Nonprofit · EIN 39-1727622
APPLETON DOWNTOWN INC
Tax-exempt · APPLETON, WI 54911
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $1,040,608 | $1,043,246 | -$2,638 | $772,436 | $326,024 | $446,412 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $569,251
- of which government grants
- $305,230
- Program service revenue
- $437,409
- Investment income
- $18,088
- Net income from fundraising events
- -$819
- Other revenue
- $15,860
Expenses
- Grants and similar amounts paid
- $0
- Benefits paid to members
- $69,986
- Compensation of officers, directors and key employees
- $94,248
- Other salaries and wages
- $217,466
- Salaries, compensation and benefits (total)
- $343,817
- Professional fundraising fees
- $0
- Accounting fees
- $25,203
- Occupancy
- $62,383
- Depreciation
- $2,920
Balance sheet and other
- Total assets, start of year
- $842,172
- Total assets, end of year
- $772,436
- Total liabilities, end of year
- $326,024
- Net assets, end of year
- $446,412
- Land, buildings and equipment
- $7,196
- Net assets without donor restrictions
- $404,895
- Net assets with donor restrictions
- $41,517
- Gross receipts
- $1,064,976
- Employees
- 9
- Volunteers
- 55
- Year formed
- 1991
- State of legal domicile
- WI
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JENNIFER STEPHANY | EXECUTIVE DIRECTOR Officer | 35 | $97,081 | $3,167 |
| MADERA ALLEN | DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| LYSSA KING | PRESIDENT Trustee or director, Officer | 2 | $0 | $0 |
| NATALIE KLIKA | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TOM KLISTER | TREASURER Trustee or director, Officer | 1.5 | $0 | $0 |
| KOLBY KNUTH | SECRETARY Trustee or director, Officer | 1.5 | $0 | $0 |
| STEVE LONSWAY | VICE PRESIDENT Trustee or director, Officer | 1.5 | $0 | $0 |
| LAURA VARGOSKO | PAST PRESIDENT Trustee or director, Officer | 2.5 | $0 | $0 |
| TODD HEID | DIRECTOR Trustee or director | 1.5 | $0 | $0 |
| JEFF GEIGER | DIRECTOR Trustee or director | 1.5 | $0 | $0 |
| AMANDA FURMAN | DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| BRI KAPHEIM | DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| MONIKA AUSTIN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JON SEARLES | DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| STEPHANIE LOWNEY | DIRECTOR Trustee or director | 0.5 | $0 | $0 |
1 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| KAY HALBROOK | DIRECTOR Trustee or director | 0.5 | $0 |
Address and contacts
- Address (IRS master file)
- 333 W COLLEGE AVE STE 100, APPLETON, WI 54911-5862
- In care of
- % JENNIFER STEPHANY
- Principal officer (990 for 2024)
- JENNIFER STEPHANY, 333 W COLLEGE AVE STE 100, APPLETON, WI 54911
- Signed the 990
- JENNIFER STEPHANY, EXECUTIVE DIRECTOR
- Phone
- (920) 954-9112
- Return prepared by
- CLIFTONLARSONALLEN LLP
Mission
OUR MISSION TO ESTABLISH A VIBRANT AND ACCESSIBLE DESTINATION FOR BUSINESS, LEARNING, LIVING AND LEISURE IS ANCHORED IN OUR FOCUS TO CREATE AN ENVIRONMENT OF SUCCESS AND SUSTAINABILITY FOR THE NEW EXHIBITION CENTER, A ROBUST EMPLOYMENT CENTER AND A MORE LIVABLE DOWNTOWN. OUR STRATEGIC INITIATIVES BUILD SUPPORT FOR AN EXCEPTIONAL VISITOR EXPERIENCE, A STRONG BUSINESS CLIMATE AND AN ATTRACTIVE, ACCESSIBLE AND INCLUSIVE DOWNTOWN WHERE MORE PEOPLE WANT TO LIVE.
