Nonprofit · EIN 45-3342288
ADVANCE REDDING
Tax-exempt · REDDING, CA 96001
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| July 31, 2025 | 990 | $471,987 | $1,767,454 | -$1,295,467 | $1,919,494 | $1,614,495 | $304,999 |
| July 31, 2024 | 990 | $1,429,912 | $1,854,917 | -$425,005 | $3,803,835 | $2,203,369 | $1,600,466 |
| July 31, 2023 | 990 | $1,571,571 | $1,596,791 | -$25,220 | $4,656,009 | $2,630,538 | $2,025,471 |
Financial details: 990 for the year ended July 31, 2025
Revenue
- Contributions, gifts and grants
- $26,306
- Program service revenue
- $97,190
- Investment income
- $42,977
- Net income from sales of inventory
- $296,948
- Other revenue
- $305,514
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $238,697
- Other salaries and wages
- $604,076
- Salaries, compensation and benefits (total)
- $1,029,796
- Professional fundraising fees
- $0
- Occupancy
- $198,309
- Travel
- $10,792
- Depreciation
- $145,507
- Program services (functional)
- $924,594
- Management and general (functional)
- $842,860
Balance sheet and other
- Total assets, start of year
- $3,803,835
- Total assets, end of year
- $1,919,494
- Total liabilities, end of year
- $1,614,495
- Net assets, end of year
- $304,999
- Land, buildings and equipment
- $363,462
- Net assets without donor restrictions
- $304,999
- Gross receipts
- $523,836
- Employees
- 72
- Volunteers
- 20
- Year formed
- 2011
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended July 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Nathan Parmelee | Marketing Director | 40 | $137,428 | $14,594 |
| Julie Dyar | General Manager Officer | 65 | $126,658 | $7,416 |
| Kris Vallotton | President/Chair Trustee or director, Officer | 1 | $0 | $0 |
| Charles Harper | Secretary Trustee or director, Officer | 1 | $0 | $0 |
| Andy Mason | Board Member Trustee or director | 1 | $0 | $0 |
| Hope Seth | Board Member Trustee or director | 1 | $0 | $0 |
| Dan Morrow | Board Member Trustee or director | 1 | $0 | $0 |
| Deborah Chimenti | Board Member Trustee or director | 1 | $0 | $0 |
| Eric Hiatt | Treasurer Trustee or director, Officer | 1 | $0 | $0 |
990 for the year ended July 31, 2024: 9 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Nathan Parmelee | B&M Manager | 40 | $140,886 | $12,542 |
| Julie Dyar | General Manager Officer | 65 | $118,343 | $2,440 |
| Kris Vallotton | President/Chair Trustee or director, Officer | 1 | $0 | $0 |
| Charles Harper | Secretary Trustee or director, Officer | 1 | $0 | $0 |
| Andy Mason | Board Member Trustee or director | 1 | $0 | $0 |
| Hope Seth | Board Member Trustee or director | 1 | $0 | $0 |
| Dan Morrow | Board Member Trustee or director | 1 | $0 | $0 |
| Deborah Chimenti | Board Member Trustee or director | 1 | $0 | $0 |
| Eric Hiatt | Treasurer Trustee or director, Officer | 1 | $0 | $0 |
990 for the year ended July 31, 2023: 9 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Nathan Parmelee | B&M Manager | 40 | $115,712 | $11,335 |
| Julie Dyar | General Manager Officer | 65 | $98,399 | $3,508 |
| Kris Vallotton | Chairman Trustee or director, Officer | 1 | $0 | $0 |
| Charles Harper | Secretary Trustee or director, Officer | 1 | $0 | $0 |
| Andy Mason | Board Member Trustee or director | 1 | $0 | $0 |
| Hope Seth | Board Member Trustee or director | 1 | $0 | $0 |
| Dan Morrow | Board Member Trustee or director | 1 | $0 | $0 |
| Deborah Chimenti | Board Member Trustee or director | 1 | $0 | $0 |
| Eric Hiatt | Treasurer Trustee or director, Officer | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 700 AUDITORIUM DR, REDDING, CA 96001-0919
- In care of
- % SHAWN COWGILL
- Signed the 990
- Julie Dyar, General Manager
- Phone
- (530) 782-9484
- Return prepared by
- MUN CPAs LLP
Mission
To advance economic growth, entertainment opportunities and cultural activities in the greater redding area through the maintenance, management and operation of the Redding convention center.
