2025-11-17T07:53:30-06:00 2024-12-31 390912608 HAWKINS ASH CPAS LLP 500 S SECOND STREET SUITE 200 LA CROSSE WI 54601 990 2024-01-01 475565883 LA CROSSE COUNTY CONVENTION AND VISITORS BUREAU INC LACR 6087822366 123 7TH ST S LA CROSSE WI 54601 AJ FRELS EXECUTIVE DIRECTOR 6087822367 2025-11-14 1 1 BRITTANY F LEONARD P01646690 6087847737 2025-11-14 2024 2025-03-06 01:10:19Z AJ FRELS 123 7TH ST S LA CROSSE WI 54601 2210725 0 X WWW.EXPLORELACROSSE.COM X 2016 WI TO IMPROVE THE OVERALL IMAGE OF THE GREATER LA CROSSE COUNTY AREA, TO STRENGTHEN THE SPIRIT OF COMMUNITY INVOLVEMENT AMONG OUR CITIZENS AND BUSINESS COMMUNITY, TO ATTRACT VISITORS AND PROMOTE THE HOLDING AND CONDUCTING OF CONVENTIONS, PUBLIC GATHERINGS AND ATTRACTIONS. WE ALSO DEVELOP AND FOSTER CIVIC INTEREST AND PARTICIPATION IN THE ATTRACTION OF VISITORS, THE HOLDING CONVENTIONS AND PUBLIC GATHERINGS. 23 23 16 10 0 0 116155 49887 1780370 1882859 19240 29240 46264 72313 1962029 2034299 0 0 0 0 857814 965442 0 0 0 1181268 1081991 2039082 2047433 -77053 -13134 2023178 1989285 94738 72872 1928440 1916413 X TO IMPROVE THE OVERALL IMAGE OF THE GREATER LA CROSSE COUNTY AREA, TO STRENGTHEN THE SPIRIT OF COMMUNITY INVOLVEMENT AMONG OUR CITIZENS AND BUSINESS COMMUNITY, TO ATTRACT VISITORS AND PROMOTE THE HOLDING AND CONDUCTING OF CONVENTIONS, PUBLIC GATHERINGS AND ATTRACTIONS. WE ALSO DEVELOP AND FOSTER CIVIC INTEREST AND PARTICIPATION IN THE ATTRACTION OF VISITORS, THE HOLDING CONVENTIONS AND PUBLIC GATHERINGS. 0 0 CREATE VISITOR GUIDE PUBLICATION TO PROMOTE AREA ATTRACTIONS ANNUALLY. CREATE CONVENTION AND MOTOR COACH PUBLICATION EVERY OTHER YEAR TO ATTRACT CONVENTIONS, GROUPS AND MOTOR COACH TOURS TO THE AREA. MAINTAIN VISITOR INFORMATION CENTER IN DOWNTOWN LA CROSSE. CO-OP ADVERTISING WITH SOME MEMBERS FOR PUBLICATION IN WISCONSIN TRAILS, TRAVEL GUIDES AND THE INTERNET WITH STATE TOURISM AND REGIONAL GROUPS. 0 1 0 0 0 0 0 0 0 1 0 0 0 1 1 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 10 0 1 16 1 1 1 0 0 0 0 0 0 0 X 23 23 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 0 0 1 0 0 WI X MICHELLE HOCH 6087822366 123 7TH STREET SOUTH LA CROSSE WI 54601 PETE BOESE SECRETARY 1.00 X X 0 0 0 CHRIS RODERIQUE TREASURER 1.00 X X 0 0 0 DAVID RING PRESIDENT 1.00 X X 0 0 0 PAT STEPHENS DIRECTOR 1.00 X 0 0 0 RYAN JOHNSON DIRECTOR 1.00 X 0 0 0 DAN WICK DIRECTOR 1.00 X 0 0 0 PATRICK BARLOW DIRECTOR 1.00 X 0 0 0 DAN STEVENS DIRECTOR 1.00 X 0 0 0 NATHAN FRANKLIN DIRECTOR 1.00 X 0 0 0 CHERRYL JOSTAD DIRECTOR 1.00 X 0 0 0 JAY PATEL DIRECTOR 1.00 X 0 0 0 ASHLEY SANTOLIN DIRECTOR 1.00 X 0 0 0 JEN BURCH VICE PRESIDENT 1.00 X X 0 0 0 KALYNN KRUEGER DIRECTOR 1.00 X 0 0 0 VICKI MARKUSSEN DIRECTOR 1.00 X 0 0 0 BRODY MEIER DIRECTOR 1.00 X 0 0 0 DAN KAPANKE DIRECTOR 1.00 X 0 0 0 BARB JANSSEN DIRECTOR 1.00 X 0 0 0 SHEILA WIESER DIRECTOR 1.00 X 0 0 0 DAVID PIERCE DIRECTOR 1.00 X 0 0 0 AUSTIN WELLS DIRECTOR 1.00 X 0 0 0 BILLY BERGERON DIRECTOR 1.00 X 0 0 0 KAPENA FAITAU DIRECTOR 1.00 X 0 0 0 ARLAN