Program accomplishments
- DOWNTOWN VITALITY THROUGH PROMOTING AND MANAGING DOWNTOWN EVENTS AND PROMOTING A CLEAN, SAFE AND FRIENDLY ENVIRONMENT IS ANOTHER AREA THAT DOMINATES OUR TASK LIST. EVENTS PROVIDE QUALITY OF LIFE EXPERIENCES, GENERATE FOOT TRAFFIC FOR THE BUSINESSES AND PROVIDE ADDITIONAL OPPORTUNITY TO SHOWCASE THE DISTIRCT. OUR EVENTS TYPICALLY GENERATE SUPPORT DOLLARS FOR THE ORGANIZATION HOWEVER SOME ARE STRICTLY DESIGNED TO DRIVE TRAFFIC TO THE BUSINESSES AND ARE NOT CONSIDERED FUNDRAISERS. THE DOWNTOWN SUMMER FARM MARKET, WHICH FEATURED 88 LOCAL AND REGIONAL VENDORS, THE HEID MUSIC SUMMER CONCERT SERIES FEATURED TOP LOCAL ACTS AND PUT ON 11 FREE LIVE SHOWS. WE HOSTED TWO NIGHT MARKET EVENTS FREE TO ATTEND FEATURING CULUTRAL PERFORMANCES, ARTISTIC EXPERIENCES, LIVE MUSIC, VENDORS AND FOOD. OUR EVENTS INCLUDED A VARIETY OF EXPERIENCE EVENTS INCLUDING DEATH BY CHOCOLATE, SOUP WALK, CULTURAL CUISINE WALK, CRAFT BEER WALK, WINE WALK, AND CAFE WALK. THESE EVENTS ARE DESIGNED TO GET PEOPLE MOVING AROUND THE DISTRICT AND VISIT VENUES. WE ARE THE MANAGEMENT ARM FOR THE COMMUNITY PARADES HANDELING LOGISTICS. WE ARE ALSO A CONTRACTED PARTNER OF OCTOBERFEST HELPING TO MANAGE THE ARTS AND CRAFTS AREA AND WRISTBAND BOOTHS. WE HOSTED OR PARTICIPATED IN A TOTAL OF 53 COMMUNITY EVENTS.
- OUR EFFORTS IN DISTRICT MARKETING ARE FOCUSED ON SHOWCASING THE DOWNTOWN AS A DESTINATION FOR BUSINESS, ARTS AND LEISURE. ADVERTISING RANGES FROM IMAGE MARKETING TO EVENT MARKETING THAT DRAWS THOUSANDS OF VISITORS TO OUR DOWNTOWN. WE USE A VARIETY OF AVENUES INCLUDING RADIO, DIGITAL BILLBOARD ADS, PRINT ADS, TV ADS, KIOSK AND WINDOW DISPLAYS, AND SOCIAL MEDIA. OUR SOCIAL MEDIA ADVERTISING INCLUDES EMAIL, EBLAST, A WEB PAGE WITH 195K TOTAL ACTIVE USERS, FACEBOOK WITH 26,511 LIKES, AND INSTAGRAM WITH 8,995 FOLLOWERS. WE PRODUCE AN ANNUAL DOWNTOWN GUIDE AND DISTRIBUTED 15,000 OF THEM TO VISITORS AND LOCAL RESIDENCE, EXPENSE OF $8420. WEEKLY COMMUNICATION TO THE BUSINESSES AND GENERAL PUBLIC KEEPS EVERYONE INFORMED ON ISSUES AND HAPPENINGS IN THE DISTRICT, WE SWITCHED TO CONSTANT CONTACT THIS YEAR $1344 FOR THE SUBSCRIPTION. AN IMAGE MARKETING CAMPAIGN WAS LAUNCHED INVESTING A TOTAL OF: $55,150 INVESTED. WE CONTRACTED WITH COALSCE MARKETING AND INVESTED $21,100 TO HAVE OUR WEBSITE REBUILT. A TOTAL OF $59,042 WAS INVESTED IN CONTENT DEVELOPMENT AND GRAPHIC DESIGN. THE DOWNTOWN GUIDE AND SMALL BUSINESS SATURDAY PROGRAM ATTRACT COOPERATIVE INVESTMENT OF $25,700 FROM DOWNTOWN BUSINESSES AND SPONSORS. $104,690 OF OUR MARKETING AND PRINTING EXPENSES ARE COVERED BY BID FUNDING.
