Nonprofit · EIN 41-1951406
ROSEVILLE VISITORS ASSOCIATION
Tax-exempt · ROSEVILLE, MN 55113
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $972,678 | $930,220 | $42,458 | $860,430 | $393,075 | $467,355 |
| December 31, 2024 | 990 | $974,948 | $940,041 | $34,907 | $843,382 | $418,485 | $424,897 |
| December 31, 2023 | 990 | $923,000 | $862,316 | $60,684 | $765,920 | $377,166 | $388,754 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $12,000
- of which government grants
- $12,000
- Program service revenue
- $928,006
- Investment income
- $30,442
- Other revenue
- $2,230
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $0
- Other salaries and wages
- $267,454
- Salaries, compensation and benefits (total)
- $339,982
- Professional fundraising fees
- $0
- Accounting fees
- $46,456
- Occupancy
- $47,849
- Travel
- $7,637
- Depreciation
- $20,436
- Program services (functional)
- $679,605
- Management and general (functional)
- $250,615
Balance sheet and other
- Total assets, start of year
- $843,382
- Total assets, end of year
- $860,430
- Total liabilities, end of year
- $393,075
- Net assets, end of year
- $467,355
- Land, buildings and equipment
- $289,381
- Publicly traded securities
- $273,187
- Net assets without donor restrictions
- $467,355
- Gross unrelated business income
- $11,957
- Gross receipts
- $972,678
- Employees
- 4
- Volunteers
- 0
- Year formed
- 1999
- State of legal domicile
- MN
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Elisabeth Nowak | CEO Trustee or director, Highest-paid employee | 40 | $104,188 |
| Daniel Owens | Board Chair Trustee or director | 2 | $0 |
| Pat Trudgeon | Board Member Trustee or director | 1 | $0 |
| Lara Hughes | Vice Chair Trustee or director | 1 | $0 |
| Lisa Crain | Board Member Trustee or director | 1 | $0 |
| Sahil Taneja | Board Member Trustee or director | 1 | $0 |
| Melissa Gepp | Board Member Trustee or director | 1 | $0 |
| Brad Kusper | Board Member Trustee or director | 1 | $0 |
| Samantha Miller | Board Member Trustee or director | 1 | $0 |
| Wayne Goff | Board Member Trustee or director | 1 | $0 |
990 for the year ended December 31, 2024: 10 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Julie Wearn | CEO Key employee, Highest-paid employee | 40 | $124,568 |
| Daniel Owens | Board Chair Officer | 1 | $0 |
| Pat Trudgeon | Board Member Officer | 1 | $0 |
| Lara Hughes | Board Member Officer | 1 | $0 |
| Lisa Crain | Board Member Officer | 0 | $0 |
| Sahil Taneja | Board Member Officer | 0 | $0 |
| Melissa Gepp | Board Member Officer | 0 | $0 |
| Brad Kusper | Board Member Officer | 0 | $0 |
| Sam Miller | Board Member Officer | 0 | $0 |
| Wayne Goff | Board Member Officer | 0 | $0 |
990 for the year ended December 31, 2023: 12 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Julie Wearn | CEO Key employee, Highest-paid employee | 40 | $118,234 |
| Luci Botzek | Board Chair Officer | 0 | $0 |
| Lara Hughes | Board Member Officer | 0 | $0 |
| Pat Trudgeon | Board Member Officer | 0 | $0 |
| Melissa Gepp | Board Member Officer | 0 | $0 |
| Daniel Owens | Board Member Officer | 0 | $0 |
| Sahil Taneja | Board Member Officer | 0 | $0 |
| Bartley Blume | Board Member Officer | 0 | $0 |
| Wayne Goff | Board Member Officer | 0 | $0 |
| Lisa Crain | Board Member Officer | 0 | $0 |
| Samantha Miller | Board Member Officer | 0 | $0 |
| Aimee Fierke | Board Member Officer | 0 | $0 |
Address and contacts
- Address (IRS master file)
- 1700 HIGHWAY 36 W STE 200, ROSEVILLE, MN 55113-4088
- In care of
- % JULIE WEARN
- Principal officer (990 for 2025)
- Elisabeth Nowak, 1700 West Highway 36, Suite 200, Roseville, MN 55113
- Signed the 990
- Elisabeth Nowak, CEO
- Phone
- (651) 633-3022
- Website
- WWW.VISITROSEVILLE.COM
Mission
The mission of the Roseville Visitor's Association (DBA Visit Roseville) is to be perfectly positioned to bring people together into a welcoming and vibrant community. Our vision is to transform community by promoting Roseville as a place to work, play and stay.
