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Nonprofit · EIN 53-0239132

SOCIETY OF AMERICAN FLORISTS AND ORNAMENTAL HORTICULTURISTS

Tax-exempt · ALEXANDRIA, VA 22314

Financials

$3.3M$3.5M2023$3.2M$3.3M2024
Revenue Expenses · by fiscal year end
Financials of SOCIETY OF AMERICAN FLORISTS AND ORNAMENTAL HORTICULTURISTS by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$3,215,567$3,286,950-$71,383$6,760,849$150,951$6,609,898
December 31, 2023990$3,345,485$3,473,720-$128,235$6,676,010$206,504$6,469,506
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$69,862
Program service revenue
$2,832,034
Investment income
$85,684
Net gain from sales of assets
-$18,738
Other revenue
$227,987

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$323,386
Other salaries and wages
$876,615
Salaries, compensation and benefits (total)
$1,399,728
Professional fundraising fees
$0
Legal fees
$2,750
Accounting fees
$24,427
Occupancy
$166,639
Travel
$123,667
Depreciation
$78,783

Balance sheet and other

Total assets, start of year
$6,676,010
Total assets, end of year
$6,760,849
Total liabilities, end of year
$150,951
Net assets, end of year
$6,609,898
Land, buildings and equipment
$2,349,227
Publicly traded securities
$3,406,170
Net assets without donor restrictions
$5,968,980
Net assets with donor restrictions
$640,918
Gross unrelated business income
$107,263
Gross receipts
$3,234,305
Employees
19
Volunteers
15
Year formed
1901
State of legal domicile
DC

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
KATE PENNCEO
Officer
38$294,799$28,587
JAZMIN ALBARRANSYF EXECUTIVE DIRECTOR
Highest-paid employee
38$130,951$18,095
OSCAR FERNANDEZPRESIDENT
Trustee or director, Officer
2$0$0
LORI WHEAT AAFPRESIDENT - ELECT
Trustee or director, Officer
1$0$0
MICHAEL R PUGH AAFTREASURER
Trustee or director, Officer
1$0$0
MICHELLE CASTELLANO KEELER AAFIMMEDIATE PAST PRESIDENT
Trustee or director, Officer
1$0$0
ANNE STEWARTDIRECTOR
Trustee or director
1$0$0
BRIAN KUSUDADIRECTOR
Trustee or director
1$0$0
JENNIFER BARNARDDIRECTOR
Trustee or director
1$0$0
AUSTIN BRYANTDIRECTOR
Trustee or director
1$0$0
RODI GROOTDIRECTOR
Trustee or director
1$0$0
FJ TRZUSKOWSKIDIRECTOR
Trustee or director
1$0$0
JANET LOUIEDIRECTOR
Trustee or director
1$0$0
DAVE LEGGEDIRECTOR
Trustee or director
1$0$0
KEITH ROCKCASTLEDIRECTOR
Trustee or director
1$0$0
2 more people on this return
NameTitleHours / weekCompensation
CHRIS NORWOODDIRECTOR
Trustee or director
1$0
DANIEL VELEZDIRECTOR
Trustee or director
1$0
990 for the year ended December 31, 2023: 15 people
NameTitleHours / weekCompensationOther / benefits
KATE PENNCEO
Officer
38$269,872$26,274
KATIE BUTLERSENIOR VICE PRESIDENT
Officer
38$162,318$8,199
MARY ANASTACIODIRECTOR OF FINANCE & ADMI
Officer
38$92,000$4,783
MICHELLE CASTELLANO KEELER AAFPRESIDENT
Trustee or director, Officer
2$0$0
OSCAR FERNANDEZPRESIDENT - ELECT
Trustee or director, Officer
1$0$0
MICHAEL R PUGH AAFTREASURER
Trustee or director, Officer
1$0$0
CHRIS DRUMMONDIMMEDIATE PAST PRESIDENT
Trustee or director, Officer
1$0$0
ANNE STEWARTDIRECTOR
Trustee or director
1$0$0
BRIAN KUSUDADIRECTOR
Trustee or director
1$0$0
JENNIFER BARNARDDIRECTOR
Trustee or director
1$0$0
AUSTIN BRYANTDIRECTOR
Trustee or director
1$0$0
RODI GROOTDIRECTOR
Trustee or director
1$0$0
FJ TRZUSKOWSKIDIRECTOR
Trustee or director
1$0$0
JOAQUIN DE LA TORRE BALLDIRECTOR
Trustee or director
1$0$0
DAVE LEGGEDIRECTOR
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
1001 N FAIRFAX ST STE 201, ALEXANDRIA, VA 22314-1587
In care of
% SOCI
Principal officer (990 for 2024)
KATE PENN, 1001 N FAIRFAX ST 201, ALEXANDRIA, VA 22314
Signed the 990
KATE PENN, CEO
Phone
(703) 836-8700
Website
SAFNOW.ORG
Return prepared by
WEGNER CPAS LLP

Mission

TO CONNECT AND CULTIVATE A THRIVING FLORAL COMMUNITY.

