Nonprofit · EIN 47-5565883
LA CROSSE COUNTY CONVENTION AND VISITORS BUREAU
Tax-exempt · LA CROSSE, WI 54601
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $2,034,299 | $2,047,433 | -$13,134 | $1,989,285 | $72,872 | $1,916,413 |
| December 31, 2023 | 990 | $1,962,029 | $2,039,082 | -$77,053 | $2,023,178 | $94,738 | $1,928,440 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $49,887
- of which government grants
- $49,887
- Program service revenue
- $1,882,859
- Investment income
- $29,240
- Net income from fundraising events
- $72,313
- Other revenue
- $72,313
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $139,570
- Other salaries and wages
- $700,038
- Salaries, compensation and benefits (total)
- $965,442
- Professional fundraising fees
- $0
- Accounting fees
- $11,800
- Occupancy
- $25,263
- Travel
- $42,018
- Depreciation
- $49,896
Balance sheet and other
- Total assets, start of year
- $2,023,178
- Total assets, end of year
- $1,989,285
- Total liabilities, end of year
- $72,872
- Net assets, end of year
- $1,916,413
- Land, buildings and equipment
- $867,090
- Net assets without donor restrictions
- $1,916,413
- Gross receipts
- $2,210,725
- Employees
- 16
- Volunteers
- 10
- Year formed
- 2016
- State of legal domicile
- WI
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| ARLAN AJ FRELS | EXECUTIVE DIRECTOR Officer | 45 | $139,519 | $4,367 |
| PETE BOESE | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| CHRIS RODERIQUE | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| DAVID RING | PRESIDENT Trustee or director, Officer | 1 | $0 | $0 |
| PAT STEPHENS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| RYAN JOHNSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DAN WICK | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PATRICK BARLOW | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DAN STEVENS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| NATHAN FRANKLIN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHERRYL JOSTAD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JAY PATEL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ASHLEY SANTOLIN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JEN BURCH | VICE PRESIDENT Trustee or director, Officer | 1 | $0 | $0 |
| KALYNN KRUEGER | DIRECTOR Trustee or director | 1 | $0 | $0 |
9 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| VICKI MARKUSSEN | DIRECTOR Trustee or director | 1 | $0 |
| BRODY MEIER | DIRECTOR Trustee or director | 1 | $0 |
| DAN KAPANKE | DIRECTOR Trustee or director | 1 | $0 |
| BARB JANSSEN | DIRECTOR Trustee or director | 1 | $0 |
| SHEILA WIESER | DIRECTOR Trustee or director | 1 | $0 |
| DAVID PIERCE | DIRECTOR Trustee or director | 1 | $0 |
| AUSTIN WELLS | DIRECTOR Trustee or director | 1 | $0 |
| BILLY BERGERON | DIRECTOR Trustee or director | 1 | $0 |
| KAPENA FAITAU | DIRECTOR Trustee or director | 1 | $0 |
990 for the year ended December 31, 2023: 23 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| ARLAN AJ FRELS | EXECUTIVE DIRECTOR Officer | 45 | $135,534 |
| VAL ERICKSON | DIRECTOR Trustee or director | 1 | $0 |
| PETE BOESE | DIRECTOR Trustee or director | 1 | $0 |
| CHRIS RODERIQUE | PRESIDENT Trustee or director, Officer | 1 | $0 |
| PAMELA MAAS | DIRECTOR Trustee or director | 1 | $0 |
| DAVID RING | SECRETARY Trustee or director | 1 | $0 |
| PAT STEPHENS | DIRECTOR Trustee or director | 1 | $0 |
| RYAN JOHNSON | DIRECTOR Trustee or director | 1 | $0 |
| DAN WICK | DIRECTOR Trustee or director | 1 | $0 |
| PATRICK BARLOW | DIRECTOR Trustee or director | 1 | $0 |
| DAN STEVENS | DIRECTOR Trustee or director | 1 | $0 |
| STEPHEN COHEN | SECRETARY Trustee or director, Officer | 1 | $0 |
| NATHAN FRANKLIN | DIRECTOR Trustee or director | 1 | $0 |
| CHERRYL JOSTAD | DIRECTOR Trustee or director | 1 | $0 |
| JAY PATEL | DIRECTOR Trustee or director | 1 | $0 |
| ASHLEY SANTOLIN | TREASURER Trustee or director, Officer | 1 | $0 |
| LYNN ZIELKE | DIRECTOR Trustee or director | 1 | $0 |
| JEN BURCH | VICE PRESIDENT Trustee or director, Officer | 1 | $0 |
| KALYNN KRUEGER | DIRECTOR Trustee or director | 1 | $0 |
| VICKI MARKUSSEN | DIRECTOR Trustee or director | 1 | $0 |
| BRODY MEIER | DIRECTOR Trustee or director | 1 | $0 |
| DAN KAPANKE | DIRECTOR Trustee or director | 1 | $0 |
| BARB JANSSEN | DIRECTOR Trustee or director | 1 | $0 |
Address and contacts
- Address (IRS master file)
- 123 7TH ST S, LA CROSSE, WI 54601-4151
- Principal officer (990 for 2024)
- AJ FRELS, 123 7TH ST S, LA CROSSE, WI 54601
- Signed the 990
- AJ FRELS, EXECUTIVE DIRECTOR
- Phone
- (608) 782-2366
- Website
- WWW.EXPLORELACROSSE.COM
- Return prepared by
- HAWKINS ASH CPAS LLP
Mission
TO IMPROVE THE OVERALL IMAGE OF THE GREATER LA CROSSE COUNTY AREA, TO STRENGTHEN THE SPIRIT OF COMMUNITY INVOLVEMENT AMONG OUR CITIZENS AND BUSINESS COMMUNITY, TO ATTRACT VISITORS AND PROMOTE THE HOLDING AND CONDUCTING OF CONVENTIONS, PUBLIC GATHERINGS AND ATTRACTIONS. WE ALSO DEVELOP AND FOSTER CIVIC INTEREST AND PARTICIPATION IN THE ATTRACTION OF VISITORS, THE HOLDING CONVENTIONS AND PUBLIC GATHERINGS.
