2025-09-12T10:19:50-05:00 2024-12-31 410746749 CLIFTONLARSONALLEN LLP 200 EAST WASHINGTON STREET APPLETON WI 549115481 990 2024-01-01 391727622 APPLETON DOWNTOWN INC APPL 9209549112 333 W COLLEGE AVE STE 100 APPLETON WI 54911 JENNIFER STEPHANY EXECUTIVE DIRECTOR 9209549112 2025-09-11 1 1 MICHAEL VANDENHOGEN P00499282 9207318111 2025-09-11 2024 2025-03-06 01:10:19Z JENNIFER STEPHANY 333 W COLLEGE AVE STE 100 APPLETON WI 54911 1064976 0 X WWW.APPLETONDOWNTOWN.ORG X 1991 WI TO MAKE DOWNTOWN APPLETON A VIBRANT AND ACCESSIBLE DESTINATION FOR BUSINESS, LEARNING, LIVING, AND LEISURE. 15 15 9 55 0 0 558928 569251 407049 437409 6708 18088 18431 15860 991116 1040608 0 0 57747 69986 320959 343817 0 0 0 555071 629443 933777 1043246 57339 -2638 842172 772436 377331 326024 464841 446412 X OUR MISSION TO ESTABLISH A VIBRANT AND ACCESSIBLE DESTINATION FOR BUSINESS, LEARNING, LIVING AND LEISURE IS ANCHORED IN OUR FOCUS TO CREATE AN ENVIRONMENT OF SUCCESS AND SUSTAINABILITY FOR THE NEW EXHIBITION CENTER, A ROBUST EMPLOYMENT CENTER AND A MORE LIVABLE DOWNTOWN. OUR STRATEGIC INITIATIVES BUILD SUPPORT FOR AN EXCEPTIONAL VISITOR EXPERIENCE, A STRONG BUSINESS CLIMATE AND AN ATTRACTIVE, ACCESSIBLE AND INCLUSIVE DOWNTOWN WHERE MORE PEOPLE WANT TO LIVE. 0 0 DOWNTOWN VITALITY THROUGH PROMOTING AND MANAGING DOWNTOWN EVENTS AND PROMOTING A CLEAN, SAFE AND FRIENDLY ENVIRONMENT IS ANOTHER AREA THAT DOMINATES OUR TASK LIST. EVENTS PROVIDE QUALITY OF LIFE EXPERIENCES, GENERATE FOOT TRAFFIC FOR THE BUSINESSES AND PROVIDE ADDITIONAL OPPORTUNITY TO SHOWCASE THE DISTIRCT. OUR EVENTS TYPICALLY GENERATE SUPPORT DOLLARS FOR THE ORGANIZATION HOWEVER SOME ARE STRICTLY DESIGNED TO DRIVE TRAFFIC TO THE BUSINESSES AND ARE NOT CONSIDERED FUNDRAISERS. THE DOWNTOWN SUMMER FARM MARKET, WHICH FEATURED 88 LOCAL AND REGIONAL VENDORS, THE HEID MUSIC SUMMER CONCERT SERIES FEATURED TOP LOCAL ACTS AND PUT ON 11 FREE LIVE SHOWS. WE HOSTED TWO NIGHT MARKET EVENTS FREE TO ATTEND FEATURING CULUTRAL PERFORMANCES, ARTISTIC EXPERIENCES, LIVE MUSIC, VENDORS AND FOOD. OUR EVENTS INCLUDED A VARIETY OF EXPERIENCE EVENTS INCLUDING DEATH BY CHOCOLATE, SOUP WALK, CULTURAL CUISINE WALK, CRAFT BEER WALK, WINE WALK, AND CAFE WALK. THESE EVENTS ARE DESIGNED TO GET PEOPLE MOVING AROUND THE DISTRICT AND VISIT VENUES. WE ARE THE MANAGEMENT ARM FOR THE COMMUNITY PARADES HANDELING LOGISTICS. WE ARE ALSO A CONTRACTED PARTNER OF OCTOBERFEST HELPING TO MANAGE THE ARTS AND CRAFTS AREA AND WRISTBAND BOOTHS. WE HOSTED OR PARTICIPATED IN A TOTAL OF 53 COMMUNITY EVENTS. OUR EFFORTS IN DISTRICT MARKETING ARE