2026-06-16T17:42:12-07:00 2025-07-31 200276349 MUN CPAs LLP 2901 Douglas Blvd Ste 290 Roseville CA 95661 990 2024-08-01 453342288 Advance Redding ADVA 5307829484 700 Auditorium Drive Redding CA 96001 Julie Dyar General Manager 2026-06-16 true true Bradley J Bartells CPA P02363556 9167744208 2024 2025-03-06 01:10:19Z 700 Auditorium Drive Redding CA 96001 523836 false X https://www.advanceredding.com/ X 2011 To advance economic growth, entertainment opportunities and cultural activities in the greater redding area through the maintenance, management and operation of the Redding convention center. 7 7 72 20 0 143758 26306 1153450 97190 44403 42977 88301 305514 1429912 471987 0 0 960772 1029796 0 0 894145 737658 1854917 1767454 -425005 -1295467 3803835 1919494 2203369 1614495 1600466 304999 To advance economic growth, entertainment opportunities and cultural activities in the greater redding area through the maintenance, management and operation of the Redding convention center. false false 663748 Advance Redding carried out general community programming and organizational support activities including marketing and promotion of community events, facilities management of the Redding Civic Auditorium, technical production support, and community outreach. The organization also made charitable contributions totaling $8,000 to support community causes. Additionally, the McConnell Foundation awarded Advance Redding a grant of $6,242 in support of lighting improvements at the Civic Auditorium facility. 251564 During the fiscal year ended July 31, 2025, Advance Redding produced and managed 71 live events at the Redding Civic Auditorium, serving as the region's premier entertainment and community venue. Programming included national touring concerts (Alabama, Sam Hunt, Slightly Stoopid & Dirty Heads, Bonnie Raitt, Dwight Yoakam & The Mavericks, Aaron Lewis, Alison Krauss, Death Cab for Cutie, and others), comedy shows, theatrical productions, family events, trade shows, graduations, banquets, community gatherings, and local rentals. These events attracted thousands of attendees from across the North State region, contributing significantly to the cultural vitality and local economy of the greater Redding area. 9282 Advance Redding operated the River Rock Caf, a food and beverage concession located within the Redding Civic Auditorium. The caf provided food, beverage, and hospitality services to event attendees throughout the fiscal year, enhancing the overall guest experience and supporting the organization's venue operations. 924594 true true false false false false false false false false true false false true true true true false false false false false false false false false false false false true false false false false false false false false false false false false false false false false false true 29 0 true 72 true false false false false false false false 0 false false false false false false false X 7 7 false false false false false false false true true false false true true true true true true true true false CA X Taryn Stine 5302290036 700 Auditorium Drive Redding CA 96001 Nathan Parmelee Marketing Director 40.00 0.00 137428 0 14594 Julie Dyar General Manager 65.00 0.00 X 126658 0 7416 Kris Vallotton President/Chair 1.00 0.00 X X 0 0 0 Charles Harper Secretary 1.00 0.00 X X 0 0 0 Andy Mason Board Member 1.00 0.00 X 0 0 0 Hope Seth Board Member 1.00 0.00 X 0 0 0 Dan Morrow Board Member 1.00 0.00 X 0 0 0 Deborah Chimenti Board Member 1.00 0.00 X 0 0 0 Eric Hiatt Treasurer 1.00 0.00 X X 0 0 0 264086 22010 2 false true false 0 26306 26306 Program Revenue 97190 97190 97190 42977 42977 0 0 0 0 0 0 348797 51849 296948 296948 Miscellaneous Revenue 900099 8566 8566 8566 471987 402704 42977 0 0 0 0 238697 120601 118096 0 604076 305011 299065 4790 3654 1136 117992 60666 57326 64241 32928 31313 0 0 0 0 0 0 56816 7201 49615 67544 63755 3789 28699 14695 14004 57081 16279 40802 0 198309 170546 27763 10792 7913 2879 0 0 9163 186 8977 0 145507 145507 59959 54193 5766 Repairs and Maintenance Exp 20856 12852 8004 Equipment & Tools 18263 18063 200 Taxes 11606 11606 Dues and Subscriptions Expense 9542 7468 2074 43521 28583 14938 1767454 924594 842860 0 95326 0 2438139 662107 0 67218 100477 0 0 0 0 338579 371614 1128261 764799 387245 363462 0 0 0 50750 50750 426578 371084 3803835 1919494 262322 307246 1469087 831600 471960 475649 2203369 1614495 X 1600466 304999 1600466 304999 3803835 1919494 -1295467 X false true X true false X 777389 1464100 250000 143758 26306 2661553 865033 3247060 3774561 4833960 4472821 17193435 0 0 0 1642422 4711160 4024561 4977718 4499127 19854988 0 0 19854988 176 2035 44403 42977 89591 0 176 2035 44403 42977 89591 0 233394 4000 8566 245960 1642422 4944730 4026596 5026121 4550670 20190539 0.98340 0.98330 0.00440 0.00270 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 580346 437816 142530 431742 210810 220932 116173 116173 363462 OTHER ASSETS 15000 RIGHT OF USE ASSET 356084 371084 LEASE LIABILITY 361605 OTHER LIABILITIES 40000 Project Fund Payable 74044 475649 X 4899467 4427480 4427480 471987 471987 6194934 4427480 4427480 1767454 1767454 Part X : FIN48 Footnote The Organization qualifies for exemption from income taxes under provision Section 501 (c)(3) of the Internal Revenue Code and Sections 23701 (d) of the California Corporations Code. Accordingly, there is no provision for income taxes recorded in the financial statements. As required by the Income Tax Topic of FASB ASC 740, the Organization recognizes the effect of income tax positions only if those positions are more likely then not be being sustained. The Organization does not believe its financial statements include any uncertain tax positions. Part XI, Line 2d: Other revenue amounts included in F/S but not included on form 990 Cost of Goods Sold $4375631 Inventory Cost of Goods Sold $51849 Part XII, Line 2d: Other expenses and losses per audited F/S Cost of Goods Sold $4375631 Inventory Cost of Goods Sold $51849 X false false false false false false false false false Nathan Parmelee Marketing Director 137428 4200 10394 152022 Form 990, Part VI, Section B, Line 11b Presented at Board meeting and available for review upon request. Form 990, Part VI, Section B, Line 12c Reviewed annually at the first board meeting of the calendar year Form 990, Part VI, Section C, Line 19 All are available upon request at the Redding Civic Auditorium. Going Concern Disclosure The organization's independent auditors included an emphasis-of-matter paragraph regarding substantial doubt about the organization's ability to continue as a going concern in their report on the financial statements for the year ended July 31, 2025.