Program accomplishments
- Advance Redding carried out general community programming and organizational support activities including marketing and promotion of community events, facilities management of the Redding Civic Auditorium, technical production support, and community outreach. The organization also made charitable contributions totaling $8,000 to support community causes. Additionally, the McConnell Foundation awarded Advance Redding a grant of $6,242 in support of lighting improvements at the Civic Auditorium facility.Expenses $663,748
- During the fiscal year ended July 31, 2025, Advance Redding produced and managed 71 live events at the Redding Civic Auditorium, serving as the region's premier entertainment and community venue. Programming included national touring concerts (Alabama, Sam Hunt, Slightly Stoopid & Dirty Heads, Bonnie Raitt, Dwight Yoakam & The Mavericks, Aaron Lewis, Alison Krauss, Death Cab for Cutie, and others), comedy shows, theatrical productions, family events, trade shows, graduations, banquets, community gatherings, and local rentals. These events attracted thousands of attendees from across the North State region, contributing significantly to the cultural vitality and local economy of the greater Redding area.Expenses $251,564
- Advance Redding operated the River Rock Caf, a food and beverage concession located within the Redding Civic Auditorium. The caf provided food, beverage, and hospitality services to event attendees throughout the fiscal year, enhancing the overall guest experience and supporting the organization's venue operations.Expenses $9,282
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in July, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | July 31, 2026 | December 15, 2026 | Not due yet |
| 2024 | July 31, 2025 | December 15, 2025 | 990 on file |
| 2023 | July 31, 2024 | December 16, 2024 | 990 on file |
IRS record
- EIN
- 45-3342288
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (509(a)(2))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2012
- Accounting year ends
- July
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S30)
- Assets (IRS master file)
- $1,919,494
- Income (IRS master file)
- $523,836
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | July 2025 | $471,987 | $1,767,454 | $1,919,494 | XML |
| 990 | July 2024 | $1,429,912 | $1,854,917 | $3,803,835 | XML |
| 990 | July 2023 | $1,571,571 | $1,596,791 | $4,656,009 | XML |
| 990 | July 2022 | $2,703,465 | $1,678,218 | $3,133,364 | IRS |
| 990 | July 2021 | – | – | – | IRS |
| 990 | July 2020 | – | – | – | IRS |
| 990 | July 2019 | – | – | – | IRS |
| 990 | July 2018 | – | – | – | IRS |
990-N: the IRS publishes only the latest e-Postcard per organization; earlier years appear here as 990.tax collects the monthly files. 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS.
Questions about ADVANCE REDDING
- What is the EIN of ADVANCE REDDING?
- The employer identification number (EIN) of ADVANCE REDDING is 45-3342288.
- Is ADVANCE REDDING tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2012.
- Are donations to ADVANCE REDDING tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does ADVANCE REDDING file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of ADVANCE REDDING due?
- The return for tax year 2025 (the year ending July 31, 2026) is due December 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did ADVANCE REDDING last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended July 2025.
- Who are the officers and directors of ADVANCE REDDING?
- The 990 for the year ended July 31, 2025 lists 9 people; 2 received compensation from the organization, the highest $137,428 (Nathan Parmelee, Marketing Director).
- How much revenue does ADVANCE REDDING have?
- On its 990 for the year ended July 31, 2025 it reported revenue of $471,987, expenses of $1,767,454 and total assets of $1,919,494 at year end.
Other nonprofits in REDDING
- OPEN LINE GROUP HOMES INC EIN 68-0217433 · last filed 990 for 2025
- REDDING TOURISM MARKETING GROUP INC EIN 27-1221226 · last filed 990 for 2025
- PROVIDENCE INTERNATIONAL ENTERPRISES EIN 68-0438998 · last filed 990 for 2024
- SUPERIOR CALIFORNIA ECONOMIC DEVELOPMENT INC EIN 68-0328218 · last filed 990 for 2025
- VIVA DOWNTOWN REDDING INC EIN 68-0385875 · last filed 990 for 2024
- SHASTA BUILDERS EXCHANGE EIN 94-1492728 · last filed 990 for 2025
- NORTH STATE COMMUNITY JOURNALISM PROJECT EIN 87-0875823 · last filed 990 for 2025
- SHASTA LIVING STREETS EIN 88-2621250 · last filed 990 for 2025
All nonprofits in REDDING · California · Community improvement and capacity building