2024-11-14T09:19:48-06:00 2023-12-31 582676261 Rogers & Company PLLC 8300 Boone Boulevard Suite 600 Vienna VA 22182 990 2023-01-01 410659918 Direct Selling Association DIRE 2024528866 1667 K Street NW 1100 Washington DC 200061600 Adolfo Franco Executive Vice President 2024528866 2024-11-07 1 1 Lori A Collingsworth P00639819 7038930300 2024-11-07 2023 2024-10-15 13:58:12Z Joseph N Mariano 1667 K Street NW 1100 Washington DC 200061600 14248946 0 X http://www.dsa.org/ X 1978 DE National trade assocation for direct selling companies- See Part III and Schedule O 34 34 12 50 0 0 212455 0 6377354 5837652 95384 100098 25515 110212 6710708 6047962 0 0 0 0 2634697 3072100 0 0 0 3627544 3463881 6262241 6535981 448467 -488019 6975683 6499298 3596733 3141647 3378950 3357651 X To protect, serve and promote the effectiveness of member companies and the independent business people they represent. See Schedule O 0 0 Education: Provide educational programming designed to enhance knowledge of the direct selling industry. DSA's meetings, conferences and seminars cover a wide range of issues relevant to direct selling companies. Government Affairs: Evaluate tactics to cause the public to perceive direct selling as a valid channel for distributing products and services and as an attractive earnings opportunity. Maintain a proactive legislative and regulatory profile and take steps to create and preserve an environment conducive to free enterprise. Communications: Identify issues of importance to the industry, assess resources available to the industry and periodically review and reprioritize issues. Other programs include: Research, International, and Membership Services 0 0 1 1 0 0 0 0 0 1 0 0 1 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 17 0 1 12 1 0 0 0 0 1 1 0 0 0 X 34 34 1 0 0 0 1 1 1 1 1 0 0 1 1 1 1 1 1 1 1 0 X X Jennifer Dunleavey 2024528866 1667 K St NW Suite 1100 Washington DC 20006 Joseph N Mariano President 37.50 1.00 X 661315 0 71838 Adolfo Franco Secretary/ Executive VP 37.50 1.00 X 356959 0 48752 Melissa K Brunton Senior VP, Meetings & Education 37.50 0.00 X 216050 0 91343 Brian Bennett Senior Dir. Public Affairs 37.50 0.00 X 233731 0 68635 Jennifer Dunleavey VP, Administration and Operations 37.50 0.00 X 197348 0 68524 John Webb Senior Legal Counsel 37.50 0.00 X 172608 0 63040 Nancy M Burke VP, Membership Services 37.50 0.00 X 153184 0 77734 Danny Lee Chairman 1.00 0.00 X X 0 0 0 Kevin Guest Immediate Past Chairman 1.00 1.00 X X 0 0 0 David Merriman Treasurer 1.00 1.00 X X 0 0 0 Cindy Monroe Vice Chairman 1.00 0.00 X X 0 0 0 Joni Rogers-Kante Vice Chairman 1.00 1.00 X X 0 0 0 Marc Ashley Director 1.00 0.00 X 0 0 0 Alfredo Bala Director 1.00 1.00 X 0 0 0 Jill Blashack Strahan Director 1.00 0.00 X 0 0 0 Nancy Bogart Director 1.00 0.00 X 0 0 0 Steve Bosson Director 1.00 0.00 X 0 0 0 Aaron Eddington Director 1.00 0.00 X 0 0 0 Steve Fife Director 1.00 0.00 X 0 0 0 Marjorie Fine Director 1.00 1.00 X 0 0 0 Jonathan Gelfand Director 1.00 0.00 X 0 0 0 Deborah Gibbins Director 1.00 0.00 X 0 0 0 Jason Groves Director 1.00 0.00 X 0 0 0 Dimitri Haloulos Director 1.00 0.00 X 0 0 0 Asma Ishaq Director 1.00 1.00 X 0 0 0 J Andrew Law Director 1.00 0.00 X 0 0 0 Heidi Leist Director 1.00 0.00 X 0 0 0 Rick Libby Director 1.00 0.00 X 0 0 0 Liza Maldonado Director 1.00 0.00 X 0 0 0 Paulo Moledo Director 1.00 0.00 X 0 0 0 Ryan Montgomery Director 1.00 0.00 X 0 0 0 Nathan Moore Director 1.00 0.00 X 0 0 0 Randall Popelka Director 1.00 0.00 X 0 0 0 Ryan Reigle Director 1.00 0.00 X 0 0 0 Ben Riley Director 1.00 0.00 X 0 0 0 Ben Rogers Director 1.00 0.00 X 0 0 0 Andrew Schmidt Director 1.00 1.00 X 0 0 0 Mark Stastny Director 1.00 1.00 X 0 0 0 Connie Tang Director 1.00 1.00 X 0 0 0 Andrew Treanor Director 1.00 0.00 X 0 0 0 Tyler Whitehead Director 1.00 1.00 X 0 0 0 1991195 0 489866 7 0 1 0 BBB National Programs Inc 3033 Wilson Blvd Ste 600 Arlington VA 22201 DSSRC support 1025000 Sunwest Communications 4851 LBJ Freeway Suite 1200 Dallas TX 75244 Communications 162000 2 Member dues 813910 4910175 4910175 Annual meeting 611430 924246 924246 Educational materials 611430 3231 3231 5837652 122830 122830 870 870 8178252 8200984 -22732 -22732 -22732 Refunds and reimbursements 900099 109342 109342 109342 6047962 5837652 0 210310 2245413 420540 247446 37759 120942 1067198 121812 80772 14128 531950 117229 94372 460257 189257 739728 41085 35365 Dues and subscriptions 90854 Bad debt expense 17649 Taxes and licenses 16665 Personnel cost reimb. -154440 6535981 113740 207450 54226 176914 499090 260009 448580 424388 58730 24192 3460517 3586878 2789380 2243855 6975683 6499298 308121 257386 224420 257985 3064192 2626276 3596733 3141647 X 3378950 3357651 3378950 3357651 6975683 6499298 -488019 466720 0 X X 0 1 X 1 0 50100 0 50100 50100 1 Republican Attorneys General Association (RAGA) 1747 Pennsylvania Avenue Suite 800 Washington DC 20006 464501717 15000 Republican State Leadership Committee (RSLC) 1201 F Street NW Suite 675 Washington DC 20004 050532524 20000 Democratic Attorneys General Association Inc (DAGA) 1580 Lincoln Suite 1125 Denver CO 80203 134220019 15000 Washington Retail Association PAC PO Box 2227 Olympia WA 98501 100 0 0 0 4910175 586967 -214111 372856 441916 -69060 Part I-A, Line 1: The Association makes occasional and limited contributions to candidates for state office, but only if those contributions are permitted by state or other law. The Association provides direct and indirect support to 527 organizations through membership dues and contributions. 