Nonprofit · EIN 39-1727070
WORLD DAIRY EXPO INC
Tax-exempt · MADISON, WI 53713
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $5,340,175 | $4,597,744 | $742,431 | $16,802,512 | $66,767 | $16,735,745 |
| December 31, 2024 | 990 | $5,428,082 | $4,826,089 | $601,993 | $15,457,237 | $887,884 | $14,569,353 |
| December 31, 2023 | 990 | $4,968,780 | $4,312,637 | $656,143 | $13,742,322 | $210,210 | $13,532,112 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $835,245
- of which government grants
- $58,850
- Program service revenue
- $3,289,622
- Investment income
- $978,858
- Net gain from sales of assets
- $485,482
- Net income from sales of inventory
- $126,840
- Other revenue
- $236,450
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $126,948
- Other salaries and wages
- $596,405
- Salaries, compensation and benefits (total)
- $875,586
- Professional fundraising fees
- $0
- Legal fees
- $16,613
- Accounting fees
- $20,110
- Occupancy
- $8,052
- Travel
- $14,664
- Depreciation
- $42,973
- Program services (functional)
- $3,969,455
- Management and general (functional)
- $568,993
- Fundraising (functional)
- $59,296
Balance sheet and other
- Total assets, start of year
- $15,457,237
- Total assets, end of year
- $16,802,512
- Total liabilities, end of year
- $66,767
- Net assets, end of year
- $16,735,745
- Land, buildings and equipment
- $568,247
- Publicly traded securities
- $15,785,996
- Net assets without donor restrictions
- $16,610,862
- Net assets with donor restrictions
- $124,883
- Gross unrelated business income
- $209,913
- Gross receipts
- $6,403,541
- Employees
- 0
- Volunteers
- 606
- Year formed
- 1992
- State of legal domicile
- WI
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| LAURA HERSCHLEB | GENERAL MANAGER Officer | 40 | $115,193 | $6,955 |
| BILL HAGEMAN | PRESIDENT Trustee or director, Officer | 5 | $4,800 | $0 |
| TOM MORRIS | VICE PRESIDENT Trustee or director, Officer | 2 | $0 | $0 |
| BOB HAGENOW | SECRETARY/TREASURER Trustee or director, Officer | 2 | $0 | $0 |
| DAVE BOLLIG | DIRECTOR Trustee or director | 2 | $0 | $0 |
| KEVIN JORGENSEN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JOSH HUSHON | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JOAN LAU | DIRECTOR Trustee or director | 2 | $0 | $0 |
| BRYAN VOEGELI | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JOE COBURN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| AMY STEINKE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ANNIE MCCULLOUGH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CALVIN GRABER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHAD RYAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| COREY GEIGER | DIRECTOR Trustee or director | 1 | $0 | $0 |
16 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| DEAN HERMSDORF | DIRECTOR Trustee or director | 1 | $0 |
| EMILY YEISER STEPP | DIRECTOR Trustee or director | 1 | $0 |
| ERIC OLSTAD | DIRECTOR Trustee or director | 1 | $0 |
| ERNIE KUEFFNER | DIRECTOR Trustee or director | 1 | $0 |
| JASON DANHOF | DIRECTOR Trustee or director | 1 | $0 |
| JEANNETTE SHEEHAN | DIRECTOR Trustee or director | 1 | $0 |
| JENNIFER MEYER | DIRECTOR Trustee or director | 1 | $0 |
| KAMI DORN | DIRECTOR Trustee or director | 1 | $0 |
| KEITH HEIKES | DIRECTOR Trustee or director | 1 | $0 |
| MATT SIMON | DIRECTOR Trustee or director | 1 | $0 |
| RANDY KOLLER | DIRECTOR Trustee or director | 1 | $0 |
| RYAN WEIGEL | DIRECTOR Trustee or director | 1 | $0 |
| SCOTT CULBERTSON | DIRECTOR Trustee or director | 1 | $0 |
| THERESA SWEENEY-MURPHY | DIRECTOR Trustee or director | 1 | $0 |
| TIM ABBOTT | DIRECTOR Trustee or director | 1 | $0 |
| WES VOMASTIC | DIRECTOR Trustee or director | 1 | $0 |
990 for the year ended December 31, 2024: 30 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| LAURA HERSCHLEB | GENERAL MANAGER Officer | 40 | $108,882 | $6,997 |
| BILL HAGEMAN | PRESIDENT Trustee or director, Officer | 5 | $4,800 | $0 |
| TOM MORRIS | VICE PRESIDENT Trustee or director, Officer | 2 | $0 | $0 |
| BOB HAGENOW | SECRETARY/TREASURER Trustee or director, Officer | 2 | $0 | $0 |
| DAVE BOLLIG | DIRECTOR Trustee or director | 2 | $0 | $0 |
| KEVIN JORGENSEN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JOSH HUSHON | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JOAN LAU | DIRECTOR Trustee or director | 2 | $0 | $0 |
| BRYAN VOEGELI | DIRECTOR Trustee or director | 2 | $0 | $0 |
| DOUG WILLIAMS | DIRECTOR Trustee or director | 2 | $0 | $0 |
| SCOTT CULBERTSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JASON DANHOF | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KAMI DORN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| GLEN EASTER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| COREY GEIGER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CALVIN GRABER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KEITH HEIKES | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DEAN HERMSDORF | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ERNIE KUEFFNER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DAVE KYLE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JEFF LYON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ANNIE MCCULLOUGH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JENNIFER MEYER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOEY OPSAL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHAD RYAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JEANNETTE SHEEHAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JIM SIPIORSKI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BROOKE TRUSTEM | DIRECTOR Trustee or director | 1 | $0 | $0 |