FOCUSED ON SHOWCASING THE DOWNTOWN AS A DESTINATION FOR BUSINESS, ARTS AND LEISURE. ADVERTISING RANGES FROM IMAGE MARKETING TO EVENT MARKETING THAT DRAWS THOUSANDS OF VISITORS TO OUR DOWNTOWN. WE USE A VARIETY OF AVENUES INCLUDING RADIO, DIGITAL BILLBOARD ADS, PRINT ADS, TV ADS, KIOSK AND WINDOW DISPLAYS, AND SOCIAL MEDIA. OUR SOCIAL MEDIA ADVERTISING INCLUDES EMAIL, EBLAST, A WEB PAGE WITH 195K TOTAL ACTIVE USERS, FACEBOOK WITH 26,511 LIKES, AND INSTAGRAM WITH 8,995 FOLLOWERS. WE PRODUCE AN ANNUAL DOWNTOWN GUIDE AND DISTRIBUTED 15,000 OF THEM TO VISITORS AND LOCAL RESIDENCE, EXPENSE OF $8420. WEEKLY COMMUNICATION TO THE BUSINESSES AND GENERAL PUBLIC KEEPS EVERYONE INFORMED ON ISSUES AND HAPPENINGS IN THE DISTRICT, WE SWITCHED TO CONSTANT CONTACT THIS YEAR $1344 FOR THE SUBSCRIPTION. AN IMAGE MARKETING CAMPAIGN WAS LAUNCHED INVESTING A TOTAL OF: $55,150 INVESTED. WE CONTRACTED WITH COALSCE MARKETING AND INVESTED $21,100 TO HAVE OUR WEBSITE REBUILT. A TOTAL OF $59,042 WAS INVESTED IN CONTENT DEVELOPMENT AND GRAPHIC DESIGN. THE DOWNTOWN GUIDE AND SMALL BUSINESS SATURDAY PROGRAM ATTRACT COOPERATIVE INVESTMENT OF $25,700 FROM DOWNTOWN BUSINESSES AND SPONSORS. $104,690 OF OUR MARKETING AND PRINTING EXPENSES ARE COVERED BY BID FUNDING. WE SUPPORT PROGRAMS FOR THE RECRUITMENT, IMPROVEMENT AND RETENTION OF 206 PROPERTY MEMBERS IN DOWNTOWN APPLETON. BID BUILDING IMPROVEMENT FUNDS ARE DESIGNED TO IMPROVE PHYSICAL APPEARANCE. IN 2024 THE BID DISTRIBUTED $49,079 FOR BUILDING AND SIGNAGE IMPROVEMENT GRANTS AND $10,650 IN NEW BUSINESS SUPPORT GRANTS FROM THE BUSINESS IMPROVEMENT DISTRICT. SUPPORT FOR BUSINESS RECRUITMENT THROUGH OUR SEARCHABLE ONLINE PROPERTY TOOL HELPS CONNECT BUILDING OWNERS WITH POTENTIAL TENANTS OR BUYERS. WE ALSO PROVIDE A RESIDENT AND EMPLOYEE WELCOME PACKET PROGRAM. ALL PROGRAMS ARE BID SUPPORTED. WE CONTINUE TO PARTNER WITH THE CITY OF APPLETON TO EXECUTE THE DOWNTOWN PLAN CHAPTER 14 OF THE CITY'S COMPREHENSIVE PLAN. OUR PARTNERSHIP WITH RIVERVIEW GARDENS CARE PROGRAM CONTINUED TO PROVIDE GENERAL CLEANING SERVICES TO THE DOWNTOWN DISTRICT. IN 2024, THE PROGRAM PROVIDED 656 HOURS OF SIDEWALK CLEANING SERVICE, WITH 131 BAGS OF TRASH COLLECTED. WE CONTRACTED WITH PFEFFERLE MANAGEMENT FOR 370 HOURS OF ADDITIONAL CLEANING SERVICES INCLUDING GRAFFITI REMOVAL. WE ALSO PROVIDE THE FLOWERS FOR THE SIDEWALK PLANTERS, AND LIGHTS IN HOUDINI PLAZA. THE PROGRAM IS BID SUPPORTED. IN PARTNERSHIP WITH VALLEY TRANSIT WE SUPPORT THE DOWNTOWN TROLLEY IN DOWNTOWN AND THE RIVERFRONT. IN 2024 WE WERE AWARDED A GRANT FROM THE CONVENTION AND VISITORS BUREAU TO FUND OUR PORTION OF THE TROLLEY. ADDITIONAL EXPENDITURE WAS FOR THE PUBLIC BROCHURE. 