERT | DIRECTOR Trustee or director | 2 | $0 | $0 |
| KAREN SKIDMORE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| EBONY WALDEN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHAEL WILLIAMS | DIRECTOR Trustee or director | 2 | $0 | $0 |
| IRENE CARNEY | CHAIR OF THE BOARD Trustee or director, Officer | 2 | $0 | $0 |
| PATTY MERRILL | VICE-CHAIR OF THE BOARD Trustee or director, Officer | 2 | $0 | $0 |
| J R SNOW | DIRECTOR Trustee or director | 1 | $0 | $0 |
990 for the year ended June 30, 2023: 23 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JAYME SWAIN | PRESIDENT AND CEO Officer | 40 | $434,505 | $27,025 |
| STEVE HUMBLE | CHIEF CONTENT OFFICER Officer | 40 | $407,989 | $33,505 |
| DANIEL SMYTHE | CHIEF INVESTMENT OFFICER Officer | 40 | $295,876 | $28,884 |
| GARY OMETER | CFO Officer | 40 | $254,946 | $20,007 |
| ELLEN S TAIT | VP OF DEVELOPMENT & MARKETING Highest-paid employee | 40 | $150,008 | $23,625 |
| MEG GARNER | SVP, CULTURE AND ORG STRAT Key employee | 40 | $163,838 | $6,941 |
| MARK SPILLER | VICE PRESIDENT - ENGINEERING Highest-paid employee | 40 | $116,259 | $21,672 |
| ANGELA KING | NEWS ANCHOR Highest-paid employee | 40 | $132,263 | $4,226 |
| ROBERTA SACHS | SENIOR PRODUCER Highest-paid employee | 40 | $114,709 | $13,349 |
| JIM CHENG | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DR HEATHER COLTMAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| RICHARD DIEMER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PHILIP GOODPASTURE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| VANN GRAVES | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DENNIS A MCGAUGH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PATTY MERRILL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ENJOLI MOON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TASSIE PIPPERT | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KAREN SKIDMORE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| EBONY WALDEN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHAEL WILLIAMS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| STEPHEN DAVIS | CHAIR OF THE BOARD Trustee or director, Officer | 1 | $0 | $0 |
| IRENE CARNEY | VICE-CHAIR OF THE BOARD Trustee or director, Officer | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 15 E BROAD ST, RICHMOND, VA 23219-0000
- Principal officer (990 for 2024)
- JAYME SWAIN, 23 SESAME STREET, RICHMOND, VA 23235
- Signed the 990
- JAYME SWAIN, PRESIDENT & CEO
- Phone
- (804) 320-1301
- Website
- WWW.VPM.ORG
- Return prepared by
- KEITER STEPHENS HURST GARY & SHREAVES
Mission
TO USE THE POWER OF MEDIA TO EDUCATE, ENTERTAIN AND INSPIRE, USING PUBLIC TELEVISION AND PUBLIC RADIO TO MAKE A POSITIVE IMPACT ON THE COMMUNITIES THROUGHOUT CENTRAL VIRGINIA, CHARLOTTESVILLE, THE SHENANDOAH VALLEY, THE NORTHERN NECK AND MECKLENBURG COUNTY REGIONS.
Program accomplishments
- EDUCATIONAL ENGAGEMENT: VPM EARLY CHILDHOOD CARE & EDUCATION PROGRAM WORKS WITH MORE THAN 50 COMMUNITY PARTNERS IN THE GREATER RICHMOND, CHARLOTTESVILLE, AND HARRISONBURG COMMUNITIES TO HELP FAMILIES AND CAREGIVERS PREPARE YOUNG CHILDREN AGES 0-8 FOR SUCCESS IN SCHOOL. FOCUSING ON FAMILIES WHO ARE THE FURTHEST FROM OPPORTUNITY. SCIENCE MATTERS WORKS WITH OVER 50 COMMUNITY PARTNERS IN THE GREATER RICHMOND, CHARLOTTESVILLE, AND HARRISONBURG COMMUNITIES TO ENCOURAGE K-12 STUDENTS, TEACHER, PARENTS AND THE GENERAL PUBLIC TO VALUE SCIENCE AND UNDERSTAND ITS IMPORTANCE TO OUR FUTURE.Expenses $335,616 · grants $1,494,472
- PUBLIC TELEVISION: VPM CONNECTS NEARLY 2 MILLION PEOPLE ACROSS CENTRAL VIRGINIA AND THE SHENANDOAH VALLEY TO INSIGHTFUL PROGRAMMING IN ARTS AND CULTURE, HISTORY, SCIENCE, NEWS AND EDUCATION. IN RICHMOND, CHARLOTTESVILLE AND THE HARRISONBURG AREA, VPM OPERATES PUBLIC TELEVISION STATIONS VPM PBS, VPM PLUS, VPM PBS KIDS, LIFESTYLE CHANNEL VPM CREATE AND INTERNATIONAL PROGRAM CHANNEL VPM WORLD.Expenses $11,014,173 · revenue $13,359,804
- PUBLIC RADIO: VPM OPERATES RICHMOND PUBLIC RADIO STATIONS VPM NEWS (WCVE 88.9 FM) AND VPM MUSIC (WWBT 107.3 FM, WWLB 93.1 FM AND 88.9-HD2), AS WELL AS MIXED FORMAT STATIONS IN THE NORTHERN NECK (WCNV 89.1 FM) AND SOUTHSIDE VIRGINIA (WMVE 90.1 FM). FROM ITS RICHMOND-AREA NEWSROOM, VPM NEWS DELIVERS COVERAGE OF STATEWIDE POLITICS, LOCAL GOVERNMENT, EDUCATION AND LEGAL ISSUES, AS WELL AS THE NEWS OF THE DAY FROM NPR. VPM MUSIC IS HOME TO A 24/7 BLEND OF CLASSICAL, JAZZ AND WORLD MUSIC.Expenses $3,474,720 · revenue $3,095,308
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 54-0735782
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1964
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Arts, culture and humanities (A300)
- Assets (IRS master file)
- $27,540,374
- Income (IRS master file)
- $23,156,533
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $19,770,317 | $22,453,441 | $27,540,374 | IRS |
| 990-T | June 2025 | – | – | – | IRS |
| 990 | June 2024 | $22,494,669 | $21,786,149 | $29,782,092 | IRS |
| 990-T | June 2024 | – | – | – | IRS |
| 990 | June 2023 | $24,810,752 | $26,086,743 | $28,943,020 | XML |
| 990-T | June 2023 | – | – | – | IRS |
| 990 | June 2022 | $24,921,113 | $30,659,508 | $30,263,750 | IRS |
| 990-T | June 2022 | – | – | – | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990-T | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 54-0735782).
Questions about VPM MEDIA CORPORATION
- What is the EIN of VPM MEDIA CORPORATION?
- The employer identification number (EIN) of VPM MEDIA CORPORATION is 54-0735782.
- Is VPM MEDIA CORPORATION tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1964.
- Are donations to VPM MEDIA CORPORATION tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does VPM MEDIA CORPORATION file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of VPM MEDIA CORPORATION due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did VPM MEDIA CORPORATION last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of VPM MEDIA CORPORATION?
- The 990 for the year ended June 30, 2025 names JAYME SWAIN.
- Who are the officers and directors of VPM MEDIA CORPORATION?
- The 990 for the year ended June 30, 2025 lists 26 people; 9 received compensation from the organization, the highest $434,888 (JAYME SWAIN, PRESIDENT AND CEO).
- How much revenue does VPM MEDIA CORPORATION have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $19,770,317, expenses of $22,453,441 and total assets of $27,540,374 at year end.
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