Nonprofit · EIN 41-0659918
DIRECT SELLING ASSOCIATION
Tax-exempt · WASHINGTON, DC 20006
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $5,343,295 | $7,767,057 | -$2,423,762 | $5,180,888 | $3,960,304 | $1,220,584 |
| December 31, 2023 | 990 | $6,047,962 | $6,535,981 | -$488,019 | $6,499,298 | $3,141,647 | $3,357,651 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $0
- Program service revenue
- $5,155,771
- Investment income
- $173,925
- Net gain from sales of assets
- $39,451
- Other revenue
- $13,599
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $1,915,638
- Other salaries and wages
- $2,003,566
- Salaries, compensation and benefits (total)
- $4,426,444
- Professional fundraising fees
- $0
- Legal fees
- $1,071,979
- Accounting fees
- $113,686
- Occupancy
- $424,478
- Travel
- $174,833
- Depreciation
- $19,289
Balance sheet and other
- Total assets, start of year
- $6,499,298
- Total assets, end of year
- $5,180,888
- Total liabilities, end of year
- $3,960,304
- Net assets, end of year
- $1,220,584
- Land, buildings and equipment
- $7,367
- Publicly traded securities
- $2,485,202
- Net assets without donor restrictions
- $1,220,584
- Gross receipts
- $17,331,423
- Employees
- 11
- Volunteers
- 50
- Year formed
- 1978
- State of legal domicile
- DE
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Joseph N Mariano | President Officer | 37.5 | $678,057 | $71,838 |
| Adolfo Franco | Secretary/ Executive VP Officer | 37.5 | $339,834 | $45,059 |
| Melissa K Brunton | Senior VP, Meetings & Education Key employee | 37.5 | $216,050 | $68,995 |
| Brian Bennett | Senior Dir. Public Affairs Key employee | 37.5 | $212,430 | $50,606 |
| Jennifer Dunleavey | VP, Administration and Operations Key employee | 37.5 | $191,654 | $41,115 |
| John Webb | Senior Legal Counsel Highest-paid employee | 37.5 | $172,608 | $57,929 |
| Nancy M Burke | VP, Membership Services Highest-paid employee | 37.5 | $145,832 | $46,126 |
| Danny Lee | Chairman Trustee or director, Officer | 1 | $0 | $0 |
| Kevin Guest | Immediate Past Chairman Trustee or director, Officer | 1 | $0 | $0 |
| David Merriman | Treasurer Trustee or director, Officer | 1 | $0 | $0 |
| Cindy Monroe | Vice Chairman Trustee or director, Officer | 1 | $0 | $0 |
| Joni Rogers-Kante | Vice Chairman Trustee or director, Officer | 1 | $0 | $0 |
| Marc Ashley | Director Trustee or director | 1 | $0 | $0 |
| Alfredo Bala | Director Trustee or director | 1 | $0 | $0 |
| Jill Blashack Strahan | Director Trustee or director | 1 | $0 | $0 |
26 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Nancy Bogart | Director Trustee or director | 1 | $0 |
| Steve Bosson | Director Trustee or director | 1 | $0 |
| Aaron Eddington | Director Trustee or director | 1 | $0 |
| Steve Fife | Director Trustee or director | 1 | $0 |
| Marjorie Fine | Director Trustee or director | 1 | $0 |
| Jonathan Gelfand | Director Trustee or director | 1 | $0 |
| Deborah Gibbins | Director Trustee or director | 1 | $0 |
| Jason Groves | Director Trustee or director | 1 | $0 |
| Dimitri Haloulos | Director Trustee or director | 1 | $0 |
| Asma Ishaq | Director Trustee or director | 1 | $0 |
| J Andrew Law | Director Trustee or director | 1 | $0 |
| Heidi Leist | Director Trustee or director | 1 | $0 |
| Rick Libby | Director Trustee or director | 1 | $0 |
| Liza Maldonado | Director Trustee or director | 1 | $0 |
| Paulo Moledo | Director Trustee or director | 1 | $0 |
| Ryan Montgomery | Director Trustee or director | 1 | $0 |
| Nathan Moore | Director Trustee or director | 1 | $0 |
| Randall Popelka | Director Trustee or director | 1 | $0 |
| Ryan Reigle | Director Trustee or director | 1 | $0 |
| Ben Riley | Director Trustee or director | 1 | $0 |
| Ben Rogers | Director Trustee or director | 1 | $0 |
| Andrew Schmidt | Director Trustee or director | 1 | $0 |
| Mark Stastny | Director Trustee or director | 1 | $0 |
| Connie Tang | Director Trustee or director | 1 | $0 |
| Andrew Treanor | Director Trustee or director | 1 | $0 |
| Tyler Whitehead | Director Trustee or director | 1 | $0 |
990 for the year ended December 31, 2023: 41 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Joseph N Mariano | President Officer | 37.5 | $661,315 | $71,838 |
| Adolfo Franco | Secretary/ Executive VP Officer | 37.5 | $356,959 | $48,752 |
| Melissa K Brunton | Senior VP, Meetings & Education Key employee | 37.5 | $216,050 | $91,343 |
| Brian Bennett | Senior Dir. Public Affairs Key employee | 37.5 | $233,731 | $68,635 |
| Jennifer Dunleavey | VP, Administration and Operations Key employee | 37.5 | $197,348 | $68,524 |
| John Webb | Senior Legal Counsel Highest-paid employee | 37.5 | $172,608 | $63,040 |
| Nancy M Burke | VP, Membership Services Key employee | 37.5 | $153,184 | $77,734 |
| Danny Lee | Chairman Trustee or director, Officer | 1 | $0 | $0 |
| Kevin Guest | Immediate Past Chairman Trustee or director, Officer | 1 | $0 | $0 |
| David Merriman | Treasurer Trustee or director, Officer | 1 | $0 | $0 |