0 1 0 1 0 0 0 0 0 1 0 0 1 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 1 19 0 1 9 1 0 0 0 0 1 1 0 0 0 0 0 X 15 15 0 0 0 0 1 1 1 1 0 0 0 1 1 1 1 1 1 1 0 0 X JENNIFER STEPYHANY 9209549112 333 W COLLEGE AVE APPLETON WI 54911 MADERA ALLEN DIRECTOR 0.50 0.50 X 0 0 0 LYSSA KING PRESIDENT 2.00 1.00 X X 0 0 0 NATALIE KLIKA DIRECTOR 1.00 1.00 X 0 0 0 TOM KLISTER TREASURER 1.50 0.50 X X 0 0 0 KOLBY KNUTH SECRETARY 1.50 0.50 X X 0 0 0 STEVE LONSWAY VICE PRESIDENT 1.50 0.50 X X 0 0 0 LAURA VARGOSKO PAST PRESIDENT 2.50 1.00 X X 0 0 0 TODD HEID DIRECTOR 1.50 1.00 X 0 0 0 JEFF GEIGER DIRECTOR 1.50 0.50 X 0 0 0 AMANDA FURMAN DIRECTOR 0.50 0.50 X 0 0 0 BRI KAPHEIM DIRECTOR 0.50 0.50 X 0 0 0 MONIKA AUSTIN DIRECTOR 2.00 0.50 X 0 0 0 JON SEARLES DIRECTOR 0.50 0.50 X 0 0 0 STEPHANIE LOWNEY DIRECTOR 0.50 0.50 X 0 0 0 KAY HALBROOK DIRECTOR 0.50 0.50 X 0 0 0 JENNIFER STEPHANY EXECUTIVE DIRECTOR 35.00 10.00 X 97081 0 3167 97081 0 3167 0 0 0 0 0 20225 305230 243796 569251 CONCERTS IN THE PARK 711300 156699 156699 NIGHT MARKET 711300 88045 88045 FARMERS MARKET 711300 66407 66407 OCTOBERFEST 711300 34534 34534 MEMBERSHIPS 711300 8700 8700 83024 83024 437409 18088 18088 23549 20225 24368 -819 -819 UNREDEEMED GIFT CERTIF 711300 16679 16679 16679 1040608 454088 0 17269 69986 94248 217466 4752 27351 25203 42997 130931 35341 62383 2061 4249 2920 8931 EVENT SUPPLIES 303051 DUES & SUBSCRIPTIONS 7734 PARKING 3642 1043246 198890 79122 384134 432222 126575 164144 17100 20025 9418 0 29666 22470 7596 7196 98459 69727 842172 772436 31509 24015 675 0 150000 150000 195147 152009 377331 326024 X 407533 404895 57308 41517 464841 446412 842172 772436 -2638 -15791 0 X 0 0 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 29666 22470 7196 7196 RIGHT-OF-USE ASSETS 69727 69727 UNREDEEMED GIFT CERTIFICATES 83809 LEASE LIABILITY 68200 152009 GOLF OUTING 23048 9600 13448 7699 2243 350 ANNUAL AWARDS 20726 10625 10101 1291 5773 5643 300 1069 43774 20225 23549 1291 13472 7886 300 1419 24368 -819 FORM 990, PART VI, SECTION A, LINE 6 ANY BUSINESS OR INDIVIDUAL DESIRING TO PROMOTE THE ORGANIZATION IS ELIGIBLE FOR MEMBERSHIP AND SHALL PAY MEMBERSHIP DUES. EACH MEMBER IS ENTITLED TO ONE VOTE AT ANY REGULAR OR SPECIAL MEETING OF THE ORGANIZATION. THE BOARD OF DIRECTORS IS ELECTED BY THE MEMBERSHIP AT THE ANNUAL MEETING. MEMBERS DO NOT SHARE IN THE INCOME OF THE ORGANIZATION OR THE NET ASSETS UPON THE ORGANIZATION'S DISSOLUTION. FORM 990, PART VI, SECTION A, LINE 7A