Program accomplishments
- CREATE VISITOR GUIDE PUBLICATION TO PROMOTE AREA ATTRACTIONS ANNUALLY. CREATE CONVENTION AND MOTOR COACH PUBLICATION EVERY OTHER YEAR TO ATTRACT CONVENTIONS, GROUPS AND MOTOR COACH TOURS TO THE AREA.
- MAINTAIN VISITOR INFORMATION CENTER IN DOWNTOWN LA CROSSE.
- CO-OP ADVERTISING WITH SOME MEMBERS FOR PUBLICATION IN WISCONSIN TRAILS, TRAVEL GUIDES AND THE INTERNET WITH STATE TOURISM AND REGIONAL GROUPS.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 47-5565883
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 2016
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S41)
- Assets (IRS master file)
- $1,989,285
- Income (IRS master file)
- $2,210,725
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $2,034,299 | $2,047,433 | $1,989,285 | XML |
| 990 | December 2023 | $1,962,029 | $2,039,082 | $2,023,178 | XML |
| 990 | December 2022 | $2,566,631 | $2,175,421 | $2,076,977 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 47-5565883).
Questions about LA CROSSE COUNTY CONVENTION AND VISITORS BUREAU
- What is the EIN of LA CROSSE COUNTY CONVENTION AND VISITORS BUREAU?
- The employer identification number (EIN) of LA CROSSE COUNTY CONVENTION AND VISITORS BUREAU is 47-5565883.
- Is LA CROSSE COUNTY CONVENTION AND VISITORS BUREAU tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2016.
- Are donations to LA CROSSE COUNTY CONVENTION AND VISITORS BUREAU tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does LA CROSSE COUNTY CONVENTION AND VISITORS BUREAU file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of LA CROSSE COUNTY CONVENTION AND VISITORS BUREAU due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did LA CROSSE COUNTY CONVENTION AND VISITORS BUREAU last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of LA CROSSE COUNTY CONVENTION AND VISITORS BUREAU?
- The 990 for the year ended December 31, 2024 names AJ FRELS.
- Who are the officers and directors of LA CROSSE COUNTY CONVENTION AND VISITORS BUREAU?
- The 990 for the year ended December 31, 2024 lists 24 people; 1 received compensation from the organization, the highest $139,519 (ARLAN AJ FRELS, EXECUTIVE DIRECTOR).
- How much revenue does LA CROSSE COUNTY CONVENTION AND VISITORS BUREAU have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $2,034,299, expenses of $2,047,433 and total assets of $1,989,285 at year end.
Other nonprofits in LA CROSSE
- LACROSSE AIRSHOWS INC EIN 39-1951946 · last filed 990 for 2024
- LA CROSSE AREA REALTORS ASSOCIATION INC EIN 39-1175814 · last filed 990 for 2025
- LA CROSSE NEIGHBORHOODS EIN 47-4445115 · last filed 990 for 2024
- DRIFT SHARE INC EIN 92-1236552 · last filed 990-EZ for 2024
- SUSTAINABILITY INSTITUTE INC EIN 47-3133436 · last filed 990-EZ for 2025
- ROTARY DISTRICT 6250 FOUNDATION INC EIN 45-5097111 · last filed 990-EZ for 2026
- FRIENDS OF RIVERSIDE PARK INC EIN 86-2501840 · last filed 990 for 2026
- PROJECT MANAGEMENT INSTITUTE EIN 81-0579148 · last filed 990-N for 2025
All nonprofits in LA CROSSE · Wisconsin · Community improvement and capacity building