- WE SUPPORT PROGRAMS FOR THE RECRUITMENT, IMPROVEMENT AND RETENTION OF 206 PROPERTY MEMBERS IN DOWNTOWN APPLETON. BID BUILDING IMPROVEMENT FUNDS ARE DESIGNED TO IMPROVE PHYSICAL APPEARANCE. IN 2024 THE BID DISTRIBUTED $49,079 FOR BUILDING AND SIGNAGE IMPROVEMENT GRANTS AND $10,650 IN NEW BUSINESS SUPPORT GRANTS FROM THE BUSINESS IMPROVEMENT DISTRICT. SUPPORT FOR BUSINESS RECRUITMENT THROUGH OUR SEARCHABLE ONLINE PROPERTY TOOL HELPS CONNECT BUILDING OWNERS WITH POTENTIAL TENANTS OR BUYERS. WE ALSO PROVIDE A RESIDENT AND EMPLOYEE WELCOME PACKET PROGRAM. ALL PROGRAMS ARE BID SUPPORTED. WE CONTINUE TO PARTNER WITH THE CITY OF APPLETON TO EXECUTE THE DOWNTOWN PLAN CHAPTER 14 OF THE CITY'S COMPREHENSIVE PLAN.
- OUR PARTNERSHIP WITH RIVERVIEW GARDENS CARE PROGRAM CONTINUED TO PROVIDE GENERAL CLEANING SERVICES TO THE DOWNTOWN DISTRICT. IN 2024, THE PROGRAM PROVIDED 656 HOURS OF SIDEWALK CLEANING SERVICE, WITH 131 BAGS OF TRASH COLLECTED. WE CONTRACTED WITH PFEFFERLE MANAGEMENT FOR 370 HOURS OF ADDITIONAL CLEANING SERVICES INCLUDING GRAFFITI REMOVAL. WE ALSO PROVIDE THE FLOWERS FOR THE SIDEWALK PLANTERS, AND LIGHTS IN HOUDINI PLAZA. THE PROGRAM IS BID SUPPORTED.
- IN PARTNERSHIP WITH VALLEY TRANSIT WE SUPPORT THE DOWNTOWN TROLLEY IN DOWNTOWN AND THE RIVERFRONT. IN 2024 WE WERE AWARDED A GRANT FROM THE CONVENTION AND VISITORS BUREAU TO FUND OUR PORTION OF THE TROLLEY. ADDITIONAL EXPENDITURE WAS FOR THE PUBLIC BROCHURE.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 39-1727622
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1993
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $772,436
- Income (IRS master file)
- $1,064,976
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | – | – | – | IRS |
| 990 | December 2023 | $991,116 | $933,777 | $842,172 | IRS |
| 990 | December 2022 | $932,337 | $871,152 | $879,739 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS publishes only the latest e-Postcard per organization; earlier years appear here as 990.tax collects the monthly files. 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS.
Questions about APPLETON DOWNTOWN INC
- What is the EIN of APPLETON DOWNTOWN INC?
- The employer identification number (EIN) of APPLETON DOWNTOWN INC is 39-1727622.
- Is APPLETON DOWNTOWN INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1993.
- Are donations to APPLETON DOWNTOWN INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does APPLETON DOWNTOWN INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of APPLETON DOWNTOWN INC due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did APPLETON DOWNTOWN INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of APPLETON DOWNTOWN INC?
- The 990 for the year ended December 31, 2024 names JENNIFER STEPHANY.
- Who are the officers and directors of APPLETON DOWNTOWN INC?
- The 990 for the year ended December 31, 2024 lists 16 people; 1 received compensation from the organization, the highest $97,081 (JENNIFER STEPHANY, EXECUTIVE DIRECTOR).
- How much revenue does APPLETON DOWNTOWN INC have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $1,040,608, expenses of $1,043,246 and total assets of $772,436 at year end.
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