AJ FRELS EXECUTIVE DIRECTOR 45.00 X 139519 0 4367 139519 0 4367 1 0 0 0 0 49887 49887 ROOM TAX REVENUE 900099 1652472 1652472 MEMBERSHIP DUES 900099 101227 101227 PAMPHLET ADVERTISING 541800 98795 98795 CONVENTION SERVICES 900099 30365 30365 1882859 29240 29240 248739 176426 72313 72313 2034299 1882859 0 101553 139570 700038 60514 65320 11800 49511 300260 126672 25263 42018 117929 1556 49896 20332 SPECIAL PROMOTIONS 126252 MISCELLANEOUS 114957 REPAIRS & MAINTENANCE 38402 DUES & SUBSCRIPTIONS 19732 37411 2047433 784189 205010 134825 607639 238428 231133 918 546 2635 16527 1076730 209640 829713 867090 30000 32470 31340 2023178 1989285 62210 40841 32528 32031 94738 72872 X 1928440 1916413 1928440 1916413 2023178 1989285 -13134 1107 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 750000 71875 678125 5820 3049 2771 320910 134716 186194 867090 LEASE LIABILITY 32031 32031 X PART X, LINE 2: U.S. GAAP REQUIRES MANAGEMENT TO EVALUATE TAX POSITIONS TAKEN BY THE ORGANIZATIONS AND RECOGNIZE A TAX LIABILITY (OR ASSET) IF THE ORGANIZATIONS HAVE TAKEN AN UNCERTAIN POSITION THAT MORE LIKELY THAN NOT WOULD NOT BE SUSTAINED UPON EXAMINATION BY A TAXING AUTHORITY. MANAGEMENT HAS ANALYZED THE TAX POSITIONS TAKEN BY THE ORGANIZATIONS, AND HAS CONCLUDED THAT AS OF DECEMBER 31, 2024, THERE ARE NO UNCERTAIN POSITIONS TAKEN OR EXPECTED TO BE TAKEN THAT WOULD REQUIRE RECOGNITION OF A LIABILITY (OR ASSET) OR DISCLOSURE IN THE FINANCIAL STATEMENTS. THE ORGANIZATIONS ARE SUBJECT TO ROUTINE AUDITS BY TAXING JURISDICTIONS; HOWEVER, THERE ARE CURRENTLY NO AUDITS FOR ANY TAX PERIODS IN PROGRESS. THE ORGANIZATIONS WILL RECOGNIZE FUTURE ACCRUED INTEREST AND PENALTIES RELATED TO UNRECOGNIZED TAX BENEFITS IN INCOME TAX EXPENSE IF INCURRED. BTB BEER, WINE & CHEESE EVENT 197767 197767 5700 32971 8175 73182 FROTHBITE 50972 50972 17656 4742 860 33140 248739 248739 23356 37713 9035 106322 176426 72313 FORM 990, PART VI, SECTION B, LINE 11B THE ORGANIZATION RELIES ON THE EXECUTIVE DIRECTOR AND OFFICE MANAGER TO REVIEW THE 990. FORM 990, PART VI, SECTION B, LINE 12C CONFLICT OF INTEREST POLICIES ARE SIGNED ANNUALLY BY ALL BOARD MEMBERS. THE PRESIDENT AND EXECUTIVE DIRECTOR MONITOR AND ENFORCE THE POLICY. FORM 990, PART VI, SECTION B, LINE 15A THE EXECUTIVE COMMITTEE REVIEWS AND APPROVES THE EXECUTIVE DIRECTOR'S SALARY EACH YEAR. THE WISCONSIN ASSOCIATION OF CONVENTION & VISITORS BUREAU DOES A SURVEY ON EXECUTIVE DIRECTORS' WAGES AND THE EXECUTIVE COMMITTEE USES THIS AS A COMPARISON FOR THE EXECUTIVE DIRECTOR'S SALARY. THERE ARE NO OTHER OFFICERS OR KEY EMPLOYEES THAT ARE COMPENSATED BY THE ORGANIZATION. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. PART XII, LINE 2C THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR LA CROSSE AREA SPORTS COMMISSION 123 7TH STREET SOUTH LA CROSSE WI 54601 205095513 PROMOTE ECONOMIC DEVELOPMENT IN THE GREATER LA CROSSE COUNTY AREA WI 501(C)(3) LINE 11 N/A 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 0 1 0 0 0