2026-08-17T17:19:56-07:00 2025-12-31 990 2025-01-01 411951406 ROSEVILLE VISITORS ASSOCIATION ROSE 6516333022 1700 WEST HIGHWAY 36 SUITE 200 ROSEVILLE MN 55113 Elisabeth Nowak CEO 6516333022 2026-08-17 2025 2025-03-06 01:10:19Z VISIT ROSEVILLE Elisabeth Nowak 1700 West Highway 36 Suite 200 Roseville MN 55113 972678 0 X WWW.VISITROSEVILLE.COM X 1999 MN The mission of the Roseville Visitors Association is to contribute to the identity and economic vitality of our community by promoting Roseville as a destination. 9 9 4 0 11957 0 20000 12000 931660 928006 18938 30442 4350 2230 974948 972678 0 0 0 0 449203 339982 0 0 0 490838 590238 940041 930220 34907 42458 843382 860430 418485 393075 424897 467355 The mission of the Roseville Visitor's Association (DBA Visit Roseville) is to be perfectly positioned to bring people together into a welcoming and vibrant community. Our vision is to transform community by promoting Roseville as a place to work, play and stay. 0 0 169209 12000 Visit Roseville creates promotional programs and seasonal campaigns to increase visitation, overnight stays, and visitor spending in Roseville. Promotional campaigns highlight key tourism drivers and community assets, including the Minnesota State Fair, Back to the 50's Weekend, summer vacation travel, MEA and fall break getaways, holiday shopping and entertainment opportunities, and winter experiences such as Skate & Stay packages featuring the OVAL. 32128 3207 Visit Roseville conducts year-round digital advertising and destination marketing through SEO, SEM, Google Ads, display advertising, and retargeting campaigns to promote Roseville, attract visitors, increase overnight hotel stays, and support local economic growth through tourism-related spending. 21885 8750 Visit Roseville also markets through distribution of 10,000 annual visitor guides, with a digital version available through Visit Roseville's website; placement in regional and state tourism publications, including the Explore Minnesota Travel Guide; targeted magazine advertising in key drive markets such as Iowa, Milwaukee, and Madison; and large-scale destination advertising on the Mayo Clinic campus in Rochester to reach prospective visitors and overnight guests. 456383 Other Program Services Expenses include Employee Wages, Pension, PR Tax, Benefits, Office Expenses, Employee Expense, Cell Phone Services, Internet Services, Memberships and Subscriptions, Conferences and Travel, Portion of Rent related to Program Services, Postage, Professional Services related to website design and maintenance, Audit Services, Social Media Influencers, Sponsorships for other organizations events, and Promotional Items. 456383 0 0 679605 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 7 0 1 4 1 0 0 0 0 0 0 0 0 X 9 9 0 0 1 0 0 0 0 1 0 0 0 1 1 1 1 1 0 1 1 0 MN X Joshua Brezinka 6517927036 2660 Civic Center Drive Roseville MN 55113 Elisabeth Nowak CEO 40 0 X X 104188 0 0 Daniel Owens Board Chair 2 X 0 0 0 Pat Trudgeon Board Member 1 0 X 0 0 0 Lara Hughes Vice Chair 1 0 X 0 0 0 Lisa Crain Board Member 1 0 X 0 0 0 Sahil Taneja Board Member 1 0 X 0 0 0 Melissa Gepp Board Member 1 0 X 0 0 0 Brad Kusper Board Member 1 0 X 0 0 0 Samantha Miller Board Member 1 0 X 0 0 0 Wayne Goff Board Member 1 0 X 0 0 0 104188 0 0 1 0 0 0 0 0 0 0 0 12000 0 0 12000 LODGING TAX 721110 916049 916049 0 0 11957 0 11957 0 928006 30442 30442 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2230 2230 0 0 2230 972678 948721 11957 0 0 267454 168681 98773 7891 5196 2695 44731 29083 15648 19906 13232 6674 46456 46456 371344 371344 16329 11379 4950 28017 18905 9112 47849 7177 40672 7637 7637 20031 20031 3599 3599 20436 20436 Contract Maintenance 1435 0 1435 0 Memberships & Subscriptions 26522 26366 156 0 Furniture & Equipment 9 0 9 0 TRAINING & MISC. 574 574 0 0 930220 679605 250615 0 171617 231958 0 0 57894 46861 0 0 0 0 28022 19043 457131 167750 343463 289381 241386 273187 0 0 0 1000 843382 860430 27294 59975 0 0 0 0 0 0 391191 86672 246428 418485 393075 X 424897 467355 0 0 424897 467355 843382 860430 42458 0 0 0 0 0 X 0 0 0 0 0 0 0 313948 79142 234806 0 0 0 0 0 143183 88608 54575 0 0 0 0 289381 Lease Liabilities 246428 246428 Form 990, Part VI, Section A, Line 4 Updates to the Personnel Handbook. Form 990, Part VI, Section A, Line 8b Subcommittees meet, but only send recommendations to the board for final votes. Form 990, Part VI, Section B, Line 11b The completed 990 is sent to the CEO of the Roseville Visitors Association for review and they will review with the board. A copy of the 990 is available to the public by request. Form 990, Part VI, Section B, Line 12c When a board members term is renewed or a new board member is brought on, they are required to disclose whether they have a conflict of interest by being associated with Roseville Visitors Association. If a conflict of interest arises during their term, it is their responsibility to notify the organization. Each board member signs a conflict-of-interest statement every year. Form 990, Part VI, Section B, Line 15 At the last board meeting of the year, the budget is approved for the following year which includes the compensation of the CEO and staff. Form 990, Part VI, Section C, Line 19 Governing documents and Financial statements are made available to the public upon request via email.