30479 30479 0 418101 393909 24192 24192 Right-of-use asset - operating lease 1228516 Deferred compensation assets 970250 Due from affiliated organizations 653 Security deposit 44436 2243855 Lease liability - operating lease 1586007 Deferred compensation liabilities 970250 Due to affiliated organizations 70019 2626276 X 6500554 466720 466720 6033834 14128 14128 6047962 6521853 0 6521853 14128 14128 6535981 Part X, Line 2: Management has evaluated the Organization's tax positions and has concluded that the Organization has taken no uncertain tax positions that qualify for either recognition or disclosure in the consolidated financial statements for the years ended December 31, 2023 and 2022. X X 1 1 X X X X X 0 0 0 Joseph N Mariano President 641515 0 15000 0 4800 0 22500 0 49338 0 733153 0 0 0 Adolfo Franco Secretary/ Executive VP 320030 0 20000 0 16929 0 22500 0 26252 0 405711 0 0 0 Melissa K Brunton Senior VP, Meetings & Education 216050 0 0 0 0 0 16500 0 74843 0 307393 0 0 0 Brian Bennett Senior Dir. Public Affairs 223300 0 0 0 10431 0 17864 0 50771 0 302366 0 0 0 Jennifer Dunleavey VP, Administration and Operations 183348 0 0 0 14000 0 28311 0 40213 0 265872 0 0 0 John Webb Senior Legal Counsel 172608 0 0 0 0 0 10356 0 52684 0 235648 0 0 0 Nancy M Burke VP, Membership Services 153184 0 0 0 0 0 19961 0 57773 0 230918 0 0 0 Part I, Line 1a First class airfare is occassionally provided for long trips. Travel for companions is also occasionally provided for the Executive VP who is the sole caregiver to an elderly dependent parent. Form 990, Part I, Line 1, Brief Description of Organization Activities: The Direct Selling Association (DSA) is the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. More than 16 million Americans are involved in direct selling in every state, congressional district and community in the United States. In 2021, direct selling generated over $41 billion in retail sales. Form 990, Part III, Line 1, Description of Organization Mission: To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers. Form 990, Part VI, Section A, line 2 Some members of the Board of Directors of the Association also serve on the corporate boards of other members. Form 990, Part VI, Section A, line 6 The Association has members. Form 990, Part VI, Section A, line 7a The Board of Directors is elected by plurality vote of the members at the annual business meeting on a staggered basis. Form 990, Part VI, Section A, line 7b Each active member is entitled to one vote on any matter duly before the membership, at the annual business meeting or otherwise, which vote may be cast in person, by mail, or by proxy duly authorized in writing. Form 990, Part VI, Section B, line 11b Each member of the Board of Directors receive a copy of the Form 990 prior to the submission of the form to the Internal Revenue Service. The Form 990 is not filed until all members of the Board have been sent the completed Form 990 and had 10 days to review and comment upon it. Form 990, Part VI, Section B, line 12c All members of the board and staff are required to sign a Conflict of Interest Policy, which is updated annually or when the status of the conflict of interest has changed. DSA conducts an orientation of all new board members which includes discussion and disclosure of any conflicts of interest, as well as ongoing briefings throughout the year by the Board of Directors on this topic. Form 990, Part VI, Section B, line 15 Compensation for the top two management officials (President and Secretary) is set by formal committee. Compensation and benefits are negotiated by this committee with staff on a periodic basis. At the last contract negotiation, a complete study was done by an independent third party. Form 990, Part VI, Section C, line 19 The Form 990 is available to the public upon request. Copies will be provided immediately in the case of in-person requests. Requests received by written, phone, fax or e-mail means will be honored by directing the requestors to our website. Form 1024 is available to the public upon request. Other organizational documents are not made available to the public. Form 990, Part XII, Line 2c: The Executive Committee assumes responsibility for oversight of the audit of the financial statements and selection of an independent accountant. The process is consistent with previous years. Direct Selling Education Foundation 1667 K Street NW Suite 1100 Washington DC 20006 237335899 Education DC 501(c)(3) Line 7 0 Direct Selling Empowers Americans 1667 K Street NW Suite 1100 Washington DC 20006 Political Action Committee DC 527 0 Direct Selling Association Political Action Committee 1667 K Street NW Suite 1100 Washington DC 20006 521183492 Political Action Committee DC 527 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 1 1 1 0 0