| RYAN WEIGEL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| EMILY YEISER STEPP | DIRECTOR Trustee or director | 1 | $0 | $0 |
990 for the year ended December 31, 2023: 31 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| LAURA HERSCHLEB | GENERAL MANAGER Officer | 40 | $112,744 | $7,215 |
| BILL HAGEMAN | PRESIDENT Trustee or director, Officer | 5 | $4,800 | $0 |
| TOM MORRIS | VICE PRESIDENT Trustee or director, Officer | 2 | $0 | $0 |
| BOB HAGENOW | SECRETARY/TREASURER Trustee or director, Officer | 2 | $0 | $0 |
| DAVE BOLLIG | EXECUTIVE COMMITTEE MEMBER Trustee or director | 2 | $0 | $0 |
| KEVIN JORGENSEN | EXECUTIVE COMMITTEE MEMBER Trustee or director | 2 | $0 | $0 |
| JOSH HUSHON | EXECUTIVE COMMITTEE MEMBER Trustee or director | 2 | $0 | $0 |
| JOAN LAU | EXECUTIVE COMMITTEE MEMBER Trustee or director | 2 | $0 | $0 |
| BRYAN VOEGELI | EXECUTIVE COMMITTEE MEMBER Trustee or director | 2 | $0 | $0 |
| DOUG WILLIAMS | EXECUTIVE COMMITTEE MEMBER Trustee or director | 2 | $0 | $0 |
| SCOTT CULBERTSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JASON DANHOF | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KAMI DORN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| GLEN EASTER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| COREY GEIGER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CALVIN GRABER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KEITH HEIKES | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DEAN HERMSDORF | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ERNIE KUEFFNER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DAVE KYLE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JEFF LYON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ANNIE MCCULLOUGH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JENNIFER MEYER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOEY OPSAL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHAD RYAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JEANNETTE SHEEHAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JIM SIPIORSKI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BROOKE TRUSTEM | DIRECTOR Trustee or director | 1 | $0 | $0 |
| RYAN WEIGEL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| EMILY YEISER STEPP | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TROY ESSER | DIRECTOR (THRU MARCH) Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 3310 LATHAM DR, MADISON, WI 53713-4634
- In care of
- % SCOTT BENTLEY
- Principal officer (990 for 2025)
- LAURA HERSCHLEB, 3310 LATHAM DR, MADISON, WI 53713
- Signed the 990
- LAURA HERSCHLEB, GENERAL MANAGER
- Phone
- (608) 224-6455
- Website
- WORLDDAIRYEXPO.COM
- Return prepared by
- WEGNER CPAS LLP
Mission
WORLD DAIRY EXPO IS THE PREMIER FORUM FOR THE GLOBAL DAIRY COMMUNITY TO LEARN, SHARE, CREATE COMMERCE AND SHOWCASE COMPETITION.
Program accomplishments
- WORLD DAIRY EXPO (WDE) IS AN ANNUAL TRADE SHOW AND DAIRY CATTLE SHOW HELD IN MADISON, WISCONSIN. EACH YEAR OVER 50,000 DAIRY PRODUCERS, DAIRY ENTHUSIASTS, AND INDUSTRY PROFESSIONALS FROM 83 COUNTRIES ATTEND EXPO. THE SIX DAY SHOW FEATURES 2,625 HEAD OF DAIRY CATTLE EXHIBITED BY 1,829 FARMS AND INDIVIDUALS THAT COME FROM THROUGHOUT NORTH AMERICA. 461 COMPANIES FROM MANY COUNTRIES ARE REPRESENTED IN THE WORLD CLASSIC TRADE SHOW FEATURING OVER HALF A MILLION SQUARE FEET OF THE LATEST DAIRY TECHNOLOGY. IN CONJUNCTION WITH THE TRADE SHOW, WDE ORGANIZES EDUCATIONAL WORKSHOPS AND TOURS RELATED TO THE DAIRY INDUSTRY.Expenses $3,969,455 · revenue $3,284,049
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 39-1727070
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (509(a)(2))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1993
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Education (B52Z)
- Assets (IRS master file)
- $16,802,512
- Income (IRS master file)
- $6,403,541
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $5,340,175 | $4,597,744 | $16,802,512 | IRS |
| 990-T | December 2025 | – | – | – | IRS |
| 990 | December 2024 | $5,428,082 | $4,826,089 | $15,457,237 | XML |
| 990-T | December 2024 | – | – | – | IRS |
| 990 | December 2023 | $4,968,780 | $4,312,637 | $13,742,322 | XML |
| 990-T | December 2023 | – | – | – | IRS |
| 990 | December 2022 | $4,655,507 | $4,271,288 | $12,298,306 | IRS |
| 990-T | December 2022 | – | – | – | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990-T | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990-T | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 39-1727070).
Questions about WORLD DAIRY EXPO INC
- What is the EIN of WORLD DAIRY EXPO INC?
- The employer identification number (EIN) of WORLD DAIRY EXPO INC is 39-1727070.
- Is WORLD DAIRY EXPO INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1993.
- Are donations to WORLD DAIRY EXPO INC tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does WORLD DAIRY EXPO INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of WORLD DAIRY EXPO INC due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did WORLD DAIRY EXPO INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of WORLD DAIRY EXPO INC?
- The 990 for the year ended December 31, 2025 names LAURA HERSCHLEB.
- Who are the officers and directors of WORLD DAIRY EXPO INC?
- The 990 for the year ended December 31, 2025 lists 31 people; 2 received compensation from the organization, the highest $115,193 (LAURA HERSCHLEB, GENERAL MANAGER).
- How much revenue does WORLD DAIRY EXPO INC have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $5,340,175, expenses of $4,597,744 and total assets of $16,802,512 at year end.
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