990 for the year ended December 31, 2024

Program accomplishments

  • CONNECTION - CULTIVATED CONNECTION ACROSS THE INDUSTRY TO SHARE IDEAS AND SOLVE PROBLEMS. KEY STRATEGIES INCLUDED CREATING NEW AND EXPANDING EXISTING MEETINGS AND EVENTS, ENHANCING MEETINGS AND EVENTS TO FACILITATE MORE ORGANIC CONNECTIONS, ESTABLISHING SAF AS THE LEADER IN CULTIVATING NEXT-GEN CONNECTION, AND FACILITATING PEER GROUPS. HOSTED 5 TOTAL LIVE/IN-PERSON AND 16 VIRTUAL EVENTS.
  • CAREER DEVELOPMENT - EQUIPPED GROWTH-MINDED PROFESSIONALS WITH RESOURCES TO CREATE FULFILLING CAREERS. KEY STRATEGIES INCLUDED LAUNCHING AN ONLINE TRAINING PLATFORM, PARTNERING WITH CONTENT PROVIDERS, DEVELOPING CERTIFICATIONS, AND CULTIVATING INTEREST IN FLORICULTURE CAREERS.
  • THE FUTURE - INDUSTRY RESOURCE FOR RELEVANT DATA AND KNOWLEDGE ABOUT THE FUTURE. KEY STRATEGIES INCLUDED: IDENTIFYING KEY DATA TO HELP INDUSTRY MEMBERS NAVIGATE CHANGES; ENHANCING EXISTING CONTENT THAT ACCENTUATES INDUSTRY, CONSUMER AND BUSINESS TRENDS AND CELEBRATES ENTREPRENEURIAL THINKING; AND CURATING RELEVANT INFORMATION TO HELP THE INDUSTRY CHOOSE TECHNOLOGY SOLUTIONS. IN 2024, FEATURED KEY STRATEGIC TOPICS ACROSS ALL CONTENT CHANNELS (BI-MONTHLY MAGAZINE, WEEKLY E-NEWSLETTER, AND ONGOING WEBSITE UPDATES), INCLUDING DRIVING GROWTH, STREAMLINING OPERATIONS, STAFF COMPENSATION, LEVERAGING TECHNOLOGY, DRIVING ONLINE SALES AND MANAGING SUPPLY CHAIN LOGISTICS.

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
53-0239132
Tax-exempt status
501(c)(5): Labor, agricultural or horticultural organization
Donations deductible
No
Exempt since
1940
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$6,760,849
Income (IRS master file)
$3,234,305

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$3,215,567$3,286,950$6,760,849IRS
990December 2023$3,345,485$3,473,720$6,676,010XML
990December 2022$3,326,202$3,356,123$6,619,674IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2018–––IRS
990December 2017–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 53-0239132).

Questions about SOCIETY OF AMERICAN FLORISTS AND ORNAMENTAL HORTICULTURISTS

What is the EIN of SOCIETY OF AMERICAN FLORISTS AND ORNAMENTAL HORTICULTURISTS?
The employer identification number (EIN) of SOCIETY OF AMERICAN FLORISTS AND ORNAMENTAL HORTICULTURISTS is 53-0239132.
Is SOCIETY OF AMERICAN FLORISTS AND ORNAMENTAL HORTICULTURISTS tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(5) since 1940.
Are donations to SOCIETY OF AMERICAN FLORISTS AND ORNAMENTAL HORTICULTURISTS tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does SOCIETY OF AMERICAN FLORISTS AND ORNAMENTAL HORTICULTURISTS file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of SOCIETY OF AMERICAN FLORISTS AND ORNAMENTAL HORTICULTURISTS due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did SOCIETY OF AMERICAN FLORISTS AND ORNAMENTAL HORTICULTURISTS last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of SOCIETY OF AMERICAN FLORISTS AND ORNAMENTAL HORTICULTURISTS?
The 990 for the year ended December 31, 2024 names KATE PENN.
Who are the officers and directors of SOCIETY OF AMERICAN FLORISTS AND ORNAMENTAL HORTICULTURISTS?
The 990 for the year ended December 31, 2024 lists 17 people; 2 received compensation from the organization, the highest $294,799 (KATE PENN, CEO).
How much revenue does SOCIETY OF AMERICAN FLORISTS AND ORNAMENTAL HORTICULTURISTS have?
On its 990 for the year ended December 31, 2024 it reported revenue of $3,215,567, expenses of $3,286,950 and total assets of $6,760,849 at year end.

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