| Cindy Monroe | Vice Chairman Trustee or director, Officer | 1 | $0 | $0 |
| Joni Rogers-Kante | Vice Chairman Trustee or director, Officer | 1 | $0 | $0 |
| Marc Ashley | Director Trustee or director | 1 | $0 | $0 |
| Alfredo Bala | Director Trustee or director | 1 | $0 | $0 |
| Jill Blashack Strahan | Director Trustee or director | 1 | $0 | $0 |
| Nancy Bogart | Director Trustee or director | 1 | $0 | $0 |
| Steve Bosson | Director Trustee or director | 1 | $0 | $0 |
| Aaron Eddington | Director Trustee or director | 1 | $0 | $0 |
| Steve Fife | Director Trustee or director | 1 | $0 | $0 |
| Marjorie Fine | Director Trustee or director | 1 | $0 | $0 |
| Jonathan Gelfand | Director Trustee or director | 1 | $0 | $0 |
| Deborah Gibbins | Director Trustee or director | 1 | $0 | $0 |
| Jason Groves | Director Trustee or director | 1 | $0 | $0 |
| Dimitri Haloulos | Director Trustee or director | 1 | $0 | $0 |
| Asma Ishaq | Director Trustee or director | 1 | $0 | $0 |
| J Andrew Law | Director Trustee or director | 1 | $0 | $0 |
| Heidi Leist | Director Trustee or director | 1 | $0 | $0 |
| Rick Libby | Director Trustee or director | 1 | $0 | $0 |
| Liza Maldonado | Director Trustee or director | 1 | $0 | $0 |
| Paulo Moledo | Director Trustee or director | 1 | $0 | $0 |
| Ryan Montgomery | Director Trustee or director | 1 | $0 | $0 |
| Nathan Moore | Director Trustee or director | 1 | $0 | $0 |
| Randall Popelka | Director Trustee or director | 1 | $0 | $0 |
| Ryan Reigle | Director Trustee or director | 1 | $0 | $0 |
| Ben Riley | Director Trustee or director | 1 | $0 | $0 |
| Ben Rogers | Director Trustee or director | 1 | $0 | $0 |
| Andrew Schmidt | Director Trustee or director | 1 | $0 | $0 |
| Mark Stastny | Director Trustee or director | 1 | $0 | $0 |
| Connie Tang | Director Trustee or director | 1 | $0 | $0 |
| Andrew Treanor | Director Trustee or director | 1 | $0 | $0 |
| Tyler Whitehead | Director Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 1667 K ST NW STE 1100, WASHINGTON, DC 20006-1660
- In care of
- % THE ASSOCIATION
- Principal officer (990 for 2024)
- Dave Grimaldi, 1667 K St NW Ste 1100, Washington, DC 200061660
- Signed the 990
- Dave Grimaldi, CEO
- Phone
- (202) 452-8866
- Website
- http://www.dsa.org/
- Return prepared by
- Rogers & Company PLLC
Mission
To protect, serve and promote the effectiveness of member companies and the independent business people they represent. See Schedule O
Program accomplishments
- Education: Provide educational programming designed to enhance knowledge of the direct selling industry. DSA's meetings, conferences and seminars cover a wide range of issues relevant to direct selling companies.
- Government Affairs: Evaluate tactics to cause the public to perceive direct selling as a valid channel for distributing products and services and as an attractive earnings opportunity. Maintain a proactive legislative and regulatory profile and take steps to create and preserve an environment conducive to free enterprise.
- Communications: Identify issues of importance to the industry, assess resources available to the industry and periodically review and reprioritize issues.
- Other programs include: Research, International, and Membership Services
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 41-0659918
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1984
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $5,180,888
- Income (IRS master file)
- $17,331,423
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $5,343,295 | $7,767,057 | $5,180,888 | IRS |
| 990 | December 2023 | $6,047,962 | $6,535,981 | $6,499,298 | XML |
| 990 | December 2022 | $6,710,708 | $6,262,241 | $6,975,683 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 41-0659918).
Questions about DIRECT SELLING ASSOCIATION
- What is the EIN of DIRECT SELLING ASSOCIATION?
- The employer identification number (EIN) of DIRECT SELLING ASSOCIATION is 41-0659918.
- Is DIRECT SELLING ASSOCIATION tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1984.
- Are donations to DIRECT SELLING ASSOCIATION tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does DIRECT SELLING ASSOCIATION file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of DIRECT SELLING ASSOCIATION due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did DIRECT SELLING ASSOCIATION last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of DIRECT SELLING ASSOCIATION?
- The 990 for the year ended December 31, 2024 names Dave Grimaldi.
- Who are the officers and directors of DIRECT SELLING ASSOCIATION?
- The 990 for the year ended December 31, 2024 lists 41 people; 7 received compensation from the organization, the highest $678,057 (Joseph N Mariano, President).
- How much revenue does DIRECT SELLING ASSOCIATION have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $5,343,295, expenses of $7,767,057 and total assets of $5,180,888 at year end.
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