Program accomplishments
- Visit Roseville creates promotional programs and seasonal campaigns to increase visitation, overnight stays, and visitor spending in Roseville. Promotional campaigns highlight key tourism drivers and community assets, including the Minnesota State Fair, Back to the 50's Weekend, summer vacation travel, MEA and fall break getaways, holiday shopping and entertainment opportunities, and winter experiences such as Skate & Stay packages featuring the OVAL.Expenses $169,209 · grants $12,000
- Visit Roseville conducts year-round digital advertising and destination marketing through SEO, SEM, Google Ads, display advertising, and retargeting campaigns to promote Roseville, attract visitors, increase overnight hotel stays, and support local economic growth through tourism-related spending.Expenses $32,128 · revenue $3,207
- Visit Roseville also markets through distribution of 10,000 annual visitor guides, with a digital version available through Visit Roseville's website; placement in regional and state tourism publications, including the Explore Minnesota Travel Guide; targeted magazine advertising in key drive markets such as Iowa, Milwaukee, and Madison; and large-scale destination advertising on the Mayo Clinic campus in Rochester to reach prospective visitors and overnight guests.Expenses $21,885 · revenue $8,750
- Other Program Services Expenses include Employee Wages, Pension, PR Tax, Benefits, Office Expenses, Employee Expense, Cell Phone Services, Internet Services, Memberships and Subscriptions, Conferences and Travel, Portion of Rent related to Program Services, Postage, Professional Services related to website design and maintenance, Audit Services, Social Media Influencers, Sponsorships for other organizations events, and Promotional Items.Expenses $456,383
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 41-1951406
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 2000
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S41)
- Assets (IRS master file)
- $860,430
- Income (IRS master file)
- $972,678
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $972,678 | $930,220 | $860,430 | XML |
| 990 | December 2024 | $974,948 | $940,041 | $843,382 | IRS |
| 990 | December 2023 | $923,000 | $862,316 | $765,920 | XML |
| 990 | December 2022 | $815,110 | $879,739 | $510,812 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 41-1951406).
Questions about ROSEVILLE VISITORS ASSOCIATION
- What is the EIN of ROSEVILLE VISITORS ASSOCIATION?
- The employer identification number (EIN) of ROSEVILLE VISITORS ASSOCIATION is 41-1951406.
- Is ROSEVILLE VISITORS ASSOCIATION tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2000.
- Are donations to ROSEVILLE VISITORS ASSOCIATION tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does ROSEVILLE VISITORS ASSOCIATION file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of ROSEVILLE VISITORS ASSOCIATION due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did ROSEVILLE VISITORS ASSOCIATION last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of ROSEVILLE VISITORS ASSOCIATION?
- The 990 for the year ended December 31, 2025 names Elisabeth Nowak.
- Who are the officers and directors of ROSEVILLE VISITORS ASSOCIATION?
- The 990 for the year ended December 31, 2025 lists 10 people; 1 received compensation from the organization, the highest $104,188 (Elisabeth Nowak, CEO).
- How much revenue does ROSEVILLE VISITORS ASSOCIATION have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $972,678, expenses of $930,220 and total assets of $860,430 at year end.
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