THE BOARD OF DIRECTORS SHALL BE ELECTED BY THE MEMBERSHIP AT THE ANNUAL MEETING. ALL MEMBERS OF THE BOARD SHALL BE MEMBERS IN GOOD STANDING OF THE ORGANIZATION. FORM 990, PART VI, SECTION A, LINE 7B BYLAWS MAY BE ADOPTED EITHER BY THE MEMBERS OR THE BOARD OF DIRECTORS, BUT NO BYLAWS ADOPTED BY THE MEMBERS SHALL BE AMENDED OR REPEALED BY THE DIRECTORS, UNLESS THE BYLAWS ADOPTED BY THE MEMBERS SHALL HAVE CONFERRED SUCH AUTHORITY BE SUBJECT TO AMENDMENT OR REPEAL BY THE MEMBERS AS WELL AS BY THE DIRECTORS. FORM 990, PART VI, SECTION A, LINE 8B THE ORGANIZATION HAS NO COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY. FORM 990, PART VI, SECTION B, LINE 11B THE PRESIDENT, TREASURER AND EXECUTIVE DIRECTOR REVIEW A DRAFT OF THE 990 AFTER IT IS PREPARED BY A CPA FIRM. AFTER THE DRAFT IS APPROVED BY THE PRESIDENT, TREASURER, AND EXECUTIVE DIRECTOR THIS DRAFT COPY IS PROVIDED TO EACH BOARD MEMBER FOR FURTHER COMMENTS. WHEN ALL COMMENTS HAVE BEEN ADDRESSED IT IS THEN OFFICIALLY FILED. FORM 990, PART VI, SECTION B, LINE 12C EACH DIRECTOR, PRINCIPAL OFFICER AND MEMBER OF A COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS SHALL ANNUALLY SIGN A STATEMENT WHICH AFFIRMS SUCH PERSON: A. HAS RECEIVED A COPY OF THE CONFLICTS OF INTEREST POLICY, B. HAS READ AND UNDERSTANDS THE POLICY, C. HAS AGREED TO COMPLY WITH THE POLICY, AND D. UNDERSTANDS APPLETON DOWNTOWN INC IS NONPROFIT AND IN ORDER TO MAINTAIN ITS FEDERAL TAX EXEMPTION IT MUST ENGAGE PRIMARILY IN ACTIVITIES WHICH ACCOMLPISH ONE OR MORE OF ITS TAX-EXEMPT PURPOSES. FORM 990, PART VI, SECTION B, LINE 15A APPLETON DOWNTOWN INC. EXECUTIVE DIRECTOR COMPENSATION IS DETERMINED ANNUALLY WITH THE FOLLOWING PROCESS: A PERFORMANCE REVIEW IS CONDUCTED BY THE PRESIDENT OF THE BOARD WITH INCLUSION OF EXECUTIVE COMMITTEE MEMBERS, BASED ON MEASUREMENTS OF SUCCESS ESTABLISHED ANNUALLY FOR THE ORGANIZATIONS ADOPTED GOALS AND OBJECTIVES. COMPENSATION DATA IS CONSULTED IF NEEDED USING THE FOX CITIES CHAMBER OF COMMERCE ANNUAL WAGE SURVEY. THE EXECUTIVE DIRECTOR IS INCLUDED IN THE REVIEW DISCUSSION AT THE OCTOBER EXECUTIVE COMMITTEE MEETING AND MINUTES ARE RECORDED. THE ORGANIZATION DOES NOT COMPENSATE ANY OTHER OFFICERS. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS BYLAWS AND ARTICLES OF INCORPORATION, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE UPON REQUEST. CREATIVE DOWNTOWN APPLETON INC 333 W COLLEGE AVE STE 100 APPLETON WI 54911 471568601 ENHANCE CULTURAL ENVIRONMENT OF DOWNTOWN APPLETON WI 501(C)(3) LINE 7 APPLETON DOWNTOWN INC 1 0 1 0 0 0 0 0 0 0 0 0 1 0 1 1 0 1 0 0